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We know a few good answers. </p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2023-09-04T21:06:40.380Z">Sep 4, 2023</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/professional-feedback-communication"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Professional Feedback Communication: 5 Ways To Stay Organized" src="https://cdn.sanity.io/images/ghpgyr22/production/554a55f32272ecd05b443dd1584efbb0df580279-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/professional-feedback-communication"><p class="text-xl font-semibold text-gray-900">Professional Feedback Communication: 5 Ways To Stay Organized</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2023-08-15T16:36:35.248Z">Aug 15, 2023</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-examples"><figure><img loading="lazy" class="object-cover w-full h-48" alt="10 Best Customer Feedback Examples, Methods and Tools" src="https://cdn.sanity.io/images/ghpgyr22/production/2d635f2075f1361c27b051b96d6cb64b5717841f-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-examples"><p class="text-xl font-semibold text-gray-900">10 Best Customer Feedback Examples, Methods and Tools</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Alice Maes</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Alice Maes</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-08-14T23:13:46.954Z">Aug 14, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-software"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Customer Feedback Software: 5 Best Practices For Evaluating And Responding To Feedback Quickly" src="https://cdn.sanity.io/images/ghpgyr22/production/d656c9af21870f2a563e15e2f9042aa37936efcf-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-software"><p class="text-xl font-semibold text-gray-900">Customer Feedback Software: 5 Best Practices For Evaluating And Responding To Feedback Quickly</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-08-05T12:20:55.343Z">Aug 5, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/the-full-power-of-semantic-search-and-vector-database"><figure><img loading="lazy" class="object-cover w-full h-48" alt="The Full Power of Semantic Search and Vector Database" src="https://cdn.sanity.io/images/ghpgyr22/production/544d89950d4cddeb7f0432727f41ff427e9672e7-954x507.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">News</span></p><a href="/blog/the-full-power-of-semantic-search-and-vector-database"><p class="text-xl font-semibold text-gray-900">The Full Power of Semantic Search and Vector Database</p><p class="mt-3 text-base text-gray-500">Semantic search technology has been helping some of the biggest companies in the world, like Netflix, Google, and Amazon, for a long time. But now that this technology is available to everyone, it's becoming popular very quickly with all kinds of organizations.</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Rafal Muszynski</span><figure><img loading="lazy" class="w-10 h-10 rounded-full" alt="The Full Power of Semantic Search and Vector Database" src="https://cdn.sanity.io/images/ghpgyr22/production/76ad309384e09908b2ebd4929f7fea26021b650a-256x256.jpg?w=100"/></figure></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Rafal Muszynski</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-08-02T07:36:54.904Z">Aug 2, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/follow-up-questions"><figure><img loading="lazy" class="object-cover w-full h-48" alt="50+ Follow Up Questions You Can Ask Your Clients" src="https://cdn.sanity.io/images/ghpgyr22/production/5456dc3f917233673eddf11b41819353df22008e-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/follow-up-questions"><p class="text-xl font-semibold text-gray-900">50+ Follow Up Questions You Can Ask Your Clients</p><p class="mt-3 text-base text-gray-500">Here are 50 great follow-up questions that will get your clients talking and writing about their experiences with your company or product.</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-07-11T22:50:13.937Z">Jul 11, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/user-feedback"><figure><img loading="lazy" class="object-cover w-full h-48" alt="How To Use User Feedback To Improve Your Online Products And Services" src="https://cdn.sanity.io/images/ghpgyr22/production/b1455c6654cebaf608f8eaa0a07b502ff87420ab-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/user-feedback"><p class="text-xl font-semibold text-gray-900">How To Use User Feedback To Improve Your Online Products And Services</p><p class="mt-3 text-base text-gray-500">How To Use User Feedback To Improve Your Online Products And Services</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-07-08T12:21:45.353Z">Jul 8, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/feedback-communication"><figure><img loading="lazy" class="object-cover w-full h-48" alt="The Top 5 Ways To Keep Feedback Communication Professionally Organized" src="https://cdn.sanity.io/images/ghpgyr22/production/5d59ef6f35afefa8f5b72993ed3297bd776f1e99-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/feedback-communication"><p class="text-xl font-semibold text-gray-900">The Top 5 Ways To Keep Feedback Communication Professionally Organized</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-07-01T13:06:15.047Z">Jul 1, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-tracker"><figure><img loading="lazy" class="object-cover w-full h-48" alt="How To Use A Customer Feedback Tracker To Improve Your Bottom Line" src="https://cdn.sanity.io/images/ghpgyr22/production/fabce56909b91b1402ff5e46f90441afbaab1735-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-tracker"><p class="text-xl font-semibold text-gray-900">How To Use A Customer Feedback Tracker To Improve Your Bottom Line</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-06-29T15:52:42.130Z">Jun 29, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-management-platforms"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Customer Feedback Management Platforms: How to Pick One for Your Business" src="https://cdn.sanity.io/images/ghpgyr22/production/449a94e51374f010d2f57bf54c5082bca20c17da-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-management-platforms"><p class="text-xl font-semibold text-gray-900">Customer Feedback Management Platforms: How to Pick One for Your Business</p><p class="mt-3 text-base text-gray-500">Let us tell you more about customer feedback management software!</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-06-13T15:07:04.137Z">Jun 13, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/real-time-customer-feedback"><figure><img loading="lazy" class="object-cover w-full h-48" alt="How To Use Real-time Customer Feedback To Keep Your Business Ahead Of The Competition" src="https://cdn.sanity.io/images/ghpgyr22/production/68a9f0f7cce6e20fdcf1012ed8d00a3cc8dcc5cd-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/real-time-customer-feedback"><p class="text-xl font-semibold text-gray-900">How To Use Real-time Customer Feedback To Keep Your Business Ahead Of The Competition</p><p class="mt-3 text-base text-gray-500">But what exactly is real-time customer feedback? How can you use it to improve your business?</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-06-07T21:45:18.230Z">Jun 7, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-experience-training"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Customer Experience Training: All Nuts and Bolts" src="https://cdn.sanity.io/images/ghpgyr22/production/554a55f32272ecd05b443dd1584efbb0df580279-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/customer-experience-training"><p class="text-xl font-semibold text-gray-900">Customer Experience Training: All Nuts and Bolts</p><p class="mt-3 text-base text-gray-500">In this article, we’ll take a look at what is customer experience training, why it's essential, and how you can implement it in your company. </p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-05-11T18:46:22.053Z">May 11, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-loop"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Customer Feedback Loop: Game-Changer for Your Business" src="https://cdn.sanity.io/images/ghpgyr22/production/385049d4eb071960a40b7674a62550027c78458b-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-loop"><p class="text-xl font-semibold text-gray-900">Customer Feedback Loop: Game-Changer for Your Business</p><p class="mt-3 text-base text-gray-500">Find out more about customer feedback loops.</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-04-29T12:29:12.260Z">Apr 29, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-tools"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Top 5 Customer Feedback Tools for Your Business" src="https://cdn.sanity.io/images/ghpgyr22/production/4d8e18cb775c451fb6b8f939889d284d97b0633a-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-tools"><p class="text-xl font-semibold text-gray-900">Top 5 Customer Feedback Tools for Your Business</p><p class="mt-3 text-base text-gray-500">Say hello to five tools for gathering customer feedback.</p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-04-19T14:41:13.072Z">Apr 19, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-experience-analytics"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Dive Deep into Customer Experience Analytics" src="https://cdn.sanity.io/images/ghpgyr22/production/ecdbfbca0a41f9528233dec18df25950de731b88-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/customer-experience-analytics"><p class="text-xl font-semibold text-gray-900">Dive Deep into Customer Experience Analytics</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-04-08T11:29:58.391Z">Apr 8, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/digital-customer-experience"><figure><img loading="lazy" class="object-cover w-full h-48" alt="How to Improve Digital Customer Experience" src="https://cdn.sanity.io/images/ghpgyr22/production/ac1d35a708869ad1acc766fd9a94bf6f70a2080d-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/digital-customer-experience"><p class="text-xl font-semibold text-gray-900">How to Improve Digital Customer Experience</p><p class="mt-3 text-base text-gray-500">In this blog post, we will discuss some tips and tricks for improving the digital customer experience. </p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-04-01T07:33:13.835Z">Apr 1, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-experience-manager"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Who is a Customer Experience Manager?" src="https://cdn.sanity.io/images/ghpgyr22/production/88dbc9b00b3265c42e759688dcd8e14d30ae977e-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/customer-experience-manager"><p class="text-xl font-semibold text-gray-900">Who is a Customer Experience Manager?</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-03-30T16:57:14.107Z">Mar 30, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-experience-optimization"><figure><img loading="lazy" class="object-cover w-full h-48" alt="13 Good Practices for Customer Experience Optimization" src="https://cdn.sanity.io/images/ghpgyr22/production/778f9369834a219f6f0c549f3c7bd1b682127041-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Experience</span></p><a href="/blog/customer-experience-optimization"><p class="text-xl font-semibold text-gray-900">13 Good Practices for Customer Experience Optimization</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-03-26T20:15:00.000Z">Mar 26, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-management"><figure><img loading="lazy" class="object-cover w-full h-48" alt="What is Customer Feedback Management?" src="https://cdn.sanity.io/images/ghpgyr22/production/99a029f997e7427525f94024701a2c261da0b7ac-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-management"><p class="text-xl font-semibold text-gray-900">What is Customer Feedback Management?</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-03-24T20:15:00.000Z">Mar 24, 2022</time></div></div></div></div></div><div class="flex flex-col overflow-hidden rounded-lg shadow-lg"><div class="flex-shrink-0"><a href="/blog/customer-feedback-analysis"><figure><img loading="lazy" class="object-cover w-full h-48" alt="Customer Feedback Analysis: All You Need to Know" src="https://cdn.sanity.io/images/ghpgyr22/production/763cb3dafc28d77a662892c563530d4edab946e8-1920x1080.png?w=1000"/></figure></a></div><div class="flex flex-col justify-between flex-1 p-6 bg-white"><div class="flex-1"><p class="text-sm font-medium text-blue-600"><span class="uppercase">Customer Feedback</span></p><a href="/blog/customer-feedback-analysis"><p class="text-xl font-semibold text-gray-900">Customer Feedback Analysis: All You Need to Know</p><p class="mt-3 text-base text-gray-500"></p></a></div><div class="flex items-center mt-6"><div class="flex-shrink-0"><a href=""><span class="sr-only">Kinga Edwards</span></a></div><div class="ml-3"><p class="text-sm font-medium text-gray-900">Kinga Edwards</p><div class="flex space-x-1 text-sm text-gray-500"><time dateTime="2022-03-24T16:06:00.000Z">Mar 24, 2022</time></div></div></div></div></div></div></div></div></div></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"posts":[{"publishedAt":"2023-11-24T07:26:41.691Z","lead":null,"author":{"name":"Kinga Edwards","imageUrl":null},"title":"Best SaaS Black Friday Deals 2023","body":[{"_type":"block","style":"normal","_key":"3b2bcb00d4e3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"As the vibrant leaves of autumn give way to the brisk winds of winter, the much-anticipated Black Friday season arrives, bringing with it a plethora of irresistible deals and discounts. For businesses and individuals alike, it's a golden opportunity to upgrade their tech arsenals without breaking the bank. This year, we've scoured the digital landscape to bring you the crème de la crème of Black Friday deals specifically tailored for SaaS enthusiasts and professionals.","_key":"d4126a216b5e0"}]},{"_key":"0d61d7246663","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In this exclusive listicle, we unveil a curated selection of SaaS tools that are not just powerful but also offer incredible value during this Black Friday season. 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However, in order for this transformation to take place successfully; it demands a carefully planned approach that involves proper use of both technology and training as part of its implementation process.","_key":"12a0853d8c772","_type":"span"}],"_type":"block","style":"normal","_key":"5eb3cf291701"},{"markDefs":[],"children":[{"marks":["strong"],"text":"1. Ensure that your AI tool is aligned with your desired outcomes","_key":"0fb85dbc8d870","_type":"span"}],"_type":"block","style":"h2","_key":"d35a34a3f1bc"},{"_type":"block","style":"normal","_key":"2e507ea15faf","markDefs":[{"_type":"link","href":"https://woorise.com/blog/why-collecting-customer-feedback-is-important","_key":"e1d4566c1e95"}],"children":[{"_type":"span","marks":[],"text":"In the recent era, it has become customary to utilize data-driven decision making in organizations. For example, business owners might use analytics software to assess financial figures when making decisions on personnel remuneration; or they may evaluate ","_key":"09b8f29853fc0"},{"_type":"span","marks":["e1d4566c1e95"],"text":"customer feedback","_key":"09b8f29853fc1"},{"_type":"span","marks":[],"text":" and insights as they deliberate over new product launches.","_key":"09b8f29853fc2"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"This progressive application of AI in the workplace can be a boon for constructive innovation - enabling organizations to exploit their insights and create value for stakeholders. 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This technology enhances communication, collaboration, and goal setting, promoting a positive work environment.","_key":"abfa24963d784"}],"_type":"block","style":"normal","_key":"e8f5bce63084"},{"style":"normal","_key":"368f53b18116","markDefs":[],"children":[{"_key":"ecc203f05e140","_type":"span","marks":[],"text":"Utilizing an AI for HR tool without considering its unique capabilities and limitations could result in suboptimal outcomes. For instance, it is wise to consider which employee feedback metrics are most relevant to your business and ensure that your system accurately categorizes responses accordingly before undertaking any action."}],"_type":"block"},{"_key":"b5209646548d","markDefs":[],"children":[{"text":"2. Create a user-friendly and intuitive experience","_key":"d5362b7fafb50","_type":"span","marks":["strong"]}],"_type":"block","style":"h2"},{"_key":"b730ee2007f4","markDefs":[{"href":"https://blog.abenity.com/how-long-does-onboarding-take/","_key":"185184040db5","_type":"link"}],"children":[{"_key":"fd5435b12b320","_type":"span","marks":[],"text":"Sometimes, employees may find your enterprise's method of offering feedback to be inscrutable. To address this potential pitfall, design a feedback system that is intuitive and easy-to-use so as to foster transparency and trust between management and their workforce. Also, be sure to train employees on how to use the tool during "},{"_type":"span","marks":["185184040db5"],"text":"onboarding","_key":"fd5435b12b321"},{"_type":"span","marks":[],"text":".","_key":"fd5435b12b322"}],"_type":"block","style":"normal"},{"_key":"c0f62834abe4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"An intuitive in-app interface for providing feedback could lead to a more efficient process for both parties. With this pioneering development, employers can utilize the platform with ease while offering constructive criticism that will ultimately lead towards a stronger work environment!","_key":"4b482b5661f90"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"3. Give employees the ability to record their feedback in one place","_key":"b98894c8c89b0"}],"_type":"block","style":"h2","_key":"5e701b387803","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"For some, the act of providing constructive feedback can be a strenuous one. In fact, many workers find it overwhelming - forcing them to expend mental energy and strain in order to deliver their message effectively.","_key":"ffc9d6dcf4bc0"}],"_type":"block","style":"normal","_key":"a7e93ce1c2ff"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Fortunately, technology presents an effective remedy for this dilemma: allowing employees to record their thoughts and impressions via an app or online tool. 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Using this data as a starting point can yield beneficial insights into the way your company operates and lead to improvements that benefit all parties involved!","_key":"e76e0d8c82fd2"}],"_type":"block"},{"markDefs":[],"children":[{"text":"After all, the human factor is still essential in fostering employee relations and boosting morale within organizations.","_key":"39c702fd68f90","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"fca33552a81d"},{"children":[{"_key":"d295afd0c6f60","_type":"span","marks":["strong"],"text":"5. Focus on providing better support and guidance"}],"_type":"block","style":"h2","_key":"c7a278b221f6","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://narrato.io/blog/10-ai-summary-generators-you-should-try/","_key":"ed60311f8260"},{"_type":"link","href":"https://www.zavvy.io/blog/employee-feedback-system","_key":"af7d9d327b9d"}],"children":[{"_key":"4465dfa22c4e0","_type":"span","marks":[],"text":"While it may be true that AI can expedite the assessment process, and tools like an "},{"marks":["ed60311f8260"],"text":"AI summary generator","_key":"4465dfa22c4e1","_type":"span"},{"_type":"span","marks":[],"text":" provide a decent summary of an employee’s progress and results, it shouldn't be considered a replacement for human involvement. 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These methods allow employees greater freedom when giving feedback while still ensuring they feel supported along the way. Employees can also create eye-catching animations and videos using ","_key":"5e245f1886834"},{"_key":"5e245f1886835","_type":"span","marks":["359f80148984"],"text":"Rendforest’s animation maker "},{"_key":"5e245f1886836","_type":"span","marks":[],"text":"or video maker."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"6. Keep a track of all the feedback you’re getting and act on it fast","_key":"41f6d244fccd0"}],"_type":"block","style":"h2","_key":"50106ffeb353"},{"markDefs":[{"_key":"5084d45a4624","_type":"link","href":"https://www.zonkafeedback.com/employee-feedback-software"}],"children":[{"_type":"span","marks":[],"text":"Don't let all your efforts be in vain, especially when it comes to ","_key":"4fc7738c2ecd0"},{"text":"employee feedback","_key":"4fc7738c2ecd1","_type":"span","marks":["5084d45a4624"]},{"_type":"span","marks":[],"text":"! In order to foster an optimal culture of feedback and cooperation, individuals must take action quickly - and yet not so quickly that they appear insincere.","_key":"4fc7738c2ecd2"}],"_type":"block","style":"normal","_key":"82c57833aa40"},{"_key":"59483cf5c51e","markDefs":[{"_type":"link","href":"https://pointerpro.com/blog/corporate-wellness-assessment/","_key":"fea0b69790df"}],"children":[{"_type":"span","marks":[],"text":"Update yourself on the latest developments in the field: learn what companies across different sectors are doing with their ","_key":"9b6b0257221c0"},{"_type":"span","marks":["fea0b69790df"],"text":"AI-driven employee feedback systems","_key":"9b6b0257221c1"},{"text":", and then stay abreast of this knowledge by regularly perusing industry blogs and news sites.","_key":"9b6b0257221c2","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"98a4e94995b9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"By using your resources wisely, you'll be able to create a more transparent environment for employees and customers alike.","_key":"786dfb2a1d0c0"}]},{"_key":"f1fe503e4c97","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"7. Provide tailored coaching and training as per employee’s needs","_key":"3d3f14240fc00"}],"_type":"block","style":"h2"},{"children":[{"_type":"span","marks":[],"text":"If the ","_key":"967989f2eac40"},{"text":"feedback app","_key":"967989f2eac41","_type":"span","marks":["785e967b836a"]},{"text":" lacks in features that are crucial for your particular business, then it's not surprising if employees find themselves having to invest time in using them. To prevent this from happening all over again, consider offering bespoke sessions on how to profitably utilize the software. This can be accomplished by arranging team meetings or even one-on-one interactions with supervisors; as well as a variety of other options!","_key":"967989f2eac42","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"ed4d29277ee9","markDefs":[{"_type":"link","href":"https://www.zonkafeedback.com/","_key":"785e967b836a"}]},{"style":"normal","_key":"880b43648d1d","markDefs":[{"_type":"link","href":"https://www.zavvy.io/blog/skills-gap-analysis","_key":"5dc247662015"}],"children":[{"text":"Don't forget about purposefully designing training programs that address any irregularities and ","_key":"baa12bc596ae0","_type":"span","marks":[]},{"marks":["5dc247662015"],"text":"gaps in employees' knowledge base","_key":"baa12bc596ae1","_type":"span"},{"_type":"span","marks":[],"text":". By doing so, you'll be able to provide an optimal framework for learning that will yield positive results in their engagement levels and productivity.","_key":"baa12bc596ae2"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"8. Use gamification to create a fun and engaging experience for your employees","_key":"e46b423987ff0"}],"_type":"block","style":"h2","_key":"801d851390ef"},{"markDefs":[],"children":[{"_key":"53f27d4890450","_type":"span","marks":[],"text":"Employees are notoriously busy, and it can be challenging to get their attention amidst the ordinary. Gamification provides a fun, engaging way to disseminate feedback to employees while simultaneously making their experience more memorable and memorable!"}],"_type":"block","style":"normal","_key":"3c5a3eb1c63c"},{"children":[{"_type":"span","marks":[],"text":"By applying game mechanics like points, levels and leaderboards in your employee feedback tool, you can incentivize your teams with positive reinforcement as well as create an overall more enjoyable experience that increases engagement.","_key":"575a0df889f60"}],"_type":"block","style":"normal","_key":"96952f0e296f","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"9. Make sure you’re monitoring your AI platform","_key":"e25164f0b9ea0"}],"_type":"block","style":"h2","_key":"c85ab0a9ae5d"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When it comes to monitoring your AI platform, the most frequent queries tend to surround the following:","_key":"c28563825dc30"}],"_type":"block","style":"normal","_key":"516487b879d5"},{"style":"normal","_key":"eef4e6eae707","markDefs":[],"children":[{"_key":"3c62f0a921750","_type":"span","marks":[],"text":"Ensure that your team is on top of the latest updates. This includes both technical adjustments made as well as introducing new features."}],"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"fb861a0f41f50"}],"_type":"block","style":"h2","_key":"901b2df0a264","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Want to stir up a more spirited dialogue about employee feedback? Get creative and share your thoughts - we'd love to hear from those who are willing to experiment with innovative ideas!","_key":"94c570d576370"}],"_type":"block","style":"normal","_key":"c66948029348"},{"markDefs":[],"children":[{"_key":"c7464ad942460","_type":"span","marks":[],"text":"\n\n"}],"_type":"block","style":"normal","_key":"dd7cd4ef9b3d"}],"publishedAt":"2023-11-19T17:01:40.721Z","lead":null,"_id":"b49ad08e-ed70-41f6-8ba1-8bf1a3b55bbb"},{"mainImage":{"_type":"image","asset":{"_ref":"image-5d59ef6f35afefa8f5b72993ed3297bd776f1e99-1920x1080-png","_type":"reference"}},"publishedAt":"2023-10-31T08:33:24.129Z","category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"slug":"neutral-feedback-into-brand-ambassadorship","_id":"d86b937d-42e8-4c80-aa6b-f50510ded53f","title":"How to Turn Neutral Feedback into Brand Ambassadorship","body":[{"style":"normal","_key":"1df6e904ecff","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Neutral feedback is often overlooked in the customer service world, as businesses tend to focus on either the positive reviews that boost their image or the negative ones that require immediate attention. However, neutral feedback offers a unique opportunity to turn indifferent customers into brand ambassadors. This article will guide you through the steps to leverage neutral feedback for brand ambassadorship.","_key":"710018c41b5f0"}],"_type":"block"},{"style":"h2","_key":"3d88eca8d72d","markDefs":[],"children":[{"_key":"0c722335db680","_type":"span","marks":[],"text":"Why Neutral Feedback Matters"}],"_type":"block"},{"_key":"7aa22ec894e9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Neutral feedback is a goldmine of untapped potential. These are customers who are neither dissatisfied nor thrilled with your service or product. They are on the fence, and with a little nudge, they could become either detractors or promoters. Ignoring them means missing out on a chance to turn them into loyal customers who can advocate for your brand.","_key":"7c291a8633360"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Strategies to Turn Neutral Feedback into Brand Ambassadorship","_key":"20ca0d88ee040"}],"_type":"block","style":"h2","_key":"94269ef6f354","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"1. Identify the Neutral Feedback","_key":"69f6d43a03100"}],"_type":"block","style":"h3","_key":"cecb2969a4be"},{"style":"normal","_key":"8a4c8fd2f9a0","markDefs":[{"_type":"link","href":"https://www.zonkafeedback.com/csat","_key":"6bfa11431d38"}],"children":[{"_type":"span","marks":[],"text":"The first step is identifying neutral feedback, which often comes in the form of three-star reviews or comments like \"It was okay\" or \"Not bad.\" These reviews are usually short and lack specific details, making it crucial for you to dig deeper to understand the customer's experience. Use analytics tools or ","_key":"7aa33880404f0"},{"_type":"span","marks":["6bfa11431d38"],"text":"csat surveys","_key":"7aa33880404f1"},{"text":" to pinpoint such feedback.","_key":"7aa33880404f2","_type":"span","marks":[]}],"_type":"block"},{"children":[{"marks":[],"text":"2. Engage with the Customer","_key":"1da16d7817360","_type":"span"}],"_type":"block","style":"h3","_key":"983e4bc94218","markDefs":[]},{"style":"normal","_key":"f29e74808730","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you've identified the neutral feedback, the next step is to engage with the customer. Reach out to them through email, social media, or even a phone call. The aim is to show that you value their opinion and are eager to improve their experience. Personalized engagement can make the customer feel special and heard.","_key":"6acd7a245c940"}],"_type":"block"},{"children":[{"_key":"4c5373292e920","_type":"span","marks":[],"text":"3. Ask for Specifics"}],"_type":"block","style":"h3","_key":"ada6e632f5dc","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"Neutral feedback is often vague, making it essential to ask for specific details. Was it the product, the service, or perhaps the delivery that didn't meet their expectations? By understanding the particulars, you can tailor your improvements more effectively. This also shows the customer that you're proactive about enhancing their experience.","_key":"f6b32477b2030","_type":"span"}],"_type":"block","style":"normal","_key":"ec4056b6632b"},{"_type":"block","style":"h3","_key":"fab825efc45b","markDefs":[],"children":[{"_key":"abe15f30b61c0","_type":"span","marks":[],"text":"4. Implement Changes"}]},{"_key":"2bc5150762ff","markDefs":[],"children":[{"marks":[],"text":"Based on the specifics provided, take steps to implement changes. Whether it's improving product features, enhancing customer service, or streamlining the checkout process, make the necessary adjustments. Keep the customer in the loop about these changes, as it shows that their feedback has a direct impact on your business decisions.","_key":"ec388e4b3a6d0","_type":"span"}],"_type":"block","style":"normal"},{"style":"h3","_key":"47437954eadf","markDefs":[],"children":[{"_type":"span","marks":[],"text":"5. Follow-Up","_key":"a7cb9ae2b6ef0"}],"_type":"block"},{"_type":"block","style":"normal","_key":"66bad547c04b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"A follow-up is crucial in turning a neutral reviewer into a brand ambassador. Once the changes have been implemented, reach out to the customer to ask if they've noticed the improvements. This not only shows that you value their feedback but also that you're committed to enhancing their experience.","_key":"320d67bf3e160"}]},{"style":"h3","_key":"19fe64064840","markDefs":[],"children":[{"_type":"span","marks":[],"text":"6. Offer Incentives","_key":"7541056e968b0"}],"_type":"block"},{"children":[{"text":"As a token of appreciation for their feedback and to encourage them to give your product or service another try, offer some incentives. This could be a discount, a free sample, ","_key":"cd9bbd139ac90","_type":"span","marks":[]},{"_type":"span","marks":["f4abb2f699a5"],"text":"free e-books,","_key":"cd9bbd139ac91"},{"_key":"cd9bbd139ac92","_type":"span","marks":[],"text":" or even a feature on your social media platforms. Incentives can go a long way in converting a neutral customer into a loyal one."}],"_type":"block","style":"normal","_key":"3bbcdb65a653","markDefs":[{"_key":"f4abb2f699a5","_type":"link","href":"https://www.kdanmobile.com/blog/sites-download-free-pdf-books"}]},{"_type":"block","style":"h3","_key":"cdc2572886a5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"7. Encourage to Share Positive Experience","_key":"3b8e7996d9c10"}]},{"children":[{"_type":"span","marks":[],"text":"Once the customer has acknowledged the improvements and availed themselves of the incentives, encourage them to share their positive experience. This could be in the form of a new review, a social media post, or a ","_key":"471bdd4eb2c90"},{"_type":"span","marks":["392b2d0a893e"],"text":"testimonial","_key":"471bdd4eb2c91"},{"_type":"span","marks":[],"text":". Positive word-of-mouth is the best form of advertising, and a converted neutral customer can be a powerful brand ambassador.","_key":"471bdd4eb2c92"}],"_type":"block","style":"normal","_key":"23c9bc3f49ec","markDefs":[{"_type":"link","href":"https://cubecreative.design/blog/25-stats-about-using-testimonials-in-marketing","_key":"392b2d0a893e"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"8. Showcase the Transformation","_key":"09915fae79ed0"}],"_type":"block","style":"h3","_key":"d5d225aeb6e5"},{"children":[{"_type":"span","marks":[],"text":"With the customer's permission, showcase their journey from a neutral reviewer to a brand ambassador. This could be a case study, a blog post, or a feature in your newsletter. It serves as social proof that you listen to your customers and are committed to improving their experience.","_key":"1e4d302d4a390"}],"_type":"block","style":"normal","_key":"72fca869f3ff","markDefs":[]},{"style":"h3","_key":"f2b5bfe57869","markDefs":[],"children":[{"text":"9. Leverage Social Proof","_key":"83bbcafd6a670","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you've successfully turned a neutral customer into a brand ambassador, leverage their positive feedback as social proof. Feature their testimonials or reviews prominently on your website, social media, or even in your marketing campaigns. This not only validates your efforts but also encourages other neutral or skeptical customers to give your brand another chance.","_key":"13ee851c917d0"}],"_type":"block","style":"normal","_key":"6b3a04e66255"},{"_type":"block","style":"h3","_key":"aa1c65209e0b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"10. Create a Feedback Loop","_key":"4ca9452cfd0d0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Establishing a feedback loop with the customer ensures that you continue to meet or exceed their expectations. Regularly check in with them to ask for their opinions on new features, products, or services. This ongoing dialogue makes them feel valued and engaged, reinforcing their role as brand ambassadors.","_key":"be39ae1972230"}],"_type":"block","style":"normal","_key":"c79e2e421ca8"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"11. Involve Them in Product Development","_key":"0db0e04d656a0"}],"_type":"block","style":"h3","_key":"9fd330629f05"},{"style":"normal","_key":"6e38d2a4a9b1","markDefs":[{"_type":"link","href":"https://ays-pro.com/blog/ultimate-list-of-different-types-of-quizzes-with-examples","_key":"f08fe5610ecf"}],"children":[{"text":"Involving customers in the product development process can be a powerful way to turn them into brand ambassadors. Ask for their input on potential new features, designs, or services, and consider using ","_key":"dd8e983b41a90","_type":"span","marks":[]},{"marks":["f08fe5610ecf"],"text":"different types of quizzes","_key":"dd8e983b41a91","_type":"span"},{"_type":"span","marks":[],"text":" to gather their insights effectively.This not only provides you with valuable insights but also makes the customer feel like an integral part of your brand's journey.","_key":"dd8e983b41a92"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"12. Host Exclusive Events","_key":"7db9eff57ed50"}],"_type":"block","style":"h3","_key":"5bed90e926ac"},{"_key":"0ca92dbde01a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Consider hosting exclusive events, either online or in-person, and invite these newly converted brand ambassadors. These could be product launches, webinars, or even VIP sales events. The exclusivity of the event makes your brand ambassadors feel special and valued, strengthening their loyalty to your brand.","_key":"85fc8e56727b0"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"13. Acknowledge and Celebrate Milestones","_key":"bda1d834fc120"}],"_type":"block","style":"h3","_key":"20fe5c06a953","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Celebrate milestones that these customers reach with your brand, such as a one-year anniversary of being a customer or their 10th purchase. Send them a personalized note, offer a special discount, or even feature them on your brand's social media channels. Acknowledging these milestones makes customers feel appreciated and reinforces their decision to advocate for your brand.","_key":"dd078c7847ac0"}],"_type":"block","style":"normal","_key":"3b76d3229b16","markDefs":[]},{"style":"h2","_key":"261ce57c792d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Conclusion","_key":"a276699a2a2a0"}],"_type":"block"},{"_key":"0f0857757e03","markDefs":[],"children":[{"marks":[],"text":"Neutral feedback is an untapped resource that can be leveraged to create brand ambassadors. By identifying these customers, engaging with them, and making targeted improvements based on their feedback, you can turn indifference into advocacy. It's a win-win situation: the customer gets a better experience, and you gain a loyal supporter who can help promote your brand.","_key":"c85c0eab29ce0","_type":"span"}],"_type":"block","style":"normal"}],"lead":null},{"body":[{"_key":"c69452678f6c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Are you familiar with the adage, 'You can't be afraid of what your customers will say? I disagree.","_key":"8cd20d977d590"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When an organization is eager to alleviate customer concerns, they often solicit feedback from their clients. When this happens, it's essential that the business proactively seeks advice from patrons in order to effectively address any issues and keep customers' patronage at an optimal level.","_key":"01d935f064500"}],"_type":"block","style":"normal","_key":"eec21033a3eb"},{"_key":"33ea6404859a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Yet how does one instruct clients on how to provide constructive criticism that can aid their quest for satisfaction? The answer lies in employing nine practices—nine simple steps that help cultivate effective feedback sessions and ultimately yield more satisfactory results for all parties involved.","_key":"e1224c1f29c00"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"1. Create a survey.","_key":"4f527895c3690"}],"_type":"block","style":"h2","_key":"a3bc32068ea5"},{"children":[{"_type":"span","marks":[],"text":"If you are ","_key":"58c26be168700"},{"_type":"span","marks":["0b28c522598f"],"text":"seeking to solicit feedback from your customers","_key":"58c26be168701"},{"_type":"span","marks":[],"text":" and do not have time to create surveys, we strongly suggest utilizing an online tool.","_key":"58c26be168702"}],"_type":"block","style":"normal","_key":"ac19c8999ef1","markDefs":[{"href":"https://bowwe.com/en/blog/guide-to-customer-testimonial","_key":"0b28c522598f","_type":"link"}]},{"markDefs":[{"_type":"link","href":"https://www.wishup.co/blog/30-benefits-of-hiring-a-virtual-customer-support-assistant/","_key":"e1569e47e5d5"}],"children":[{"text":"If you'd prefer a more hands-on approach, why not set up a consultation or sales review into your customer service portal with the help of a ","_key":"0f775fa2684e0","_type":"span","marks":[]},{"text":"customer service virtual assistant","_key":"0f775fa2684e1","_type":"span","marks":["e1569e47e5d5"]},{"_type":"span","marks":[],"text":"? You could also use this opportunity to accumulate data on past interactions; you may even be able to determine what went well or poorly during their last visit!","_key":"0f775fa2684e2"}],"_type":"block","style":"normal","_key":"1acbb083f1d1"},{"children":[{"_type":"span","marks":["strong"],"text":"2. Set up a chat bot to ask customers for feedback.","_key":"99d84faafadb0"}],"_type":"block","style":"h2","_key":"d3a6feb12af0","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"If you want to raise your customer feedback game, ","_key":"9dd2fac6c4820"},{"_key":"9dd2fac6c4821","_type":"span","marks":["cfa13c95044a"],"text":"adding a chatbot"},{"_type":"span","marks":[],"text":" is an excellent way to go. This nifty little tool can be set up to effortlessly assist customers and allow them to provide feedback in an efficient manner.","_key":"9dd2fac6c4822"}],"_type":"block","style":"normal","_key":"db7adbbff9d8","markDefs":[{"_type":"link","href":"https://www.cs-cart.com/blog/ai-advancement-how-ai-improves-and-optimizes-the-ecommerce-shopping-experience/","_key":"cfa13c95044a"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"If you haven't yet created a chatbot, don't fret! You can introduce the concept in a short time frame with our free guide- Creating a Chatbot for Customer Feedback","_key":"4bc4dc9032750"}],"_type":"block","style":"normal","_key":"73f4bc90060a"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"3. Ask your customers to give you feedback in person.","_key":"05bcdc62ea290"}],"_type":"block","style":"h2","_key":"e26b55e0097f"},{"style":"normal","_key":"d2a6988d174f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The truth of the matter is that it can be quite intimidating to speak candidly about a business' shortcomings; after all - how does one begin? It's frequently easier when customers have first-hand knowledge on things like this.","_key":"bc628c50e52b0"}],"_type":"block"},{"style":"normal","_key":"83abdb6571f4","markDefs":[{"_type":"link","href":"https://wployalty.net/ask-for-reviews-from-customers/","_key":"81858240280b"}],"children":[{"marks":[],"text":"When confronting potential issues with your enterprise, why not utilize a simple and effective method to solicit feedback from customers: invite them into your facility for a tour! ","_key":"3bdad67fa8a20","_type":"span"},{"_type":"span","marks":["81858240280b"],"text":"Ask reviews from customers","_key":"3bdad67fa8a21"},{"marks":[],"text":" to observe the areas of operation; consider their responses - then follow up with an invitation to send them an email address or make contact via social media platforms.","_key":"3bdad67fa8a22","_type":"span"}],"_type":"block"},{"_key":"1d6ac01b6585","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"4. Collect feedback while you’re working with your customers.","_key":"27b7ce8146320"}],"_type":"block","style":"h2"},{"markDefs":[{"_type":"link","href":"https://www.tryreason.com/escape-room-sf/","_key":"ea30aceb2d79"}],"children":[{"text":"You might be under the impression that a feedback session will take place after your customers have completed their transaction with you. Nope! This is an optimal time to gather information from them regarding their experiences - both positive and negative - as well as offer solutions for their issues.For example, an ","_key":"3238fb614c9c0","_type":"span","marks":[]},{"_type":"span","marks":["ea30aceb2d79"],"text":"escape room","_key":"3238fb614c9c1"},{"_type":"span","marks":[],"text":" company would want to hear feedback right after a group has finished an experience and emotions are still high. Make sure to record these candid discussions so that you can refer back to them during future consultations!","_key":"3238fb614c9c2"}],"_type":"block","style":"normal","_key":"9d7e73e808d1"},{"markDefs":[{"_type":"link","href":"https://www.custify.com/blog/customer-experience-customer-service-trends-2023/","_key":"af536546a537"}],"children":[{"_type":"span","marks":[],"text":"Information gathering during the course of business is crucial in order to identify any potential problems before they arise. Furthermore, soliciting feedback from current clients is a great way to foster lasting relationships while enhancing ","_key":"4aa85635ee5c0"},{"text":"customer experience","_key":"4aa85635ee5c1","_type":"span","marks":["af536546a537"]},{"_type":"span","marks":[],"text":" overall.","_key":"4aa85635ee5c2"}],"_type":"block","style":"normal","_key":"7a3103e43c46"},{"children":[{"_type":"span","marks":["strong"],"text":"5. Ask your customers to share their story with others.","_key":"2b09dcc8ba530"}],"_type":"block","style":"h2","_key":"688577b1270d","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Sometimes, people may hesitate to share their feedback with you. To encourage customers to be forthcoming with positive remarks about your company, it is prudent that you solicit their sentiments.","_key":"6a2085478fc00"}],"_type":"block","style":"normal","_key":"f56b0d3b0b2f"},{"_key":"1567af4e179d","markDefs":[{"_key":"7a98ec1c2c59","_type":"link","href":"https://wpreviewslider.com/how-to-ask-for-a-testimonial/"}],"children":[{"_type":"span","marks":[],"text":"By ","_key":"2a00b327e3dc0"},{"_type":"span","marks":["7a98ec1c2c59"],"text":"eliciting testimonials","_key":"2a00b327e3dc1"},{"_type":"span","marks":[],"text":" from your patrons, you are more apt to obtain more data from them. Not only does this help build trust and rapport with potential clients; it also encourages return business - which can only be advantageous!","_key":"2a00b327e3dc2"}],"_type":"block","style":"normal"},{"style":"normal","_key":"c9430f1a9fc5","markDefs":[{"_type":"link","href":"https://www.retainful.com/blog/order-follow-up-email-templates","_key":"66c02906928b"}],"children":[{"marks":[],"text":"If possible, solicit input from the most engaged customers, and create an ","_key":"e55d8edff1f70","_type":"span"},{"marks":["66c02906928b"],"text":"email template","_key":"e55d8edff1f71","_type":"span"},{"_type":"span","marks":[],"text":" that allows for instant sharing of their experience. This will ensure that all your contacts have access to the same information when they contact you in the future!","_key":"e55d8edff1f72"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"e3010c0d2e770","_type":"span","marks":["strong"],"text":"6. Conduct an exit survey at the end of every customer interaction."