BetterFeedback was
built for us.

Small team, big ideas. We want to take product teams (including ourselves) off the hook for the whole monotonous process of analysing customer feedback.

We believe AI can be almost as good as a human when it comes to decision-making with this difference that it saves a lot of time. In fact, we know it because we have at our disposal a world-class AI system created by OpenAI.

It’s not always clear what your customers tell, and there is not much context. Usually, you have to spend a lot of time digging into customer feedback to get valuable insights that you can act on and make better decisions later.

For example, to know the essential feature your customers love or hate or what they value the most and why. You typically know the "what" but not "why".

While you’re at it, you complain why there isn’t less, more structured data that you have to scroll through and search.

Feedback scatters across Trello, Intercom, Google Docs, to name a few, and it’s hard to get a factual overview of what customers really need.

We want to change that.