Changelog

Zapier integration
Connect BetterFeedback with 5,000+ tools to automatically act on completed AI survey conversations. Once a response is submitted, workflows can run without manual steps.
Use Zapier to generate Google Docs from templates for each response, send data to Google Sheets or Airtable, and add respondents directly to CRMs or mailing lists.

AI Insights
Get a clear, structured view of what respondents are actually saying. AI Insights surface top themes, recurring pain points, key takeaways, and sentiment trends over time, turning raw conversations into actionable understanding without manual analysis.

AI analysis UI refresh
The AI analysis interface has been simplified and visually aligned to reduce cognitive load. Insights, themes, and sentiment are easier to scan and interpret at a glance.

My Surveys list improvements
The surveys list has been refactored to make ownership and activity immediately visible. You can now quickly see surveys alongside their response counts and current status.

Survey sorting
Surveys can be sorted by name, status, response count, or creation date, making it faster to find what matters in larger workspaces.

Questions layout refinement
Question editing and viewing has been made more subtle and compact, keeping focus on content rather than controls.

Responses UI improvements
The responses view has been reworked to improve navigation and readability, making it easier to move through conversations and review feedback efficiently.

Drag-and-drop stability
Question reordering via drag and drop is now smoother and more reliable, eliminating flicker and unintended jumps during editing.

Agent message readability
Long AI agent responses are now split into shorter paragraphs. This improves scanability and reduces cognitive load when reviewing conversations.

Response status filtering
Responses can now be filtered by status: completed, partial, or no response. This makes it easier to separate finished conversations from drop-offs and follow up where needed.

Follow-up question grouping
Follow-up questions are now visually grouped with their original question. Context is preserved, making it easier to understand why a follow-up was asked and how the response evolved.

Survey action rename
The “Complete Survey” action has been renamed to “Close Survey” to better reflect its actual behavior and avoid confusion at the end of a survey lifecycle.

You can now export all survey responses directly to a CSV file.

In the Responses view, use the new Export CSV button in the top-right corner to download all collected answers in one click.

This makes it easy to analyze results in Excel, Google Sheets, or your favorite analytics tool — perfect for deeper insights or sharing data with your team.

You can now share any survey via a QR code — perfect for events, printed materials, or in-person feedback collection.

Each survey automatically generates a unique QR code that links directly to its live conversation. From the Share menu, you can download the QR code as an image and distribute it anywhere you like.

This makes it easier than ever to collect real, conversational feedback — no links or typing required.

Creating surveys is now faster and smarter with AI assistance. Instead of building questions one by one, you can now describe your goal and let AI generate a complete survey — structure, flow, and question types included.

When you click New Survey, you’ll see a new creation modal with two clear options:

• Create from Scratch — build manually with full control
• Create with AI — generate a survey automatically from your goal

Choosing Create with AI opens a guided flow where you simply enter your goal (for example: “Collect customer feedback on our new mobile app”). AI then generates a full set of relevant questions, intelligently choosing between multiple-choice, rating scales, and open-ended formats.

The result is a professional, well-structured survey in seconds. You can review, edit, and customize everything in the survey builder before publishing.

This new flow is perfect for product teams, HR, researchers, and marketing teams — or anyone who wants to save time and get high-quality surveys without starting from scratch.

Actionable Insights

Survey responses now go beyond transcripts. Each individual response includes a structured set of insights designed to help you act immediately:

• Conversation summary — a clear, concise recap of what the respondent said.
• Recommendations — practical suggestions on how to respond or follow up.
• Business impact — contextual assessment of how the feedback might affect retention, revenue, or product decisions.
• Next steps — clear actions your team can take, right inside the UI.
• Sentiment with confidence scores — see not only whether feedback was positive, negative, or neutral, but also how confident the system is in that classification

These insights are visible alongside each survey response, so you can quickly scan what matters, prioritize actions, and close the feedback loop without needing to read through every detail.

Improved Voice Mode Flow

We’ve refined the voice survey experience to make it smoother and less confusing for participants, ensuring more natural and consistent conversations.

Faster Agent Performance

Your surveys now start instantly. We’ve optimized agent performance so respondents no longer experience delays before the first question.

🤖 Intelligent Follow-up Questions

Your AI agents are now smarter at digging deeper when it matters most.

They can automatically ask targeted follow-up questions when a response needs more clarity, such as:

• Strongly emotional feedback (very positive or negative)
• Vague or uncertain answers (“maybe”, “not sure”)
• Negative sentiment on key business questions (e.g. recommendations, future purchases)
• Short or incomplete responses to complex topics
• Mentions of specific problems or issues

Follow-ups are limited to 2 per main question and won’t be asked if the participant seems rushed or disengaged — keeping the flow natural and respectful.

In your responses, follow-up questions are highlighted, making them easy to distinguish from main survey questions in both the UI and analytics.

This way, you capture richer, more contextual feedback without overwhelming respondents.

Redirect to URL after survey completion

Let participants land where you want them. You can now redirect users to a custom URL after they complete a survey.

Go to your survey → "Guidance" tab → scroll to After Survey Completion → select Redirect to URL and add your link.

This allows you to guide respondents to thank-you pages, next steps, or custom experiences.

Agent name validation

We've improved validation for AI agent names.

Previously, leaving the field empty resulted in silent failures or the agent introducing itself as “none.”

Now, required fields are clearly marked, and the default “Betsy” name is correctly applied unless changed.

Question order fixes in guidance

Fixed an issue where questions appeared out of order in the survey guidance setup.

They now match the correct survey flow, ensuring better alignment between setup and experience.