}],"_type":"block","style":"h2","_key":"a0c59ba09949"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"To be certain that your customers leave you with a favorable impression of your brand, it is essential to conduct an exit survey at the conclusion of each customer contact. This does not necessarily mean that you must invest in lengthy questionnaires - opting for multiple-choice or even a simple rating scale suffice.","_key":"7de013de9bb00"}],"_type":"block","style":"normal","_key":"737d6c4e19a6"},{"markDefs":[{"_key":"088440847b83","_type":"link","href":"https://www.eventbrite.com/blog/event-feedback-form/"}],"children":[{"marks":[],"text":"Ensure all customers who leave feedback are contacted regarding any concerns raised during their interaction with your company. By gathering data on what they thought of your business's service, you can rectify any issues before they arise. This type of feedback is imperative to providing a positive experience to customers, whether it be after a purchase of a product, service, or ","_key":"310dd51a3b620","_type":"span"},{"_type":"span","marks":["088440847b83"],"text":"feedback after an event","_key":"310dd51a3b621"},{"_type":"span","marks":[],"text":".","_key":"310dd51a3b622"}],"_type":"block","style":"normal","_key":"fbacc979bb1e"},{"markDefs":[],"children":[{"marks":["strong"],"text":"7. Send a welcome kit or provide a gift or freebie after a purchase is made.","_key":"7de04c4f06650","_type":"span"}],"_type":"block","style":"h2","_key":"9f513a9f13b3"},{"_type":"block","style":"normal","_key":"db7a1e49ddc3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customers are more likely to provide feedback if they receive a gift, sample or item after making a purchase. These tokens can be used as a means to demonstrate appreciation for their patronage; it is also an effective way to garner goodwill that may lead them towards expressing their approval of your brand.","_key":"ecd3e53dd1db0"}]},{"markDefs":[{"_type":"link","href":"https://getjobber.com/academy/how-to-ask-for-a-review/","_key":"4fa9be27f342"}],"children":[{"_type":"span","marks":[],"text":"For instance, if you run a sandwich shop and provide customers with a complimentary one upon their arrival, they are much more likely to leave behind an ","_key":"b4689d4adc6c0"},{"marks":["4fa9be27f342"],"text":"honest review","_key":"b4689d4adc6c1","_type":"span"},{"_type":"span","marks":[],"text":" than those who only see you as an enterprise that serves food and don't feel any loyalty towards it whatsoever.","_key":"b4689d4adc6c2"}],"_type":"block","style":"normal","_key":"151b312ebd73"},{"_key":"1303b77ee7a5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Similarly, providing customers with a 'getting-started' kit can help kickstart customer support when they're looking for assistance - whether this includes offering resources such as FAQ's or answering common questions.","_key":"84c0e22b1c2e0"}],"_type":"block","style":"normal"},{"_key":"a440ba35b0cd","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"8. Participate in online surveys and offers that you offer to your customers.","_key":"cc494543505f0"}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"As an entrepreneur, it's your customers who are investing in your company and its products. Therefore, they are acutely aware of any shortcomings or areas for improvement. For them to be satisfied with what they have purchased, they must be confident that this investment is worthwhile!","_key":"af7c05a2c5de0"}],"_type":"block","style":"normal","_key":"3fd6268d399e"},{"_type":"block","style":"normal","_key":"6a8540ab5960","markDefs":[{"_type":"link","href":"https://woorise.com/surveys","_key":"30db13d97cbb"}],"children":[{"_key":"329b3c96131d0","_type":"span","marks":["30db13d97cbb"],"text":"Online surveys"},{"_type":"span","marks":[],"text":" and customer feedback apps allow you to solicit feedback from customers without even leaving your office. Furthermore, the process can be completed online - no need for lengthy phone conversations! In addition to providing opportunities for soliciting feedback on a regular basis, these tools provide an excellent solution for gauging consumer sentiment towards your brand as well as gathering intelligence on potential opportunities and advantages within one's business model.","_key":"329b3c96131d1"}]},{"children":[{"_type":"span","marks":["strong"],"text":"9. Ask for and respond to reviews of your business.","_key":"a3de691c834f0"}],"_type":"block","style":"h2","_key":"787cf4bb52d0","markDefs":[]},{"_type":"block","style":"normal","_key":"17c242b58065","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer service is an invaluable aspect of running a business, and responding to feedback from customers can be just as essential. Motivated by this notion, many businesses choose to solicit reviews of their establishment in order to foster good rapport with patrons.","_key":"726f4a6a4deb0"}]},{"style":"normal","_key":"34e78dd9a3a7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"At times, it can feel like your customer base is constantly scrutinizing you and your enterprise. That's why it's not uncommon for businesses to solicit customer reviews - it helps boost trust and foster goodwill between them!","_key":"14b8e6eb318a0"}],"_type":"block"},{"_type":"block","style":"h2","_key":"2a3468532ec0","markDefs":[],"children":[{"text":"Conclusion","_key":"9b0eaf8ba4150","_type":"span","marks":["strong"]}]},{"style":"normal","_key":"5b05ff0c8923","markDefs":[{"_type":"link","href":"https://www.helloroketto.com/saas-marketing","_key":"3c38f1bac8f4"}],"children":[{"marks":[],"text":"Encouraging your customers to provide feedback is an essential component of any feedback loop. Through encouraging them, you can ensure that valuable insights are being obtained and utilized in order improve products, services and overall experiences with them - ultimately leading to greater levels of satisfaction among all parties involved! Want to learn about other custom-driven SaaS strategies? Check out this ultimate ","_key":"8fa2f2d0eaaf0","_type":"span"},{"_type":"span","marks":["3c38f1bac8f4"],"text":"guide for SaaS business growth","_key":"8fa2f2d0eaaf1"},{"_type":"span","marks":[],"text":"!","_key":"8fa2f2d0eaaf2"}],"_type":"block"},{"style":"normal","_key":"3a8e844a954b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"\n","_key":"7f7cd1cf229f0"}],"_type":"block"}],"slug":"encourage-customers-to-give-you-feedback","author":{"name":"Kinga Edwards","imageUrl":null},"publishedAt":"2023-10-13T14:52:56.739Z","lead":null,"category":{"title":"Customer Feedback"},"_id":"f9dac11a-1e5b-4c4d-8425-fe0b656b0f2a","title":"9 practices how to encourage your customers to give you feedback","mainImage":{"_type":"image","asset":{"_ref":"image-5456dc3f917233673eddf11b41819353df22008e-1920x1080-png","_type":"reference"}}},{"title":"8 Strategies for Handling Negative Client Feedback","mainImage":{"_type":"image","asset":{"_ref":"image-4d8e18cb775c451fb6b8f939889d284d97b0633a-1920x1080-png","_type":"reference"}},"category":{"title":"Customer Feedback"},"_id":"55d66e36-9f21-4172-b9eb-b249277da61f","body":[{"_key":"151f3b48d908","markDefs":[],"children":[{"marks":[],"text":"Negative feedback is easier to receive now than ever before thanks to social media. Customers can post grievances and criticisms concerning your brand or service with little difficulty; however, despite this convenience factor there still must be a way to handle such unfavorable commentary with grace.","_key":"ca64eadaeac20","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"To assist you in navigating this uncharted terrain, we've compiled an exhaustive list of strategies for handling client criticism with equanimity.","_key":"21fdaf4432ef0","_type":"span"}],"_type":"block","style":"normal","_key":"409b852764a7"},{"_key":"286d4a2a6ecf","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"1. Reframe the feedback as constructive criticism","_key":"af6e3d7b5c710"}],"_type":"block","style":"h2"},{"_key":"bbfc11e3f7bb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Rather than avoiding reproach, tackle it head-on in a calm and composed manner. Ask any question you have about their suggestions or criticism - it may shed light on areas that need improvement.","_key":"6df9a770347b0"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Unilaterally resolving an issue can sometimes be the best approach, so it's wise to take every word into consideration before passing judgment. If there are legitimate issues with your performance, consider them as constructive feedback rather than wasted efforts - after all, there's always more room for improvement!","_key":"078edcb52af10"}],"_type":"block","style":"normal","_key":"fdb2368b3b44","markDefs":[]},{"_type":"block","style":"h2","_key":"e860ac91211a","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"2. Assign action items and follow up","_key":"deac1a3ac1070"}]},{"_key":"d50ec5fcc953","markDefs":[{"_type":"link","href":"https://capsulecrm.com/free-crm/","_key":"5005c67b6e31"}],"children":[{"_type":"span","marks":[],"text":"At the base of every successful venture is a solid business plan. If you can't take action based on negative feedback, then it's unlikely that any corrective measures will ever be implemented. To avoid any chance of delaying remedial actions or losing customers altogether, make sure to assign an action item for each and every unfavorable remark - whether positive or negative. You can use a ","_key":"a74d4db92b800"},{"marks":["5005c67b6e31"],"text":"free CRM","_key":"a74d4db92b801","_type":"span"},{"marks":[],"text":" for this purpose.","_key":"a74d4db92b802","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"text":"Ensuring that the task at hand is accomplished goes a long way towards easing the sting of any criticism from clients.","_key":"31eeb79d16040","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"20b4ca046818","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"3. Turn the negative into a teaching moment","_key":"7095e26fd2e70"}],"_type":"block","style":"h2","_key":"3dc8e9e9125e"},{"_key":"4cc7fa53bffb","markDefs":[],"children":[{"text":"You're a professional who knows your client has expertise and wisdom - why not leverage their insight into your business practices? Utilize this opportunity to inform and enlighten those around you about what it means for them. Even if you can't change the mind of those who don't appreciate you, at least you can bring about a more enlightened perspective!","_key":"f061544fcbca0","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[{"_key":"1abc5b1a9346","_type":"link","href":"https://getprodio.com/production-management-software/"}],"children":[{"text":"For example, if they use your ","_key":"748e8ee79a9f0","_type":"span","marks":[]},{"text":"production management software","_key":"748e8ee79a9f1","_type":"span","marks":["1abc5b1a9346"]},{"text":" but they complain on its navigation, you can offer them a specialized 1-on-1 training session.","_key":"748e8ee79a9f2","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"a07a144278c1"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is vital that your team members are knowledgeable, and therefore, when an issue arises during an interaction with clients, they should be aware of what steps need to be taken in order to rectify it. When they know what's expected of them, they'll rarely deviate from adhering to standard operating procedures - which will surely leave everyone happy!","_key":"bfd4c13c656b0"}],"_type":"block","style":"normal","_key":"c463f94e2203"},{"children":[{"_type":"span","marks":["strong"],"text":"4. Don’t judge the messenger","_key":"7314f4a800380"}],"_type":"block","style":"h2","_key":"2995534e4d71","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Don't take offense to an unfavorable review. Some clients may be disgruntled over receiving feedback, yet still value your service. If they are willing to share their comments with you it shows they have faith in the quality of your product or service - an affirmation that may give you confidence in revising aspects of your offering!","_key":"8bbb152c6a9c0"}],"_type":"block","style":"normal","_key":"b1f98dd565f1"},{"markDefs":[],"children":[{"_key":"63a66ad0bbe30","_type":"span","marks":[],"text":"If a client is displeased with your company's services, it is essential to acknowledge their feelings and concerns. Even if you disagree with their assessment of your business - remain cognizant of their point of view. Don't become so wrapped up in defending yourself against negative comments that you overlook stakeholders' motivations for speaking out!"}],"_type":"block","style":"normal","_key":"3848b585c080"},{"children":[{"marks":["strong"],"text":"5. Invest in a client satisfaction program","_key":"4761621dc2e70","_type":"span"}],"_type":"block","style":"h2","_key":"f654d746ce65","markDefs":[]},{"_type":"block","style":"normal","_key":"a788333d6c22","markDefs":[{"_type":"link","href":"https://www.klausapp.com/blog/customer-satisfaction-score-csat/","_key":"9188f278f67d"}],"children":[{"_type":"span","marks":[],"text":"The key to success is building client rapport and developing trust within your organization. This can be done through a variety of measures, including providing exceptional customer service and then, running ","_key":"da8df25230990"},{"_type":"span","marks":["9188f278f67d"],"text":"customer service quality assurance","_key":"da8df25230991"},{"_type":"span","marks":[],"text":".","_key":"da8df25230992"}]},{"children":[{"_type":"span","marks":[],"text":"If you could invest in anything that could help improve the overall experience for your business' clients, what would it be? Why not make it a priority - a commitment towards achieving an impeccable reputation!","_key":"cd8cb47d4bf30"}],"_type":"block","style":"normal","_key":"0a03a2946d48","markDefs":[]},{"children":[{"text":"6. Distill the feedback down to a few key points","_key":"6d5c40098e070","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"31dcde5562e7","markDefs":[]},{"_key":"77a64fda6bce","markDefs":[{"_type":"link","href":"https://getvoip.com/blog/what-is-ucaas/","_key":"e715771e2df3"}],"children":[{"_key":"7ed56401b0d00","_type":"span","marks":[],"text":"In the event that a significant impression was gleaned from your interaction with the client, don't fret! Attempt to identify a handful of key points and incorporate them into future communications with reference, especially if you’re using "},{"text":"UCaaS","_key":"7ed56401b0d01","_type":"span","marks":["e715771e2df3"]},{"marks":[],"text":" systems to unify all communication touchpoints.","_key":"7ed56401b0d02","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"For example, if you commended someone's choice in attire - such as 'That outfit is adorable!' - then it wouldn't be prudent to mention this point again unless prompted for further elaboration. If asked about it later on, simply reply: \"I simply wanted to say that it looked exquisite!\"","_key":"dd7aca31f8430"}],"_type":"block","style":"normal","_key":"956595d4813b","markDefs":[]},{"style":"h2","_key":"37370881ca44","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"7. Filter through your inbox for negative emails","_key":"c9c5dcdf4def0"}],"_type":"block"},{"_key":"b23dd2aac5fb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Unsurprisingly, if you receive a stream of negative feedback from clients then it is prudent to prioritize any replies that pertain directly to the criticism. However, if you find yourself inundated with correspondence regarding their perception of your work or the quality of services rendered - then consider ignoring these emails altogether!","_key":"34ae8eb204f30"}],"_type":"block","style":"normal"},{"_key":"8b6f2d7e79c5","markDefs":[],"children":[{"text":"Managing your inbox can be an arduous process. Don't let it become overbearing and distracting by piling up emails containing negative comments about your business - yet still remaining open for answers; instead simply archive them away until such time as they are no longer relevant.","_key":"71f2cd9ba8b20","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Don't allow disparaging remarks to accumulate in your inbox! Send out an email thanking individuals who have shared constructive feedback about your endeavor and then move on.","_key":"e369c5ccba2a0"}],"_type":"block","style":"normal","_key":"2d8079aa87ee"},{"style":"h2","_key":"90662455139c","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"8. Ask yourself","_key":"190e4c1bfabe0"}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"When managing client feedback, it is important to remember that each situation is unique. This gives you an opportunity to create an effective plan for addressing concerns and commitments made during initial engagements, like resolving issues and offering satisfactory resolutions.","_key":"88d603c87ffc0","_type":"span"}],"_type":"block","style":"normal","_key":"052653adf859"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When it comes to crafting a strategy for handling negative feedback, asking yourself can prove beneficial. It gives you the freedom to consider various courses of action without generating anxiety or apprehension - ultimately leading you to a more appropriate decision.","_key":"c2c8dfeea2290"}],"_type":"block","style":"normal","_key":"782003b95159"},{"markDefs":[],"children":[{"text":"“What do I love about this client?”","_key":"acc9d34459bd0","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"8fb549a2202f"},{"_key":"bf2e15cedce8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"A commonplace misconception is that clients are simply relying on you for their satisfaction and gratification - rather than appreciating it!","_key":"4edac9f59dd10"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It can be an uphill battle to convince your clients that they shouldn't be solely reliant upon you when it comes to providing them with value. However, there are many opportunities available to demonstrate that they've made a wise decision in choosing your services or product by demonstrating what you appreciate about them:","_key":"6cd4891ca3260"}],"_type":"block","style":"normal","_key":"03245a9646d6"},{"_type":"block","style":"normal","_key":"f6910246b5bc","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You should always endeavor to recognize the good aspects of customer relationships - both old and new. Never forget the basics such as being grateful for past business and acknowledging current customers with kind words or actions. Don't allow obstacles to get in the way of expressing gratitude for what you have achieved together; even if circumstances necessitate it!","_key":"575c8df3109f0"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"2de6f8e358b40"}],"_type":"block","style":"h2","_key":"2ae5a9106ade"},{"children":[{"_type":"span","marks":[],"text":"Don't panic! These strategies will help you navigate difficult conversations with clients and defuse potential conflicts.","_key":"812e316ec8610"}],"_type":"block","style":"normal","_key":"0bb63bd21244","markDefs":[]},{"_key":"afa30682729a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"To avoid being at the center of an emotional explosion, take a step back and examine your own feelings. Are they influencing the way you interact with others? If so, do something about it!","_key":"8777387930cc0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Reflect on what you have learned about yourself through this experience. Then, apply those lessons to create a more harmonious relationship with your client in the future.","_key":"555f9727c84f0"}],"_type":"block","style":"normal","_key":"a758b4dab4e4"}],"publishedAt":"2023-10-10T13:55:13.122Z","lead":null,"slug":"handling-negative-client-feedback","author":{"name":"Kinga Edwards","imageUrl":null}},{"title":"How To Implement Feedback That Was Received","publishedAt":"2023-09-18T16:01:40.788Z","slug":"how-to-implement-feedback-that-was-received","author":{"name":"Kinga Edwards","imageUrl":null},"_id":"e40d0b61-730a-4993-b234-1e8654572430","body":[{"children":[{"_type":"span","marks":[],"text":"Feedback is an invaluable resource for any organization looking to improve its products, services, and overall customer experience. However, receiving feedback is just the first step; the real challenge lies in effectively implementing it. In this article, we'll explore actionable strategies for turning the feedback you've received into meaningful changes that benefit both your organization and your customers.","_key":"5ae3ac794dc60"}],"_type":"block","style":"normal","_key":"a164f57526e3","markDefs":[]},{"_type":"block","style":"h2","_key":"a35d91c63ce8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Why Implementing Feedback is Crucial","_key":"36d4114882040"}]},{"style":"h3","_key":"e7161efb9c63","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Builds Customer Trust","_key":"76f87e1873c30"}],"_type":"block"},{"_type":"block","style":"normal","_key":"1dc2b9df7a7e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When customers see that their feedback is taken seriously and leads to actual improvements, it builds trust and loyalty. They're more likely to continue engaging with a brand that listens.","_key":"1dcc90ee6a590"}]},{"style":"h3","_key":"8226e4ede9ce","markDefs":[],"children":[{"marks":[],"text":"Enhances Product Quality","_key":"e593e0b291b00","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"c636cb6d9a6e","markDefs":[{"_type":"link","href":"http://www.vividworks.com/blog/product-quality-with-feedback-3d-configurators","_key":"e868ad6ce436"}],"children":[{"_key":"4ab841093eb40","_type":"span","marks":[],"text":"Feedback often points out areas where your product or service could be improved. "},{"_type":"span","marks":["e868ad6ce436"],"text":"Implementing feedback","_key":"4ab841093eb41"},{"_type":"span","marks":[],"text":" and these suggestions can lead to a better product and a competitive edge in the market.","_key":"4ab841093eb42"}]},{"style":"h3","_key":"c405c149a843","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Drives Innovation","_key":"c0e73302dcbb0"}],"_type":"block"},{"style":"normal","_key":"084aafb1afa7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback can be a source of innovative ideas that you might not have considered. Implementing these can keep your business ahead of the curve.","_key":"749bfe4873740"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"To implement feedback effectively, use live streaming solutions like ","_key":"ee8cae44f2380"},{"text":"OneStream Live","_key":"ee8cae44f2381","_type":"span","marks":["8e66dcf03c27"]},{"_type":"span","marks":[],"text":" to engage your audience in real-time, addressing their concerns and demonstrating your commitment to improvement.","_key":"ee8cae44f2382"}],"_type":"block","style":"normal","_key":"355de472523d","markDefs":[{"_type":"link","href":"https://onestream.live/","_key":"8e66dcf03c27"}]},{"_type":"block","style":"h2","_key":"e883808f0103","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Strategies for Implementing Feedback","_key":"96a84214dd7a0"}]},{"_key":"22a347b6fd39","markDefs":[],"children":[{"marks":[],"text":"1. Prioritize Feedback","_key":"034fd3ac3f590","_type":"span"}],"_type":"block","style":"h3"},{"_key":"3f6472a21177","markDefs":[{"_key":"7c17de2f9167","_type":"link","href":"https://ays-pro.com/wordpress/survey-maker"}],"children":[{"_type":"span","marks":[],"text":"Not all feedback is created equal. Some will be more actionable and have a greater impact than others. Take time to prioritize feedback based on its potential for positive change and the effort required to implement it. By incorporating a ","_key":"6ea4d2a1c1460"},{"_type":"span","marks":["7c17de2f9167"],"text":"WordPress survey plugin","_key":"6ea4d2a1c1461"},{"_key":"6ea4d2a1c1462","_type":"span","marks":[],"text":", you can efficiently gather and categorize feedback, making the prioritization process more organized and effective."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"2. Involve the Right Teams","_key":"4ccf7eca4d6e0"}],"_type":"block","style":"h3","_key":"20667c72447f"},{"_key":"ff8d0cc384c4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback often touches on various aspects of your business, from product development to customer service. Ensure that the relevant teams are involved in the discussion and implementation process.","_key":"04f4b69755560"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"3. Create an Action Plan","_key":"55f63920d6e40"}],"_type":"block","style":"h3","_key":"107865d74ed2"},{"markDefs":[],"children":[{"text":"Once you've prioritized the feedback and involved the right teams, create a detailed action plan. This should include what changes will be made, who is responsible for them, and a timeline for implementation.","_key":"951a3e9119ea0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"946e984ecd6b"},{"_type":"block","style":"h3","_key":"360ead4b6864","markDefs":[],"children":[{"marks":[],"text":"4. Test Changes Before Full Implementation","_key":"0e22a795180f0","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Before rolling out any significant changes, test them on a smaller scale. This could be a beta test for a product feature or a pilot program for a new customer service protocol.","_key":"f6054003fdf00"}],"_type":"block","style":"normal","_key":"2b859310340b"},{"style":"h3","_key":"2e509811930b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"5. Communicate Changes to Stakeholders","_key":"6fd39059c3410"}],"_type":"block"},{"_key":"32251a98b259","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Whether it's internal teams or customers, make sure to communicate what changes are being made and why. Transparency is key to managing expectations and building trust.","_key":"90d8585bc25c0"}],"_type":"block","style":"normal"},{"style":"h3","_key":"ac8c9f9d644f","markDefs":[],"children":[{"_key":"c1a962c4a1700","_type":"span","marks":[],"text":"6. Monitor the Impact"}],"_type":"block"},{"_type":"block","style":"normal","_key":"c20fa62b7193","markDefs":[{"_type":"link","href":"https://aloa.co/blog/top-ways-to-leverage-ai-in-business-intelligence","_key":"1984ee059444"}],"children":[{"_type":"span","marks":[],"text":"After implementing the changes, closely monitor their impact. Use KPIs and metrics to measure success and be prepared to make further adjustments as needed. You can ","_key":"0322ee8e90880"},{"_type":"span","marks":["1984ee059444"],"text":"leverage AI to find insights","_key":"0322ee8e90881"},{"text":" and understand the bigger image.","_key":"0322ee8e90882","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"7. Acknowledge and Thank Contributors","_key":"b306e39e06c30"}],"_type":"block","style":"h3","_key":"7674ac55e6dd"},{"style":"normal","_key":"d28d237f80bb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Always acknowledge the individuals who provided the feedback. A simple thank-you can go a long way in building goodwill and encouraging future engagement.","_key":"57b3b0e662130"}],"_type":"block"},{"style":"h3","_key":"d4333952fe02","markDefs":[],"children":[{"marks":[],"text":"8. Document the Process","_key":"ab0e6e409ed80","_type":"span"}],"_type":"block"},{"_key":"e9cea6008773","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Keep detailed records of what feedback was received, what changes were made, and the results of those changes. This documentation can be invaluable for future decision-making and for demonstrating accountability.","_key":"a2293b706e070"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"9. Iterate Based on Results","_key":"c5255a28591e0"}],"_type":"block","style":"h3","_key":"2add9934ef7f","markDefs":[]},{"_type":"block","style":"normal","_key":"230cc5eb6ca6","markDefs":[],"children":[{"text":"Feedback implementation is not a one-time event but an ongoing process. Use the results of your initial implementation to make further refinements and improvements.","_key":"e8a27bd4c8320","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"10. Seek Follow-Up Feedback","_key":"b85d7044d7090"}],"_type":"block","style":"h3","_key":"d2cbc3acee5a"},{"style":"normal","_key":"622815be3947","markDefs":[],"children":[{"_type":"span","marks":[],"text":"After changes have been implemented, go back to the original feedback providers and ask for their thoughts on the improvements. This not only shows that you value their opinion but also provides additional insights for further refinement.","_key":"6162632c849d0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Conclusion","_key":"49312f16f1f50"}],"_type":"block","style":"h2","_key":"20a11aa1f153"},{"style":"normal","_key":"00869e3d3467","markDefs":[],"children":[{"_key":"ecba7e24050d0","_type":"span","marks":[],"text":"Implementing feedback is a complex but rewarding process. It requires careful planning, cross-team collaboration, and ongoing monitoring to be effective."}],"_type":"block"},{"markDefs":[],"children":[{"_key":"46621614347f0","_type":"span","marks":[],"text":"However, when done right, it can lead to improved products, happier customers, and a stronger competitive position in the market. So the next time you receive feedback, don't just file it away—take action and turn it into a catalyst for positive change."}],"_type":"block","style":"normal","_key":"37850d2e891c"}],"mainImage":{"_type":"image","asset":{"_ref":"image-5d59ef6f35afefa8f5b72993ed3297bd776f1e99-1920x1080-png","_type":"reference"}},"lead":null,"category":{"title":"Customer Feedback"}},{"_id":"9b789b7c-ae4d-4022-b821-da0e388d4624","title":"9 Good Practices For Getting (More) SaaS Feedback","mainImage":{"_type":"image","asset":{"_ref":"image-fabce56909b91b1402ff5e46f90441afbaab1735-1920x1080-png","_type":"reference"}},"category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"body":[{"_type":"block","style":"normal","_key":"6476de67e70c","markDefs":[],"children":[{"text":"Have you started a SaaS venture and are looking for feedback? If so, you're not alone. Many entrepreneurs seek out feedback from customers or clients to ensure their offering is up to snuff and meet customer expectations.","_key":"ad4d3e2817040","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":[],"text":"Despite the perceived difficulty of soliciting feedback, it can be accomplished in a straightforward manner when you follow a few rules.","_key":"9753231307ba0"}],"_type":"block","style":"normal","_key":"3d4e8d6dfbbc","markDefs":[]},{"style":"h2","_key":"059e71bdf738","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"1. Use customer support","_key":"9271b75a18aa0"}],"_type":"block"},{"markDefs":[{"_type":"link","href":"https://recruitcrm.io/blogs/talent-management-software/","_key":"d2988fa7646d"},{"_type":"link","href":"https://www.zavvy.io/learning-experience-platform","_key":"10727746249c"}],"children":[{"marks":[],"text":"Customer support is an effective way to solicit customer feedback, as it provides a clear avenue for communication. If issues arise with your products or services, you can turn to an in-house team or utilize outbound call centers to assist your customers. Also, when it comes to hiring your own staff, streamline the process by using ","_key":"4813acf4e0f70","_type":"span"},{"_type":"span","marks":["d2988fa7646d"],"text":"talent acquisition software","_key":"4813acf4e0f71"},{"_type":"span","marks":[],"text":", ensuring that you bring in the best talent to provide top-notch service. Keep investing in their ","_key":"4813acf4e0f72"},{"_type":"span","marks":["10727746249c"],"text":"training and development","_key":"4813acf4e0f73"},{"_type":"span","marks":[],"text":" to ensure they are always equipped with the latest knowledge and competencies. (This will result in higher quality of service, higher job satisfaction and retention.)","_key":"4813acf4e0f74"}],"_type":"block","style":"normal","_key":"5c70ed4ccfdb"},{"style":"normal","_key":"4ec7d8004370","markDefs":[],"children":[{"marks":[],"text":"Customer service representatives (CSRs) are adept at providing valuable insights into their clients' needs and perceptions of products and services. By posing straightforward questions like: \"Have you experienced this issue?\", \"How would you rate our current offering in terms of usability?\" or \"What would make this service even more useful?\" - any reply will provide valuable information about how potential users assess what they perceive as 'goods'.","_key":"dee8feebb10e0","_type":"span"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"In addition to inquiring about the calibre of one's existing customer base' feedback from previous transactions; VNU also conducts segmentation analyses that pinpoint customer behavior patterns across geographies, industries and ","_key":"28192086f2db0"},{"_type":"span","marks":["23531d63853c"],"text":"sales","_key":"28192086f2db1"},{"_type":"span","marks":[],"text":" channels in order to gain insight into future economic trends.","_key":"28192086f2db2"}],"_type":"block","style":"normal","_key":"46033f812e3f","markDefs":[{"_type":"link","href":"https://www.simon-kucher.com/en/insights/be-digital","_key":"23531d63853c"}]},{"children":[{"_type":"span","marks":["strong"],"text":"2. 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Hosting conferences gives users and ","_key":"d5343405f3352"},{"_type":"span","marks":["9adcc06516b8"],"text":"prospective clients","_key":"d5343405f3353"},{"_type":"span","marks":[],"text":" a chance to interact with one another in person; this affords them an opportunity to gauge the efficacy of your product and gain firsthand knowledge about its functionality.","_key":"d5343405f3354"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"If you're not able to host an event, you can enlist some friends' assistance or solicit help from ","_key":"2107e9f82cfd0"},{"text":"various websites","_key":"2107e9f82cfd1","_type":"span","marks":["bae6dd8f1d48"]},{"_type":"span","marks":[],"text":" that offer such services for free. If you're keen on making sure customers are satisfied first-hand, then take advantage of user conferences or customer service tours!","_key":"2107e9f82cfd2"}],"_type":"block","style":"normal","_key":"7855d45bdc99","markDefs":[{"_type":"link","href":"https://everytale.net/blog/video-conferencing-tools/","_key":"bae6dd8f1d48"}]},{"children":[{"marks":["strong"],"text":"3. 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Hosting an event where potential clients can provide feedback on your products and services can make it easier for them to address any concerns they may have; this approach has proven to be quite effective in unlocking new leads as well as strengthening existing relationships.","_key":"27e18adb80630"}]},{"style":"normal","_key":"6e10cfb9d858","markDefs":[{"_type":"link","href":"https://www.tryreason.com/teambuilding","_key":"a6f3d924eccb"}],"children":[{"_type":"span","marks":[],"text":"At the end of each quarter, we host a communications-themed ","_key":"13cbd06d713a0"},{"marks":["a6f3d924eccb"],"text":"teambuilding ","_key":"13cbd06d713a1","_type":"span"},{"marks":[],"text":"event at my office so that we can bond over our favorite ways to communicate. Attendees are invited to consume snacks while conversing or even engaging in playful activities like constructing paper flags! 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By ","_key":"ce5cc745d3032"},{"_type":"span","marks":["5c4a2fccd5e6"],"text":"asking customers for reviews","_key":"ce5cc745d3033"},{"_type":"span","marks":[],"text":", you may elicit more candid feedback than you could have obtained in any other way!","_key":"ce5cc745d3034"}],"_type":"block"},{"markDefs":[{"href":"https://getjobber.com/academy/how-to-ask-for-a-review/","_key":"d67ee5b96633","_type":"link"}],"children":[{"text":"Don't forget that customers' opinions of your service or product can be invaluable when you're looking for insights into how it could be improved. Just like when ","_key":"39dc41edca460","_type":"span","marks":[]},{"marks":["d67ee5b96633"],"text":"writing a review","_key":"39dc41edca461","_type":"span"},{"_type":"span","marks":[],"text":" on Amazon or Yelp, providing a testimonial will earn you some brownie points with potential new users and provide an opportunity to show off one's ability as a professional!","_key":"39dc41edca462"}],"_type":"block","style":"normal","_key":"9d64633c464f"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"8. 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This will give you an idea of where issues may lie - making it easier for you to pinpoint what need be addressed in order for yours to shine.","_key":"5e1670249dea0","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"c4ffcfa264170"}],"_type":"block","style":"h2","_key":"a2e42e2e7e85"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"To successfully navigate the process of collecting SaaS feedback, one must possess an open mind and be willing to make changes. This can be daunting, as some of these responses may be unexpected - however, it is essential that you remain open-minded with any suggestions made so as not to fall into a state of complacency.","_key":"ce140897b2ff0"}],"_type":"block","style":"normal","_key":"8a749c79c169"}],"publishedAt":"2023-09-17T15:24:37.585Z","lead":null,"slug":"getting-more-SaaS-feedback"},{"category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"d32b84f2-a834-44a5-a575-f5be12a35cf7","title":"Best Practices for Collecting User Feedback in SaaS","mainImage":{"_type":"image","asset":{"_ref":"image-88dbc9b00b3265c42e759688dcd8e14d30ae977e-1920x1080-png","_type":"reference"}},"publishedAt":"2023-09-04T21:06:40.380Z","slug":"collecting-user-feedback-in-SaaS","body":[{"_type":"block","style":"h3","_key":"6497ce419730","markDefs":[],"children":[{"text":"1. ","_key":"ce0f214374ca","_type":"span","marks":[]},{"_type":"span","marks":["strong"],"text":"In-App Surveys","_key":"e3cec4843405"}]},{"markDefs":[{"_type":"link","href":"https://blog.close.com/sales-strategies/","_key":"c5c7777433e0"}],"children":[{"_type":"span","marks":[],"text":"One of the most direct ways to collect feedback is through in-app surveys. These surveys can be triggered by specific user actions or appear at random intervals. They should be short, focused, and easy to complete. The key is to ask the right questions at the right time, without disrupting the user experience or ","_key":"5ec6c1266797"},{"_key":"cdba28ce8ce9","_type":"span","marks":["c5c7777433e0"],"text":"sales strategies"},{"_type":"span","marks":[],"text":". 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","_key":"ab7528a66e04"}],"_type":"block","style":"normal","_key":"710d30b1400c","markDefs":[]},{"children":[{"_type":"span","marks":["em"],"text":"Example: A cloud storage service includes a \"Give Feedback\" button on its dashboard.","_key":"57f3c3b9e220"}],"_type":"block","style":"normal","_key":"74ad8ad654c0","markDefs":[]},{"_type":"block","style":"h3","_key":"42f395479697","markDefs":[],"children":[{"_key":"384146befe48","_type":"span","marks":[],"text":"4. "},{"_type":"span","marks":["strong"],"text":"Usability Testing","_key":"4ccf6e869cd7"}]},{"markDefs":[{"_type":"link","href":"https://www.luzmo.com/product/embedded-analytics","_key":"63217f7c84f7"}],"children":[{"_type":"span","marks":[],"text":"Usability testing involves observing users as they interact with your application. This can be done remotely using screen-sharing tools or in a controlled environment. 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","_key":"7723ba216816"},{"_type":"span","marks":["strong"],"text":"Social Media Monitoring","_key":"3f00089c3948"}],"_type":"block"},{"_type":"block","style":"normal","_key":"afc314b370af","markDefs":[{"_type":"link","href":"https://www.airops.com/use-case-guides/gpt-4-automated-blogging-wix","_key":"d2ac1c48417c"}],"children":[{"_key":"b0e90353350c","_type":"span","marks":[],"text":"Users often share their opinions on social media, both good and bad. Monitoring mentions of your SaaS application on platforms like Twitter, LinkedIn, and industry-specific forums can provide unfiltered feedback. Use social listening tools to keep track of what's being said about your app. Then, you can also use "},{"_key":"5b91c2c6ffb5","_type":"span","marks":["d2ac1c48417c"],"text":"automated blogging"},{"_type":"span","marks":[],"text":" to repurpose these ideas into content. ","_key":"9ce9aa8847de"}]},{"markDefs":[],"children":[{"_type":"span","marks":["em"],"text":"Example: A graphic design tool monitors Twitter for mentions and responds to user feedback in real-time.","_key":"6dd13eaadb49"}],"_type":"block","style":"normal","_key":"a1e8e0188d4d"},{"style":"h3","_key":"f1bfb9647cda","markDefs":[],"children":[{"_type":"span","marks":[],"text":"6. ","_key":"29567fbae007"},{"_type":"span","marks":["strong"],"text":"Net Promoter Score (NPS)","_key":"ba6d6333e293"}],"_type":"block"},{"_type":"block","style":"normal","_key":"bc2e7571e072","markDefs":[],"children":[{"text":"The Net Promoter Score is a simple metric that measures customer loyalty. Users are asked how likely they are to recommend your app to others, usually on a scale of 1 to 10. While NPS doesn't provide detailed insights, it's a useful gauge of overall user satisfaction. ","_key":"82862c22b7cc","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":["em"],"text":"Example: An analytics software sends out quarterly NPS surveys to its user base.","_key":"244b2599d340"}],"_type":"block","style":"normal","_key":"29bd15c3e402","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"7. ","_key":"ea027f4d57cd"},{"_type":"span","marks":["strong"],"text":"Feature Request Boards","_key":"0050f4b275eb"}],"_type":"block","style":"h3","_key":"892759908421"},{"children":[{"_type":"span","marks":[],"text":"Creating a feature request board allows users to suggest new features and vote on existing suggestions. This not only provides feedback but also engages your user community. Make sure to update the board regularly and communicate which features are being considered or developed. 