7 Apps to Make Marketers Better Creatives

The modern marketing landscape demands a versatile skill set. Today's marketers are often expected to be graphic designers, data analysts, content creators, and project managers, all rolled into one. This expectation creates a unique challenge: how can marketers, often pressed for time and resources, consistently produce high-quality, engaging content?

Fortunately, a wealth of innovative applications and technologies are available to bridge the gap between marketing expertise and creative execution. These tools streamline workflows, simplify production, and empower marketers to become more efficient and inspired creators. This article delves into what to look for in such tools and highlights seven apps, including how betterfeedback.ai can improve your creative processes, designed to help marketers unlock their creative potential.

The Evolving Role of Marketers

The definition of a marketer is constantly evolving. Depending on the context, they might be responsible for boosting brand awareness, driving key business metrics, managing shopper marketing, orchestrating cross-channel campaigns, or leading paid advertising and social media efforts. The pressure to excel across these diverse areas is particularly intense for smaller brands, where marketing teams often rely on their creativity to stand out. With limited budgets, these teams must find innovative strategies that maximize impact while staying within budget.

Bridging the Creativity Gap

It's no secret that marketers are frequently asked to go beyond their formal job descriptions. A common scenario involves companies expecting marketers to develop innovative strategies and produce stunning visuals. But being a master of marketing analytics is a far cry from being comfortable creating "quick and simple" visual mockups. Many marketers have experienced the pressure of a request for a new product label, social media graphic, video, or another piece of creative content. While some possess basic skills in tools like Figma or Photoshop, their true expertise lies in marketing.

Turning around creative assets can be time-consuming compared to what a dedicated graphic designer could achieve. You might have a stellar campaign idea but lack the necessary skills or resources to fully realize it. This is where the right tools can bridge the gap. With the right apps, including solutions for gathering better feedback, marketers can easily create high-quality designs and collaborate with creative professionals to bring their visions to life.

Essential Features of Marketing Apps

When evaluating apps and technologies, keep the following key factors in mind:

• User-Friendly Interface: Opt for intuitive interfaces that are easy to navigate, allowing you to quickly find the tools you need without wasting time on complicated tutorials.
• Speed and Efficiency: Choose apps that deliver quick results with minimal hassle. Time is precious, especially when creating visuals on the fly.
• High-Quality Output: Ensure the tools produce high-quality results that align with your brand standards. Look for features like filters, presets, and templates to create visually appealing content.
• Versatility: Select tools that can handle multiple formats and serve diverse purposes, whether it's creating infographics, videos, animations, or tracking project progress and outcomes.
• Collaboration Features: Look for tools that allow you to seamlessly share your work with teammates and stakeholders for feedback.

7 Apps to Enhance Your Marketing Creativity

Here are seven apps that can help marketers become more creative and productive:

1. Adobe Express: A user-friendly tool with a drag-and-drop interface, Adobe Express lets you create eye-catching visuals with text overlays and image filters.
2. Canva: Canva is a versatile graphic design platform that allows you to create professional designs easily. You can upload your brand logos and colors to maintain brand consistency.
3. Airtable: Airtable enables marketers to store, organize, and share data in an easy-to-use spreadsheet format, facilitating collaborative data management.
4. Unsplash: A valuable resource for royalty-free images, Unsplash offers a wide selection of high-quality photos for your marketing visuals.
5. Figma: Ideal for marketers with some tech and creative experience, Figma is excellent for creating digital experiences like landing pages and app designs.
6. Adobe Photoshop: With its Generative AI function, Photoshop allows you to expand borders, create concepts, and push your creative boundaries.
7. Asana: Asana helps you keep track of project requests with features for monitoring, documentation, and communication.

Bonus: betterfeedback.ai

While not a creative tool itself, betterfeedback.ai is essential for ensuring your creative output resonates with your audience. It helps you gather targeted, actionable feedback on your marketing materials, ensuring they are aligned with your brand and effective in achieving your goals. Seamlessly integrate it into your existing workflows to gather feedback at every stage of the creative process.

Maximize Potential

Utilizing the right tools, including betterfeedback.ai for refining your creative work, is essential for marketers aiming to be more creative and productive. These apps provide opportunities to maximize potential across various tasks, saving time and making workflows more efficient and effective. By integrating these tools into your marketing strategy, you can enhance your creative output, drive engagement, and achieve your business objectives.