If you're running a business, I'm sure you are doing everything to meet your clients' expectations. But how can you make sure that you progress and achieve this goal?
Communication between you and your clients it's the most essential here. Why? If you try to get to know their opinions about products, services, and customer support, you will have the best experience for them.
Feedback from your customers – their opinions, thoughts and impressions are valuable information for developing your company. So, how exactly can you use feedback, and what advantages will it bring to you? We'll discover it for you today.
Why should you use Customer Feedback Tools?
The benefits of reaching out for feedback may not seem so obvious. We have selected the most significant things that can make an essential change for company turnover, brand awareness, brand opinions, product innovation and business decision making.
Before releasing new products and services on the market, it's worth reaching out to your clients and getting to know if they would be interested in purchasing. From the very beginning, you can receive tips and guidance on what can be done better. But don't forget about feedback that you receive from the first real customer that bought it and can give you the most reliable response. This reaction can bring a better overview of your company, products and activities.
You will quickly see what needs to be developed and what areas meet customer expectations. Also, the knowledge and competence will only get bigger, solving problems and gaining satisfied clients.
Measuring Client satisfaction
Loyalty and satisfaction of clients are the keys to determining your company's position. Why? It is closely attached to higher revenues, increased market share, and lower costs.
That's why it's not strange if you want to make sure that customers are happy with the services and products. You can easily measure their satisfaction with all kinds of activities:
- online surveys,
- marketing e-mailers,
- comments and tags on social media,
- live chats
- churn rate
- feedback tools
A reliable source of information
It's safe to say that we live in a social media world full of commercials. But clients do not necessarily rely on them. For example, the first thing you do while buying a product is look at other clients' opinions, rates, and comments.
It works with all kinds of purchases, whether you book a hotel, check a restaurant, or buy new furniture for your house. Another customer will always be the most valuable resource for potential clients.
Reviews are crucial for clients and people owning the company and designing new products, so make sure that feedback is easy to find for everyone.
Showing care for clients
Moving away for a moment from the side of satisfying a client, we need to focus on the emotions that you provide to them by feedback. If you properly communicate with them, you show some care about their opinion. You are letting them be part of creating the business with their tips, suggestions, and much more.
It's the best way to improve the relations between customers and the brand. But on the other hand, it's a great way to find ambassadors because they see the company as trustworthy. Your company doesn't hide the criticism; instead, it's facing it.
Engaging new decisions
Before choosing a new strategy or making business decisions, you need to support your actions with data; in this matter – the data is your customers. At that stage, you will be able to customize the products to receivers and develop the most beneficial strategies. In addition, this kind of data will help you understand the clients' expectations, consider trends and get to know your target group.
Gaining loyal customers
Don't wait to reach for feedback, letting the customers choose the alternatives over your company. Constant feedback will help you assess whether the client is satisfied or you have some areas to work on.
Remember that whenever customers show their disapproval or criticism, you can confront them – ask about the problem, suggest some explanations and what's the most important, take their answer into account and make use of it.
Best Customer Feedback Tools
You already know how the feedback can benefit you. We have prepared the list of feedback tools, hoping you find them suitable for you. So, let's see.
BetterFeedback is a customer feedback analysis tool that helps you understand your clients' expectations. So you don't have to spend long hours thinking of customers' thoughts, issues, and desires with it.
The tool was created for expanding sales and increasing conversations, making the feedback automatic and organized in one place.
You can easily connect the tool with Zendesk, HelpScout or Intercom, so data collected on it will be placed in one application.
With BetterFeedback, you can easily ask customers questions and receive reliable answers from real people who can help you analyze more quickly and in detail. The feedback will help you understand the clients, but it can direct you to areas and products that need fixing or better preparation.
Real-time feedback will ensure you are up-to-date, allowing for quick feedback and managing customers' problems. It can save time, which you can spend on planning new marketing strategies and other business decisions.
BetterFeedback can make your work easier by giving you access to all the sources of customer interaction. After getting your customers better, your marketing campaigns will be more suitable for them, causing a good perception of brand image and more sales. The faster the tracking of customers, the faster the reaction and the possibility of implementing actions that will meet the customer's expectations.
UseTrust is a tool that helps you manage on-brand web surveys. With its surveys, you will be given all essential information to estimate if clients are satisfied.
You can use the Rich Snippet function to show you rates at Google and hopefully gain more organic traffic. In addition, UseTrust offers you trusted and verified reviews. Thanks to this, you maximize your reliability by showing video testimonials and integrated clients' social media profiles.
With Feedbear, you will gather all feedback and information in one place, enabling you to analyze it effectively. You can quickly check the monitoring system and verify the data. The tool is especially recommended for product owners, product managers and CEOs of small and medium businesses. Feedbear allows for participating clients in your progress. You can easily send automatic updates about changes in products or services.
Zonka Feedback is a feedback system that allows you to conduct surveys on tablets (Android and iPads), touchscreen kiosks, websites, emails, and other devices. Create surveys and tailor them to your specific requirements. It also has real-time alerts, detailed feedback reports, and features that aid in closing the feedback loop. It assists businesses in collecting and analyzing customer feedback. The software is intended to improve your company's profitability and competitiveness by increasing customer satisfaction and retention.
YouEngage will improve the quality and efficiency of your work. The tool enables you for creative surveys, forms, quizzes, online pools and live engagement customized to your preferences. While creating a layout, you can choose from various templates.
What's more, YouEngage will help you gather data and develop new marketing strategies and commercials (e.g., by using the data to plan out a marketing calendar). Engage your audience by actively participating in sharing their opinions about your products and services.
Smartsupp is a virtual assistant that can help you maintain communication with a client via chatbots, video recording and live chat. You can check who is visiting your websites in real-time. Smartsupp provides automatic messages customized to your preferences.
Thanks to video recording, you can deeply understand your customers' behavior and which areas are confusing for them. What's more, with Smarstupp, you can easily track your statistics and report them in detail.
To sum up
To keep a good position on the market and develop it, you need to consider feedback as a key to achieving it. Clients' response is almost everywhere; you will need a feedback tool to automate your activities and collect reliable data.
Remember that customers create your company as well as your partners and employees. It's a mutual effort that keeps the brand afloat. Take advantage of their responses and criticism – change marketing strategies, create new products, clarify the old ones, and develop your brand.
While running a business, you must remember that the client's voice is crucial, so always listen to it and try to meet their expectations. Consider all the above tools, and think of one that will be the perfect match for you.