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"},{"category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"6b51a782-61c0-4c74-90ac-feee7029f02f","body":[{"_type":"block","style":"normal","_key":"cf6ad70fda64","markDefs":[],"children":[{"_type":"span","marks":[],"text":"","_key":"5d10a047bb660"}]},{"markDefs":[{"_type":"link","href":"https://www.poppulo.com/platform/employee-communications","_key":"dd5cc82a38d7"}],"children":[{"_type":"span","marks":[],"text":"Feedback communication is vital both for capturing and ","_key":"6461103f7ed20"},{"_type":"span","marks":["dd5cc82a38d7"],"text":"providing important information to employees","_key":"6461103f7ed21"},{"text":" within the company and to teams, but it also plays a significant role in communicating with customers.","_key":"6461103f7ed22","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"8185213cba87"},{"_type":"block","style":"normal","_key":"280d1ef6f05f","markDefs":[],"children":[{"text":"A good flow of information allows managers to boost employee satisfaction and efficiency and enables entire companies to raise the quality of products and services by listening to customer opinions, reviews, and comments.","_key":"738b26b5d09b0","_type":"span","marks":[]}]},{"_key":"c85abe2ca35b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"That's why in today's article, we will cover topics mainly related to why feedback communication is essential and how to use the information gained from customers.","_key":"9ee5cc1d479b0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"ef844907b6780","_type":"span","marks":[],"text":"Let's get started!"}],"_type":"block","style":"normal","_key":"c318d85aa856"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"What is Feedback Communication?","_key":"bd894659aa270"}],"_type":"block","style":"h2","_key":"27eef1ac8989"},{"_key":"71a20f5d2efd","markDefs":[{"_type":"link","href":"https://www.ringcentral.com/video-call.html","_key":"129e7de4ce3f"}],"children":[{"text":"Feedback communication is a process of exchanging information and ideas about the work that has been done in order to improve it. It can be used to provide suggestions to individuals or groups and take many different forms, such as written notes, emails, ","_key":"a3f47467285f0","_type":"span","marks":[]},{"_type":"span","marks":["129e7de4ce3f"],"text":"video calls","_key":"a3f47467285f1"},{"_type":"span","marks":[],"text":", or face-to-face conversations.","_key":"a3f47467285f2"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"ce081ee2850c","markDefs":[],"children":[{"text":"\n","_key":"15dca3901b3d0","_type":"span","marks":[]}]},{"style":"normal","_key":"924538501304","markDefs":[{"_type":"link","href":"https://getvoip.com/blog/business-phone-systems/","_key":"b11b8ed85d4f"}],"children":[{"_type":"span","marks":[],"text":"This communication (even through an ","_key":"482b8ea5ec5b0"},{"_type":"span","marks":["b11b8ed85d4f"],"text":"office phone system","_key":"482b8ea5ec5b1"},{"text":") can help ensure that the data is received and understood and that it’s used to enhance the work being done.","_key":"482b8ea5ec5b2","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[{"_key":"92b3fb68d55b","_type":"link","href":"https://onlinebizbooster.net/why-competition-is-important/"}],"children":[{"_type":"span","marks":[],"text":"But feedback communication is also an incredibly crucial part of a company's customer relations. Without it, it's almost impossible to raise the quality of products sold and services offered or develop the company and ","_key":"77b8f675d2560"},{"marks":["92b3fb68d55b"],"text":"stay in the competitive market","_key":"77b8f675d2561","_type":"span"},{"_type":"span","marks":[],"text":".","_key":"77b8f675d2562"}],"_type":"block","style":"normal","_key":"06b4a28d9b0f"},{"markDefs":[{"_type":"link","href":"https://eventflare.io/journal/10-steps-to-establish-a-high-performance-culture-at-work","_key":"ed0cf476150f"}],"children":[{"_type":"span","marks":[],"text":"Their insights, issues, and all input shared about their experiences matter for your ","_key":"786ad26c14070"},{"_type":"span","marks":["ed0cf476150f"],"text":"company's performance","_key":"786ad26c14071"},{"_type":"span","marks":[],"text":", so having feedback communication professionally organized is more than a must.","_key":"786ad26c14072"}],"_type":"block","style":"normal","_key":"67867210a7ed"},{"_key":"ebddef3eb656","markDefs":[],"children":[{"marks":[],"text":"Why is Feedback Communication Important?","_key":"a0518cb234ff0","_type":"span"}],"_type":"block","style":"h2"},{"style":"normal","_key":"438506e6400a","markDefs":[],"children":[{"marks":[],"text":"Let's start with the fact that feedback communication is a key element in the company. Managers need to know how to handle and encourage employees to proactively give insights and opinions. This is essential because:","_key":"08c96e5325290","_type":"span"}],"_type":"block"},{"style":"h3","_key":"1b72712df72b","markDefs":[],"children":[{"marks":[],"text":"#1 It helps people to learn and grow","_key":"cbeaf39c94310","_type":"span"}],"_type":"block"},{"markDefs":[{"_type":"link","href":"https://pointerpro.com/blog/getting-real-time-feedback-employees/","_key":"4116595f7df7"},{"href":"https://www.zavvy.io/blog/individual-development-plan-examples-for-leadership","_key":"88de9ed69290","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"When people are given ","_key":"eb5eb9a846000"},{"_type":"span","marks":["4116595f7df7"],"text":"feedback, it can help them learn and grow","_key":"eb5eb9a846001"},{"_type":"span","marks":[],"text":". When it’s presented correctly, it can help people identify their strengths and weaknesses and work to improve on the areas where they need it. Therefore, good communication has a positive effect on the ","_key":"eb5eb9a846002"},{"_key":"eb5eb9a846003","_type":"span","marks":["88de9ed69290"],"text":"development of employees"},{"_type":"span","marks":[],"text":" and greater awareness of products among customers.","_key":"eb5eb9a846004"}],"_type":"block","style":"normal","_key":"5322f47611a0"},{"style":"h3","_key":"00b200de80d6","markDefs":[],"children":[{"text":"#2 It allows people to resolve problems and boost their work","_key":"7abbdae7f62f0","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback communication allows employees to give information about their performance and to receive valuable advice from their superiors. So, if there are any problems that disrupt, for example, the workflow, thanks to good communication, it can be put back on track. It will also make employees feel heard so they can be more willing to work in an environment where their voice matters.","_key":"dcce0eb12dea0"}],"_type":"block","style":"normal","_key":"7a2e31067c96"},{"style":"h3","_key":"0d404486425d","markDefs":[],"children":[{"text":"#3 It raises the quality of work life for everyone involved","_key":"3725ca5d84da0","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"In addition, feedback communication allows employees to learn from each other and develop their teamwork skills. But it's not only about what employees can do but also how they feel in the company. For example, you can ask about benefits that would improve their job satisfaction (e.g., retirement savings).","_key":"ba5e3f81e8000"}],"_type":"block","style":"normal","_key":"96ad00e2efc9"},{"_type":"block","style":"normal","_key":"bbcaba09756f","markDefs":[{"_type":"link","href":"https://joinblink.com/intelligence/employee-engagement-strategies/","_key":"ce97546ea86a"}],"children":[{"_type":"span","marks":[],"text":"Therefore, it can help ensure that employees are motivated,satisfied and ","_key":"f174500d5b160"},{"_type":"span","marks":["ce97546ea86a"],"text":"engaged with their work","_key":"f174500d5b161"},{"marks":[],"text":". This will lead to relationships at work being more durable and lasting. And by providing comments in a way that is both constructive and positive, individuals can develop a positive working atmosphere among team members.","_key":"f174500d5b162","_type":"span"}]},{"_key":"106ad1bc30c5","markDefs":[],"children":[{"text":"#4 It increases team productivity","_key":"e979c311a74a0","_type":"span","marks":[]}],"_type":"block","style":"h3"},{"children":[{"_type":"span","marks":[],"text":"Another benefit of effective feedback communication is that it can ","_key":"cc9dd61b8cd30"},{"marks":["c6f12db1dcc7"],"text":"increase team productivity","_key":"cc9dd61b8cd31","_type":"span"},{"_type":"span","marks":[],"text":". When individuals know what needs to be done and how they can help improve the situation, they are more likely to put effort into their work. That’s why every input should be specific, timely, and actionable in order to ensure that it is effectively received and used.","_key":"cc9dd61b8cd32"}],"_type":"block","style":"normal","_key":"ef58b069ae28","markDefs":[{"_type":"link","href":"https://www.zavvy.io/blog/improve-employee-performance","_key":"c6f12db1dcc7"}]},{"_type":"block","style":"h3","_key":"c81e81122413","markDefs":[],"children":[{"_type":"span","marks":[],"text":"#5 It allows you to understand your clients better","_key":"58ffa2253f600"}]},{"style":"normal","_key":"6b902b21b9c8","markDefs":[{"_type":"link","href":"https://niftypm.com/blog/best-client-management-software/","_key":"0fbae242041d"}],"children":[{"_type":"span","marks":[],"text":"Feedback communication is an essential tool for any organization, and it's imperative in the customer service field. By providing suggestions in a timely and consistent manner, your team can ","_key":"0dbd09de5c480"},{"_type":"span","marks":["0fbae242041d"],"text":"better understand your clients' needs","_key":"0dbd09de5c481"},{"text":" and expectations. This knowledge can help you strengthen your interactions with them and ultimately create a better bond between customers and your company.","_key":"0dbd09de5c482","_type":"span","marks":[]}],"_type":"block"},{"_type":"block","style":"h3","_key":"f7c56bb62f7f","markDefs":[],"children":[{"_key":"79e3c3c990520","_type":"span","marks":[],"text":"#6 It increases communication within the team"}]},{"markDefs":[{"_type":"link","href":"https://www.tryreason.com/escape-room-sf","_key":"2a25063725bb"},{"_type":"link","href":"http://www.socialpilot.co/social-media-scheduling-tools","_key":"faddead10f50"}],"children":[{"marks":[],"text":"Feedback communication is an integral part of team development as well. Host regular team lunchs or ","_key":"48ba82e8e1380","_type":"span"},{"_type":"span","marks":["2a25063725bb"],"text":"escape room","_key":"48ba82e8e1381"},{"text":" outing to allows individuals to communicate their thoughts and concerns directly to one another and helps enhance overall communication within the team. For example, a marketing agency can use ","_key":"48ba82e8e1382","_type":"span","marks":[]},{"_type":"span","marks":["faddead10f50"],"text":"social media scheduling apps","_key":"48ba82e8e1383"},{"_type":"span","marks":[],"text":" to incorporate ffeedback for social media posts.By providing insights regularly, team members can identify and address problems early on, preventing them from becoming more widespread and challenging to fix. Such information also allows individuals to receive clarification or advice on their work, which can help them develop their skills as a performer.","_key":"48ba82e8e1384"}],"_type":"block","style":"normal","_key":"8b12536c097a"},{"children":[{"_key":"dbc68e4acb3a0","_type":"span","marks":[],"text":"Feedback Communication from your customers: how to use it?"}],"_type":"block","style":"h2","_key":"e06d304f542a","markDefs":[]},{"_key":"dbfc0d72f993","markDefs":[{"_type":"link","href":"https://ling-app.com","_key":"0af18fd2f62f"}],"children":[{"_type":"span","marks":[],"text":"As you already know, feedback communication isn’t limited to employees only. It’s of great interest to your customers too! Aim to be a ","_key":"5d667de8bfe60"},{"_type":"span","marks":["0af18fd2f62f"],"text":"user-centric company","_key":"5d667de8bfe61"},{"_type":"span","marks":[],"text":". When they see that you have improved your product with their needs in mind, they can become more willing to choose your company, not another.","_key":"5d667de8bfe62"}],"_type":"block","style":"normal"},{"style":"normal","_key":"84801686d9cb","markDefs":[],"children":[{"_key":"bc7f9bc136130","_type":"span","marks":[],"text":"\n"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"And the business also benefits from good communication with users because it’s from them that it mainly learns what to do and what to change in order to meet the needs of the environment even better.","_key":"653cbbf7f8770"}],"_type":"block","style":"normal","_key":"523b2cf915eb"},{"_type":"block","style":"normal","_key":"38cbf68a5619","markDefs":[],"children":[{"_type":"span","marks":[],"text":"That’s why it’s so essential to be aware of how to use such valuable input from clients. And we have some ideas:","_key":"7a635c8952910"}]},{"_key":"6ed22dae0ccf","markDefs":[],"children":[{"text":"Start by identifying the information you want to receive","_key":"53397a87006e0","_type":"span","marks":[]}],"_type":"block","style":"h3"},{"_key":"d113f670e03a","markDefs":[{"_type":"link","href":"https://www.ringcentral.com/gb/en/blog/definitions/customer-reviews/","_key":"6890d0eca5ad"}],"children":[{"_type":"span","marks":[],"text":"So you want to take advantage of ","_key":"46ffed47a6360"},{"_key":"46ffed47a6361","_type":"span","marks":["6890d0eca5ad"],"text":"feedback communication from your customers"},{"_type":"span","marks":[],"text":", but you don’t know where to start? So let's begin by determining the responses you want to obtain.","_key":"46ffed47a6362"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"6f4094647bcc","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Tons of opinions, comments, and reviews are just swimming in the big pool called the internet, and perhaps you don’t want to possess all of it, right? You need specific data and insights, not information irrelevant to your goals. That’s why this first step really needs to be done first.","_key":"939607132e9a0"}]},{"_type":"block","style":"h3","_key":"1f44918fc137","markDefs":[],"children":[{"_key":"1e0c44306e3a0","_type":"span","marks":[],"text":"Describe the context"}]},{"_type":"block","style":"normal","_key":"9d43233b8699","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have identified the data you want to collect, it’s essential to provide a context for your request. Providing context allows the receiver of the response to understand better why you are asking for their help and also helps ensure that the requested input is delivered in an appropriate manner.","_key":"b933f325b0b60"}]},{"style":"normal","_key":"7290b67e3115","markDefs":[{"_type":"link","href":"https://narrato.io/blog/10-ai-summary-generators-you-should-try/","_key":"852e98844a4d"}],"children":[{"_key":"f369787fe8500","_type":"span","marks":[],"text":"Consider including a brief explanation of your project or task, why you think the feedback is essential for your business, and when you would like it delivered. You don’t have to write an essay about your reasons and motivations, just quick info on what this is all about. You can use an "},{"text":"AI summary generator","_key":"f369787fe8501","_type":"span","marks":["852e98844a4d"]},{"_type":"span","marks":[],"text":" for this purpose.","_key":"f369787fe8502"}],"_type":"block"},{"_type":"block","style":"h3","_key":"c0ba3890be16","markDefs":[],"children":[{"_key":"f8969cc8eba40","_type":"span","marks":[],"text":"Choose a communication format that will be most effective for getting your message to the right person"}]},{"_key":"369e0a8e7831","markDefs":[],"children":[{"marks":[],"text":"The next step is about communication formats. When it comes to feedback, there are a few different formats that people use.","_key":"c6e7b464a96f0","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"_key":"d53d401905790","_type":"span","marks":[],"text":"Face-to-face meeting"}],"level":1,"_type":"block","style":"normal","_key":"4977a2973bff","listItem":"number","markDefs":[]},{"style":"normal","_key":"5bbd8233677f","markDefs":[],"children":[{"marks":[],"text":"One option is a face-to-face meeting, where the person giving comments and the person receiving them are in the same room together. This way can be helpful if you want to get advice on a specific issue or if you think the recipient will benefit from hearing your perspective in person. However, this type of communication can be complex if you're not available or if the other person is busy or live far from your company.","_key":"0a50ba90b4970","_type":"span"}],"_type":"block"},{"listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Email","_key":"a1563a98b3d60"}],"level":1,"_type":"block","style":"normal","_key":"e4b08f4fa66e"},{"_key":"3c873af965ed","markDefs":[{"_type":"link","href":"https://blog.designcrowd.com/article/2002/7-top-email-marketing-design-trends-for-2023","_key":"45e07861da33"},{"_type":"link","href":"https://www.abstractapi.com/guides/how-to-detect-disposable-email-addresses","_key":"4ce2b60b64dc"}],"children":[{"marks":[],"text":"Another option is ","_key":"83c9d4af11c40","_type":"span"},{"text":"email","_key":"83c9d4af11c41","_type":"span","marks":["45e07861da33"]},{"text":", which can be helpful when you need to give an opinion but don't have time for a face-to-face meeting. This way allows you to communicate your thoughts quickly and easily, without having to waste time explaining everything in detail. Also, this type of communication is available to customers from all over the world. However, email can also be less personal than face-to-face communication, which might not be ideal for all situations. And sometimes email might not be an option at all, considering the rise in popularity of ","_key":"83c9d4af11c42","_type":"span","marks":[]},{"_key":"83c9d4af11c43","_type":"span","marks":["4ce2b60b64dc"],"text":"temporary email"},{"_type":"span","marks":[],"text":" accounts, used to provide feedback or sign up to services.","_key":"83c9d4af11c44"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Survey","_key":"b8a28d4407030"}],"level":1,"_type":"block","style":"normal","_key":"c4e7914e4561","listItem":"number"},{"children":[{"_type":"span","marks":[],"text":"Surveys are a great way to possess a client’s opinion and can be extremely interesting and engaging. In this type of communication, you can provide the responder with questions, and all they need to do is to fill in the answers. On the other hand, you can create a space for their additional comments, which can also be valuable. Such ","_key":"f23d4d7370ac0"},{"marks":["70e989b206e4"],"text":"surveys","_key":"f23d4d7370ac1","_type":"span"},{"_key":"f23d4d7370ac2","_type":"span","marks":[],"text":" can be performed both online and offline."}],"_type":"block","style":"normal","_key":"a7201393f0e9","markDefs":[{"_type":"link","href":"https://woorise.com/blog/how-to-create-a-survey-to-collect-customer-feedback","_key":"70e989b206e4"}]},{"markDefs":[],"children":[{"_key":"ba9136e852470","_type":"span","marks":[],"text":"Determine who can offer insights and when they can deliver it"}],"_type":"block","style":"h3","_key":"e7a0d43080e0"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Well, giving comments allows for continuous improvement and helps to ensure that all members of a team are on the same page, but you need to decide from whom you would like to receive such input. Therefore, when providing advice, it’s important to plan who will give it and when they will give it.","_key":"3b0b2c5e0b060"}],"_type":"block","style":"normal","_key":"821cc4588ce0"},{"style":"normal","_key":"d37f091f6d0b","markDefs":[],"children":[{"_key":"ed28ac10e3c70","_type":"span","marks":[],"text":"Feedback can be submitted by:"}],"_type":"block"},{"style":"normal","_key":"f425be75900b","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"potential customers,","_key":"d58b7df9240f0"}],"level":1,"_type":"block"},{"_type":"block","style":"normal","_key":"0fdebed9a428","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"loyal customers,","_key":"d53ef973656e0"}],"level":1},{"_type":"block","style":"normal","_key":"7be837f0b49b","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"new customers,","_key":"98258ce24a6d0"}],"level":1},{"listItem":"bullet","markDefs":[],"children":[{"_key":"e279c2f629e10","_type":"span","marks":[],"text":"leavened customers who no longer need your services"}],"level":1,"_type":"block","style":"normal","_key":"197f325321e4"},{"children":[{"_type":"span","marks":[],"text":"Ideally, opinions should be provided as soon as possible after an incident occurs so that a team or a manager has a chance to understand what happened and how they can change.","_key":"054c2c6504cc0"}],"_type":"block","style":"normal","_key":"efa04cf8d2a2","markDefs":[]},{"markDefs":[],"children":[{"text":"Start by providing information about the issue that has been brought up and why it matters to you","_key":"16a3a86562cb0","_type":"span","marks":[]}],"_type":"block","style":"h3","_key":"879c59fa7c9d"},{"_key":"37cbff9db6da","markDefs":[],"children":[{"text":"It is always appreciated when customers take the time to leave comments on how you can enhance your products and services. By soliciting feedback, you are able to make the necessary adjustments and create a better experience for everyone involved.","_key":"0aae2c3f97e50","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"There are some options for you to start a conversation. For example:","_key":"9d08904a1d630"}],"_type":"block","style":"normal","_key":"eee2b82361d5","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"We are wondering if you are willing to share your opinion on updating our product? We believe that it does not meet all expectations, and we want to find out what to do to change it.","_key":"681a021bcfc90"}],"level":1,"_type":"block","style":"normal","_key":"83e965f73260","listItem":"bullet","markDefs":[]},{"level":1,"_type":"block","style":"normal","_key":"c4532b051e9f","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"We would be happy to receive your suggestions on how we can improve our product or service.","_key":"a67a16905bce0","_type":"span"}]},{"_key":"0a82fad2c07a","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We understand that it can be challenging to give feedback, especially in a timely manner, but we would really appreciate any help you can offer.","_key":"a2b70f3dfd910"}],"level":1,"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"This is how you can start.","_key":"96602710d6e80"}],"_type":"block","style":"normal","_key":"e7ccb3c22dab","markDefs":[]},{"_type":"block","style":"normal","_key":"11135310ef83","markDefs":[],"children":[{"_type":"span","marks":[],"text":"However, that's not all. Here are a few examples of what else you should do:","_key":"2fa334b2e63c0"}]},{"listItem":"number","markDefs":[],"children":[{"text":"Make sure you are well-prepared for the conversation by having all the relevant information at your fingertips, especially if you have a meeting in person. This means having a pen and paper nearby so that you can take notes or a computer if you want to save information there, as well as being able to access any attached documents quickly.","_key":"55c7d9cc89750","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"242d54ca62e8"},{"_key":"8dd644db412f","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Ensure you are backed by the right tools as they will help you a lot to manage all communication, or moreover, they will do a lot of things for you! For example, they will rank data, show charts, and turn ordinary customer opinions into valuable data.","_key":"f5b28a6fedb70"}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"04edff5b454a0","_type":"span","marks":[],"text":"Get copies of any relevant documents or materials. This could include anything from notes about what was said during the conversation to the documentation of previous interactions between the parties."}],"level":1,"_type":"block","style":"normal","_key":"c3c177171290","listItem":"number"},{"listItem":"number","markDefs":[{"_type":"link","href":"https://tldv.io/amplifying-the-voice-of-the-customer/","_key":"f05e1802314c"}],"children":[{"marks":[],"text":"Listen carefully to what is being said and take it all in, ","_key":"db55b86db2400","_type":"span"},{"_key":"db55b86db2401","_type":"span","marks":["f05e1802314c"],"text":"not just during the feedback itself but also afterward"},{"_type":"span","marks":[],"text":". This includes not jumping to conclusions and giving your opinion before really understanding everything that has been said.","_key":"db55b86db2402"}],"level":1,"_type":"block","style":"normal","_key":"c3ae047860ab"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Thank them for their time and effort in sharing their perspective with you. This will show that you respect them and their thoughts, even if you disagree with them.","_key":"767779b7aa7b0"}],"level":1,"_type":"block","style":"normal","_key":"b364c51c06ea","listItem":"number"},{"markDefs":[],"children":[{"_key":"1306671dec830","_type":"span","marks":[],"text":"Thank the person for their input and ask them to contact you if there are any further issues they would like to discuss."}],"_type":"block","style":"h3","_key":"1e5a9bd9da4e"},{"_type":"block","style":"normal","_key":"8ab12b89a325","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Also, don't forget to thank your customers for their contribution to helping your business! A simple saying, \"Thank you for your feedback. I would be happy to discuss any further issues with you if needed,” or “Thank you again for taking the time to provide your opinions,\" can be simple enough to make this conversation preferable.","_key":"049b0d0474c80"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Such a simple action also shows that you care about your recipients and that their voice counts to improve your offer. Additionally, it gives you many benefits, and it costs you nothing ;)","_key":"bfc9f0ee91090"}],"_type":"block","style":"normal","_key":"9b0f3c4947ee"},{"markDefs":[],"children":[{"marks":[],"text":"Make sure you have all the necessary materials before everything starts","_key":"a79ab7b8d3080","_type":"span"}],"_type":"block","style":"h3","_key":"1fc2ba2a07d9"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Before the machine is fired up, make sure you have all the necessary materials ready so that you can have a productive conversation. This includes things like a computer, necessary tools, questionnaires, copies of the situation or event that led to the feedback being given, as well as any relevant documentation or notes about what was said or done.","_key":"6b4bdf19d8880"}],"_type":"block","style":"normal","_key":"7a8454332f9b"},{"children":[{"_type":"span","marks":[],"text":"Additionally, be prepared to listen attentively and respectfully, not only during the discussion itself but also afterward.","_key":"fde38b0478b50"}],"_type":"block","style":"normal","_key":"4377af0ac064","markDefs":[]},{"_type":"block","style":"normal","_key":"d96f660bdb87","markDefs":[],"children":[{"_key":"45ebf8eca0900","_type":"span","marks":[],"text":"Give your receiver a chance to respond and clarify anything that was brought up during the conversation. Finally, thank them for their time and effort in sharing their perspective with you. And most of all, keep the whole discussion in a relaxed atmosphere and don't get carried away."}]},{"_type":"block","style":"h2","_key":"421a61b2bcc0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Conclusion","_key":"9c17cfb57e040"}]},{"_type":"block","style":"normal","_key":"590bf3f522b3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"As you can see, proper and smooth feedback communication is an essential part of user experience design. It allows customers and employees to provide key information about a product or service. In addition, such information can be used to improve not only individual items but also larger areas within the company, entire departments, processes, etc.","_key":"2801536f89740"}]},{"_type":"block","style":"normal","_key":"f8f7416f563d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So if you've thought so far that qualitative feedback communication is not worth paying attention to, we hope this article will change your mind.","_key":"90241a479b200"}]},{"markDefs":[],"children":[{"marks":[],"text":"\n","_key":"5ab1ffbfab5f0","_type":"span"}],"_type":"block","style":"normal","_key":"1f93a07e943d"}],"mainImage":{"_type":"image","asset":{"_type":"reference","_ref":"image-554a55f32272ecd05b443dd1584efbb0df580279-1920x1080-png"}},"publishedAt":"2023-08-15T16:36:35.248Z","slug":"professional-feedback-communication","title":"Professional Feedback Communication: 5 Ways To Stay Organized","lead":null},{"slug":"customer-feedback-examples","_id":"73f38e43-7031-40ab-b88b-89f77e4212ca","title":"10 Best Customer Feedback Examples, Methods and Tools","body":[{"style":"normal","_key":"646e9d766748","markDefs":[],"children":[{"marks":[],"text":"Running a business requires meeting clients' expectations on many levels. Sometimes it's hard to keep up with it. Communication between customer and company is the key to this concern.\n","_key":"eb12034409d70","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"acf3f3e9c8d6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Gathering opinions about products, customer support, services, and much more will provide customers with the best experience.\n","_key":"8781623c51d40"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback tools review client opinions, thoughts, and emotions on each item and provide valuable information. This article will look at the benefits of feedback tools and the brands that seem to be on top. So, let us introduce the topic.\n","_key":"ee0b8e88e8c00"}],"_type":"block","style":"normal","_key":"5287ee0f60f6"},{"_key":"f4f390821aec","markDefs":[],"children":[{"marks":["strong"],"text":"Why are Feedback tools necessary?","_key":"6da4445765700","_type":"span"}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"marks":[],"text":"Of numerous benefits, we have chosen the most important ones. Some of them might not seem so obvious, but after a more extensive overview, you will see that they're the most significant. Tools can impact brand awareness, opinions, company turnover, and business decisions. So, let's have a look at the advantages.","_key":"c2c903fa877e0","_type":"span"}],"_type":"block","style":"normal","_key":"193e11c70a0f"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Assessing Clients Satisfaction","_key":"7608e70c81da0"}],"_type":"block","style":"h3","_key":"af9bdc98b19a"},{"markDefs":[],"children":[{"text":"One of the easiest ways of determining company positions and customer ratings is to measure consumer satisfaction with products and services. Then, you can connect it with higher revenues, increased market share and even lower costs.","_key":"5f8e41b2cce80","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"d7cd677a6390"},{"_type":"block","style":"normal","_key":"63f23e6a8e47","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You can measure customer satisfaction with the analysis reviews, online surveys, marketing emails, comments and tags on social media and live chats. It would be a complex task manually, but feedback tools make it more accessible.","_key":"b50c69cb756b0"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"New sources of reliable data","_key":"975d4cf7d8df0"}],"_type":"block","style":"h3","_key":"4fbf7447a2af"},{"markDefs":[],"children":[{"marks":[],"text":"Not only satisfaction is essential here. It would be best to ensure that your data is from credible resources. Gaining information via feedback tools guarantees that accurate facts will allow you to make future decisions.\n","_key":"9c564a3a6a5f0","_type":"span"}],"_type":"block","style":"normal","_key":"95fb0e8756d1"},{"_key":"1b608c57d9ce","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Additionally, it will enable you to understand the client better. Also, keep in mind that customers usually look at your reviews first. In the event of a negative assessment, you can respond quickly and solve their problem by presenting itself as a reliable brand.","_key":"a77916342a230"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"Innovating products","_key":"977484fff5370"}],"_type":"block","style":"h3","_key":"24a41879b846","markDefs":[]},{"children":[{"_key":"7f8d5e7087f00","_type":"span","marks":[],"text":"Before releasing new products, it's worth gathering all opinions about the previous one. You can check what requires innovation and what has worked flawlessly so far."}],"_type":"block","style":"normal","_key":"b97cd9f842bc","markDefs":[]},{"children":[{"marks":[],"text":"\n","_key":"33fd43c52a250","_type":"span"}],"_type":"block","style":"normal","_key":"c9eeb1bbb4a9","markDefs":[]},{"style":"normal","_key":"2428ec08f67d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"This way, you will meet customer expectations and increase the quality of your products and the chances of acquiring new customers. Your knowledge and competence will rise, and solving problems and reaching satisfied customers will be easier.","_key":"a421a9353d1b0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"\n\n","_key":"acb8b1c87ebb0"}],"_type":"block","style":"normal","_key":"54f33fade175"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Acquiring loyal customers","_key":"a66dd8a9144a0"}],"_type":"block","style":"h3","_key":"8aa962cf7445"},{"style":"normal","_key":"d6caddefb83c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customers may get discouraged very quickly and choose an alternative for your company. Therefore, don't wait; give them appropriate feedback. Thanks to this, you will provide more room for maneuver, encourage the buyers to discuss further and show that they're vital to you.","_key":"c8f1cdf1496e0"}],"_type":"block"},{"_key":"4e7101e4b1c5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"\n","_key":"498ecc6416150"}],"_type":"block","style":"normal"},{"children":[{"text":"In addition, making the customer feel part of the company allows them to become a loyal customer and come back for more services. 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You gather data in one place, so you don't have to worry about confusion or mess in information. The tool allows sentiment analysis and finding positive and negative feelings in issued opinions. Qualitative feedback from the software will enable you to make better decisions focused on your clients. BetterFeedback is one of the platforms still in development, looking for better innovation for you.","_key":"ea34573eb4d70"}],"_type":"block"},{"children":[{"text":"Hubspot","_key":"37a3df8ea6560","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"8abf97509b8a","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Hubspot is a CRM platform that offers various tools and integrations required for marketing, sales, customer service and content management. Not only that, but it also allows you to expand your feedback possibilities. 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The application provides several means of communicating with them and its users; potential buyers, and sellers.","_key":"7e329b344a540","_type":"span"}],"_type":"block","style":"normal","_key":"451e3dbfd272"},{"_key":"10d011ff201e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"\n","_key":"11ff5fcf7d6f0"}],"_type":"block","style":"normal"},{"style":"normal","_key":"3bc0ff47ea8e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"They offer feedback options and bug reports. In addition, users can get quick NPS or CSAT Feedback. It makes customer reviews as fast as it's effective.","_key":"aee06506f6be0"}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Uber Eats","_key":"be35e0957f570","_type":"span"}],"_type":"block","style":"h3","_key":"607f15292f61"},{"children":[{"_type":"span","marks":[],"text":"The application combines the ability to order food from various restaurants and deliver it to the indicated address with a few clicks. 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Retaining and gaining loyal customers increases the chances of achieving a stronger position and introducing innovation in products and services.","_key":"80860c8a2d1e0"}],"_type":"block","style":"normal","_key":"782065fee95b","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"In addition, in times of fierce competition, the client must be the person who helps you make future decisions and contributes to the development of the company.","_key":"639e1f4a0bc40"}],"_type":"block","style":"normal","_key":"cbdfe05ee025"},{"_key":"805120296484","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, don't wait; check out BetterFeedback and the other tools mentioned above.","_key":"8b54add22b050"}],"_type":"block","style":"normal"}],"category":{"title":"Customer Feedback"},"author":{"name":"Alice Maes","imageUrl":null},"mainImage":{"_type":"image","asset":{"_ref":"image-2d635f2075f1361c27b051b96d6cb64b5717841f-1920x1080-png","_type":"reference"}},"publishedAt":"2022-08-14T23:13:46.954Z","lead":null},{"_id":"9d0ced6e-e997-4d35-ae51-93b661af7372","title":"Customer Feedback Software: 5 Best Practices For Evaluating And Responding To Feedback Quickly","body":[{"_key":"152e69ab183a","markDefs":[],"children":[{"text":"As a business, it is important to listen to your customers and respond to their feedback quickly. Here are 5 best practices for doing just that.","_key":"ab301c5bf3bc0","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Respond To Feedback In A Timely Manner","_key":"18f9d6819b670"}],"_type":"block","style":"h2","_key":"80a8f3cfdc96"},{"_type":"block","style":"normal","_key":"02bb7a9eabf1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It can be difficult to handle customer feedback in a timely manner, but it is important to do so in order to maintain a good relationship with your customers. Feedback can be positive or negative, but it is always important to take it into account and respond appropriately. When responding to feedback, be sure to address the issue that was raised and explain why you believe your solution or decision was the best option available. If the feedback concerns a policy or procedure that you have implemented, make sure to let your customers know how they can provide additional feedback if they are unhappy with the results. Thank them for their input and assure them that you will take all of their comments into account when making future decisions.","_key":"64e4ae46af8f0"}]},{"_type":"block","style":"h2","_key":"fc08913aacd2","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Use The Right Tools For The Job","_key":"dc16983e87e10"}]},{"_type":"block","style":"normal","_key":"530017a6ae01","markDefs":[],"children":[{"_key":"3d6e81c5bfbe0","_type":"span","marks":[],"text":"There’s no doubt that customer feedback is an important part of any business’s operations. But what can businesses do to get the most effective feedback from their customers? The answer lies in using the right tools for the job."}]},{"_type":"block","style":"normal","_key":"3c4f39ab9577","markDefs":[{"_key":"f46a7da05ad5","_type":"link","href":"https://getvoip.com/call-center-software/"}],"children":[{"_type":"span","marks":[],"text":"When it comes to gathering customer feedback, there are a number of options available, including surveys run via ","_key":"4c50e82187950"},{"_type":"span","marks":["f46a7da05ad5"],"text":"call center software","_key":"24be8e7a318e"},{"_type":"span","marks":[],"text":", questionnaires, and focus groups. However, each has its own strengths and weaknesses. Surveys are great for capturing large amounts of data quickly, but they can be difficult to administer and may not be well-suited for gauging opinions on specific issues or questions. Questionnaires are fine for getting detailed feedback on specific topics or questions, but they can be time-consuming to complete and may not generate enough responses for some businesses. Focus groups provide a more in-depth look at customer opinions and experiences than surveys or questionnaires, but they can be expensive to set up and maintain and may not be appropriate for all businesses.","_key":"2d1cc29533e5"}]},{"style":"normal","_key":"a206bda7b827","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Businesses should carefully consider which type of customer feedback tool is best suited for their needs before conducting any surveys or questionnaires.","_key":"93b1bb7c4f8a0"}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Don't Be Afraid To Ask For Help","_key":"06d3bc39e1f50","_type":"span"}],"_type":"block","style":"h2","_key":"8fd1313368ab"},{"style":"normal","_key":"ea81a121e794","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback software can be a great way to gather customer feedback. However, it's important not to be afraid to ask for help. Some customers may be more comfortable providing feedback in a private setting, while others may prefer to provide feedback through the software. Either way, it's important to give customers the opportunity to provide feedback.","_key":"59e6454f264e0"}],"_type":"block"},{"style":"h2","_key":"c545214b5175","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Keep It Short And Simple","_key":"40b3029329210"}],"_type":"block"},{"_type":"block","style":"normal","_key":"70fd8b9413ac","markDefs":[],"children":[{"_key":"ec5c01d6f85b0","_type":"span","marks":[],"text":"There's no doubt that customer feedback is an important part of any business, and that software to capture and manage feedback is a must. But what's the best way to get customer feedback? Some businesses opt for in-person surveys, while others use questionnaires or online forms. It all comes down to what works best for your company and its customers."}]},{"style":"h2","_key":"90adacd7c987","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Be Open And Honest, Always","_key":"a92ae9f1756d0"}],"_type":"block"},{"_key":"3cddbb22af26","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When it comes to customer feedback, there is always the debate about whether or not it's important to be open and honest. While some believe that this type of communication is essential in order to maintain a good relationship with customers, others feel that it can be detrimental if done incorrectly.","_key":"a43c2f2479e50"}],"_type":"block","style":"normal"},{"children":[{"text":"There are a few key things to keep in mind when releasing feedback: First, always make sure you're respectful of the person who has given you feedback. Second, be clear about what you're asking for and why it's important. Third, make sure your feedback is actionable - if someone tells you that they didn't like something, suggest ways in which they could improve upon it. 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They allow you to ensure that the person you are speaking with understands your message, is interested in continuing the conversation, and is prepared to take action.","_key":"2dcd7771d1260","_type":"span"}],"_type":"block"},{"style":"normal","_key":"3f3b416b0644","markDefs":[],"children":[{"marks":[],"text":"When preparing for a follow-up conversation, be sure to think about what questions you want to ask and how best to phrase them. For example, if you want to confirm that someone has heard your message and is interested in continuing the discussion, asking whether they have any questions or comments can be a helpful way to start the conversation. If you are reaching out because someone didn't respond to your email or voicemail, asking whether they were able to attend the meeting or see the document can help determine why they didn't respond and give you options for next steps.","_key":"51afe0e0e7fc0","_type":"span"}],"_type":"block"},{"_key":"134079107d4a","markDefs":[],"children":[{"marks":[],"text":"By following up with appropriate questions, you can ensure that your conversations are productive and lead to positive outcomes.","_key":"09e794d45f220","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"What are the Benefits of sending out Follow Up Questions?","_key":"43394055b2bd0"}],"_type":"block","style":"h2","_key":"45c9efdaa6dc","markDefs":[]},{"style":"normal","_key":"d6d773be4f9f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are many benefits to sending out follow up questions. Follow up questions can help you learn more about your prospects and identify any potential concerns they may have. By asking follow up questions, you can also establish a strong relationship with your prospect and build trust. Additionally, follow up questions can help you clarify your selling message and highlight the benefits of your product or service.","_key":"5caf72a6fd760"}],"_type":"block"},{"_type":"block","style":"h2","_key":"5321bb7f7b6e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"3 Steps to Sending Better Follow Up Questions","_key":"dc9e584d93a80"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Ask Questions That Will Help You Target Your Customers","_key":"f3e2731ee8840"}],"_type":"block","style":"h3","_key":"c94f956e2e12"},{"style":"normal","_key":"ec7e704c4cbe","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When you're selling a product or service, it's important to know who your potential customers are. Many interviewers say that by asking questions that will help you target your customers, you can ensure that you're reaching the right people and making the most impact.","_key":"a6fca3ad3bd40"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Below are some questions to ask when targeting potential customers:","_key":"ec4cdc1027710"}],"_type":"block","style":"normal","_key":"f71812a733af"},{"style":"normal","_key":"f81cb0c91c47","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What are your main reasons for wanting or needing the product or service?","_key":"9a6a3cd22f7a0"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"-What do you think would be the best way to use or implement the product or service?","_key":"45aec421afb30"}],"_type":"block","style":"normal","_key":"e971591c5e55","markDefs":[]},{"_key":"f43aea3ec632","markDefs":[],"children":[{"_key":"cc58ca36d9df0","_type":"span","marks":[],"text":"-What do you think would be the biggest challenge with using or implementing the product or service?"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"b1c54614e6c10","_type":"span","marks":[],"text":"Remember that the more questions you ask, the more experience you get."}],"_type":"block","style":"normal","_key":"3077a047600d"},{"_type":"block","style":"h3","_key":"3638317d15e1","markDefs":[],"children":[{"text":"Ask Questions That Will Help You Understand Your Customers","_key":"71e92282a9cf0","_type":"span","marks":["strong"]}]},{"_type":"block","style":"normal","_key":"b4be452489ef","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to understand your customers and better serve them, it is important to ask questions. Follow up questions can help you get a deeper understanding of what motivates your customers and how best to meet their needs. By asking thoughtful questions, you can develop a better relationship with your customers and provide them with the best possible service.","_key":"9c81b0a872f90"}]},{"_type":"block","style":"h3","_key":"93a846116cdf","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Ask Questions That Will Help You Come Up With New Ideas","_key":"938ac97f15cc0"}]},{"markDefs":[],"children":[{"text":"When it comes to coming up with new ideas, it can be hard to know where to start. This is especially true if you're not sure what direction you want to take your project in. However, by asking follow-up questions, you can help yourself get closer to finding the right solution.","_key":"02babbb5f91c0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"0118b7e61fdd"},{"_type":"block","style":"normal","_key":"76f383c38517","markDefs":[],"children":[{"_type":"span","marks":[],"text":"For example, if you're trying to come up with a new marketing strategy for your business, ask yourself these questions: What do other businesses in my industry do? What are the biggest challenges facing my target market right now? What are the best methods for reaching my target audience? By doing this, you'll be able to create a more effective and tailored marketing plan.","_key":"4a5347bd8eec0"}]},{"_key":"255c01433971","markDefs":[],"children":[{"marks":[],"text":"Similarly, if you're brainstorming a new business idea, ask yourself these questions: What problems am I solving that others aren't? How can I make my product or service unique? How can I lower the cost of my offering? By answering these questions, you'll be able to develop a more innovative business plan in details that will stand out from the competition.","_key":"6cdf72eb25380","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Examples of Best Follow Up Questions you Can Ask your Customers","_key":"5a4e6c79321a0"}],"_type":"block","style":"h2","_key":"f009113a8676"},{"_type":"block","style":"normal","_key":"92880b0464bc","markDefs":[],"children":[{"text":"Best follow up questions to ask your customers can help you keep them happy and coming back. By asking relevant questions, you can ensure that they have a positive experience with your business. Additionally, by talking with the audience and providing support, you can create loyal customers who will recommend your company to others.","_key":"90d02cacbd500","_type":"span","marks":[]}]},{"children":[{"marks":[],"text":"Some great follow up questions to ask your customers could include:","_key":"60300a4f8f070","_type":"span"}],"_type":"block","style":"normal","_key":"c18e27a4921c","markDefs":[]},{"style":"normal","_key":"ca157a42083b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Did everything meet your expectations?","_key":"6f5c2352b2100"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-How was our service today?","_key":"675ef17d449d0"}],"_type":"block","style":"normal","_key":"dd7db5abb6e8"},{"_key":"829e7137b095","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Would you like us to contact you about a similar product or service in the future?","_key":"678958ab94f70"}],"_type":"block","style":"normal"},{"_key":"b3cdf6cdc074","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Is there anything we can do to improve your experience?","_key":"eb4f0889a2070"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"df50291541dc0","_type":"span","marks":[],"text":"-How can we improve our product or service?"}],"_type":"block","style":"normal","_key":"2371c798f055"},{"_key":"01e141cf547b","markDefs":[],"children":[{"_key":"486dacea437d0","_type":"span","marks":[],"text":"-Which one of our products or services do you think would be the best fit for you?"}],"_type":"block","style":"normal"},{"children":[{"text":"-What was your favorite part of our service today?","_key":"c9e76e0e16910","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"7369d9ea8fdc","markDefs":[]},{"_key":"2812a6160bba","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What do you think could be done to improve our product or service?","_key":"885946cda6350"}],"_type":"block","style":"normal"},{"children":[{"marks":[],"text":"-How could you see our product or service improving?","_key":"885da0e3139d0","_type":"span"}],"_type":"block","style":"normal","_key":"390f4e53a902","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What changed for you after you started using our product?","_key":"85516e89ff8e0"}],"_type":"block","style":"normal","_key":"f2526d9ff635"},{"_key":"0f00f2989d9b","markDefs":[],"children":[{"marks":[],"text":"-How did it help you to solve your issue?","_key":"589555c571900","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What do you like the most about our product or service?","_key":"ad63b5ecf0260"}],"_type":"block","style":"normal","_key":"f2da3849ad56"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-How long did you use our product or service before seeing results?","_key":"f414ffdb1b270"}],"_type":"block","style":"normal","_key":"293e875a2fa3"},{"style":"normal","_key":"1bda5eb0f78f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-How would you rate your experience (from 5 to 10)?","_key":"f6b0274c6c470"}],"_type":"block"},{"markDefs":[],"children":[{"text":"-How has our product or service made an impact on your business?","_key":"df4f5b739d900","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"30ff95e95907"},{"_key":"e62c95ec5206","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-How do you measure our customer service?","_key":"41dd0fb0af8e0"}],"_type":"block","style":"normal"},{"_key":"fd70becfd72d","markDefs":[],"children":[{"_key":"de768dd459370","_type":"span","marks":[],"text":"-Is there anything that you would change about our product?"}],"_type":"block","style":"normal"},{"style":"normal","_key":"b5682998066b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What features could be changed or added?","_key":"1053f67d40b60"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What areas of product need to be improved?","_key":"205878cd69f50"}],"_type":"block","style":"normal","_key":"81b03b135c85"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-If you could change one thing about our service, what would it be?","_key":"d69e258bc1e60"}],"_type":"block","style":"normal","_key":"8efcc68735af"},{"_key":"41d8ae11ed47","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Were you able to solve the business issue with our product?","_key":"c2cd88c18d330"}],"_type":"block","style":"normal"},{"_key":"ee1f4d68715b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What are three features from our product that you would like to see in the following goods?","_key":"0889a5b8b6c40"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"64d3b510e3bc0","_type":"span","marks":[],"text":"-Which of four words best describes our products? (Straightforward, Intuitive, Confusing, Questionable)"}],"_type":"block","style":"normal","_key":"70f6002d6263"},{"children":[{"_type":"span","marks":[],"text":"-How would you describe your purchasing experience? ","_key":"364bfce982230"}],"_type":"block","style":"normal","_key":"957e19458e4d","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://youngandtheinvested.com/cryptocurrency-statistics/","_key":"6807235551f1"}],"children":[{"_type":"span","marks":[],"text":"-Would you like any new checkout options to be made available (e.g., ","_key":"2ae976ea8fb9"},{"_type":"span","marks":["6807235551f1"],"text":"cryptocurrency payments","_key":"5eef28d57741"},{"_key":"720edcd5bc44","_type":"span","marks":[],"text":")?"}],"_type":"block","style":"normal","_key":"38e236e6fb24"},{"_key":"e7af459cb541","markDefs":[],"children":[{"marks":[],"text":"-What feature could we add that would be helpful?","_key":"ab186a601cf40","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"-Is there anything that we could change to make our product or service more user-friendly?","_key":"59187ba6b1370","_type":"span"}],"_type":"block","style":"normal","_key":"29a882f6e3d3"},{"children":[{"_key":"456e82ed81190","_type":"span","marks":[],"text":"-Would you describe our website as easy to use?"}],"_type":"block","style":"normal","_key":"da439290ea09","markDefs":[]},{"_type":"block","style":"normal","_key":"68cdb6e7dca0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Did you manage to find required information on the website?","_key":"c9e1f8b528290"}]},{"_key":"692d35a05372","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Is there anything you miss about the prior products or services?","_key":"93b76ac7bf1f0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"278a4ce68ce7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What prompted you to choose our product?","_key":"eef333b51d760"}]},{"children":[{"_type":"span","marks":[],"text":"-What would you like to see modified?","_key":"5ddb1072e7600"}],"_type":"block","style":"normal","_key":"9cddb4feef14","markDefs":[]},{"_type":"block","style":"normal","_key":"f353f1a89f10","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What feature caught your attention the most?","_key":"d50fd622c5af0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Which of these three words best describes your expectations (unmet, met or exceeded)?","_key":"d35623b885670"}],"_type":"block","style":"normal","_key":"7038fe6d59bf"},{"_type":"block","style":"normal","_key":"88a45c8f4cc1","markDefs":[],"children":[{"_key":"203b6865def50","_type":"span","marks":[],"text":"-How would you describe your experience during checkout?"}]},{"children":[{"_key":"0c18564e624b0","_type":"span","marks":[],"text":"-Did our customer service staff meet your expectations?"}],"_type":"block","style":"normal","_key":"cacb967ac15f","markDefs":[]},{"_key":"39c1c4e908f9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Is there a feature that our product misses?","_key":"3e870efff1c00"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"67b449d6bed10","_type":"span","marks":[],"text":"-From one to ten, how would you rate your satisfaction?"}],"_type":"block","style":"normal","_key":"4c49c318fdec"},{"children":[{"_type":"span","marks":[],"text":"-Is there anything that you would change about your experience with our product?","_key":"987158b178ad0"}],"_type":"block","style":"normal","_key":"8233fa934778","markDefs":[]},{"style":"normal","_key":"6902aee54b3c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What would you like to see changed in our product?","_key":"86675963e0be0"}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"-Which features could be added to make our product more useful?","_key":"d303672bdc5c0","_type":"span"}],"_type":"block","style":"normal","_key":"ad85cf825408"},{"_type":"block","style":"normal","_key":"1e0967f4335e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-How our product improved your quality of life?","_key":"2679aa8fe9440"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-What was the most interesting about our product?","_key":"2f5fb55e6b4e0"}],"_type":"block","style":"normal","_key":"209887b79275"},{"_key":"b6b904888803","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You should show customers that you hear their needs. Ask and create follow up questions, keeping your customers happy and coming back for more.","_key":"eab762ed8b090"}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"c84079b9bfbe","markDefs":[],"children":[{"_key":"ba995662ec760","_type":"span","marks":["strong"],"text":"What is BetterFeedback?"}]},{"_type":"block","style":"normal","_key":"6a70061b4e79","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Let's start by introducing one of the best automated tools for customer response. Betterfeedback is a customer feedback analysis tool that aims to help you understand your clients' needs—no longer spending long hours thinking of customer expectations, desires and issues. It seems that conversation is the solution.","_key":"5110032e61730"}]},{"_type":"block","style":"normal","_key":"10ed96475a44","markDefs":[],"children":[{"marks":[],"text":"The tool allows you to expand sales and increase communication with clients. It connects with software like Zendesk, HelpScout or Intercom so you can collect your data in one place.","_key":"f94f88e45d430","_type":"span"}]},{"style":"normal","_key":"cfdc54ad3f68","markDefs":[],"children":[{"_key":"fb3739073d690","_type":"span","marks":[],"text":"What's more, the answers you gather will be more reliable and credible, allowing you for detailed reports. As a result, you will finally understand what your clients expect from you and see which areas need innovation and better preparation. For example, if the latest products have some errors, you can quickly improve the production of the following."}],"_type":"block"},{"_key":"603470d200c6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"BetterFeedback will keep you up-to-date so that nothing can escape your attention. Thanks to quick talk, your conversation partner will see you as a trustworthy company. Additionally, you will increase your chances of getting a loyal customer by showing interests.","_key":"d2a5fbb7f1f40"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"294711468e89","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Talking to your audience can take up a lot of your time. However, considering all the responsibilities you are loaded with while running a business, this is a great option that will automate your activities and save time.","_key":"1aeeeb7114900"}]},{"_key":"395ce5b9a705","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Thanks to this, you can devote your attention to other business tasks, like planning new marketing strategies or innovating the following services.","_key":"0a7733cbddd50"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Betterfeedback allows you to reach out to your clients via multiple sources. You can track their reaction, measure satisfaction and ask for detailed opinions.","_key":"c30e3e5a1dc60"}],"_type":"block","style":"normal","_key":"34e7254c8bd3","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"You don't have to focus only on the products you have on sale; listen to how they describe things like customer service or the intuitiveness of the website.","_key":"0487745187be0"}],"_type":"block","style":"normal","_key":"b83c7be92307"},{"_type":"block","style":"normal","_key":"7ec8ab98a3c0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Systematic talk with clients will allow you to increase the chances of building a positive brand image and expand your sales to a larger market. In addition, fast customer tracking enables quicker reactions and implementation of actions that customers expect from you. So let's see some examples of benefits that Betterfeedback brings you.","_key":"f1313ef79ea30"}]},{"_key":"4f97646e9aaa","markDefs":[],"children":[{"_key":"0cd74c5406f30","_type":"span","marks":["strong"],"text":"You show respect for clients"}],"_type":"block","style":"h3"},{"_type":"block","style":"normal","_key":"2d5760d580e4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"To begin with, one of the most critical aspects of purchases is clients' emotions. By allowing them to respond, you let them know that their opinion is essential and you're listening to them.","_key":"117cc0414fa40"}]},{"_type":"block","style":"normal","_key":"140b5ca745b5","markDefs":[],"children":[{"_key":"db958a860d930","_type":"span","marks":[],"text":"Thanks to gaining more popularity and broadcasting among other accounts, you will enable them to contribute to your business life. It is one of the ways that help build a lasting relationship between the client and the company. Additionally, you show your honest side because you're not afraid of criticism; you face it."}]},{"style":"h3","_key":"8f9823689514","markDefs":[],"children":[{"marks":["strong"],"text":"Validate decisions","_key":"1ab41c4260050","_type":"span"}],"_type":"block"},{"style":"normal","_key":"c8ff06cdc776","markDefs":[],"children":[{"_type":"span","marks":[],"text":"To start a new marketing strategy or produce a product, you need some data that supports your decisions. Thanks to gathering feedback, you can quickly point out things that need to be changed; for instance, maybe the recent marketing campaign did not appeal to your customers. Encourage your audience and what they think. Clients can point out what should be your next move.","_key":"875669bb162d0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Products innovation","_key":"5e61b4abd2040"}],"_type":"block","style":"h3","_key":"3385fef5b2ef"},{"_key":"0a936c2140a3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Before releasing a new service on the market, you need to consider various things, but one of them is the client's statement about the previous one. From the beginning, you can have your vision of the product, but be a good listener and don't underestimate your clients.","_key":"865774041bb60"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"77f2b5f8de980","_type":"span","marks":[],"text":"Take a look at the collected data and compare it with your idea. Maybe the customers noticed something you missed? People responsible for creating new products have enormous creativity. However, the opinion of outside people can help you with your long-term development."}],"_type":"block","style":"normal","_key":"4b7e4735e229"},{"_key":"c22d5752ffea","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"A reliable source of information","_key":"38938906ccd00"}],"_type":"block","style":"h3"},{"_type":"block","style":"normal","_key":"2914a3b91f1d","markDefs":[],"children":[{"_key":"284c39a723990","_type":"span","marks":[],"text":"People tend to believe in advertisements and social media, but not all information customers find online will be accurate. However, using communication, you can show them that you are a reliable source of information and that your products are of good quality and worth the price."}]},{"style":"normal","_key":"a08397677266","markDefs":[],"children":[{"text":"\n","_key":"370e377a52b10","_type":"span","marks":[]}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"Most people, before purchase, look at the reviews, rates and comments tab. This data must be readily available. Make sure that you respond to the negative statements and the answers make sense. Reviews function not only in selling products; customers always look at them before going to a restaurant or booking a hotel. Also, it would be helpful if you discussed negative reviews with your team.","_key":"efd000d615690"}],"_type":"block","style":"normal","_key":"33abc56b19f1","markDefs":[]},{"_type":"block","style":"h3","_key":"de3ca6e74dc8","markDefs":[],"children":[{"marks":["strong"],"text":"Loyal customers","_key":"8a225ab271570","_type":"span"}]},{"_type":"block","style":"normal","_key":"a001fc9c0577","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Remember that the competition never sleeps. Customers can easily switch brands if you delay feedback. Frequent contact with the person will allow you to gain their trust, which may lead to a loyal customer. Even if the response is negative, confront it - explain the problem thoroughly, showing genuine interest in their opinion.","_key":"e507b5d4683e0"}]},{"_type":"block","style":"normal","_key":"6b09337fe9de","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Thanks to this, not only the customer will get the expected answer, but you can also conclude and implement them in further activities on the product. Make your customers feel comfortable as much as possible and put them first place.","_key":"56e2bb2852ec0"}]},{"_key":"dcffcb48fc72","markDefs":[],"children":[{"text":"Now when you know all about the benefits of the feedback analysis tool. We need to introduce you to how to communicate with clients. It would be best if you tried to make the best impression and listen carefully. Then, you get the information you need to evaluate the customer satisfaction with the purchase. Let's have a look at more tips, starting from asking follow up questions.","_key":"1d8bb688e64a0","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_key":"cbf4836dc548","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"4978caf21f2b0"}],"_type":"block","style":"h2"},{"children":[{"marks":[],"text":"Asking follow up questions is an important part of keeping your customers happy and coming back. By following these tips, you can be sure to ask questions that will help you target your customers and understand them better.","_key":"c48e687380780","_type":"span"}],"_type":"block","style":"normal","_key":"e15f900c88e5","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Follow Up Questions – Frequently Asked Questions","_key":"ff0853d2ece10"}],"_type":"block","style":"h2","_key":"a5f17ac447b8"},{"_type":"block","style":"h3","_key":"b48da5dda0ca","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why should you send follow up questions?","_key":"d6d305c68eab0"}]},{"_type":"block","style":"normal","_key":"e0e8d88a8edb","markDefs":[],"children":[{"marks":[],"text":"If you’re a business owner, then you know that following up with customers is one of the most important things you can do. It’s important to not only make sure your customers are happy with their purchase, but also to make sure they know about your services and products. By asking follow up questions, you can keep your customers interested in what you have to offer. But remember to pay attention to the client's answer.","_key":"4c9a51a839350","_type":"span"}]},{"_key":"c47aadcf97d5","markDefs":[],"children":[{"_key":"89e0dc2d92810","_type":"span","marks":["strong"],"text":"How do you ask follow up questions?"}],"_type":"block","style":"h3"},{"_key":"40063fcabe38","markDefs":[],"children":[{"_key":"f7c9b0811dea0","_type":"span","marks":[],"text":"There are a few different ways to ask follow up questions. One way is to use the “What could we do better?” question. This open question helps you understand your customer better and helps you come up with new ideas for improving your service or product."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"Another way to ask follow up questions is to use the “How was our service today?” question. This question helps you understand how your customers feel about the service they received and gives you some feedback that you can use to improve future services.","_key":"61f9525d2f250","_type":"span"}],"_type":"block","style":"normal","_key":"27c897a520ea"},{"_key":"c4b918cce302","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Remember to show genuine interest, thanks to which the conversation will be more personal, and the client will be more involved. If you want to keep conversation ongoing, ask open ended questions.","_key":"3083cd7655fb0"}],"_type":"block","style":"normal"},{"children":[{"marks":["strong"],"text":"Which questions should you ask?","_key":"b88801590f220","_type":"span"}],"_type":"block","style":"h3","_key":"05f74944e0e9","markDefs":[]},{"_key":"536bfabea8f9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a few different types of questions that you can ask in order to get the most out of your follow up conversation with a customer. These include:","_key":"6b551e4bba410"}],"_type":"block","style":"normal"},{"style":"normal","_key":"22e31b3c0a54","markDefs":[],"children":[{"text":"-Questions that help target your customer","_key":"78fd2c57251f0","_type":"span","marks":[]}],"_type":"block"},{"_key":"79ac91f960f1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Questions that help understand your customer better","_key":"d2d135ee46a70"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"-Questions that give feedback about the service they received.","_key":"3957e06b26500"}],"_type":"block","style":"normal","_key":"bf28988931f4"},{"style":"h3","_key":"6b85b419b869","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How do you know which questions to ask?","_key":"7cfa0090bfc70"}],"_type":"block"},{"_type":"block","style":"normal","_key":"34513d768899","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There is no one answer to this question. However, circumstances may help you decide which questions to ask. For example, if your customer has a complaint about the service they received, you may want to ask them specific questions about the service that they were unhappy with. Alternatively, if your customer seems happy with the service they received, you may want to ask them questions that help you understand their experience better. Remember the previous question that the customer answered. Continuing on the topic gives you a better ambience when the client engages again. Then, you can try to move to other topics.","_key":"465b799ba0110"}]},{"children":[{"_type":"span","marks":["strong"],"text":"What should you do if a customer doesn't answer your follow up question?","_key":"16738a8ffecc0"}],"_type":"block","style":"h3","_key":"420e9b9259b4","markDefs":[]},{"children":[{"_key":"0997f7109d6a0","_type":"span","marks":[],"text":"If a customer doesn't answer your follow up question, it is important not to get frustrated. Give them a moment to think. Then, try asking another question that will help you learn more about the customer or their product. Additionally, it is important not to give up on the conversation. If a customer doesn't answer your follow up question the first time, it is likely that they are just busy and don't have time to talk right now. Instead, try again later in the day or during another time slot."}],"_type":"block","style":"normal","_key":"f6a289f1d4af","markDefs":[]}],"publishedAt":"2022-07-11T22:50:13.937Z","category":{"title":"Customer Experience"},"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"3494c02b-c263-40c2-b7ee-c14c6eef9257","mainImage":{"_type":"image","asset":{"_ref":"image-5456dc3f917233673eddf11b41819353df22008e-1920x1080-png","_type":"reference"}}},{"body":[{"style":"normal","_key":"b4873868efeb","markDefs":[],"children":[{"marks":[],"text":"Any information that comes from customers is important for business. Whether it's positive reviews, negative comments, or any kind of opinion from recipients - rather, you want to know what the world and especially the users of your products and services think of you, yes?","_key":"b8b637ae83200","_type":"span"}],"_type":"block"},{"style":"normal","_key":"4f34a4d12292","markDefs":[],"children":[{"marks":[],"text":"That's why we've been collecting input from our customers for many years now and have used it for different purposes. But are we doing it right? Is there something we can improve while collecting user feedback? We’re about to find out!","_key":"8b32bbd9bec40","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"e3913bbe71a40","_type":"span","marks":["strong"],"text":"What is User Feedback?"}],"_type":"block","style":"h2","_key":"eb942e6800d2"},{"style":"normal","_key":"8d7e978c9541","markDefs":[],"children":[{"_type":"span","marks":[],"text":"User feedback is a type of opinion that is given from a person to a specific company in order to help improve the overall experience. It contains qualitative and quantitative data that have a big value for every business as it shows what clients like, dislike, want, and what their needs are. But it can also include additional information like bug reports, support requests, or many valuable suggestions. Therefore it’s a great source of insights that can help a brand change even the entire product strategy.","_key":"39e6c283beb90"}],"_type":"block"},{"_key":"f5af6e66b216","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"This type of feedback can be collected manually or with the help of dedicated tools. It can be gathered from many different channels and in many varying forms, like:","_key":"1f2969bc10610"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"3fbc4690c052","listItem":"bullet","markDefs":[],"children":[{"text":"surveys,","_key":"c9bbf31349300","_type":"span","marks":[]}],"level":1},{"_key":"ed5c4d8da71e","listItem":"bullet","markDefs":[],"children":[{"_key":"74b5dc391e9c0","_type":"span","marks":[],"text":"phones,"}],"level":1,"_type":"block","style":"normal"},{"listItem":"bullet","markDefs":[],"children":[{"_key":"acb2441e680d0","_type":"span","marks":[],"text":"emails,"}],"level":1,"_type":"block","style":"normal","_key":"f7577fd381f5"},{"listItem":"bullet","markDefs":[{"_key":"bd7c696f56ab","_type":"link","href":"https://www.width.ai/post/gpt-3-chatbots"}],"children":[{"marks":["bd7c696f56ab"],"text":"chatbots","_key":"e9ca3334a7e40","_type":"span"},{"_type":"span","marks":[],"text":",","_key":"ba401597f8a1"}],"level":1,"_type":"block","style":"normal","_key":"0e399f437efc"},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"comments on social media,","_key":"f499026950260"}],"level":1,"_type":"block","style":"normal","_key":"80dc3fe47666"},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"interviews,","_key":"1213c376a9d40"}],"level":1,"_type":"block","style":"normal","_key":"a4f300f1f826"},{"_type":"block","style":"normal","_key":"aa6ba8ba250a","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"focus groups.","_key":"77ab5134d54b0"}],"level":1},{"style":"normal","_key":"8639eac1b419","markDefs":[],"children":[{"_type":"span","marks":[],"text":"User feedback is strongly related to people’s experience of using the company’s offer. Therefore, it’s used by many various teams in order to help developers, designers and marketers understand how people use their products and services. Thus, this can help them make many improvements and develop the whole offer.","_key":"a9883d094e3e0"}],"_type":"block"},{"markDefs":[{"href":"https://betterfeedback.ai/","_key":"465285958dff","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"But collecting such amounts of data by hand can be a long and tedious task, which will not bring many results. That's why we recommend using the right tools, such as ","_key":"268d9a49334c0"},{"_type":"span","marks":["465285958dff","strong"],"text":"BetterFeedback","_key":"268d9a49334c1"},{"_type":"span","marks":[],"text":".","_key":"268d9a49334c2"}],"_type":"block","style":"normal","_key":"c53bc17e41d0"},{"children":[{"_type":"span","marks":[],"text":"Such systems effectively discover what customers want, think, and have problems with. Furthermore, they organize all comments in one place, so you will be able to get insights from them quickly and, as a result, will make better decisions.","_key":"e343659ddc9b0"}],"_type":"block","style":"normal","_key":"f55ffaaa6b09","markDefs":[]},{"_type":"block","style":"h2","_key":"194906d54c76","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why Is User Feedback Important?","_key":"8b2f93ed997a0"}]},{"children":[{"_type":"span","marks":[],"text":"User feedback is crucial because it gives businesses much information. For free. When they comment on your posts on social media. And you can’t pass by such a source of data indifferently.","_key":"99533877fb130"}],"_type":"block","style":"normal","_key":"91f957cba743","markDefs":[]},{"_key":"aa187cce693d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Have you ever been wondering what your audience thinks about your products and services? In such a saturated market, how competitive are your services? Perhaps you were also thinking about why your product isn't selling as well as you thought it would? Or the opposite, you would like to know how your services perform so well. All of these questions can be answered by this type of feedback.","_key":"8acf41008c860"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"101af06bf6c1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"If it weren't for user-provided data, you'd have to guess at the answers or spend a significant portion of your budget on marketing and product research. Meanwhile, you can simply listen to the voice of the people.","_key":"4445aa75939a0"}]},{"markDefs":[],"children":[{"marks":[],"text":"Therefore, this information can help brands make improvements and can also help them to attract new customers.","_key":"4935162ade1c0","_type":"span"}],"_type":"block","style":"normal","_key":"d4040a19ab43"},{"markDefs":[],"children":[{"marks":["strong"],"text":"What Are the Benefits of User Feedback?","_key":"a7ad19699ed70","_type":"span"}],"_type":"block","style":"h2","_key":"97b4c269e185"},{"children":[{"_type":"span","marks":[],"text":"The benefits of consumer responses can be seen in a number of ways.","_key":"abbd0fde9bd60"}],"_type":"block","style":"normal","_key":"949bf54756ab","markDefs":[]},{"_type":"block","style":"h3","_key":"1d43b273526a","markDefs":[],"children":[{"text":"#1 User feedback can help to improve the quality of a product or service.","_key":"d32651ee4d9f0","_type":"span","marks":["strong"]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"As you already know, such a contribution is integral to any product or service development process. That’s why it can significantly help to boost the quality of single items or the whole offer. By providing clients’ input to developers, people in a real way can help a company, by making sure that the product they are using meets everybody’s needs. In this way, it’s possible to guarantee high quality and meet the market's expectations.","_key":"66fce6235a460"}],"_type":"block","style":"normal","_key":"e7868017b4fc"},{"markDefs":[],"children":[{"text":"In addition, you are meeting the expectations of your audience. And if your competitors aren't doing it, you can stay light years ahead of them and win new fans.","_key":"93cb9049cbb00","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"77d2a4e5c1da"},{"markDefs":[],"children":[{"text":"So, businesses must listen carefully to user feedback in order to improve their offerings. By taking opinions from clients into account, brands can create products that meet the needs of their customers and improve overall quality.","_key":"164cd8720d820","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"a41a149fa430"},{"children":[{"_type":"span","marks":["strong"],"text":"#2 User feedback can help identify and eliminate company offer problems.","_key":"2bcaa3a047750"}],"_type":"block","style":"h3","_key":"a087f2a9bc15","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"The second benefit of incorporating suggestions from the public is also unbeatable - such input plays a huge role in the process of identifying and eliminating problems at an early stage. By gathering responses from users, you can identify any issues that may be connected with your business or its services and make necessary corrections. External information coming from your audience can also help to improve their satisfaction with your product or service.","_key":"6db84a7dca6a0","_type":"span"}],"_type":"block","style":"normal","_key":"2b187306ce41"},{"markDefs":[{"_key":"526ad666fde0","_type":"link","href":"https://monday.com/s/bug-tracking-software"}],"children":[{"_type":"span","marks":[],"text":"Customers are not just people who purchase your products. They are also the ones who help you refine these products and sometimes catch bugs that even your specialists have not found. You can then record and manage the issue with a ","_key":"7033e43e0abf0"},{"_type":"span","marks":["526ad666fde0"],"text":"bug tracking tool","_key":"beac74af6911"},{"_key":"faaf2e748a43","_type":"span","marks":[],"text":"."}],"_type":"block","style":"normal","_key":"4beabcd4f082"},{"children":[{"_type":"span","marks":[],"text":"Mistakes almost always happen, and it’s worth being aware of them. Even if your application passes all the tests and so, it’s possible that some bug went unnoticed and is still hidden somewhere. But, by listening carefully to people's opinions and being ready to apply them quickly, the company keeps its hand on the pulse and is prepared for the many dangers and quick fixes of mistakes that may await it.","_key":"a1d30af823550"}],"_type":"block","style":"normal","_key":"d71ca67817d9","markDefs":[]},{"style":"h3","_key":"c97f3504ad4f","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#3 User feedback can help to create a more engaged and loyal customer base.","_key":"28c8bdf5955f0"}],"_type":"block"},{"_key":"eb370ad5443a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Our last proposition is about making clients more engaged and turning them into loyal ones. By understanding what prospects want and how they feel about a product or service, a business can boost their satisfaction and, as a result, it will keep them coming back. Information from users can also be used to identify areas where they need help and can be shared with employees so they can better serve customers.","_key":"ce3dd5e57cdf0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"5db07a7ff220","markDefs":[],"children":[{"_key":"362465e097150","_type":"span","marks":[],"text":"Imagine you're having trouble making a doctor's appointment because the app has some error in the form and you can't submit it. You then call the hotline and describe your problem. Then it turns out that you are already another person calling with such a problem, but the consultant is prepared for it and, in a few steps, tells you what to do or makes the appointment on your behalf. In this way, the service is efficient, you have quickly achieved your goal, and the bug report has been reported to the right people."}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"So, in this case, such feedback was essential for creating a better customer experience.","_key":"e85b37f202d70"}],"_type":"block","style":"normal","_key":"816fb3607f41"},{"_type":"block","style":"h2","_key":"3b2253455dbb","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How Can You Use User Feedback?","_key":"62541079a0920"}]},{"_key":"90a97ccd7c1a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are many ways that you can use user opinions depending on the enterprise you are running. However, there are three aspects that will tell you how to use such input.","_key":"d6d70fefc7080"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"#1 To improve your offer","_key":"3e874c5e87f70","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"9d5b4cac4202"},{"_type":"block","style":"normal","_key":"b9a219636167","markDefs":[],"children":[{"_type":"span","marks":[],"text":"One way is to use it to improve your product. For example, if you have a product used for online banking, you may want to use user feedback to improve its design, find out what new services are desired for online banking, or if they have encountered any bugs. This will make your offer more attractive and encourage potential recipients to use it.","_key":"3e08f161f4170"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#2 To improve customer service","_key":"783c69f531240"}],"_type":"block","style":"h3","_key":"80d1cd7f3e7b"},{"children":[{"text":"Another way is to use it to improve customer service. If the public has problems using your product, they may simply leave your service and go to a competitor. Therefore, it's a good idea to investigate what caused the problem and make changes so it doesn't happen again. Take out as much as possible from these suggestions from users and you will contribute to keeping them with your company and increasing their satisfaction.","_key":"b4b5771908960","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"e2fe08230961","markDefs":[]},{"_key":"49dc4b3854e0","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#3 To improve your brand’s appearance","_key":"36d9add06f030"}],"_type":"block","style":"h3"},{"style":"normal","_key":"4e484ebef42e","markDefs":[],"children":[{"_key":"5850fa13c3420","_type":"span","marks":[],"text":"In addition, user feedback can be used to enhance a brand’s appearance. There is much information that illustrates what position an organization has in the market and how it’s perceived by those around it. Therefore, you can use valuable comments from the public to improve your company's performance and climb higher and higher above the competition."}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"6466f112dcd80"}],"_type":"block","style":"h2","_key":"33dc4aab61d2"},{"style":"normal","_key":"5be49e5e130a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback is essential for us to make the best product possible. It helps us in many cases and in many fields, when, for example, identifying and addressing problems before they become widespread or improving the user experience and creating a better product in the end.","_key":"48e5003684160"}],"_type":"block"},{"markDefs":[{"_type":"link","href":"https://app.betterfeedback.ai/login","_key":"eae4d80d4b76"}],"children":[{"marks":[],"text":"Among all these advantages and benefits, it’s almost impossible to pass by such an opportunity as collecting comments from your audience. Make this task easier by using ","_key":"0acacf2803090","_type":"span"},{"marks":["eae4d80d4b76","strong"],"text":"BetterFeedback","_key":"0acacf2803091","_type":"span"},{"_type":"span","marks":[],"text":", a tool that can be your biggest help!","_key":"0acacf2803092"}],"_type":"block","style":"normal","_key":"fc59b1c836b1"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"User Feedback Frequently Asked Questions","_key":"ffc5a479634f0"}],"_type":"block","style":"h2","_key":"76b3e16ee3bd"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What makes user feedback valuable?","_key":"2996c1a0a93f0"}],"_type":"block","style":"h3","_key":"8c35e0916647"},{"children":[{"_type":"span","marks":[],"text":"User feedback can provide valuable context for product development. What’s more, it can help developers understand how the audience is using the program, what features are popular, and where potential improvements may be. Additionally, this type of information can help developers identify and address problems early, which can result in an improved product experience.","_key":"8f2e00d4e9e70"}],"_type":"block","style":"normal","_key":"f75715c4848a","markDefs":[]},{"style":"h3","_key":"35c84af91341","markDefs":[],"children":[{"_key":"b98a881d196c0","_type":"span","marks":["strong"],"text":"Why is it important to get user feedback?"}],"_type":"block"},{"children":[{"text":"Getting user insights is key to enhancing a product. It allows businesses to understand the problems and needs of their prospects, as well as what features are popular and which need updating. Obtaining data from them is also vital as it can assist a brand in identifying and addressing problems in advance, resulting in lower service expenses.","_key":"acb63749956e0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"206d2b4c7eed","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How do I collect user feedback?","_key":"4917f24968e20"}],"_type":"block","style":"h3","_key":"0632d942a48a"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a number of ways to collect such input. Depending on the product, customers may be able to provide suggestions through surveys, questionnaires, focus groups, or chatbots.","_key":"483899dc04360"}],"_type":"block","style":"normal","_key":"7c2e8393a0d7"},{"markDefs":[{"_type":"link","href":"https://www.airops.com/use-case-guides/ensuring-data-privacy-in-chatbots-built-with-no-code-tools","_key":"f4239c266806"}],"children":[{"_type":"span","marks":[],"text":"Surveys can be used to obtain data about people's opinions and experiences with the product or service. Questionnaires can ask them about their views and experiences with the product or service. Another way to get feedback is to conduct focus groups. Focus groups can help you understand how consumers use the product or service and what they think about it. Finally, chatbots can get a deeper understanding of the website or the purchase process, but you must consider ","_key":"89c93b27b3c30"},{"_type":"span","marks":["f4239c266806"],"text":"chatbot data privacy","_key":"40ff86026732"},{"text":".","_key":"8fd3868befc0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"2a17d2111768"},{"style":"normal","_key":"f1143e9f1d4d","markDefs":[{"_key":"9d24d8ecbb0f","_type":"link","href":"https://betterfeedback.ai/about"}],"children":[{"_type":"span","marks":[],"text":"But such responses can also be collected using special tools, such as ","_key":"18c07836025f0"},{"_type":"span","marks":["9d24d8ecbb0f","strong"],"text":"BetterFeedback","_key":"18c07836025f1"},{"_type":"span","marks":[],"text":", which uses AI technology and helps you extract the most information from simple comments and reviews on social media, for example. This is a much more efficient way to collect and manage insights about your services.","_key":"18c07836025f2"}],"_type":"block"},{"markDefs":[],"children":[{"marks":["strong"],"text":"What should I do if I receive negative user feedback?","_key":"d130619062050","_type":"span"}],"_type":"block","style":"h3","_key":"49d708b3e5d5"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"In most cases, companies should try to listen to client criticism with an open mind. However, if there are specific concerns or if the input is harmful in nature, organizations should investigate what caused the problem and make changes so that it doesn't happen again. What's more, you shouldn't leave such complaints unanswered - it's a terrible idea and can negatively affect brand perception and customer service reputation. In such a case, a good solution is to thank the person for the contribution they made providing it and promise that as soon as possible, your employees will get around to fixing the error.","_key":"df1292f097ff0"}],"_type":"block","style":"normal","_key":"b41d54a2d168"},{"style":"h3","_key":"28a5d180f02b","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Which questions should I ask users for feedback?","_key":"71d1c5d02bd50"}],"_type":"block"},{"_key":"57ca421b1a8b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There is no one best question that businesses should ask all of their users for opinions. It all depends on what information you want to get. However, some common questions include these ones about the product, service, app, website, etc.;","_key":"4863f6883d7f0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"how the product is working,","_key":"b0247560bf360"}],"level":1,"_type":"block","style":"normal","_key":"eb96fc86b042","listItem":"bullet"},{"_type":"block","style":"normal","_key":"bfe3ce2f1bfb","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"if there is anything that can be improved in the execution of the service,","_key":"9817be3d938d0"}],"level":1},{"children":[{"text":"what features are most important to the customer,","_key":"375fc2c8ffa90","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"fc6036273c59","listItem":"bullet","markDefs":[]},{"listItem":"bullet","markDefs":[],"children":[{"_key":"2a84b643d4030","_type":"span","marks":[],"text":"how the person uses the product,"}],"level":1,"_type":"block","style":"normal","_key":"e4587d873ab7"},{"level":1,"_type":"block","style":"normal","_key":"84bac03b748e","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"what could be improved,","_key":"ed5e12a04d980"}]},{"listItem":"bullet","markDefs":[],"children":[{"text":"how easy it’s to navigate the interface,","_key":"6146610f09680","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"af34a00eefae"},{"level":1,"_type":"block","style":"normal","_key":"14366d681d33","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"how the layout of the application presents itself,","_key":"f13c7b388eee0"}]},{"listItem":"bullet","markDefs":[],"children":[{"_key":"60f003b021610","_type":"span","marks":[],"text":"whether the delivery time is adequate,"}],"level":1,"_type":"block","style":"normal","_key":"0a6cb219f631"},{"_key":"53b004f6cd05","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"and more.","_key":"14711e8235500","_type":"span"}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What are the most common mistakes with gathering user feedback?","_key":"a50371933af30"}],"_type":"block","style":"h3","_key":"7acf6452dd19"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It’s possible to make a few mistakes when gathering this type of insight. The first is not setting goals and expectations properly. If users don't know what to expect from the feedback process, they may not be as willing to offer their thoughts. Additionally, it's important to make sure the response is anonymous, if possible so that individuals can provide honest criticism without fear of retribution.","_key":"1f9d475145d90"}],"_type":"block","style":"normal","_key":"45da9bfe68b6"},{"markDefs":[],"children":[{"_key":"eebca67c23340","_type":"span","marks":[],"text":"The second mistake is not taking the time to read and analyze the comments. As a result, you may not figure out which areas need improvement and you won’t start working on addressing them right away."}],"_type":"block","style":"normal","_key":"c551d6c65cea"},{"children":[{"_type":"span","marks":[],"text":"The third mistake is not sorting the opinions and putting them in one box. You probably have multiple goals for getting responses, so you also need to sort the messages you get smartly. This will give you a clear overview of the situation without any chaos. However, if you do this manually, you will subject yourself to complicated and tedious work, so consider using the right tools.","_key":"efaa1c17df780"}],"_type":"block","style":"normal","_key":"9514f7419d4f","markDefs":[]},{"_key":"16d48a5829e0","markDefs":[],"children":[{"_key":"70ddc206bf5b0","_type":"span","marks":[],"text":"Finally, it's crucial to keep in mind that user feedback isn't always correct - sometimes, it's necessary to try something different before settling on an idea that people like."}],"_type":"block","style":"normal"}],"publishedAt":"2022-07-08T12:21:45.353Z","lead":"How To Use User Feedback To Improve Your Online Products And Services","slug":"user-feedback","author":{"name":"Kinga Edwards","imageUrl":null},"_id":"69c06761-1896-49b4-aac9-b6e7c2933bd5","mainImage":{"asset":{"_ref":"image-b1455c6654cebaf608f8eaa0a07b502ff87420ab-1920x1080-png","_type":"reference"},"_type":"image"},"category":{"title":"Customer Feedback"},"title":"How To Use User Feedback To Improve Your Online Products And Services"},{"_id":"b2a74c64-c859-423d-9287-8430251d8135","lead":null,"category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"title":"The Top 5 Ways To Keep Feedback Communication Professionally Organized","body":[{"_key":"6ff4cffcbb8c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback communication is vital both for capturing and providing important information to employees within the company and to teams, but it also plays a significant role in communicating with customers.","_key":"cc18b80edac80"}],"_type":"block","style":"normal"},{"children":[{"_key":"2e0422d511980","_type":"span","marks":[],"text":"A good flow of information allows managers to boost employee satisfaction and efficiency and enables entire companies to raise the quality of products and services by listening to customer opinions, reviews, and comments."}],"_type":"block","style":"normal","_key":"023fa68411e1","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"That's why in today's article, we will cover topics mainly related to why feedback communication is essential and how to use the information gained from customers.","_key":"2832fbf717bd0"}],"_type":"block","style":"normal","_key":"590b91d0c8ab","markDefs":[]},{"markDefs":[],"children":[{"text":"Let's get started!","_key":"10cd39a747590","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"480e906c4170"},{"_type":"block","style":"h2","_key":"54b39605af3b","markDefs":[],"children":[{"marks":["strong"],"text":"What is Feedback Communication?","_key":"3f2d2af35b960","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback communication is a process of exchanging information and ideas about the work that has been done in order to improve it. It can be used to provide suggestions to individuals or groups and take many different forms, such as written notes, emails, or face-to-face conversations. This communication can help ensure that the data is received and understood and that it’s used to enhance the work being done.","_key":"5da3a3a2c6b90"}],"_type":"block","style":"normal","_key":"2a37c222cb87"},{"children":[{"_type":"span","marks":[],"text":"But feedback communication is also an incredibly crucial part of a company's customer relations. Without it, it's almost impossible to raise the quality of products sold and services offered or develop the company and stay in the competitive market.","_key":"444ad8c9eae60"}],"_type":"block","style":"normal","_key":"20137a9b7ded","markDefs":[]},{"style":"normal","_key":"5af33e1b21fb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Their insights, issues, and all input shared about their experiences matter for your company's performance, so having feedback communication professionally organized is more than a must.","_key":"52c3e19468f30"}],"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"Why is Feedback Communication Important?","_key":"58c13a8a5ff00"}],"_type":"block","style":"h2","_key":"eccd7bc25e73","markDefs":[]},{"markDefs":[],"children":[{"text":"Let's start with the fact that feedback communication is a key element in the company. Managers need to know how to handle and encourage employees to proactively give insights and opinions. This is essential because:","_key":"457500e761950","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"d212f4548ac6"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#1 It helps people to learn and grow","_key":"383761885c4b0"}],"_type":"block","style":"h3","_key":"c638b1626ff4"},{"style":"normal","_key":"7e979ccfe42c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When people are given feedback, it can help them learn and grow. When it’s presented correctly, it can help people identify their strengths and weaknesses and work to improve on the areas where they need it. Therefore, good communication has a positive effect on the development of employees and greater awareness of products among customers.","_key":"9ff34a899be00"}],"_type":"block"},{"children":[{"marks":["strong"],"text":"#2 It allows people to resolve problems and boost their work","_key":"d1d0ea479aad0","_type":"span"}],"_type":"block","style":"h3","_key":"9c50adcee7f1","markDefs":[]},{"markDefs":[],"children":[{"text":"Feedback communication allows employees to give information about their performance and to receive valuable advice from their superiors. So, if there are any problems that disrupt, for example, the workflow, thanks to good communication, it can be put back on track. It will also make employees feel heard so they can be more willing to work in an environment where their voice matters.","_key":"5ee7add63a510","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"a596b385f117"},{"children":[{"_type":"span","marks":["strong"],"text":"#3 It raises the quality of work life for everyone involved","_key":"2488b9d53f090"}],"_type":"block","style":"h3","_key":"25398a641aa5","markDefs":[]},{"markDefs":[{"_key":"5548cf639942","_type":"link","href":"https://www.sofi.com/roth-ira-calculator/"}],"children":[{"_type":"span","marks":[],"text":"In addition, feedback communication allows employees to learn from each other and develop their teamwork skills. But it's not only about what employees can do but also how they feel in the company. For example, you can ask about benefits that would improve their job satisfaction (e.g., ","_key":"0b47e93ea1fb0"},{"_type":"span","marks":["5548cf639942"],"text":"retirement savings","_key":"9c7df8eec1af"},{"_type":"span","marks":[],"text":").","_key":"22bf9d4a1bdf"}],"_type":"block","style":"normal","_key":"d8527e6e93bd"},{"children":[{"_type":"span","marks":[],"text":"Therefore, it can help ensure that employees are motivated and satisfied with their work. This will lead to relationships at work being more durable and lasting. And by providing comments in a way that is both constructive and positive, individuals can develop a positive working atmosphere among team members.","_key":"0c6398cb78f8"}],"_type":"block","style":"normal","_key":"0a96ca22ee11","markDefs":[]},{"_key":"60189b46dc8f","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#4 It increases team productivity","_key":"0a726d305c310"}],"_type":"block","style":"h3"},{"_key":"c246f52b05ad","markDefs":[],"children":[{"_key":"411dd9f39b580","_type":"span","marks":[],"text":"Another benefit of effective feedback communication is that it can increase team productivity. When individuals know what needs to be done and how they can help improve the situation, they are more likely to put effort into their work. That’s why every input should be specific, timely, and actionable in order to ensure that it is effectively received and used."}],"_type":"block","style":"normal"},{"_key":"36b04cffb783","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#5 It allows you to understand your clients better","_key":"de12cd1894110"}],"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback communication is an essential tool for any organization, and it's imperative in the customer service field. By providing suggestions in a timely and consistent manner, your team can better understand your clients' needs and expectations. This knowledge can help you strengthen your interactions with them and ultimately create a better bond between customers and your company.","_key":"05bf9d137c360"}],"_type":"block","style":"normal","_key":"9884bd6b89ea"},{"children":[{"_type":"span","marks":["strong"],"text":"#6 It increases communication within the team","_key":"efe025b5d0f60"}],"_type":"block","style":"h3","_key":"9fa633c3184d","markDefs":[]},{"_type":"block","style":"normal","_key":"3fb2466dd851","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback communication is an integral part of team development as well. It allows individuals to communicate their thoughts and concerns directly to one another and helps enhance overall communication within the team. By providing insights regularly, team members can identify and address problems early on, preventing them from becoming more widespread and challenging to fix. Such information also allows individuals to receive clarification or advice on their work, which can help them develop their skills as a performer.","_key":"805536c2dcff0"}]},{"markDefs":[],"children":[{"marks":["strong"],"text":"Feedback Communication from your customers: how to use it?","_key":"9bb1ef0150a00","_type":"span"}],"_type":"block","style":"h2","_key":"2e5603d0d3fe"},{"_type":"block","style":"normal","_key":"586e430024c7","markDefs":[],"children":[{"_key":"275b7c14b4b40","_type":"span","marks":[],"text":"As you already know, feedback communication isn’t limited to employees only. It’s of great interest to your customers too! When they see that you have improved your product with their needs in mind, they can become more willing to choose your company, not another."}]},{"markDefs":[],"children":[{"text":"And the business also benefits from good communication with users because it’s from them that it mainly learns what to do and what to change in order to meet the needs of the environment even better.","_key":"6d4b76b923f80","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"5bd47295d95e"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"That’s why it’s so essential to be aware of how to use such valuable input from clients. And we have some ideas:","_key":"bc0dfb2e34f60"}],"_type":"block","style":"normal","_key":"4dd06797ce8d"},{"style":"h3","_key":"2155e05ccc62","markDefs":[],"children":[{"text":"Start by identifying the information you want to receive","_key":"00b2362e82050","_type":"span","marks":["strong"]}],"_type":"block"},{"markDefs":[],"children":[{"_key":"e17f5f10473d0","_type":"span","marks":[],"text":"So you want to take advantage of feedback communication from your customers, but you don’t know where to start? So let's begin by determining the responses you want to obtain."}],"_type":"block","style":"normal","_key":"f2560c860525"},{"markDefs":[],"children":[{"marks":[],"text":"Tons of opinions, comments, and reviews are just swimming in the big pool called the internet, and perhaps you don’t want to possess all of it, right? You need specific data and insights, not information irrelevant to your goals. That’s why this first step really needs to be done first.","_key":"bea3fa77777b0","_type":"span"}],"_type":"block","style":"normal","_key":"9a39d02adff0"},{"children":[{"_type":"span","marks":["strong"],"text":"Describe the context","_key":"9aa2665356fa0"}],"_type":"block","style":"h3","_key":"05e089da1f96","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have identified the data you want to collect, it’s essential to provide a context for your request. Providing context allows the receiver of the response to understand better why you are asking for their help and also helps ensure that the requested input is delivered in an appropriate manner.","_key":"47bf79103ca20"}],"_type":"block","style":"normal","_key":"0b3dc39b33ea"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Consider including a brief explanation of your project or task, why you think the feedback is essential for your business, and when you would like it delivered. You don’t have to write an essay about your reasons and motivations, just quick info on what this is all about.","_key":"cfea4e67a7f10"}],"_type":"block","style":"normal","_key":"24c10f1eb638"},{"_type":"block","style":"h3","_key":"579129fa68f2","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Choose a communication format that will be most effective for getting your message to the right person","_key":"a47a9ec57be10"}]},{"_key":"2e5ae04a78e1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The next step is about communication formats. When it comes to feedback, there are a few different formats that people use.","_key":"e6e6170babe80"}],"_type":"block","style":"normal"},{"listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Face-to-face meeting","_key":"709fd3ec3d6e0"}],"level":1,"_type":"block","style":"normal","_key":"98bc20a1ea3b"},{"children":[{"_type":"span","marks":[],"text":"One option is a face-to-face meeting, where the person giving comments and the person receiving them are in the same room together. This way can be helpful if you want to get advice on a specific issue or if you think the recipient will benefit from hearing your perspective in person. However, this type of communication can be complex if you're not available or if the other person is busy or live far from your company.","_key":"e6441221b4240"}],"_type":"block","style":"normal","_key":"61d2e1f7e3e9","markDefs":[]},{"_key":"0efc029f3d35","listItem":"number","markDefs":[],"children":[{"_key":"289daab7939e0","_type":"span","marks":["strong"],"text":"Email"}],"level":1,"_type":"block","style":"normal"},{"_key":"95a9d2e6776f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Another option is email, which can be helpful when you need to give an opinion but don't have time for a face-to-face meeting. This way allows you to communicate your thoughts quickly and easily, without having to waste time explaining everything in detail. Also, this type of communication is available to customers from all over the world. However, email can also be less personal than face-to-face communication, which might not be ideal for all situations.","_key":"a42079871d710"}],"_type":"block","style":"normal"},{"level":1,"_type":"block","style":"normal","_key":"6dba19583718","listItem":"number","markDefs":[],"children":[{"marks":["strong"],"text":"Survey","_key":"3762215d32e80","_type":"span"}]},{"children":[{"_type":"span","marks":[],"text":"Surveys are a great way to possess a client’s opinion and can be extremely interesting and engaging. In this type of communication, you can provide the responder with questions, and all they need to do is to fill in the answers. On the other hand, you can create a space for their additional comments, which can also be valuable. Such surveys can be performed both online and offline.","_key":"c6af542661580"}],"_type":"block","style":"normal","_key":"d1991f1c69e0","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Determine who can offer insights and when they can deliver it","_key":"48bcbab3db520"}],"_type":"block","style":"h3","_key":"def06758f24a"},{"_key":"642da9a1d293","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Well, giving comments allows for continuous improvement and helps to ensure that all members of a team are on the same page, but you need to decide from whom you would like to receive such input. Therefore, when providing advice, it’s important to plan who will give it and when they will give it.","_key":"c0ea7f8719cd0"}],"_type":"block","style":"normal"},{"children":[{"marks":["strong"],"text":"Feedback can be submitted by:","_key":"bf5fa3fe89f90","_type":"span"}],"_type":"block","style":"normal","_key":"7acf6aed45c0","markDefs":[]},{"level":1,"_type":"block","style":"normal","_key":"48804cb5b4a0","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"potential customers,","_key":"09a2025aa5530"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"loyal customers,","_key":"e3d16690fc7e0"}],"level":1,"_type":"block","style":"normal","_key":"6d9f9ac90099","listItem":"bullet"},{"children":[{"_type":"span","marks":[],"text":"new customers,","_key":"7f1857a6136c0"}],"level":1,"_type":"block","style":"normal","_key":"35ae7de975a0","listItem":"bullet","markDefs":[]},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"leavened customers who no longer need your services","_key":"428beacc6eba0"}],"level":1,"_type":"block","style":"normal","_key":"1d21510911d3"},{"_key":"52df431f16c5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Ideally, opinions should be provided as soon as possible after an incident occurs so that a team or a manager has a chance to understand what happened and how they can change.","_key":"85641d3c620a0"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"d8a568228e5b","markDefs":[],"children":[{"text":"Start by providing information about the issue that has been brought up and why it matters to you","_key":"b3602fe82a230","_type":"span","marks":["strong"]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is always appreciated when customers take the time to leave comments on how you can enhance your products and services. By soliciting feedback, you are able to make the necessary adjustments and create a better experience for everyone involved.","_key":"f0b618a525740"}],"_type":"block","style":"normal","_key":"4dfd6c1ed716"},{"children":[{"text":"There are some options for you to start a conversation. For example:","_key":"14ef3b7f81220","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"c82c507155ba","markDefs":[]},{"_type":"block","style":"normal","_key":"109b20129369","listItem":"bullet","markDefs":[],"children":[{"text":"We are wondering if you are willing to share your opinion on updating our product? We believe that it does not meet all expectations, and we want to find out what to do to change it.","_key":"5531dc9e55b80","_type":"span","marks":[]}],"level":1},{"level":1,"_type":"block","style":"normal","_key":"f31aca23a24b","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We would be happy to receive your suggestions on how we can improve our product or service.","_key":"8cb4d5392b960"}]},{"children":[{"_type":"span","marks":[],"text":"We understand that it can be challenging to give feedback, especially in a timely manner, but we would really appreciate any help you can offer.","_key":"378c81c1138c0"}],"level":1,"_type":"block","style":"normal","_key":"7e5c13308ca6","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"4386729b1480","markDefs":[],"children":[{"_key":"24ba950aca750","_type":"span","marks":["strong"],"text":"This is how you can start."}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"However, that's not all. Here are a few examples of what else you should do:","_key":"1d57648c734b0","_type":"span"}],"_type":"block","style":"normal","_key":"13c5c9118a39"},{"children":[{"_type":"span","marks":[],"text":"Make sure you are well-prepared for the conversation by having all the relevant information at your fingertips, especially if you have a meeting in person. This means having a pen and paper nearby so that you can take notes or a computer if you want to save information there, as well as being able to access any attached documents quickly.","_key":"9769e55927ca0"}],"level":1,"_type":"block","style":"normal","_key":"919a1ba534a9","listItem":"number","markDefs":[]},{"level":1,"_type":"block","style":"normal","_key":"a5947cb8a05f","listItem":"number","markDefs":[],"children":[{"_key":"1fce08a5b30d0","_type":"span","marks":[],"text":"Ensure you are backed by the right tools like BetterFeedback as they will help you a lot to manage all communication, or moreover, they will do a lot of things for you! For example, they will rank data, show charts, and turn ordinary customer opinions into valuable data."}]},{"style":"normal","_key":"f21ee2c5e74a","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Get copies of any relevant documents or materials. This could include anything from notes about what was said during the conversation to the documentation of previous interactions between the parties.","_key":"7482583a78130"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"Listen carefully to what is being said and take it all in, not just during the feedback itself but also afterward. This includes not jumping to conclusions and giving your opinion before really understanding everything that has been said.","_key":"b0b09a03bce80","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"c76073a49fec","listItem":"number"},{"children":[{"marks":[],"text":"Thank them for their time and effort in sharing their perspective with you. This will show that you respect them and their thoughts, even if you disagree with them.","_key":"3f481e5e99ba0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"f4d9357362b7","listItem":"number","markDefs":[]},{"style":"h3","_key":"68e3faf22813","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Thank the person for their input and ask them to contact you if there are any further issues they would like to discuss.","_key":"345ce854d8420"}],"_type":"block"},{"style":"normal","_key":"8a0532afa29d","markDefs":[],"children":[{"marks":[],"text":"Also, don't forget to thank your customers for their contribution to helping your business! A simple saying, \"Thank you for your feedback. I would be happy to discuss any further issues with you if needed,” or “Thank you again for taking the time to provide your opinions,\" can be simple enough to make this conversation preferable.","_key":"a15a442411f00","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"2f8d758f7dd3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Such a simple action also shows that you care about your recipients and that their voice counts to improve your offer. Additionally, it gives you many benefits, and it costs you nothing ;)","_key":"e7b47fc330570"}]},{"_type":"block","style":"h3","_key":"030052670673","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Make sure you have all the necessary materials before everything starts","_key":"dd48eba506700"}]},{"_type":"block","style":"normal","_key":"41e7ec4ca8eb","markDefs":[],"children":[{"_key":"5ba98ae364650","_type":"span","marks":[],"text":"Before the machine is fired up, make sure you have all the necessary materials ready so that you can have a productive conversation. This includes things like a computer, necessary tools, questionnaires, copies of the situation or event that led to the feedback being given, as well as any relevant documentation or notes about what was said or done."}]},{"_key":"2f65aff202b9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Additionally, be prepared to listen attentively and respectfully, not only during the discussion itself but also afterward.","_key":"47317df0b7af0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"1d1ccf1a8773","markDefs":[],"children":[{"_key":"fab3b14b3d310","_type":"span","marks":[],"text":"Give your receiver a chance to respond and clarify anything that was brought up during the conversation. Finally, thank them for their time and effort in sharing their perspective with you. And most of all, keep the whole discussion in a relaxed atmosphere and don't get carried away."}]},{"style":"h2","_key":"fa2b5163b74d","markDefs":[],"children":[{"text":"Conclusion","_key":"e831c2a2b2570","_type":"span","marks":["strong"]}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"As you can see, proper and smooth feedback communication is an essential part of user experience design. It allows customers and employees to provide key information about a product or service. In addition, such information can be used to improve not only individual items but also larger areas within the company, entire departments, processes, etc.","_key":"844b2d4c6a9a0"}],"_type":"block","style":"normal","_key":"dbcf78941b3b","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"So if you've thought so far that qualitative feedback communication is not worth paying attention to, we hope this article will change your mind.","_key":"a0759b94f5190"}],"_type":"block","style":"normal","_key":"0c4f2753d16d","markDefs":[]},{"markDefs":[{"_type":"link","href":"https://betterfeedback.ai/about","_key":"7ca9bf994977"},{"_type":"link","href":"https://app.betterfeedback.ai/signup","_key":"6302dcba1857"},{"_type":"link","href":"https://betterfeedback.ai/pricing","_key":"e438ff88d852"}],"children":[{"_key":"aa4b1015881c0","_type":"span","marks":[],"text":"As feedback communication is an essential part of any good relationship, you may want to focus on it. If you are looking for a tool to enhance the flow of communication in your company and especially with customers, "},{"_type":"span","marks":["7ca9bf994977","strong"],"text":"learn more about BetterFeedback","_key":"aa4b1015881c1"},{"text":"! ","_key":"aa4b1015881c2","_type":"span","marks":[]},{"_type":"span","marks":["6302dcba1857","strong"],"text":"Create an account","_key":"aa4b1015881c3"},{"_type":"span","marks":[],"text":" and take advantage of","_key":"aa4b1015881c4"},{"text":" the free trial period for our application","_key":"aa4b1015881c5","_type":"span","marks":["e438ff88d852","strong"]},{"_type":"span","marks":[],"text":"!","_key":"aa4b1015881c6"}],"_type":"block","style":"normal","_key":"09c7dae7403f"}],"mainImage":{"asset":{"_ref":"image-5d59ef6f35afefa8f5b72993ed3297bd776f1e99-1920x1080-png","_type":"reference"},"_type":"image"},"publishedAt":"2022-07-01T13:06:15.047Z","slug":"feedback-communication"},{"_id":"5dcd4062-1885-48c5-b8e4-cb91f902cb15","mainImage":{"asset":{"_ref":"image-fabce56909b91b1402ff5e46f90441afbaab1735-1920x1080-png","_type":"reference"},"_type":"image"},"slug":"customer-feedback-tracker","category":{"title":"Customer Feedback"},"title":"How To Use A Customer Feedback Tracker To Improve Your Bottom Line","body":[{"style":"normal","_key":"3ace5d7f7e33","markDefs":[],"children":[{"_key":"8901cd69e50c0","_type":"span","marks":[],"text":"If you want to improve your products and services, the first place to go for feedback is your customers. They are the most authentic source of information, so obtaining and implementing their suggestions is crucial for building a successful product."}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"If you're not using a user feedback tracker to improve your bottom line, well, you're missing out on some major opportunities. By tracking customer opinions, you can see what's working and what needs improvement, making it easy to make the necessary changes.","_key":"a362a93c4fa50"}],"_type":"block","style":"normal","_key":"9115cd1b38a1","markDefs":[]},{"children":[{"_key":"dea1c35b72e30","_type":"span","marks":[],"text":"But are you not sure how to get started? This guide will show you how!"}],"_type":"block","style":"normal","_key":"dbf98862d236","markDefs":[]},{"_type":"block","style":"h2","_key":"cd26a8b0390a","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is a Customer Feedback Tracker?","_key":"f6a9abc7574f0"}]},{"children":[{"_type":"span","marks":[],"text":"A Customer Feedback Tracker (CFT) is a software application that captures and records clients' reviews. It lets you have an eye on clients’ suggestions, comments, and all their input on the internet. So, in order to get a clear understanding of what your audience thinks about your brand or product, you will need a proper feedback tracker to keep track of all opinions and provide access to it whenever and wherever you need it.","_key":"931b1cbfcd620"}],"_type":"block","style":"normal","_key":"23730bdbf71f","markDefs":[]},{"markDefs":[],"children":[{"_key":"a13808c4c0590","_type":"span","marks":[],"text":"Such data can be used to identify areas of improvement and assess the effectiveness of customer service initiatives. CFTs can also be used to monitor the satisfaction levels of recipients over time, but more about the benefits of CFT in a moment."}],"_type":"block","style":"normal","_key":"3ce8c455039f"},{"style":"normal","_key":"b4991276c8c5","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Are you aware of how essential it is to have a customer feedback tracker?","_key":"0a3a298f9bdb0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Well, a poor feedback tracking process can frustrate your team, result in incorrect decisions, and waste your development budget on inappropriate features. What’s more, since there is a huge amount of input from different people and communities every day, managing them all becomes a daunting task. And if your company doesn’t have a sound system for tracking user reviews, it also fails to use such information for development effectively.","_key":"a07d78b7c55f0"}],"_type":"block","style":"normal","_key":"b97eebeab55c"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"So yes, it’s crucial to take focus on a great CFT.","_key":"cff91a010fdc0"}],"_type":"block","style":"normal","_key":"c24cf593102f"},{"children":[{"marks":["strong"],"text":"What are the Benefits of Customer Feedback Tracker?","_key":"4aeabfa0b44c0","_type":"span"}],"_type":"block","style":"h2","_key":"51fda3b9a11c","markDefs":[]},{"markDefs":[],"children":[{"text":"Keep track of customer satisfaction","_key":"8a0a8f01ba420","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"12942c83886f"},{"children":[{"_type":"span","marks":[],"text":"In every company, it’s important to monitor client satisfaction as information from them has always been an important part of any business operation. By Tracking their happiness, you will identify areas where satisfaction is low and make necessary changes that will give your audience the best possible positive experience while shopping with you!","_key":"5b312117ee9a0"}],"_type":"block","style":"normal","_key":"8a4c1ff4e062","markDefs":[]},{"children":[{"_key":"c15a4a733ed00","_type":"span","marks":[],"text":"On the other hand, you will identify areas where users are delighted with your services, so you can use this as a competitive advantage moving forward."}],"_type":"block","style":"normal","_key":"30764251f70c","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Of course, there are a number of different ways to track people's opinions, but the most common methods are ","_key":"850fb591003f0"},{"text":"surveys or questionnaires","_key":"850fb591003f1","_type":"span","marks":["strong"]},{"_type":"span","marks":[],"text":".","_key":"850fb591003f2"}],"_type":"block","style":"normal","_key":"aa30150a8d34"},{"children":[{"_type":"span","marks":["b6414448018e"],"text":"Surveys","_key":"41d9f04e0dfc0"},{"text":" can be sent out to customers either through email, postal mail or even in person. 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This information can be used to make future changes more effective and ensure your company is doing everything in its power to get better and better.","_key":"8f4244d5e5090"}],"_type":"block","style":"normal","_key":"ff762981a678"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Although gathering user input gives a sense of control and involvement, it isn't very useful unless it's implemented in a timely manner. CFT ensures all data are taken into account, discussed within the project team, and needed actions are handled promptly.","_key":"bc6c80e1ca4c0"}],"_type":"block","style":"normal","_key":"2997c5bbbcc6"},{"children":[{"marks":["strong"],"text":"Find problems early on","_key":"356b3ee9586a0","_type":"span"}],"_type":"block","style":"h3","_key":"594c27d7ca0e","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"One of the most critical aspects of client service is being able to identify and solve problems quickly. 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However, it can also contain an image disaster for the company.","_key":"72f32bc6bfd00"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"2ffcc0ea7681","markDefs":[],"children":[{"marks":["strong"],"text":"Increase customer loyalty","_key":"d5f835ef168e0","_type":"span"}]},{"_key":"ffabda1fbe9c","markDefs":[{"_type":"link","href":"https://www.ordergroove.com/blog/loyalty-programs/","_key":"66ef38ffc4f0"}],"children":[{"text":"User feedback is an essential factor when it comes to ","_key":"715cf58f41f40","_type":"span","marks":[]},{"marks":["66ef38ffc4f0"],"text":"increasing their loyalty","_key":"5f39ddc0ca24","_type":"span"},{"_type":"span","marks":[],"text":". How else do you get loyal clients if you don't give them what they want? CFT can certainly help you get more loyal recipients because it can help businesses understand what the audience likes and doesn't like.","_key":"5984aad08732"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"By implementing this system, you can help the whole company make better decisions. Also, the ability to track recipient input over time helps businesses improve their services or products, which has a positive impact on getting loyal clients as well.","_key":"b97d896af99d0"}],"_type":"block","style":"normal","_key":"1d93ea5274fd","markDefs":[]},{"children":[{"_key":"5e5769a60de40","_type":"span","marks":["strong"],"text":"Make better and data-driven decisions"}],"_type":"block","style":"h3","_key":"ce7171f2c28d","markDefs":[]},{"style":"normal","_key":"b598850ce672","markDefs":[],"children":[{"marks":[],"text":"In order to build the product features proactively, it is essential to understand patterns in people’s input. With the CFT, you are able to track the most critical information in one place. It's also easier to analyze the trends and draw insights. Working within the context of building a robust and user-friendly product can be an effective strategy.","_key":"2c8527bad3200","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"A customer feedback tracker can help make better and data-driven decisions by providing insights on how they are using a product or service. 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A CFT can help you do just that by keeping track of feedback submissions, monitoring the response time for any requests, and even measuring how well your team is performing when it comes to handling all complaints. Each request can be ticked off a ","_key":"01aa422dfcc50","_type":"span"},{"text":"to-do list that's shared","_key":"4625f3c14c7b","_type":"span","marks":["33d78d207b94"]},{"_type":"span","marks":[],"text":" with your team once it has been handled.","_key":"f62301935c40"}]},{"children":[{"_type":"span","marks":[],"text":"Keeping track of this information can help you identify areas where improvement is needed and make changes accordingly. 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No credit card is required, and a 10-day money-back guarantee.","_key":"541df6e36dd92","_type":"span"}]},{"style":"normal","_key":"455a62a27efb","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"So, are you ready to start using a customer feedback tracker? We hope so!","_key":"4ab299c6ce370"}],"_type":"block"},{"_key":"5ac7c423f03f","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Customer Feedback Tracker: FAQ","_key":"c13e857a995e0"}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"_key":"af276c944cc60","_type":"span","marks":["strong"],"text":"How does the customer feedback tracker work?"}],"_type":"block","style":"h3","_key":"72651ad4f071"},{"style":"normal","_key":"6251d17e23e4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The customer feedback tracker works by collecting all input through surveys and questionnaires. It then analyses the information to help improve the product or service.","_key":"8d27327c16d70"}],"_type":"block"},{"_key":"206e448de17c","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How often do I need to use the customer feedback tracker?","_key":"da2a3fdb0bbc0"}],"_type":"block","style":"h3"},{"_type":"block","style":"normal","_key":"60220a45a8b1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You should use the feedback tracker as often as necessary to improve the quality of your products or services. However, you should avoid using it too often, or it will become ineffective.","_key":"aac46b90010a0"}]},{"style":"h3","_key":"6e8582ee3818","markDefs":[],"children":[{"marks":["strong"],"text":"What are the benefits of using the customer feedback tracker?","_key":"3b6b006d7e940","_type":"span"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"The benefits of using this type of tracker include improved quality of products and services, increased loyalty, and increased revenue. Furthermore, using such a feedback tracker can save you time and money.","_key":"268b1c4203b50"}],"_type":"block","style":"normal","_key":"cc6a35b2d764","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Are there any drawbacks to using the customer feedback tracker?","_key":"e76e9ef7a6df0"}],"_type":"block","style":"h3","_key":"78a79c2f55bf"},{"style":"normal","_key":"e159c23aa04e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a few drawbacks to using the customer feedback tracker. First, it can be challenging to collect accurate user opinions. Second, it may be difficult to determine how to use the collected comments, reviews, opinions, etc. Finally, it can be difficult to implement changes based on all information. However, these drawbacks are usually outweighed by the benefits of using the feedback tracker.","_key":"f54f17a4d2690"}],"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"How can you use a customer feedback tracker to improve your business?","_key":"6ef25bca91380"}],"_type":"block","style":"h3","_key":"e073aeb1a0e2","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a number of reasons why you might want to use a tracker for obtaining recipients’ input. Perhaps you want to know their thoughts about your product or service or whether they're satisfied with it. You could also use the data to make changes to your product or service based on your audience's words.","_key":"d7605a7c57480"}],"_type":"block","style":"normal","_key":"960847b24b72"},{"_key":"fbf8906409d4","markDefs":[],"children":[{"text":"Whatever the reason, this feedback tracker is a critical way to improve your business. The best trackers allow you to collect opinions from a wide range of clients in real-time, so you can quickly identify and address problems. They can also help you learn more about how your users interact with your product or service, which can help you design better products in the future.","_key":"38aa70e097f70","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"_key":"1676e3addf900","_type":"span","marks":["strong"],"text":"How can I track customer feedback?"}],"_type":"block","style":"h3","_key":"dc9e0b0542e9","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"There are a few ways to track this type of information. You can use a feedback management system (FMS), which allows you to collect and track clients' opinions electronically. You can also use a call center tracking system to keep track of every call and interaction.","_key":"a7032decf7d10","_type":"span"}],"_type":"block","style":"normal","_key":"ac7fbf51340a"}],"publishedAt":"2022-06-29T15:52:42.130Z","lead":null,"author":{"name":"Kinga Edwards","imageUrl":null}},{"_id":"87096a65-8036-487a-957f-6ca73e16795a","mainImage":{"_type":"image","asset":{"_ref":"image-449a94e51374f010d2f57bf54c5082bca20c17da-1920x1080-png","_type":"reference"}},"title":"Customer Feedback Management Platforms: How to Pick One for Your Business","body":[{"style":"normal","_key":"62fb48c9cd80","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Now more than ever, it's incredibly important to know your customers' opinions and purchasing impressions. After all, your product buyers are a great source of recommendations and the voice of your products. They work differently than influencers because no one pays them to share their insights; they only do it themselves, for their own reasons.","_key":"1e44e8796c5d0"}],"_type":"block"},{"_type":"block","style":"normal","_key":"bb2d2065248c","markDefs":[],"children":[{"text":"But it's hard to keep track of all the reviews, comments, and customer ratings by yourself. That is why feedback management platforms come to your aid.","_key":"03b02d97a25a0","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":[],"text":"In today's article, we will tell you more about customer feedback management software; what they are, what to consider when choosing the best system, what are the most popular ones, and what tool we offer so that you can manage feedback as efficiently as possible. Here we go!","_key":"1ec3a90253120"}],"_type":"block","style":"normal","_key":"52061c1e177c","markDefs":[]},{"style":"h2","_key":"d73ff06d5b77","markDefs":[],"children":[{"text":"What is a Customer Feedback Management Platform?","_key":"7e2c7743e0260","_type":"span","marks":["strong"]}],"_type":"block"},{"style":"normal","_key":"a88163d0d29c","markDefs":[{"_type":"link","href":"https://monday.com/work-management","_key":"f96c627465c2"}],"children":[{"_type":"span","marks":[],"text":"Customer feedback management platforms (CFP) collect, organize, share and analyze client data so that it can be turned into strategic plans for future company growth. Additionally, the software also enables the assignment of roles and authorities to different levels of users. In this way, a CFP is like a ","_key":"61e2d42c798d0"},{"_key":"6cdc2c0c6b00","_type":"span","marks":["f96c627465c2"],"text":"work management platform"},{"_key":"ee4247fb9027","_type":"span","marks":[],"text":" specific to customer feedback."}],"_type":"block"},{"_type":"block","style":"normal","_key":"104f3e4c5473","markDefs":[],"children":[{"text":"In other words, a client feedback management platform is a software app that helps businesses manage and track all opinions, rates, comments, etc., from people. It empowers enterprises, businesses, non-profit organizations and all such entities to take a closer look at clients':","_key":"e05bd5e1d1b20","_type":"span","marks":[]}]},{"children":[{"text":"opinions,","_key":"8f29e9ee677e0","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"5310a3b23283","listItem":"bullet","markDefs":[]},{"listItem":"bullet","markDefs":[],"children":[{"_key":"d2a39b2e2cda0","_type":"span","marks":[],"text":"reviews,"}],"level":1,"_type":"block","style":"normal","_key":"3757170fa4eb"},{"children":[{"marks":[],"text":"comments,","_key":"bc89810829450","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"5186f0fa59c5","listItem":"bullet","markDefs":[]},{"_key":"5d02a013f9a0","listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"and other messages they leave on the internet.","_key":"52ca5b895a000","_type":"span"}],"level":1,"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"725124d14df5","markDefs":[],"children":[{"text":"It allows customers to provide responses on products, services, and employee interactions. Of course, there are positive and negative comments, but for example, on social media, we used to see more negative ones... but is it a rule? Do you know what this case looks like in your company? What is the reputation of your products and services?","_key":"c827f46270950","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":["strong"],"text":"Customer feedback Management can help you get the answers.","_key":"c30400204f5f0"}],"_type":"block","style":"normal","_key":"a0eed36202a7","markDefs":[]},{"_key":"4607251a49e3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"CFPs also help businesses identify and resolve issues quickly. What’s more, such tools provide extremely important reports and, thanks to a number of functions, can make work faster and easier and enable teams and individuals to make very accurate decisions based on customers' needs.","_key":"2098f840c2d30"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a number of different types of CFPs, so it's essential to choose one that best fits your business needs. Later, we will introduce you to some great tools.","_key":"8109098f70730"}],"_type":"block","style":"normal","_key":"c98bb78cb0f7"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why should you consider Customer Feedback Management Platforms?","_key":"f2d88630b3060"}],"_type":"block","style":"h2","_key":"55ae22ca58b2"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#1 To develop your business","_key":"6239fce73bca0"}],"_type":"block","style":"h3","_key":"906077c287f1"},{"style":"normal","_key":"1732a9167f7e","markDefs":[],"children":[{"text":"We all need feedback from clients, whether we work at an office or remotely; in a big business or small company; or if we are entrepreneurs or work for somebody. So, in order to develop your company and evaluate the current performance of a product, service, or organization, responses from various stakeholders such as:","_key":"cdbea0c170d50","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"text":"customers,","_key":"2b25296844960","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"6cb045da7c13","listItem":"bullet"},{"style":"normal","_key":"df345945dbd8","listItem":"bullet","markDefs":[],"children":[{"_key":"ab8c22a485df0","_type":"span","marks":[],"text":"clients,"}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"employees,","_key":"88abac42f0fa0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"87a27a8d83ff"},{"listItem":"bullet","markDefs":[],"children":[{"_key":"fce86949d7eb0","_type":"span","marks":[],"text":"dealers,"}],"level":1,"_type":"block","style":"normal","_key":"fc5e67db48c3"},{"_key":"ba53eda730e0","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"etc.,","_key":"ee99aec4f7c90"}],"level":1,"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"c89cba3c1b8b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"is essential. They can provide you with great insights that can really develop your whole offer or business.","_key":"0e02aed124f50"}]},{"_key":"5624a1725971","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#2 To understand what people think about your offer","_key":"49dc3140ef6b0"}],"_type":"block","style":"h3"},{"style":"normal","_key":"9bdd1f86baf9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There may be a lot of information floating around on the internet about your company and its services. However, such platforms will rank the positive and negative reviews and show you clear data sets, and you'll see what customers mostly think of your company - if they're happy and pleased or the opposite.","_key":"e66c58130a150"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"Therefore, whether it’s negative or positive, feedback is used to determine the level of satisfaction of different entities and develop strategies to improve product performance.","_key":"0cb7fc0b725e0"}],"_type":"block","style":"normal","_key":"dc064c1c8fae","markDefs":[]},{"_key":"25ea8c5e94ac","markDefs":[],"children":[{"marks":["strong"],"text":"#3 To help you better manage the whole feedback process","_key":"c2f6725472de0","_type":"span"}],"_type":"block","style":"h3"},{"children":[{"_key":"95203e8176eb0","_type":"span","marks":[],"text":"Whenever you are dealing with feedback, we are talking about a great deal of information, not just two or ten comments on social media. Maybe having a conversation with a couple of people is relatively easy. Still, when thousands of people want to be listened to, you need a robust and full-featured solution that helps you make sense of the responses so you won't lose any opinion."}],"_type":"block","style":"normal","_key":"67db0ac29858","markDefs":[]},{"_type":"block","style":"normal","_key":"33e2ac709299","markDefs":[],"children":[{"text":"This is where software for users' opinions management comes in - with hundreds of features and options, you will manage your feedback process even more smoothly.","_key":"6674868f67a30","_type":"span","marks":[]}]},{"_type":"block","style":"h3","_key":"c7bc419614d7","markDefs":[],"children":[{"_key":"c7999cf9461c0","_type":"span","marks":["strong"],"text":"#4 To fix bugs and stay ahead of the competition"}]},{"_key":"8d63b8a8fb80","markDefs":[],"children":[{"_key":"30928a2939960","_type":"span","marks":[],"text":"Responses are a goldmine of knowledge that gives you insight into what's working for your products or services and what you absolutely must improve to perform well. Even if you hire only professionals to run your business - customers can't see that. What's more important to them is about the product and the service itself; how easy they use them, or just intuitive the software is. Unbiased feedback makes it clear what needs to be fixed."}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"b009be377b90","markDefs":[],"children":[{"_key":"91a6fea467c70","_type":"span","marks":[],"text":"It also helps to increase the motivation of employees and the entire team, who, after all, want to be better than the competition. With this approach, your brand can actually be a leader in the industry."}]},{"_type":"block","style":"h3","_key":"124b409a6ecd","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#5 To create a better experience","_key":"0568161d592d0"}]},{"_type":"block","style":"normal","_key":"62ba81649c4b","markDefs":[{"_type":"link","href":"https://unrubble.com/products/pto-tracker","_key":"91960d45651d"}],"children":[{"_type":"span","marks":[],"text":"Of course, it all comes down to improving the customer experience as it plays a key role in shaping business strategies. Better client experience isn't just about selling products/services. It goes beyond that - for example, it includes speed of service or email responses. They can also take into account looking after employees, for example by offering more ","_key":"566df8ca47990"},{"text":"paid time off","_key":"00665648f173","_type":"span","marks":["91960d45651d"]},{"_type":"span","marks":[],"text":", as they too spread the good word about the company.","_key":"94abe7061566"}]},{"children":[{"_type":"span","marks":[],"text":"Therefore, user feedback helps improve the experience and impressions of your audience. And this approach ensures greater loyalty - from users and employees as well.","_key":"9832c89d436a0"}],"_type":"block","style":"normal","_key":"9f8f59a5ffdc","markDefs":[]},{"children":[{"_type":"span","marks":["strong"],"text":"Customer Feedback Management Platforms: How To Choose","_key":"4f173333973d0"}],"_type":"block","style":"h2","_key":"c028acdd4494","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"So now you know that a customer feedback management system is a critical tool for any business that wants to improve its performance and client experience. But with so many options available, how do you pick the right one for your business?","_key":"bfb4d4ceabc40","_type":"span"}],"_type":"block","style":"normal","_key":"e8b53c945cde"},{"markDefs":[],"children":[{"_key":"6715f3d8ecae0","_type":"span","marks":[],"text":"Well, we’ve prepared some critical steps to make your choice even more accessible. Here they are:"}],"_type":"block","style":"normal","_key":"d8bc35970041"},{"children":[{"_type":"span","marks":["strong"],"text":"Step 1: Define Your Needs","_key":"fa63fcd400a40"}],"_type":"block","style":"h3","_key":"a629b84be532","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Choosing the ideal platform should start with defining your needs first. Therefore, you need to consider what you expect from your new software. Should it focus on basic functions, or do you need a more advanced tool? Will you trust a new device on the market, or will you choose an established one?","_key":"64704d14f7930"}],"_type":"block","style":"normal","_key":"306a3b22ad3b","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"See? There is no one-size-fits-all answer when it comes to a customer feedback management system, as the needs of each business will vary.","_key":"031101ed39270"}],"_type":"block","style":"normal","_key":"be1d77c82e88"},{"markDefs":[],"children":[{"text":"However, some factors you may want to consider when choosing a platform include:","_key":"de7737faa03b0","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"f6d3651f91ba"},{"level":1,"_type":"block","style":"normal","_key":"35a5bdb51fe0","listItem":"bullet","markDefs":[],"children":[{"text":"how easy it is to use and navigate,","_key":"c5bd5e48d6700","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"the variety of features available,","_key":"785da21efeb50"}],"level":1,"_type":"block","style":"normal","_key":"b2342f04f35f","listItem":"bullet"},{"children":[{"text":"the size of its user community,","_key":"6ce7c478e9ff0","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"00095df9558f","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"efebee8dd8ed","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the pricing plans,","_key":"47f8178f4ac60"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"text":"the type of business you're in,","_key":"1a1ea24063d50","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"4aef88e21ccf","listItem":"bullet"},{"markDefs":[],"children":[{"text":"the type of customers you have,","_key":"f2c9852594740","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"e36897fa44bf","listItem":"bullet"},{"listItem":"bullet","markDefs":[],"children":[{"text":"the amount of feedback you need to manage,","_key":"da3a38da75740","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"2e5177eb6ab6"},{"children":[{"_type":"span","marks":[],"text":"your budget,","_key":"5840e873e39c0"}],"level":1,"_type":"block","style":"normal","_key":"04fa4a34e88e","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"its scalability (how well it can handle growing demands),","_key":"08f6c87ed4a70"}],"level":1,"_type":"block","style":"normal","_key":"7d5311520c48","listItem":"bullet"},{"_key":"239f2bac805b","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"and its customer support.","_key":"614695f720840"}],"level":1,"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"5fb5de50100a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You'll want to consider what features are important to you, how affordable a platform is relative to those features, and whether any specific software appeal to you based on your industry or company size.","_key":"38b7e3a53fe20"}]},{"style":"h3","_key":"b6fb5f5ad0bb","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 2: Evaluate Platforms","_key":"bbe10bc9d94f0"}],"_type":"block"},{"style":"normal","_key":"1cd8685be78e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have defined your needs, it's time to examine your options. Pick a minimum of 3 tools and simply compare their features; think about how well they meet your requirements. Maybe an alternative is excellent but lacks key features for you? Then look at the other choices and see which one ultimately suits you best. To make this step as effective as possible, take advantage of trial periods or a free account if available.","_key":"2dd4879b5ddd0"}],"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"Some key features of a good CFP include:","_key":"0a7e44865e3b0"}],"_type":"block","style":"normal","_key":"e595ab86366a","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"a user-friendly interface that makes it easy for customers to provide feedback,","_key":"4954a5fe6ba30"}],"level":1,"_type":"block","style":"normal","_key":"9e64c258b57d","listItem":"number","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"an integrated system for tracking complaints and resolving issues,","_key":"1b90e65b28260"}],"level":1,"_type":"block","style":"normal","_key":"45d7b020dfe9","listItem":"number"},{"style":"normal","_key":"e85f4797fa78","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the ability to gather data on people's behavior across different channels, such as online reviews, social media posts, or phone calls,","_key":"63962403ec3c0"}],"level":1,"_type":"block"},{"level":1,"_type":"block","style":"normal","_key":"080fb3b83369","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the ability to create targeted marketing campaigns based on customer responses.","_key":"6338904236400"}]},{"_type":"block","style":"h3","_key":"1e3c4f2fb5d6","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 3: Compare Prices","_key":"873fd6ea54410"}]},{"_type":"block","style":"normal","_key":"c12df877fa91","markDefs":[],"children":[{"marks":["strong"],"text":"Regarding customer feedback management systems, there are a few things to consider.","_key":"f2f129e973290","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The first is price. Some platforms are free, while others require a subscription fee. It is worth noting that free accounts are very limited and as the price increases, the number of available features increases. So, finding one that fits your budget and meets your needs is important. And always evaluate pricing as one of the most important factors – but it should never fully impact your decision.","_key":"78de04ca5b640"}],"_type":"block","style":"normal","_key":"a500fcd0241b"},{"_key":"340472526472","markDefs":[],"children":[{"text":"Another factor to consider is the features offered by the tool. Some offer more comprehensive functionality than others, including tools for collecting feedback, managing reviews, and tracking customer interactions. It’s important to find one that offers what you need in order to handle user responses effectively.","_key":"20a00c1cc6390","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Finally, it’s essential to consider the platform’s usability. For the software to effectively manage users’ opinions, it needs to be easy for users to use. Of course, some tools are more user-friendly than others, but all should be relatively easy to understand and navigate.","_key":"81008b98027c0"}],"_type":"block","style":"normal","_key":"0631d107821a","markDefs":[]},{"style":"h3","_key":"fb8832a6cd6a","markDefs":[],"children":[{"marks":["strong"],"text":"Step 4: Check Documentation","_key":"f9d2d26e313d0","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"text":"Documentation is an important part of feedback management solutions. It allows managers to track and analyze how people are using the system, and it can help identify areas where the platform needs improvement.","_key":"2bd161fdf1f80","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"ab918a733ef7"},{"_key":"96cb61c4fbbf","markDefs":[],"children":[{"_key":"b00bb170e3a60","_type":"span","marks":[],"text":"One of the most critical aspects of documenting customer responses is making sure that all communication between managers and users is captured in one place. This includes not only emails but also chats and other forms of communication. When a manager has everything in one place, it's easy to see what was discussed, what was promised, and what was delivered."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It's also essential to make sure that all feedback is accurate. If a customer says that the system isn't working correctly, it's vital for managers to verify this information. If it turns out that the system is indeed broken, there will be consequences for not taking action sooner.","_key":"8e07196fea3d0"}],"_type":"block","style":"normal","_key":"dd97f1ba5bd7"},{"_key":"f62bbcf3253b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Documentation helps managers ensure that they are providing the best possible service to their customers by tracking how they're using the tool, too.","_key":"5b671fa2aa8d0"}],"_type":"block","style":"normal"},{"style":"h3","_key":"ca93405647b9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 5: Finalize Your Decision","_key":"2b1b435642450"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Also, when choosing a platform, be sure to read the reviews and compare features to see which one is best suited for your business. Finally, once you have chosen a system, be sure to set up an account and start collecting data!","_key":"793a5561b0590"}],"_type":"block","style":"normal","_key":"d3a50d211413"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"After reading the reviews and doing your own research, it's time to finally decide on a customer feedback management system. As you see, there are a number of different alternatives to choose from, and each has its own unique features and benefits.","_key":"53c050a80f7d0"}],"_type":"block","style":"normal","_key":"b6effd7a1a69"},{"_type":"block","style":"normal","_key":"4e939a7f9d24","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There is no one perfect solution since every company has different requirements. However, there are tools that suit your needs to a greater and lesser extent. So, after you have weighed all the pros and cons, make the right purchase.","_key":"d17297f9439f0"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Popular Customer Feedback Management Platforms","_key":"4b89f7bda4030"}],"_type":"block","style":"h2","_key":"3cd43fb538ab"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Here are a few popular feedback management platforms to get you started:","_key":"1110d01460a80"}],"_type":"block","style":"normal","_key":"1bf090b18c9c"},{"children":[{"_key":"3e28ebd707eb0","_type":"span","marks":["strong"],"text":"1. SugarCRM"}],"_type":"block","style":"h3","_key":"572a9be2cfcd","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"SugarCRM is a well-known platform used by businesses of all sizes to manage customer responses. It has an extensive feature set and is user-friendly, making it ideal for companies with a large number of users.","_key":"3df7341cf0a10"}],"_type":"block","style":"normal","_key":"c7e24694907b"},{"style":"h3","_key":"1fbb9490189e","markDefs":[],"children":[{"_key":"435b84da68be0","_type":"span","marks":["strong"],"text":"2. HubSpot's CRM"}],"_type":"block"},{"_key":"5d0aaf9b9b4f","markDefs":[{"href":"https://blog.close.com/sales-tools/","_key":"4a3761892e9a","_type":"link"}],"children":[{"_type":"span","marks":[],"text":"This software is popular because it integrates well with other business tools, such as ","_key":"26eab132aeee0"},{"marks":["4a3761892e9a"],"text":"sales tools","_key":"02ae65581e00","_type":"span"},{"_type":"span","marks":[],"text":" and marketing automation platforms. In addition, it has a wide range of features, including the ability to track data across different channels, and its customer support is excellent.","_key":"eb38bb78265c"}],"_type":"block","style":"normal"},{"children":[{"text":"3. Zendesk's CRM","_key":"54ee4a3944630","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"c4518c45f658","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"On the other hand, this system is designed specifically for businesses that need to manage many client feedback in various channels, such as online reviews, social media posts, or phone calls. It has an easy-to-use interface and integrates well with other business tools.","_key":"5e792b2468050","_type":"span"}],"_type":"block","style":"normal","_key":"16fd4f694e12"},{"_type":"block","style":"normal","_key":"b9166c2c7588","markDefs":[],"children":[{"_type":"span","marks":[],"text":"These feedback management tools aren’t the only ones. 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As a result, it enables companies to understand clients better and make informed decisions that result in increased conversions, sales, and engagement.","_key":"49dfce3730cc0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"BetterFeedback is a tool that uses AI.","_key":"2fab39481ef40"}],"_type":"block","style":"normal","_key":"aff7eaefaac5"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"You can ask a question to our software and will get answers in a moment as you will gain insights based on users' responses. Also, you will be able to discover new opportunities and trends - there is a special tab waiting for you.","_key":"f91ea820b0450"}],"_type":"block","style":"normal","_key":"f78da52a1812"},{"markDefs":[],"children":[{"marks":[],"text":"Using this tool means every opinion, review, comment, and other messages are organized in one place, so you don’t have to switch to another platform to find essential data. You will also be able to get insights from the feedback in a second, thanks to easy-to-read charts and reports.","_key":"8b06e5f288940","_type":"span"}],"_type":"block","style":"normal","_key":"50e529ae1c81"},{"children":[{"_type":"span","marks":[],"text":"But that's not all. Many integrations are just waiting to be used with your clients’ input. You can connect to most tools, including Intercom, Zendesk, HelpScout, and anything with a Zapier integration. Add them to BetterFeedback and you will work seamlessly with all your data sources.","_key":"a23cc9f9eb790"}],"_type":"block","style":"normal","_key":"0a5fd0c6d1e5","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"This platform strives to be as customizable for your business as possible. That's why it's constantly being improved. Additionally, a lot of filters have been created to sort responses by sentiment or rankings and analyze specific feedback based on the criteria you need.","_key":"0b36707233a70"}],"_type":"block","style":"normal","_key":"d3e69926bd51","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"What does this all mean in conclusion?","_key":"2f5d3e3736f00"}],"_type":"block","style":"normal","_key":"d30b9cbbd521","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Thanks to BetterFeedback, it’s clear what your customers need and as a result, you can make better decisions and create better strategies.","_key":"4328ddd4a4440"}],"_type":"block","style":"normal","_key":"7c5ea1eeb56b"},{"style":"h2","_key":"69809aef1c62","markDefs":[],"children":[{"text":"Conclusion","_key":"d16932abcdea0","_type":"span","marks":["strong"]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback management platforms can do a lot, including streamlining your business and accelerating brand growth - they are definitely the best choice for managing clients’ opinions.","_key":"a33ad93eb1860"}],"_type":"block","style":"normal","_key":"8753111b315c"},{"_key":"b75d3525739b","markDefs":[],"children":[{"marks":[],"text":"If you are looking for the perfect customer feedback management system for your business, be sure to follow the steps we provided in this article. They will definitely help you spread your wings.","_key":"4ea8d9424c780","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"marks":[],"text":"To know more about BetterFeedback, ","_key":"4a019b6d77e90","_type":"span"},{"_type":"span","marks":["8b378288f0da","strong"],"text":"take advantage of our free trial","_key":"4a019b6d77e91"},{"_type":"span","marks":[],"text":", or if you are ready to trust us, just","_key":"4a019b6d77e92"},{"_type":"span","marks":["1e0db12e5ec7","strong"],"text":" sign up and choose the plan you want","_key":"4a019b6d77e93"},{"text":".","_key":"4a019b6d77e94","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"eb2f294f8b1e","markDefs":[{"_type":"link","href":"https://betterfeedback.ai/pricing","_key":"8b378288f0da"},{"_type":"link","href":"https://app.betterfeedback.ai/signup","_key":"1e0db12e5ec7"}]}],"publishedAt":"2022-06-13T15:07:04.137Z","lead":"Let us tell you more about customer feedback management software!","slug":"customer-feedback-management-platforms","category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null}},{"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"6a3c155a-1813-40f8-883b-76eec3cbbcae","publishedAt":"2022-06-07T21:45:18.230Z","slug":"real-time-customer-feedback","category":{"title":"Customer Feedback"},"title":"How To Use Real-time Customer Feedback To Keep Your Business Ahead Of The Competition","body":[{"_type":"block","style":"normal","_key":"2fc4f3eaf4a7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Real-time customer comments are important for businesses of all sizes. It can help you improve your products and services, and it can also ensure you keep your audience happy.","_key":"97b2da92b5c60"}]},{"children":[{"text":"But what exactly is real-time customer feedback? Why it’s important? How can you use it to improve your business? How can you generate it? Wait for a second, and you will meet all the answers!","_key":"695ebab06bc10","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"e11611d5f520","markDefs":[]},{"_type":"block","style":"h2","_key":"c50f8b39a96e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is Real-Time Customer Feedback?","_key":"08a32f15a2bc0"}]},{"markDefs":[],"children":[{"_key":"5b15f8e542580","_type":"span","marks":[],"text":"Real-time customer feedback is one of the most powerful types of people's opinions. It’s a valuable way to gain insight into how the audience interacts with your product or service and it can be received from website visitors or mobile app users. You can collect this data while your prospects are experiencing your offer, so it isn’t related to the past or the future - it’s about what is happening right now."}],"_type":"block","style":"normal","_key":"1499979c79d5"},{"_key":"fae8e64fd38e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Feedback gained at the moment enables businesses to ask questions or survey customers as soon as they interact with the company. And, of course, businesses can collect big amounts of data in various ways, including live chats, chatbots, and, for example, proactive chat invitations.","_key":"8a03733c43d20"}],"_type":"block","style":"normal"},{"_key":"55018aa53d56","markDefs":[],"children":[{"_key":"d985cbc75a7c0","_type":"span","marks":[],"text":"This type of feedback is often more accurate and timely than traditional surveys, and it can be used to improve the quality of your products and services. It's also gathered in a timely manner so that you can respond quickly to customer concerns."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"We live in a fast-paced world and everyone is rushing forward. Companies are competing and struggling for the attention of potential users and once they get them, they try to keep them for longer. Insights obtained instantly help a lot in this matter because apart from the advantages mentioned above, it helps to make business decisions quickly. But of course, this isn't all it has to offer.","_key":"ba2be83f0feb0","_type":"span"}],"_type":"block","style":"normal","_key":"65f2d77a9156"},{"children":[{"text":"Why is Real-Time Customer Feedback Important?","_key":"e911cd7032fc0","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"b62327b4d1b0","markDefs":[]},{"_key":"bd277d22c96c","markDefs":[],"children":[{"text":"Every client’s opinion counts for a company and real-time feedback isn’t an exception. You know, it can be used for many purposes, including improving the quality of your products and services by identifying problems early.","_key":"c944e7f00dc40","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"3535b12a03250","_type":"span","marks":[],"text":"Whenever you collect customer comments at the moment, their experiences will be actual and very specific. In addition to providing an accurate assessment of their satisfaction, they also may provide you with additional details if you follow up afterward."}],"_type":"block","style":"normal","_key":"46e9aa8cc9d6"},{"style":"normal","_key":"e8a28d6c8346","markDefs":[],"children":[{"text":"By collecting data in this really critical time frame, you can identify issues as they happen, which can help you fix them before they cause significant problems. Furthermore, such feedback you receive from customers can help you understand their preferences in a more accurate manner. Finally, this information can help you develop better products and services that meet everybody’s needs.","_key":"d5d5047bb2970","_type":"span","marks":[]}],"_type":"block"},{"children":[{"_key":"29507e803a470","_type":"span","marks":[],"text":"In addition to improving the quality of your products and services, these opinions from clients also help you understand their preferences and needs in a more accurate manner. Furthermore, the information you obtain can help you develop better marketing campaigns that target specific demographics or areas of interest."}],"_type":"block","style":"normal","_key":"b5d7a7f3b7d7","markDefs":[]},{"markDefs":[],"children":[{"text":"Finally, getting instant input from customers helps keep them happy by providing them with timely updates about product improvements or changes.","_key":"1f5b4b71c0340","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"347894afb577"},{"_key":"acc4459d4b26","markDefs":[],"children":[{"text":"How Can You Use Real-Time Customer Feedback?","_key":"7647e09a71da0","_type":"span","marks":["strong"]}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a number of ways you can use real-time consumer responses to improve your business. Here are the top five examples:","_key":"e8893efcc91e0"}],"_type":"block","style":"normal","_key":"b9cf2fe1541d"},{"children":[{"_type":"span","marks":["strong"],"text":"#1 to enhance the quality of the product","_key":"baabd137124a0"}],"_type":"block","style":"h3","_key":"230c2a1a09ea","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"By gathering feedback at the moment when users experience your products, you can identify areas where improvements are needed. This information will help you make the necessary changes to your products, and it will also ensure that your customers receive the best possible outcomes.","_key":"6e612d5c411c0"}],"_type":"block","style":"normal","_key":"465ba1770348","markDefs":[]},{"_key":"c7f493339f01","markDefs":[],"children":[{"_type":"span","marks":[],"text":"On the other hand, improving your offerings also helps you stay ahead of the competition and lead you to be an industry leader. Unfortunately, some brands have stopped at the early stages of their business and aren’t expanding or improving their offerings. Will their business then survive? We can guess, but better if you don't make that mistake; just use real-time feedback for continuous development!","_key":"2e5a96eb216c0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"#2 to improve service quality","_key":"9a184036e7b20","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"c7e911b372f9"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"By monitoring customer service interactions in real-time, you can identify problems early on and take appropriate action. This information can also help you improve the service you provide to your users overall.","_key":"1528e83da4c00"}],"_type":"block","style":"normal","_key":"7c71ec82014d"},{"_key":"8384ab729aab","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Along with a great product comes excellent customer service, so you will definitely be better than some brands in this regard. This will also translate into employee resources in your company, as more people - already qualified and with plenty of experience - will want to work with the best, so with you.","_key":"e3c502c3844a0"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"15bdc0e053c7","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#3 to improve marketing campaigns","_key":"76bd009a5b7f0"}]},{"children":[{"_type":"span","marks":[],"text":"By tracking how people interact with your ads and promotional materials, you can learn which elements are working well and which need attention. This information can help you adjust your marketing strategies accordingly.","_key":"ba26b91b92f70"}],"_type":"block","style":"normal","_key":"44a453b6a3e4","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Maybe you have predicted at the beginning that some marketing efforts would be 100% successful and will definitely reach your audience. Well, with real-time data, you won't have to guess because you will see clearly whether your marketing efforts are getting the attention or if you were right or wrong in your guesses. However, if the marketing campaign occurs to be ineffective, you will be able to withdraw or change it quickly.","_key":"bdaef0e2095c0"}],"_type":"block","style":"normal","_key":"8899901523dd","markDefs":[]},{"style":"h3","_key":"28163d9a71c4","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#4 to improve product delivery times","_key":"f2a12e232b410"}],"_type":"block"},{"markDefs":[],"children":[{"text":"By understanding how long it takes for your products to arrive after they're ordered, you can ensure that deliveries are made on time for each order. This information can also help you identify any bottlenecks in your supply chain and address them accordingly.","_key":"1b80cee4d5c20","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"8cf69044d376"},{"_type":"block","style":"normal","_key":"c29ab086b65e","markDefs":[],"children":[{"_key":"bf4c6149fdac0","_type":"span","marks":[],"text":"This is another improvement related to managing processes in your company. You already have a good product and excellent service, so now it's time for fast and safe delivery. Fortunately, instant feedback from your customers is here to help!"}]},{"_type":"block","style":"h3","_key":"a6807b328610","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#5 to improve product pricing policies","_key":"204b6ef82d150"}]},{"_type":"block","style":"normal","_key":"1bf7ae65f6b6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"By tracking how prices change over time, you can determine if there is a need for any adjustments in price or product offerings overall. This data can help you make better-informed decisions about pricing policies for future products or services.","_key":"4cf142dde9d60"}]},{"_key":"af3106abe418","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You'll also learn how sensitive your target audience is to price changes with real-time reviews. If you've lowered your prices significantly and there's still not much interest in your offer, then the price is not a big determinant here, and the knot is somewhere else. But, again, our live-time data can help you determine where the problem is and fix it.","_key":"83f2ce627c4f0"}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"8af42edb057a","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How to generate real-time customer feedback?","_key":"64bcb93e8eb80"}]},{"style":"h3","_key":"c97585404dcf","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 1: Choose a Feedback Method","_key":"b907710a226c0"}],"_type":"block"},{"_key":"f59704ffb303","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is essential to choose the proper evaluation method for your product or service. There are many different types of feedback, and each has its own benefits and drawbacks.","_key":"0f9c3a5ae52c0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"d848399691d2","markDefs":[],"children":[{"text":"One option is surveying. It allows you to collect comments from a large number of people in a short amount of time, which can be useful for learning about your customer base and making changes quickly. However, surveys can be challenging to use effectively, and they often rely on people who are willing to take the time to fill out a survey. And not everyone has the time or inclination to take a study, even more so if they don't benefit them straight away.","_key":"511df618192a0","_type":"span","marks":[]}]},{"style":"normal","_key":"1611cadb3643","markDefs":[],"children":[{"text":"Another option is user feedback interviews. Interviews allow you to get direct opinions from your customers in an informal setting. This type of data can be particularly valuable because it will enable you to hear people’s concerns in their own words, which can help you understand how they feel about your product or service. But again, they take time. Sometimes they can take even longer than surveys and can be more complicated, so there is a good possibility that there will be few takers.","_key":"72f12a5dfd650","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"But after all, we still have online tools for getting a review that doesn't require much time from your customers. What's more, such tools can collect much more data than surveys or interviews because they highlight aspects you wouldn't even think about. There are a lot of such solutions on the market and each of them stands out with something different, but their goal is one: to help you manage opinions, ratings, comments and all the feedback from your audience in no time. We'll show you our proposal for such a tool in a moment.","_key":"d20da323233b0"}],"_type":"block","style":"normal","_key":"d80fd5dc4451"},{"_key":"4d0899448148","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Ultimately, the best way to get accurate user opinions depends on the particular product or service that you are offering. Therefore, before beginning any Feedback Method research, it is important to carefully consider what type of information you want to learn about your customers.","_key":"8bea11bd10a00"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Step 2: Set Up the Feedback Form","_key":"394fd07102e50","_type":"span"}],"_type":"block","style":"h3","_key":"bc13e8ba977c"},{"style":"normal","_key":"858db51430e8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When setting up the feedback form, it’s crucial to think about the ways in which you will be able to collect such insights. You can use a variety of methods, including questionnaires, live chats, or chatbots. The most important factor is that you make it easy for people to provide their opinion.","_key":"de8ca8137c310"}],"_type":"block"},{"_type":"block","style":"normal","_key":"50684ac442e5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"One way to make the process easier is to create a simple and easy-to-use form. This will help customers feel comfortable providing comments and also make it easier for you to gather data. Additionally, ensuring that your form is accessible from all devices will allow you to collect feedback from a wide range of users.","_key":"8a661299faaa0"}]},{"_type":"block","style":"normal","_key":"503b9229b2ef","markDefs":[],"children":[{"marks":[],"text":"Once you have set up your form, it is vital to ensure that you are collecting accurate information. Make sure that all questions are relevant and that respondents can understand how their responses will be used. Finally, keep in mind how you will use these comments once you have collected them. Use this information to improve your products and services or take action based on specific concerns voiced by your target audience.","_key":"153af4ad10e00","_type":"span"}]},{"children":[{"_type":"span","marks":["strong"],"text":"Step 3: Collect Feedback Data","_key":"0187a1361be70"}],"_type":"block","style":"h3","_key":"5f482c1bdad6","markDefs":[]},{"_key":"6f7cd41e91c2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Now that you have gathered data from your customers, it’s time to process and analyze it. The first step in doing so is to organize the feedback into a manageable format. This can be done by categorizing the comments according to the type of information they relate to (e.g., product, service, communication). Once the responses have been organized, you can begin analyzing each comment individually. This will help you understand what users want from your product or service and how you can improve it.","_key":"964156795de40"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"It’s also important to take note of any trends that emerge from the data. For example, if a particular customer complaint is recurring, it may be worth investigating further to see if there is a solution available. By taking note of trends and addressing any issues that arise, you are ensuring that your audience is happy and that they continue recommending your business to others.","_key":"3cab94735edd0"}],"_type":"block","style":"normal","_key":"d1f957d95a86","markDefs":[]},{"children":[{"marks":["strong"],"text":"Step 4: Analyze and Use Feedback Data","_key":"30b8f5c2fef20","_type":"span"}],"_type":"block","style":"h3","_key":"0ba0b654ac93","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Analyze feedback and learn from it to improve your business performance.","_key":"bd258e780dcf0"}],"_type":"block","style":"normal","_key":"2f7734737d7d","markDefs":[]},{"_type":"block","style":"normal","_key":"d0d9e56e14d2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Analyzing such data can help you improve your customer service and product offerings. By understanding what people like and dislike, you can create a better experience and improve their entire journey. Also, as we mentioned earlier, this information can be used to make better decisions on pricing, product development, and marketing initiatives. Therefore, accurate analysis is the key to further growth.","_key":"d5e4d06aa0430"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How to leverage real-time customer feedback with BetterFeedback?","_key":"944622b605d90"}],"_type":"block","style":"h2","_key":"e6102c44b64d"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"We've already started a discussion about the fact that, instead of using surveys and interviews, you can get up-to-date data from your customers about your products, services, the company as a whole, etc., in a different way.","_key":"ad648d3733f10"}],"_type":"block","style":"normal","_key":"4831081db2db"},{"markDefs":[{"_type":"link","href":"https://betterfeedback.ai/","_key":"4389a7f98f07"}],"children":[{"_type":"span","marks":[],"text":"Yes! 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Our software will generate reports based on what you want to see and rank the data the way you want it, so you can understand what your visitors want to tell you faster and not spend all day doing it.","_key":"7901fd26c2f40"}],"_type":"block","style":"normal","_key":"6b3d6fb2c640"},{"_type":"block","style":"normal","_key":"98bbd9d1293d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We realize how tedious and exhausting it is to deal with the same issues over and over again. But, on the other hand, this is such vital data that you can't just ignore it. 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So don't hesitate to write to us and be sure to","_key":"b3e8387861970"},{"marks":["79acaeb3d3cc","strong"],"text":" try out our technology","_key":"b3e8387861971","_type":"span"},{"text":"!","_key":"b3e8387861972","_type":"span","marks":[]}],"_type":"block"},{"children":[{"text":"Conclusion","_key":"a14bf1f7c9e50","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"703943998f8b","markDefs":[]},{"_type":"block","style":"normal","_key":"bb1b2277481d","markDefs":[],"children":[{"_key":"1c0a4d0d645c0","_type":"span","marks":["strong"],"text":"To sum up, thanks to real-time customer feedback, you can:"}]},{"children":[{"_type":"span","marks":[],"text":"act very quickly,","_key":"61ceeff6d1a30"}],"level":1,"_type":"block","style":"normal","_key":"4bad8fb50358","listItem":"bullet","markDefs":[]},{"_key":"e40a786be5aa","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"prevent the spread of errors,","_key":"966e0ea37d0e0"}],"level":1,"_type":"block","style":"normal"},{"children":[{"marks":[],"text":"immediately recognize the needs and wishes of your clients,","_key":"07366940f1b00","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"fc1dc9c1d020","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"monitor for potential problems such as bugs,","_key":"8b9684f8c9710"}],"level":1,"_type":"block","style":"normal","_key":"62b57048ea59","listItem":"bullet"},{"style":"normal","_key":"7362ad1fa059","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"correct missing information in the mobile app and website,","_key":"6772b740e44b0"}],"level":1,"_type":"block"},{"level":1,"_type":"block","style":"normal","_key":"ab4ca396bfe5","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"understand visitors' expectations,","_key":"521c3584b9500"}]},{"_type":"block","style":"normal","_key":"73fc5388e183","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"improve your marketing campaigns,","_key":"7d51e6cd09e00"}],"level":1},{"level":1,"_type":"block","style":"normal","_key":"e23a86debef4","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"get up-to-date reports,","_key":"ca9508924ff60"}]},{"style":"normal","_key":"736b8934adcc","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"make your audience more satisfied,","_key":"debc015146390"}],"level":1,"_type":"block"},{"listItem":"bullet","markDefs":[],"children":[{"marks":[],"text":"etc.","_key":"1b17d9d5b09b0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"5bb945ef8a52"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, as you can see, such information gathered from clients is an invaluable source of improvement. You are able to take advantage of them thanks to the right tools for businesses of all sizes, and BetterFeedback is one of them. Out tool not only can hel.p you improve your products and services, or keep your customers happy, but it can do much more.","_key":"274971a4f2580"}],"_type":"block","style":"normal","_key":"2a5c7860eea6"},{"children":[{"text":"So, convince yourself and take advantage of ","_key":"d35de50bd8050","_type":"span","marks":[]},{"marks":["c39d492954a5","strong"],"text":"the BetterFeedback trial period","_key":"d35de50bd8051","_type":"span"},{"_type":"span","marks":["strong"],"text":".","_key":"95dd05c8b95e"}],"_type":"block","style":"normal","_key":"60cff2026ccf","markDefs":[{"_type":"link","href":"https://betterfeedback.ai/pricing","_key":"c39d492954a5"}]}],"mainImage":{"_type":"image","asset":{"_ref":"image-68a9f0f7cce6e20fdcf1012ed8d00a3cc8dcc5cd-1920x1080-png","_type":"reference"}},"lead":"But what exactly is real-time customer feedback? How can you use it to improve your business?"},{"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"788e1bb4-e0e7-460b-96da-296de6a68e45","body":[{"_type":"block","style":"normal","_key":"644315f1f987","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You aren't alone in the market - hundreds of other businesses offer similar products and services to yours. However, what can make you stand out from the rest is the customer experience you provide through your brand.","_key":"920ec001ee830"}]},{"_key":"534a8f8a9ac1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In today's world, it's considered essential to create an outstanding and positive user journey for every brand. That’s because effectively doing so builds strong relations and bonds with them, and, as a result, it increases revenue.","_key":"1185f5437d6b0"}],"_type":"block","style":"normal"},{"_key":"27f0c3c36784","markDefs":[],"children":[{"_key":"eb83319eb1da0","_type":"span","marks":[],"text":"In this article, we’ll take a look at what is customer experience training, why it's essential, and how you can implement it in your company. We will also tell you how to work on your customer experience training with BetterFeedback."}],"_type":"block","style":"normal"},{"children":[{"marks":[],"text":"So, are you in?","_key":"6a2c475faad80","_type":"span"}],"_type":"block","style":"normal","_key":"af4bf2d70db5","markDefs":[]},{"_key":"43aa0d3884e8","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is Customer Experience Training?","_key":"49bec921a13f0"}],"_type":"block","style":"h2"},{"children":[{"_type":"span","marks":[],"text":"First, let's explain what customer experience training is.","_key":"7091b71d39dc0"}],"_type":"block","style":"normal","_key":"ed257ead10bb","markDefs":[]},{"style":"normal","_key":"5cbe1c1b35e4","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"To put it simply, it is a process that helps employees learn how to provide a high-quality customer relationship.","_key":"b0dc9c10fa140"}],"_type":"block"},{"_key":"3562fb9d03e8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"This includes learning how to identify and resolve their issues, understand needs, and create a positive relationship with them. 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This is the most effective way of improving employee skills related to the client relationship.","_key":"861749cf86750"}],"_type":"block","style":"normal"},{"_key":"9faa8b024ca5","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Such training is conducted by qualified trainers, mentors, and coaches who have adequate knowledge and can pass it on to others or by managers with the help of appropriate software.","_key":"184e42aa48990"}],"_type":"block","style":"normal"},{"style":"normal","_key":"f397563dcbac","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Such training often takes place in large companies or corporations. They can be conducted to educate the team, but they are also common when the company faces significant changes, such as brand strategy changes.","_key":"42902e6160650"}],"_type":"block"},{"_key":"ce1ad060edf1","markDefs":[{"_type":"link","href":"https://monday.com/use-cases/hr-management-software","_key":"90afe4b65fa0"}],"children":[{"marks":[],"text":"So if you want to educate your employees to improve their skills in the field of customer experience, do not hesitate and bet on proper training. You may also want to ","_key":"f7f1b82b66ef0","_type":"span"},{"_key":"5b4f96637b05","_type":"span","marks":["90afe4b65fa0"],"text":"use a HR management tool"},{"_key":"850c00598af0","_type":"span","marks":[],"text":" to keep track of milestones."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why is Customer Experience Training Important?","_key":"e723d66d0a6f0"}],"_type":"block","style":"h2","_key":"8e36127487ac"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"To ensure that customers have a positive experience with your company","_key":"135441fcfb830"}],"_type":"block","style":"h3","_key":"ff9243908ab2"},{"style":"normal","_key":"db95e2e4a432","markDefs":[],"children":[{"marks":[],"text":"You must confirm your clientele has a positive relationship with your company. You can offer training, good service, and good communication throughout the company to do so.","_key":"27772a42474b0","_type":"span"}],"_type":"block"},{"_type":"block","style":"normal","_key":"a59c2e938e5f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"For example, both loyalty and retention increase when the customer experience is improved through training. You can help clients feel welcome and appreciated by providing them with the right tools and resources. They won't move on to your competitors, and even more - they'll spread the good word about your company, so they'll bring you more interested parties as a result.","_key":"f59bf6739c7d0"}]},{"_key":"9966d9f18df2","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"To ensure that your employees are adequately trained in customer service skills","_key":"161c961609a30"}],"_type":"block","style":"h3"},{"children":[{"_type":"span","marks":[],"text":"It can be challenging to ensure that your employees are properly trained in customer service skills, particularly when it comes to new hires. This is especially true when it comes to those who are new to your company or who have only been working in customer service for a short time.","_key":"087cf0c039a60"}],"_type":"block","style":"normal","_key":"64315fcf9b51","markDefs":[]},{"_type":"block","style":"normal","_key":"8ba597e6d6da","markDefs":[],"children":[{"_key":"c83ea1ade79a0","_type":"span","marks":[],"text":"Fortunately, there are a number of methods you can use to ensure that all of your employees are adequately trained in user experience skills."}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"In addition to providing clients with a comprehensive process to deal with, it also creates a sense of teamwork among employees. 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In addition, when employees interact with the public in a more respectful manner, consumers feel appreciated and respected. Having this appreciation is crucial to the company's success since it is the basis for repeat business and brand loyalty.","_key":"1c505bc9fba20"}],"_type":"block","style":"normal","_key":"f560704c8d75","markDefs":[]},{"_key":"5c883fdd2ec9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"To increase your sales","_key":"95f425ca4d450"}],"_type":"block","style":"h3"},{"style":"normal","_key":"3dd37418fc31","markDefs":[],"children":[{"marks":[],"text":"The company can achieve higher customer retention and sales with quality client experience training. In addition, it has a great impact on employees, which leads to increased productivity and has a positive effect on profits.","_key":"5870b89232700","_type":"span"}],"_type":"block"},{"style":"normal","_key":"49da364996e0","markDefs":[],"children":[{"_key":"6a8d42cb88fc0","_type":"span","marks":[],"text":"Customer experience training is essential for any business that wants to increase sales. This type of training covers all aspects of client service, from greeting them to resolving issues and providing feedback. By equipping employees with the skills they need to deliver excellent service, businesses can create a positive impression and drive more sales."}],"_type":"block"},{"markDefs":[],"children":[{"text":"To improve brand image","_key":"6d730704f9bf0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"166ddb8e34e1"},{"children":[{"text":"Improving brand image is also essential for any business. 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This can be done by conducting surveys, interviews, and focus groups.","_key":"11ce6c9418e00","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"d80dca152c53","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have a good understanding of your audience’s needs, you can start creating solutions that meet their needs.","_key":"aaf4fca0f4c40"}],"_type":"block","style":"normal","_key":"6730a34ee2a7"},{"markDefs":[],"children":[{"marks":["strong"],"text":"Step 3: Identify the Types of Training Needed","_key":"1fa0541019ec0","_type":"span"}],"_type":"block","style":"h3","_key":"54c3845defc8"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is crucial to understand what type of training is needed to provide the best results.","_key":"d32066d71ff00"}],"_type":"block","style":"normal","_key":"33385389716c"},{"children":[{"marks":["strong"],"text":"There are three main types of client experience training that are necessary:","_key":"7aad9344a4920","_type":"span"}],"_type":"block","style":"normal","_key":"77242486ac6e","markDefs":[]},{"_key":"606f33572fa1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"1) onboarding training,","_key":"44c7e6f756400"}],"_type":"block","style":"normal"},{"_key":"2a08a8a68c4e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"2) customer service training,","_key":"bcdbd8aa3bd90"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"3) marketing communication training.","_key":"64a41d9036680"}],"_type":"block","style":"normal","_key":"574feaa6e135"},{"_type":"block","style":"normal","_key":"daa1e63a924b","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Each type of training has its own specific objectives and benefits.","_key":"b3f3ac973abc0"}]},{"style":"normal","_key":"e0232b53e269","markDefs":[],"children":[{"_type":"span","marks":[],"text":"For example, one of the most important aspects of providing an excellent user experience is ensuring that new users are able to quickly and easily navigate your website or app and find the information they need. 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It is essential to consider both the needs of your clients and the needs of your business. You should also take into account the type of person you are serving, as well as the kind of training you would like to offer.","_key":"c653f5aacf200"}],"_type":"block","style":"normal","_key":"75ad58bd707e","markDefs":[]},{"children":[{"_type":"span","marks":["strong"],"text":"Some factors to consider when designing a customer experience training program include:","_key":"c01802ccb69b0"}],"_type":"block","style":"normal","_key":"bc115a860231","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"What resources will be needed?","_key":"286448c61aa20"}],"level":1,"_type":"block","style":"normal","_key":"c4a105cf2949","listItem":"bullet","markDefs":[]},{"_type":"block","style":"normal","_key":"f8b8c77adee5","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"How often will the training need to be offered?","_key":"5e6e89ce702c0"}],"level":1},{"children":[{"_type":"span","marks":[],"text":"Who will provide the training?","_key":"849c2f42fb180"}],"level":1,"_type":"block","style":"normal","_key":"858bae1e2322","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"marks":[],"text":"How much will it cost?","_key":"10862db7937b0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"6e34a45bc17b","listItem":"bullet"},{"_type":"block","style":"normal","_key":"6c6c39b5ea26","listItem":"bullet","markDefs":[],"children":[{"text":"Will any prerequisites need to be met before attending the training?","_key":"8502f0f792480","_type":"span","marks":[]}],"level":1},{"children":[{"_type":"span","marks":[],"text":"How will the training be delivered?","_key":"9f262e4605230"}],"level":1,"_type":"block","style":"normal","_key":"21e4ccb65da9","listItem":"bullet","markDefs":[]},{"listItem":"bullet","markDefs":[],"children":[{"_key":"21db64dc842d0","_type":"span","marks":[],"text":"Will refresher training be needed?"}],"level":1,"_type":"block","style":"normal","_key":"c5d7b68d3ad3"},{"style":"normal","_key":"36a048a91b9a","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Will any follow-up or monitoring be necessary?","_key":"53df0333727a0"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 5: Train Employees on the Program","_key":"1591eca977490"}],"_type":"block","style":"h3","_key":"1b3094697fcc"},{"style":"normal","_key":"155291da7ac9","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is vital to ensure that all employees are aware of the client experience training program in order to provide the best possible service to all recipients. This can be done through individual training, employee meetings, or even a company-wide email.","_key":"a663b4a1bfaa0"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"It is also essential to make sure that all employees are up-to-date on changes and updates to the program so that they can provide the best possible support to customers.","_key":"97d0e79b58a80"}],"_type":"block","style":"normal","_key":"a1f4f8fc98c2","markDefs":[]},{"_type":"block","style":"h3","_key":"a6dd6a08fcc6","markDefs":[],"children":[{"marks":["strong"],"text":"Step 6: Implement and Evaluate the Program","_key":"f08be7c0857a0","_type":"span"}]},{"_type":"block","style":"normal","_key":"5a61f622805c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Implementing and evaluating the program is imin order to ensure that the customer experience training was successful. It is also important to track user feedback to make any necessary adjustments.","_key":"b9917f92ef3a0"}]},{"children":[{"_type":"span","marks":["strong"],"text":"How to work on your Customer Experience Training with BetterFeedback?","_key":"b8aaebbcda680"}],"_type":"block","style":"h2","_key":"61ee61201f9b","markDefs":[]},{"_key":"0088a96ea602","markDefs":[{"_type":"link","href":"https://betterfeedback.ai/","_key":"fee55db7ad17"}],"children":[{"_key":"00874ae241d10","_type":"span","marks":[],"text":"If you're wondering how to approach customer experience training, you need to learn about "},{"text":"BetterFeedback","_key":"00874ae241d11","_type":"span","marks":["fee55db7ad17","strong"]},{"text":" - a cloud-based software that will allow you to manage and improve your customers' satisfaction.","_key":"00874ae241d12","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"BetterFeedback is a platform that acquires, manages, and processes user feedback. It groups the data to present easy-to-read and understandable charts and graphs. It allows you to determine the sentiment of the opinion - is it positive or negative - its source and lets you assign a tag to each comment.","_key":"10a6350ce71e0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"6720a6c0d897"},{"_key":"d48fc9454774","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Thanks to such segregation and description, it shows how your company and its products are perceived on the market.","_key":"f278d1e881f40"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Okay, but how does this relate to educating employees about customer experience?","_key":"4cdf49d1f0390"}],"_type":"block","style":"normal","_key":"c277c91603a8"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Well, thanks to the data obtained in this system, you can educate your employees by conducting appropriate customer experience training.","_key":"d1b09b90aac30"}],"_type":"block","style":"normal","_key":"0410e7139aa5"},{"style":"normal","_key":"ff32e718d258","markDefs":[],"children":[{"_type":"span","marks":[],"text":"After acquiring and analyzing the reports, you will see what is not playing well in the user interaction. What elements are overlooked? What do people complain about most often? What are they missing, and what would they like to improve?","_key":"9eeed1d191f40"}],"_type":"block"},{"markDefs":[],"children":[{"text":"BetterFeedback will show answers to all these questions and even more.","_key":"a9772e516e300","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"1a3b25a0a45b"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Managers can use this information and conduct training for employees. But you can also hire qualified coaches, present them with the results of the client experience areas you want to improve and let them do the work!","_key":"4a2d09c1b35f0"}],"_type":"block","style":"normal","_key":"479fd55adb1f"},{"markDefs":[],"children":[{"_key":"d31c9d669c560","_type":"span","marks":["strong"],"text":"A few words of conclusion"}],"_type":"block","style":"h2","_key":"d4441dc664e6"},{"_key":"4be9cb6239e1","markDefs":[],"children":[{"marks":[],"text":"In conclusion, customer experience training is an integral part of any organization's overall strategy. By understanding the basics of this training and how it's valuable for clients, businesses can get loyal followers and improve their bottom line.","_key":"48ade6f042300","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[{"_type":"link","href":"https://app.betterfeedback.ai/","_key":"e5b1265e8791"}],"children":[{"_type":"span","marks":[],"text":"You don’t have to deal with customer experience training alone; ","_key":"6639fa1711230"},{"text":"t","_key":"6639fa1711231","_type":"span","marks":["strong"]},{"_type":"span","marks":["e5b1265e8791","strong"],"text":"ry BetterFeedback today","_key":"6639fa1711232"},{"_type":"span","marks":["strong"],"text":" ","_key":"6639fa1711233"},{"_type":"span","marks":[],"text":"and see how your client satisfaction evolves!","_key":"6639fa1711234"}],"_type":"block","style":"normal","_key":"4edb8477612d"}],"lead":"In this article, we’ll take a look at what is customer experience training, why it's essential, and how you can implement it in your company. ","slug":"customer-experience-training","category":{"title":"Customer Experience"},"title":"Customer Experience Training: All Nuts and Bolts","mainImage":{"_type":"image","asset":{"_ref":"image-554a55f32272ecd05b443dd1584efbb0df580279-1920x1080-png","_type":"reference"}},"publishedAt":"2022-05-11T18:46:22.053Z"},{"mainImage":{"_type":"image","asset":{"_ref":"image-385049d4eb071960a40b7674a62550027c78458b-1920x1080-png","_type":"reference"}},"publishedAt":"2022-04-29T12:29:12.260Z","slug":"customer-feedback-loop","category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"f74f6f4b-432d-479e-99ff-3a8062168b17","title":"Customer Feedback Loop: Game-Changer for Your Business","body":[{"markDefs":[],"children":[{"_key":"dd333ba864050","_type":"span","marks":[],"text":"When you provide feedback to your clients, you are able to improve the quality of your products and services. But have you ever heard about the customer feedback loop? Such a loop is a game-changer for businesses because it allows them to identify and correct issues quickly, which can result in increased satisfaction and loyalty."}],"_type":"block","style":"normal","_key":"92d2605274f3"},{"style":"normal","_key":"4c5925ce3f7d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"A customer feedback loop is something like a mechanism where people are allowed to provide information on a specific field and brands use such input to refine their efforts. This information is used to develop the company, whole offer, particular product, or a service.","_key":"1d74813a8cc00"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Want to know more about this topic? Great! So keep reading!","_key":"962d99cd3f860"}],"_type":"block","style":"normal","_key":"dffab36f2cec"},{"markDefs":[],"children":[{"_key":"5c7fbb45ccd80","_type":"span","marks":["strong"],"text":"What is a Customer Feedback Loop?"}],"_type":"block","style":"h2","_key":"e3d7ef41515d"},{"children":[{"_type":"span","marks":[],"text":"A customer feedback loop is a process that helps businesses understand how it’s going and act on people's opinions. This is a common method of getting user input and working on it to make your business better. This process allows improving products and services, which in turn leads to satisfied clients. By using this loop, brands can create a continuous cycle of growth.","_key":"a6f057ac4d9b0"}],"_type":"block","style":"normal","_key":"9e29aa0751d0","markDefs":[]},{"children":[{"text":"In other words, the audience feedback process refers to a procedure in which you collect every suggestion, review, opinion, good and lousy observation about your company and services and act upon them in order to develop your offer. This means that shoppers' response is not always negative as we used to think. Their experience with your product can also be extraordinary in a positive meaning, such as when you help them go through issues and make their lives easier.","_key":"42601af613530","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"79fd77760d30","markDefs":[]},{"_type":"block","style":"normal","_key":"9f1dc3b78d90","markDefs":[],"children":[{"text":"Therefore, there are going to be both positive and negative feedback. How you convert these client inputs into revenue is the key.","_key":"dd8fab9d3a200","_type":"span","marks":[]}]},{"_key":"b3c45a14d27b","markDefs":[],"children":[{"_key":"8ff049817d4d0","_type":"span","marks":[],"text":"Loops can finally be closed. For example, completing the issue based on somebody's feedback loop means solving the problem and providing the proper solution that works."}],"_type":"block","style":"normal"},{"_type":"block","style":"h2","_key":"0eda7590db98","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How Does a Customer Feedback Loop Work?","_key":"0bb5113f04610"}]},{"_type":"block","style":"normal","_key":"f0085dc6d36c","markDefs":[],"children":[{"marks":[],"text":"This process begins with gathering information from clients through, for example:","_key":"15b282e7b31f0","_type":"span"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"surveys,","_key":"aed07be71a080"}],"level":1,"_type":"block","style":"normal","_key":"7e31bbd1b04f","listItem":"bullet"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"quizzes,","_key":"f4f8bd4278dd0"}],"level":1,"_type":"block","style":"normal","_key":"5651d892796b","listItem":"bullet"},{"style":"normal","_key":"3bd987536f4e","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"polls,","_key":"e997b95cd5e30"}],"level":1,"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"call interviews,","_key":"2856868bfaf90"}],"level":1,"_type":"block","style":"normal","_key":"d36402dd695b","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"2411764698f0","listItem":"bullet","markDefs":[{"_type":"link","href":"https://napoleoncat.com/blog/instagram-comments/","_key":"6f6b4f0b0201"}],"children":[{"marks":["6f6b4f0b0201"],"text":"Instagram comments","_key":"f1a5491f27710","_type":"span"},{"_type":"span","marks":[],"text":",","_key":"18c4e9fded40"}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"or other forms of communication.","_key":"9563bdc8e3b20"}],"level":1,"_type":"block","style":"normal","_key":"f801f258c15f","listItem":"bullet"},{"_type":"block","style":"normal","_key":"5dfbc434f10a","markDefs":[{"_type":"link","href":"https://betterfeedback.ai/","_key":"a9cec0e3eeb9"}],"children":[{"text":"After this information is collected, it is analyzed in order to identify problems and potential changes. Such analysis can look different. Usually, it is not performed manually but with the help of tools prepared for this purpose, like ","_key":"9f6029ba47410","_type":"span","marks":[]},{"_key":"9f6029ba47411","_type":"span","marks":["a9cec0e3eeb9"],"text":"BetterFeedback"},{"_type":"span","marks":[],"text":". Such an analysis shows you various points of view you haven't seen before, creates graphs, and in effect, shows you how your company is perceived in the market.","_key":"9f6029ba47412"}]},{"_key":"5b44ffcdd7d1","markDefs":[],"children":[{"marks":[],"text":"Finally, actions are taken based on the findings of the analysis. Once you see the analysis results, you can realize what needs to be fixed and what is working great. The point is to eliminate the negative aspects of your business and strengthen what is already working well.","_key":"197c5e82cc2d0","_type":"span"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Unfortunately, many brands focus entirely on improving the bad aspects while forgetting to take care of the best aspects! Unfortunately, later on, it turns out that the competition has become better, and even your assets are no longer assets.","_key":"920206cb08b50"}],"_type":"block","style":"normal","_key":"8bb2436187f2","markDefs":[]},{"_key":"bd1580ddb5bc","markDefs":[],"children":[{"marks":[],"text":"So a customer feedback loop is essential for businesses because it allows them to understand, fix the issues quickly and maximize the brand's benefits. In addition, by using feedback data to identify problems and make changes, businesses can create a better experience for their buyers and increase loyalty among followers.","_key":"83632f93ecea0","_type":"span"}],"_type":"block","style":"normal"},{"_key":"fc1a4b87573e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Benefits of a Customer Feedback Loop","_key":"39e95c5772cc0"}],"_type":"block","style":"h2"},{"_key":"86389295d4d6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are many benefits to having a customer feedback loop in your business – let us just get a few of them listed below.","_key":"8f1650667e890"}],"_type":"block","style":"normal"},{"style":"h3","_key":"9476b8d484cf","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Get regular insights from users","_key":"ef753535c4bd0"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"Above all, it allows you to hear from your consumers on a regular basis what they think of your company. It's an easy way to get ratings, reviews, advice, suggestions, etc., from your audience, which can help you make changes to your offerings based on all this data.","_key":"c78fb6a13f730"}],"_type":"block","style":"normal","_key":"2391597f267f","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Regular communication is key to growing your business - we all know that. It allows you to understand what your customers enjoy and don’t like and helps you make changes that will improve their experience. In addition, feedback can also help you identify problems early on, so you can eliminate them before they become significant issues.","_key":"5f88d2d3388d0"}],"_type":"block","style":"normal","_key":"6cb027d1779d","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Identify areas for growth","_key":"d09cac78f2340"}],"_type":"block","style":"h3","_key":"9c2757a7faee"},{"_type":"block","style":"normal","_key":"bd71978aecd3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Additionally, listening to your customers can help you identify areas where your product lacks and provide suggestions for development. What’s more, by using feedback loops as part of your product creation process, you can ensure that your product is constantly evolving and meeting the buyers' needs.","_key":"05901aabc6210"}]},{"style":"normal","_key":"29efb9470a0e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Don't be afraid of negative comments and always be polite, such as when responding to social media messages. Of course, your brand users are not always cultured. However, try to appreciate the effort they put into sharing their opinion. Every message matters because it serves to grow. So just gather all the information and provide your buyers with reasons to be satisfied.","_key":"d7296a42d1d90"}],"_type":"block"},{"_key":"dd3445cc1c9a","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Enhance customer satisfaction","_key":"a2449df8a9130"}],"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"By understanding your customers’ needs and wants, you can provide better service. This includes responding quickly to complaints and addressing any concerns that people have. It also means providing accurate information about products and services so that everybody can make informed decisions.","_key":"d32fd03427a20"}],"_type":"block","style":"normal","_key":"0d7dbd86515f"},{"markDefs":[],"children":[{"text":"But having a customer feedback loop in your business means that you show your audience that you care about them as well.","_key":"e74651285b050","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"907b477135a7"},{"children":[{"_key":"08aa910e29500","_type":"span","marks":[],"text":"Even though some people may be unhappy with certain elements of your business, they can see that:"}],"_type":"block","style":"normal","_key":"79fa93a018da","markDefs":[]},{"style":"normal","_key":"10ded4f32c67","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"you are responding immediately,","_key":"2b34fd3cb5f20"}],"level":1,"_type":"block"},{"_key":"0913fb0d0d5d","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"you are trying to make everybody comfortable,","_key":"ef43604724900"}],"level":1,"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"88d563df3792","listItem":"number","markDefs":[],"children":[{"text":"you care about improving the overall industry,","_key":"a7a7ddc6ce320","_type":"span","marks":[]}],"level":1},{"level":1,"_type":"block","style":"normal","_key":"92b31f57cc93","listItem":"number","markDefs":[],"children":[{"_key":"012c0370f5e00","_type":"span","marks":[],"text":"and the users' word makes a real difference to the overall growth."}]},{"_type":"block","style":"normal","_key":"4d829a9a3993","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"If someone notices their real impact on a company, they will stay with you because they see that you are a good listener.","_key":"bd195c197cb30"}]},{"style":"h3","_key":"6e2335b5b01b","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Boost product quality by incorporating customer feedback into the design process","_key":"93c763f81b920"}],"_type":"block"},{"style":"normal","_key":"9a2baebe98ae","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You can also ensure that your products are of high quality and meet users’ expectations. Any data that clients provide in their testimonials can help enhance the quality of the entire offering as much as possible. This helps retain recipients and attract new ones, as it spreads a good reputation for a company and provides its users with what they want.","_key":"d429976e312a0"}],"_type":"block"},{"_key":"f2c10d127bcf","markDefs":[],"children":[{"marks":["strong"],"text":"A customer feedback loop is a key tool for enhancing the business in this regard.","_key":"e9f05a3c06940","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"Of course, you can guess what people expect from your company, but instead, you can listen to their voices and find the right balance between expectations and what you are able to provide.","_key":"198f961a97b30","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"d6f9de4a2dd9"},{"style":"normal","_key":"e126ff577c45","markDefs":[],"children":[{"_key":"0f666b7e28930","_type":"span","marks":[],"text":"By regularly interacting with your clientele, you can identify areas for optimization and improve your service quality."}],"_type":"block"},{"children":[{"_type":"span","marks":["strong"],"text":"Types of Customer Feedback Loops","_key":"e435f5fd522b0"}],"_type":"block","style":"h2","_key":"b3363e95b215","markDefs":[]},{"markDefs":[],"children":[{"_key":"8e0e4ca887170","_type":"span","marks":["strong"],"text":"Type 1: Satisfaction"}],"_type":"block","style":"h3","_key":"da9a4753cd1e"},{"markDefs":[],"children":[{"text":"Clients satisfaction is defined as \"a customer's perception of the quality of the product or service, relative to their expectations.\" The satisfied clientele is more likely to refer others to your business and is more likely to buy from you again in the future.","_key":"5373137d8f170","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"4de72be09779"},{"_key":"3fbec4489ef9","markDefs":[],"children":[{"marks":[],"text":"An ever-increasing number of satisfied recipients allows your company to be even more motivated in its daily work and to set the bar higher and higher. Each user, inquiry, or opinion is an individual challenge so that you can refine even the most minor details in your offer.","_key":"8a1a06df78030","_type":"span"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"5021db4a2dee","markDefs":[],"children":[{"text":"In order to ensure that your brand’s users are always satisfied, it is crucial to create a feedback loop that will constantly improve your products and services.","_key":"34bc1a12271a0","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"marks":["strong"],"text":"Type 2: Compliments","_key":"e798172ecc190","_type":"span"}],"_type":"block","style":"h3","_key":"7c53f60a2c48"},{"children":[{"_key":"b20221571c6c0","_type":"span","marks":[],"text":"Every relationship helps you grow your business. It is a special bond formed between buyers and the brand as a result of numerous marketing, sales and customer service processes. Good relationships develop over time and remain stable if the interactions between the consumer and the business are mutually beneficial. It is not enough to convince the audience once and leave them. Effective management of leads is one of the "},{"marks":["3fa72e101d10"],"text":"basic aspects of managing projects","_key":"eb524e16b04a","_type":"span"},{"marks":[],"text":" related to sales. Once gained, the relationship must be nurtured continuously.","_key":"024864ad2ce0","_type":"span"}],"_type":"block","style":"normal","_key":"ed2a5e2c9908","markDefs":[{"_type":"link","href":"https://monday.com/blog/project-management/guide-to-project-management/","_key":"3fa72e101d10"}]},{"_type":"block","style":"normal","_key":"32dd184b0b5e","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When you receive compliments from your recipients, it is essential to thank them in a way that shows that you appreciate their comments. You can do this by sending them a personal message or by including a compliment in your following message.","_key":"f69c13ef36800"}]},{"children":[{"_type":"span","marks":[],"text":"Therefore, sincere compliments are a great way to show appreciation to every user and maintain the relationship. In addition, they can encourage people to recommend your business.","_key":"2ac671745b1a0"}],"_type":"block","style":"normal","_key":"f07030355a82","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Type 3: Complaints","_key":"7ee59457ccc80"}],"_type":"block","style":"h3","_key":"73e04abe26f3"},{"style":"normal","_key":"2ba6ee72a7f1","markDefs":[],"children":[{"_key":"a702b8ff46c70","_type":"span","marks":[],"text":"Complaints are the opposite of compliments - they're comments from customers that don't meet their expectations. 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Smartsupp provides automatic messages customized to your preferences.","_key":"7724042aa57b1"}],"_type":"block","style":"normal","_key":"8804d908d860"},{"_type":"block","style":"normal","_key":"58ddc025a03b","markDefs":[],"children":[{"marks":[],"text":"Thanks to video recording, you can deeply understand your customers' behavior and which areas are confusing for them. What's more, with Smarstupp, you can easily track your statistics and report them in detail.","_key":"b8cbd344e8e90","_type":"span"}]},{"markDefs":[],"children":[{"text":"To sum up","_key":"5083827a55710","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"6d281eb79bc8"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"To keep a good position on the market and develop it, you need to consider feedback as a key to achieving it. Clients' response is almost everywhere; you will need a feedback tool to automate your activities and collect reliable data.","_key":"3e6f1ebb6d670"}],"_type":"block","style":"normal","_key":"138c425f5167"},{"_type":"block","style":"normal","_key":"9c25b256fdf4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Remember that customers create your company as well as your partners and employees. It's a mutual effort that keeps the brand afloat. Take advantage of their responses and criticism – change marketing strategies, create new products, clarify the old ones, and develop your brand.","_key":"c8a3b3f33fa00"}]},{"children":[{"_type":"span","marks":[],"text":"While running a business, you must remember that the client's voice is crucial, so always listen to it and try to meet their expectations. Consider all the above tools, and think of one that will be the perfect match for you.","_key":"7ff3d156f66b0"}],"_type":"block","style":"normal","_key":"1ae270236205","markDefs":[]}],"author":{"name":"Kinga Edwards","imageUrl":null},"mainImage":{"asset":{"_ref":"image-4d8e18cb775c451fb6b8f939889d284d97b0633a-1920x1080-png","_type":"reference"},"_type":"image"},"publishedAt":"2022-04-19T14:41:13.072Z","lead":"Say hello to five tools for gathering customer feedback.","slug":"customer-feedback-tools","category":{"title":"Customer Feedback"}},{"_id":"252b1815-9112-42b1-a258-7f77d95fecbc","mainImage":{"_type":"image","asset":{"_type":"reference","_ref":"image-ecdbfbca0a41f9528233dec18df25950de731b88-1920x1080-png"}},"lead":null,"slug":"customer-experience-analytics","category":{"title":"Customer Experience"},"author":{"name":"Kinga Edwards","imageUrl":null},"title":"Dive Deep into Customer Experience Analytics","body":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer experience analytics is the process of measuring and understanding the customer experience. It can be used to improve customer service and product quality. Today, we'll guide you through customer experience analysis in detail!","_key":"e339235537ac0"}],"_type":"block","style":"normal","_key":"78b917354096"},{"children":[{"_type":"span","marks":["strong"],"text":"What is Customer Experience Analytics?","_key":"d90fdb5279db0"}],"_type":"block","style":"h2","_key":"3ab4e8a7c3f3","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Customer experience analytics (CEA) is a field of business analytics that helps organizations understand and improve the customer experience. CEA can help identify customer problems and issues, understand how customers interact with products and services, and make changes to improve the customer experience.","_key":"a1de06fc4ac00"}],"_type":"block","style":"normal","_key":"e359f8ec7a8d","markDefs":[]},{"_key":"42c17f37e3ff","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Why is Customer Experience Analytics Important?","_key":"aa4ac184ed9a0"}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use customer experience analytics to:","_key":"6682a2e4be920"}],"_type":"block","style":"normal","_key":"252285d5137e"},{"style":"h3","_key":"ebf9044cce65","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#1 Increase customer satisfaction and loyalty","_key":"06aac119f4aa0"}],"_type":"block"},{"style":"normal","_key":"869d44626500","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to improve customer satisfaction and loyalty, it is important to understand the customer experience. This can be done through customer experience analytics. Customer experience analytics can help identify areas where customers feel frustrated or are not loyal to a brand. By understanding these areas, businesses can make changes that will improve the customer experience.","_key":"ad395163f4500"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"30e4ada0f0630","_type":"span","marks":["strong"],"text":"#2 Identify and correct customer service issues"}],"_type":"block","style":"h3","_key":"14e2bc3ed4c5"},{"style":"normal","_key":"7060a619cc6f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer service issues can often lead to unhappy customers and lost revenue. By identifying and correcting customer service issues, businesses can keep their customers happy and ensure that they continue to purchase their products or services. Furthermore, customer experience analytics can help identify which areas of customer service are causing the most issues.","_key":"d526d935b5850"}],"_type":"block"},{"markDefs":[],"children":[{"text":"#3 Improve customer communication and engagement","_key":"6e0ab9c4d7c70","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"808c2307d563"},{"style":"normal","_key":"8c8d3eac9106","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer communication and engagement can be improved through customer experience analytics. By understanding how customers interact with a product or service, businesses can improve their customer interactions. This can lead to increased customer satisfaction and loyalty.","_key":"19e75f5d7c370"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#4 Detect and prevent customer churn","_key":"0e7b52a0d36e0"}],"_type":"block","style":"h3","_key":"a1be4b8a406d"},{"markDefs":[],"children":[{"_key":"b2b57560603c0","_type":"span","marks":[],"text":"Churn can be a major issue for businesses, as it indicates that customers are no longer satisfied with the product or service. To identify and prevent customer churn, businesses need to understand their customers’ needs and preferences. They also need to track customer behavior over time to see how satisfied they are with the product or service."}],"_type":"block","style":"normal","_key":"69d64f55ae12"},{"children":[{"marks":["strong"],"text":"#5 Maximize marketing efforts by understanding customer buying behavior","_key":"b7667bf275600","_type":"span"}],"_type":"block","style":"h3","_key":"9887a1175a4e","markDefs":[]},{"_type":"block","style":"normal","_key":"b2b1b9d98144","markDefs":[{"_type":"link","href":"https://surferseo.com/blog/develop-content-strategy/","_key":"65e90b1d1483"}],"children":[{"_key":"84d7b3b676d20","_type":"span","marks":[],"text":"Understanding customer buying behavior can help marketers improve marketing efforts by understanding what customers want and how best to reach them. By understanding customer needs, marketers can "},{"text":"develop more effective content strategies","_key":"4f664b58da03","_type":"span","marks":["65e90b1d1483"]},{"_key":"4c65befc1c44","_type":"span","marks":[],"text":" that are relevant to the target audience. Additionally, by tracking customer behavior over time, marketers can identify patterns and trends that may indicate when and where customers are likely to make a purchase."}]},{"_type":"block","style":"h2","_key":"94991bb57134","markDefs":[],"children":[{"_key":"58c9c17459200","_type":"span","marks":["strong"],"text":"How to do Customer Experience Analytics?"}]},{"_type":"block","style":"h2","_key":"db2f53699466","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 1: Define your customer experience goals","_key":"5b5a2e4235380"}]},{"_key":"06dd3237bad1","markDefs":[],"children":[{"_key":"5b0a08d1c72c0","_type":"span","marks":[],"text":"When starting out with customer experience analytics, it is important to have a clear understanding of your goals. This will help you develop the right tools and strategies to measure and improve the customer experience."}],"_type":"block","style":"normal"},{"children":[{"_key":"c3458d7dc16b0","_type":"span","marks":[],"text":"Some key questions you should ask yourself include: -What do I want to achieve with customer experience analytics? -How do I know if I am achieving my goals? -What are some indicators of success?"}],"_type":"block","style":"normal","_key":"6040819034a3","markDefs":[]},{"_type":"block","style":"h2","_key":"6862acd92aca","markDefs":[],"children":[{"marks":["strong"],"text":"Step 2: Identify the customer experience channels you want to track","_key":"8e302fe10d7c0","_type":"span"}]},{"children":[{"text":"When it comes to customer experience analytics, there are a few key channels you want to track. The first is the website itself. You want to track how users interact with the website, what pages they visit, and how long it takes them to complete tasks.","_key":"b32e519d32a80","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"6c63f8241f2e","markDefs":[]},{"_type":"block","style":"normal","_key":"27d6c03d2469","markDefs":[],"children":[{"_key":"7bbf30a896f00","_type":"span","marks":[],"text":"Another important channel is customer service. If you have a customer service team, you want to track how often customers contact them and what types of questions they ask. You can also track how long it takes for customers to get answers and whether they are satisfied with the service they receive."}]},{"markDefs":[{"_type":"link","href":"https://www.findymail.com/","_key":"60e294aebeb1"},{"_type":"link","href":"https://www.usebouncer.com/best-email-verification-tools/","_key":"3bb7679a29b0"}],"children":[{"_type":"span","marks":[],"text":"Finally, you should also track email campaigns and phone calls. If you run email campaigns to prospects you ","_key":"7d8115b047a10"},{"_type":"span","marks":["60e294aebeb1"],"text":"find email addresses","_key":"f0b6bdb09d85"},{"text":" to, or make phone calls to your customers, you want to know how many people open your ","_key":"9348761588b0","_type":"span","marks":[]},{"_type":"span","marks":["3bb7679a29b0"],"text":"verified emails","_key":"e66e3c3a8c35"},{"text":" and phone calls, how long they stay on your website or call, and what kind of questions they ask.","_key":"a7e097a81b5c","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"89be40d3a6fd"},{"style":"h3","_key":"400389182dd0","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 3: Collect data using customer experience analytics tools","_key":"0f715abfb1b50"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Now that you have identified the channels you want to track, it is time to collect the data. There are a number of customer experience analytics tools available, so it is important to find the one that is right for you. Some popular options include Google Analytics, Mixpanel, and Heatmaps – but also BetterFeedback, as we'll cover it below.","_key":"e723d6aac5df0"}],"_type":"block","style":"normal","_key":"24932874f0da"},{"_type":"block","style":"normal","_key":"1e774ac4b1e8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have collected the data, it is important to analyze it in order to understand how users are interacting with your website and what areas need improvement. This will help you to improve your customer experience and increase loyalty.","_key":"58f60add0d110"}]},{"_key":"c2b0dbc4ac07","markDefs":[{"_type":"link","href":"https://www.cumul.io/product/embedded-analytics","_key":"a0fd1b01ca0a"}],"children":[{"text":"Google Analytics is a free web analytics tool with ","_key":"5b730101477f0","_type":"span","marks":[]},{"marks":["a0fd1b01ca0a"],"text":"embedded analytics","_key":"ba76bcd555c2","_type":"span"},{"_type":"span","marks":[],"text":" that allows you to track the activity of your website visitors. You can identify which pages are being visited, how long users spend on each page, and what type of devices they are using. Mixpanel can be a paid customer experience analytics tool that allows you to track the activity of your customers across channels (web, mobile, email, etc.). Mixpanel also allows you to measure engagement (how often users click on links or open emails), conversion rates (how many people convert from a lead into a customer), and more. Heatmaps are an easy way to see how users are interacting with your website. They show you the percentage of time users spend on different sections of your website, as well as their location on the page. BetterFeedback is a free customer experience analytics tool that allows you to track the feedback that your customers give you (positive and negative). You can also use it to learn which topics are causing the most frustration for your customers, and then create content specifically addressing those topics.","_key":"e9d5f2bc1620"}],"_type":"block","style":"normal"},{"_key":"bbaa45f46b2a","markDefs":[],"children":[{"text":"Step 4: Draw actionable conclusions","_key":"f7c418fbd84c0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3"},{"children":[{"_key":"0f30dc9b20310","_type":"span","marks":[],"text":"After completing the analysis, it is important to come up with actionable conclusions. This can be done by identifying what changes or improvements need to be made in order to improve customer experience. It is also important to understand how different actions impact customer experience and whether they are effective. Once these conclusions have been drawn, it is then necessary to implement them in order to see a positive impact on customer experience."}],"_type":"block","style":"normal","_key":"614df105770c","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Step 5: Use the data to improve your customer experience","_key":"71baba84a8430"}],"_type":"block","style":"h3","_key":"a08c92f0dc41"},{"markDefs":[{"_type":"link","href":"https://monday.com/blog/project-management/associate-in-project-mangement/","_key":"3dd8c5f40771"},{"_type":"link","href":"https://certifier.io/blog/how-to-make-a-certification-program","_key":"49ab93c4a76b"}],"children":[{"_type":"span","marks":[],"text":"Once you have collected and analyzed your customer experience data, it's time to use that information to improve your business. There are a number of ways you can do this, but the most important thing is to focus on the areas where you need the most improvement. You can use customer experience data to improve product design, marketing campaigns, and even employee training (e.g., perhaps they need to ","_key":"2257f34daf790"},{"_key":"c7a5fde96ccd","_type":"span","marks":["3dd8c5f40771"],"text":"attain project management skills"},{"marks":[],"text":" via ","_key":"70985d74b578","_type":"span"},{"_type":"span","marks":["49ab93c4a76b"],"text":"certification course","_key":"6c953d41a74c"},{"_type":"span","marks":[],"text":"). By using customer experience data in this way, you can create a better overall customer experience for your customers.","_key":"691d73529fe8"}],"_type":"block","style":"normal","_key":"d674705e4ceb"},{"_key":"4595bf7b0be1","markDefs":[],"children":[{"marks":["strong"],"text":"Step 6: Re-evaluate how you provide customer experience on a regular basis","_key":"b3db646d0f9a0","_type":"span"}],"_type":"block","style":"h3"},{"children":[{"_type":"span","marks":[],"text":"The sixth step is to re-evaluate how you provide customer experience on a regular basis. This means taking a look at your customer experience strategy and making sure that it is effective and meets the needs of your customers. You should also make sure that you are constantly evaluating how you can improve your customer experience strategy. By doing this, you will be able to ensure that your customers have the best possible experience when they are using your products or services.","_key":"b40f4a6b442c0"}],"_type":"block","style":"normal","_key":"16749d346996","markDefs":[]},{"style":"h2","_key":"73be5292807e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Metrics to consider for customer experience analytics","_key":"0d2db3939cbf0"}],"_type":"block"},{"style":"h3","_key":"d33d67460871","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Engagement rate","_key":"bf8be2146a600"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"This metric measures how often a customer interacts with your product or service. It includes things like clicks on ads, visits to your website, and purchases.","_key":"b5cb0022e4360"}],"_type":"block","style":"normal","_key":"ead591fb84df","markDefs":[]},{"style":"h3","_key":"29a882c093ab","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Click-through rate","_key":"2f788e97ab5e0"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"This metric measures how many times a user clicks through an ad or link from your website. It includes things like visits to your website and clicks on ads or links from email campaigns.","_key":"a5f3d0bb6e210"}],"_type":"block","style":"normal","_key":"f35d26506ed4","markDefs":[]},{"_type":"block","style":"h3","_key":"c175e173fe20","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Time on site","_key":"f9278d45025f0"}]},{"style":"normal","_key":"3eb6845c295f","markDefs":[],"children":[{"_key":"40616fdb4ce20","_type":"span","marks":[],"text":"This metric measures how long a customer spends on your website. It includes things like pageviews and time spent on each page of the website."}],"_type":"block"},{"_key":"85af3082c560","markDefs":[],"children":[{"text":"Pageviews","_key":"9a5365a363ac0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3"},{"children":[{"_type":"span","marks":[],"text":"This metric measures how many times a customer visits your website. It includes things like visits to your website and clicks on ads or links from email campaigns.","_key":"d506338a24390"}],"_type":"block","style":"normal","_key":"2c79e9035393","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conversion rate","_key":"0cbec71d705a0"}],"_type":"block","style":"h3","_key":"407d2266fd25"},{"_type":"block","style":"normal","_key":"fb3bd8b72401","markDefs":[],"children":[{"text":"This metric measures how many times a customer converts from a non-customer into a customer. It includes things like visits to your website, clicks on ads or links from email campaigns, and purchases.","_key":"ed05c88cb2340","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"text":"Bounce rate","_key":"06d47a6c31640","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"131f737a2a61"},{"children":[{"_type":"span","marks":[],"text":"This metric measures how many customers leave your website after visiting. It includes things like visits to your website and time spent on each page of the website.","_key":"606b47b7b02a0"}],"_type":"block","style":"normal","_key":"4c139dcde9ae","markDefs":[]},{"_type":"block","style":"h2","_key":"286e2852d67e","markDefs":[],"children":[{"_key":"6d1e82f72bee0","_type":"span","marks":["strong"],"text":"Tactics to Better Serve the Customer"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Listen to the customer and understand their needs.","_key":"802477f6acb40"}],"_type":"block","style":"h3","_key":"83a373266e85"},{"style":"normal","_key":"c2dc0f86a9d5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When it comes to customer experience, it's important to listen to what the customer is saying. By understanding their needs and desires, you can create an experience that meets their expectations. This will help you keep your customers happy and coming back for more.","_key":"024cf046ec3b0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Provide quality service and products.","_key":"99e59d41ba6e0"}],"_type":"block","style":"h3","_key":"fc92b786f863"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"The customer experience is key to the success of any company. Ensuring that customers have a positive experience with the products and services they purchase is essential to keeping them coming back. Quality service and products are two important factors in creating a great customer experience.","_key":"aca50e3fb0e10"}],"_type":"block","style":"normal","_key":"8789134688c5"},{"_type":"block","style":"normal","_key":"58b86465e5d3","markDefs":[],"children":[{"text":"Quality service includes meeting customers’ needs quickly and efficiently, providing accurate information, and resolving any problems quickly. 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In order to stay up to date on trends and changes in the industry, it is important for businesses to have access to a variety of CX analytics tools.","_key":"9535df1e23860"}],"_type":"block"},{"style":"h3","_key":"8574a56835fc","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Be willing to go the extra mile to satisfy the customer's needs.","_key":"3bb23d91448c0"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customers expect a certain level of service and satisfaction from businesses. To ensure that customers are happy, businesses must go the extra mile to satisfy their needs. This means understanding what customers want and need, and providing it in a timely manner. Satisfying customer needs also requires continuous improvement in the customer experience. 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We have looked at the various types of data that can be used to measure and understand the customer experience, as well as some of the methods that can be used to analyze this data. We have also discussed some of the key considerations that should be taken into account when designing and implementing customer experience analytics programs."}],"_type":"block","style":"normal"},{"_key":"2daa6c58dda5","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Overall, customer experience analytics is an important tool for organizations who want to improve their customers’ experiences. By understanding how customers interact with their products and services, companies can identify areas where they can make improvements and ensure that their customers are satisfied with their interactions.","_key":"0728ff736ad20"}],"_type":"block","style":"normal"}],"publishedAt":"2022-04-08T11:29:58.391Z"},{"title":"How to Improve Digital Customer Experience","body":[{"_key":"97632999bbd0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is more important than ever to provide a great customer experience in today's digital age. Your clients interact with your brand online and on mobile devices, so you need to make sure that their exposures are positive.","_key":"b596e008fe760"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"99f64928f838","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, in this blog post, we will discuss some tips and tricks for improving the digital customer experience. We will also provide examples of companies that are doing a great job in this area.","_key":"88f7a92387730"}]},{"_key":"703d83d77592","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Keep reading for more information!","_key":"9a0a26577d7b0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"429529d944700","_type":"span","marks":["strong"],"text":"What is digital customer experience?"}],"_type":"block","style":"h2","_key":"8a1f6c6e4f3f"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Digital customer experience is the term used to describe all interactions a person has with a company as they interact with digital channels such as:","_key":"41406caeb1a00"}],"_type":"block","style":"normal","_key":"f6d89e7a5aff"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"websites,","_key":"3b470bb696c10"}],"level":1,"_type":"block","style":"normal","_key":"460a23f975bb","listItem":"bullet"},{"style":"normal","_key":"8f8fab7b8ef2","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"social media,","_key":"ca007dc9106d0"}],"level":1,"_type":"block"},{"_type":"block","style":"normal","_key":"e57fe01ec878","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"mobile apps.","_key":"7869c33b52310"}],"level":1},{"style":"normal","_key":"6bc15de48382","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The goal of creating a great digital customer experience is to make it easy for users to find what they're looking for and to complete the task they set out to do.","_key":"fd4bc615a8890"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"This often includes:","_key":"d33d8c0510a10"}],"_type":"block","style":"normal","_key":"65d43e0e860c","markDefs":[]},{"_key":"4409d5e6b46a","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"providing a smooth, consistent experience across all channels,","_key":"dcccaa3200240"}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"building an intuitive and easy-to-navigate interface of the website and application","_key":"794edf7a4b140","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"6f899efb1757","listItem":"number"},{"_type":"block","style":"normal","_key":"e9f149bc1be5","listItem":"number","markDefs":[{"_type":"link","href":"https://betterstack.com/community/comparisons/ssl-certificate-monitoring-tools/","_key":"5f43bf220ace"}],"children":[{"_type":"span","marks":[],"text":"making all channels secure and trustworthy (e.g., ","_key":"83f3531a9db5"},{"_type":"span","marks":["5f43bf220ace"],"text":"SSL certificate and monitoring","_key":"5bc9426fa64f"},{"_type":"span","marks":[],"text":" on your website)","_key":"8109c489025a"}],"level":1},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"ensuring that interactions are engaging and helpful,","_key":"38f966b083bd0"}],"level":1,"_type":"block","style":"normal","_key":"84c17a88bb24","listItem":"number"},{"children":[{"_type":"span","marks":[],"text":"reacting quickly to any problems that may occur.","_key":"ac8444ad2a080"}],"level":1,"_type":"block","style":"normal","_key":"aee219c5f2cb","listItem":"number","markDefs":[]},{"_key":"8d5f85a213a0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, a clients’ perception is what matters here. When it comes to asking for help or placing an order, is the process frictionless, memorable, and enjoyable? It's not only important for your recipients but for you the most. In the end, you want to improve your brand and its services, right?","_key":"3a0c699f7ee90"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"1d4ac8d50d2a","markDefs":[{"href":"https://www.adobe.com/express/feature/image/qr-code-generator","_key":"9fd2b84393ee","_type":"link"}],"children":[{"_key":"d3d830ac258e0","_type":"span","marks":[],"text":"An excellent digital customer experience can be key to developing a fan base who are more likely to return and recommend your business to others. Incorporating "},{"_type":"span","marks":["9fd2b84393ee"],"text":"QR codes","_key":"107010e0be3b"},{"_type":"span","marks":[],"text":" strategically within your digital customer experience can further enhance user engagement, providing convenient and seamless access to information, promotions, or exclusive offers, ultimately contributing to a more enjoyable and efficient interaction with your brand.","_key":"c95b0b1e68b1"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Benefits of providing an exceptional digital customer experience","_key":"8c58e1a7c1490"}],"_type":"block","style":"h2","_key":"35b96f13e659"},{"_key":"ae7196751014","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"1. Increased customer loyalty","_key":"032bde41567e0"}],"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"A positive experience with your brand increases your chances of gaining loyal and lifelong clients. 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Use clear, concise language on your website and in all communication with customers","_key":"265f33ce327b0"}],"_type":"block","style":"h3","_key":"57166b097fd3"},{"style":"normal","_key":"0e36130af52e","markDefs":[],"children":[{"_key":"7a1e72264b9a0","_type":"span","marks":[],"text":"Maintaining a professional image and communicating effectively with your recipients depend on the use of clear, concise language on your website and in all communications. Concise language eliminates ambiguity and ensures that your meaning is conveyed clearly and effectively. 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","_key":"30830d6942ea"}]},{"_type":"block","style":"normal","_key":"61b9108a80da","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In the Feedback tab, you can ask a question or choose from existing ones. Then our software will compare all information it has collected before. Next, you will see some graphic data and recommendations.","_key":"8347366917570"}]},{"children":[{"text":"All thanks to a few clicks! :)","_key":"a0227b5a28090","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"ace4806c969c","markDefs":[]},{"_type":"block","style":"h2","_key":"58b57b09cbf8","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"A few words of conclusion","_key":"a9635b26227c0"}]},{"children":[{"_type":"span","marks":[],"text":"By following the tips above, you can ensure that your clients have a positive experience with your business. If you're looking for more ways to improve digital customer experience, check out BetterFeedback. We offer a suite of tools that help companies collect and act on your recipients' feedback.","_key":"ad3ef3e6c50e0"}],"_type":"block","style":"normal","_key":"2781fe734bd3","markDefs":[]},{"_type":"block","style":"normal","_key":"04011e54d4e5","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"With BetterFeedback, you can get the insights you need to improve the digital customer experience and drive more sales. So sign in today and enjoy the results!","_key":"143037a89c610"}]}],"lead":"In this blog post, we will discuss some tips and tricks for improving the digital customer experience. ","slug":"digital-customer-experience","_id":"cafbf00b-7e53-4509-b068-ec82e59761e6","mainImage":{"_type":"image","asset":{"_ref":"image-ac1d35a708869ad1acc766fd9a94bf6f70a2080d-1920x1080-png","_type":"reference"}},"publishedAt":"2022-04-01T07:33:13.835Z","category":{"title":"Customer Experience"},"author":{"name":"Kinga Edwards","imageUrl":null}},{"body":[{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"A key part of any business's customer service strategy is ensuring that they have a positive experience. That's what a customer experience manager is responsible for.","_key":"27e600fc4af30"}],"_type":"block","style":"normal","_key":"bb82ead3d69e"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"They work with the company's recipients to ensure that their interactions with the brand are positive and productive. 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But what exactly do they deal with on a daily basis?","_key":"e97453b7e3bf0"}],"_type":"block","style":"normal","_key":"fc60d1324316","markDefs":[]},{"markDefs":[],"children":[{"_key":"1a37f07fcccd0","_type":"span","marks":["strong"],"text":"Ensure that client experience is the top priority for the whole company"}],"_type":"block","style":"h3","_key":"1f9033a8eaef"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is the customer experience manager's responsibility to make sure that people's experience is a high priority for the company.","_key":"2a7744697df50"}],"_type":"block","style":"normal","_key":"14aada67da9e"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"This means making sure that:","_key":"18181205ee040"}],"_type":"block","style":"normal","_key":"cabc37ba2fb7"},{"style":"normal","_key":"c8482314ea25","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the company's products and services are easy to use,","_key":"98aa78a65f870"}],"level":1,"_type":"block"},{"level":1,"_type":"block","style":"normal","_key":"938d1ad924ff","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the app and website are intuitive and easy to navigate,","_key":"4a25a0739b7c0"}]},{"style":"normal","_key":"26442997c09a","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the business meets the people's needs,","_key":"2950e8fab7ec0"}],"level":1,"_type":"block"},{"style":"normal","_key":"3ea29e0bb384","listItem":"bullet","markDefs":[],"children":[{"text":"your brand provides a positive experience.","_key":"7172b6fa5b760","_type":"span","marks":[]}],"level":1,"_type":"block"},{"_type":"block","style":"normal","_key":"98ee955ae8e8","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The manager may also work to create or improve client support systems, develop marketing campaigns focused on recipients' satisfaction, or develop new ways to market the company to prospects.","_key":"88692a90636b0"}]},{"markDefs":[],"children":[{"_key":"67fe6185621f0","_type":"span","marks":["strong"],"text":"Creates and maintains a customer service culture"}],"_type":"block","style":"h3","_key":"82faa578ccdc"},{"_type":"block","style":"normal","_key":"38586b5f1b22","markDefs":[],"children":[{"_key":"d7a8b4a0afaf0","_type":"span","marks":[],"text":"As a customer experience manager, your job is to create and maintain a client service culture at your company too. 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They can be used to ask them about their experiences with your offer, what they liked and didn't like, and whether they would recommend your product or service to others.","_key":"fe4fe4aa504c0"}],"_type":"block","style":"normal","_key":"7937ad971170"},{"_key":"a9f462d18902","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Use focus groups to get feedback from a specific group of customers.","_key":"1802fb7018260"}],"_type":"block","style":"h3"},{"children":[{"marks":[],"text":"Nothing beats a focus group, as it is a great way to get feedback from a specific group of clients when it comes to receiving feedback. 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They work to ensure that all interactions with company buyers are positive and that people's experience is consistent from one exchange to the next.","_key":"eab31f135d370"}],"_type":"block","style":"normal","_key":"6512cf8165de","markDefs":[]},{"_key":"ba64c7c0a9fe","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to be successful in this position, a manager must have strong communication and interpersonal skills as well as a knowledge of business operations. They also need to be able to think critically and problem solve.","_key":"91c04e8b2f080"}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"97ee5de532c9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Research the field of customer experience management","_key":"68060cdeaaf50"}]},{"markDefs":[],"children":[{"text":"Also, the job of the customer experience manager is to ensure that the overall experience is positive and meets or exceeds users' expectations. 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It is all because it is essential for a company to maintain a positive reputation with its clientele.","_key":"4fddc2f101b80"}]},{"children":[{"_type":"span","marks":["strong"],"text":"Customer Experience Manager: Best Practices","_key":"6ed49e1dec230"}],"_type":"block","style":"h2","_key":"f7b4dd0a273e","markDefs":[]},{"children":[{"text":"Keep a client list and contact information on file.","_key":"ae802a76b1da0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"b9d728b65e8a","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to be a good customer experience manager, you need to keep a client list and contact information on hand. This information can be used to improve people’s satisfaction, provide support, and track repeat visitors. 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You need to know what your recipients want and then think about how you can make such enhancements.","_key":"635dd13a13b30"}],"_type":"block","style":"normal","_key":"95bf3967e0c1","markDefs":[]},{"style":"normal","_key":"b2110bf8b15e","markDefs":[],"children":[{"text":"And here BetterFeedback comes.","_key":"2e18f853efc10","_type":"span","marks":["strong"]}],"_type":"block"},{"children":[{"text":"This tool gathers customer feedback and organizes it in one place. All opinions, rates, recommendations are kept in one software. What's more, the BetterFeedback dashboard provides you with analytic tools, trends, tags, sources, and people’s insights. 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As a team, they work closely with all company departments to make sure that every user interaction is a positive experience that meets or exceeds everybody's expectations.","_key":"af08413040950"}],"_type":"block","style":"normal","_key":"6bdfa9e5a5f9","markDefs":[]},{"_key":"3b44e7db120c","markDefs":[],"children":[{"marks":["strong"],"text":"So, use BetterFeedback and improve your work even more.","_key":"5b6a4a3116960","_type":"span"}],"_type":"block","style":"normal"}],"mainImage":{"_type":"image","asset":{"_ref":"image-88dbc9b00b3265c42e759688dcd8e14d30ae977e-1920x1080-png","_type":"reference"}},"publishedAt":"2022-03-30T16:57:14.107Z","slug":"customer-experience-manager","category":{"title":"Customer Experience"},"_id":"4c909353-aaba-4681-9bda-7154eac11bfb","title":"Who is a Customer Experience Manager?","lead":null,"author":{"name":"Kinga Edwards","imageUrl":null}},{"lead":null,"slug":"customer-experience-optimization","category":{"title":"Customer Experience"},"title":"13 Good Practices for Customer Experience Optimization","mainImage":{"_type":"image","asset":{"_ref":"image-778f9369834a219f6f0c549f3c7bd1b682127041-1920x1080-png","_type":"reference"}},"publishedAt":"2022-03-26T20:15:00.000Z","author":{"name":"Kinga Edwards","imageUrl":null},"_id":"0a3a5b69-5b4a-49aa-b2f9-9a9359a3f439","body":[{"_type":"block","style":"normal","_key":"92452652bc17","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Business leaders around the world are beginning to realize the value of offering a great customer experience and the competitive advantage it gives. This applies to both how companies interact with their environment and prospects during their life-cycles, as well as how they shape the overall customer care to increase conversions, lifetime business value, and brand loyalty.","_key":"6a7d5b0cb69c0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Through Customer Experience Optimization, you can grow your brand, reduce abandonment shopping rates, increase consumer retention, and ultimately upsell. Today's online market is so competitive that a person's thoughts about a brand during their journey are more important than ever.","_key":"a3f088d32fac0"}],"_type":"block","style":"normal","_key":"6b8610fc9ecd"},{"style":"normal","_key":"29154baaa962","markDefs":[],"children":[{"_type":"span","marks":[],"text":"In order to create a good visitor interaction, it is vital to have a clear understanding of what constitutes a good experience. 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In other words, it takes under consideration all impressions, experiences and contacts that a user receives during the entire relationship with a company.","_key":"a74768e3eb470","_type":"span"}],"_type":"block","style":"normal","_key":"5fb85d9e4de2"},{"_key":"54383ac26e70","markDefs":[],"children":[{"_type":"span","marks":[],"text":"What's more, CXO involves continuously improving customer interactions across all channels by using data. It considers their individual perceptions and exchanges at various company touchpoints – e.g., web, app, newsletter, landing pages, client service, stationary business, etc.","_key":"06edffd14f2d0"}],"_type":"block","style":"normal"},{"style":"normal","_key":"3d35846614b3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Additionally, CXO requires you to find a balance between what your customers want and what you can afford to offer. The purpose is to make your efforts efficient and beneficial for the buyer while also enhancing your business.","_key":"e0c844906c7e0"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"07e9e3e394550","_type":"span","marks":[],"text":"So, when it comes to user experience optimization, you have to look at their needs, rather than just sticking to a strategy to try to address everything at once."}],"_type":"block","style":"normal","_key":"aacbc1b27c20"},{"children":[{"text":"The Importance of CXO","_key":"0dfa630d144a0","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"eff58c78851b","markDefs":[]},{"_key":"b55e4412eb7b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"User experience optimization is an integral aspect of customer service that helps companies create a positive first impression with recipients and keep them coming back.","_key":"af688d564af70"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"52830e62fcd6","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"By understanding and optimizing customer interactions, businesses can create a more delightful experience that drives more sales.","_key":"00c0da7794de0"}]},{"_type":"block","style":"normal","_key":"a72ffb252bb6","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are many factors to consider when optimizing interactions, such as:","_key":"eb3f9b1ede780"}]},{"children":[{"_type":"span","marks":[],"text":"creating a cohesive brand image,","_key":"6cea904f70cf0"}],"level":1,"_type":"block","style":"normal","_key":"222e7a022945","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"satisfying customers’ needs quickly and efficiently,","_key":"21977ed388630"}],"level":1,"_type":"block","style":"normal","_key":"c573a206e581","listItem":"bullet"},{"level":1,"_type":"block","style":"normal","_key":"c764f699759d","listItem":"bullet","markDefs":[],"children":[{"text":"reducing wait times.","_key":"f6a7aa62e1680","_type":"span","marks":[]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"By following good practices for client experience optimization, businesses can create an excellent service that will keep their buyers coming back.","_key":"e30101ae1e360"}],"_type":"block","style":"normal","_key":"012b3e86ee7d"},{"markDefs":[],"children":[{"text":"Customer experience influences buying decisions and loyalty as well as shaping your brand's demand. As a result, optimizing your service is critical to driving revenue and developing a solid reputation to generate new clientele.","_key":"5b7990978d340","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"b941efe56ff2"},{"markDefs":[],"children":[{"marks":[],"text":"We have access to a variety of products today and we are saturated with new choices, so you need to stand out from the competition on the market with something other than your offer. A good example is improving how you support your customers and what relations you have with them. Then you have a better chance of attracting new people. Because although you sell the same products as X other companies, you are distinguished by a great approach to the client and his needs.","_key":"e3d7af59c1630","_type":"span"}],"_type":"block","style":"normal","_key":"4523f49da368"},{"style":"normal","_key":"f93178911490","markDefs":[],"children":[{"marks":["strong"],"text":"Moreover, if a company provides a good customer experience, a large part of recipients can become repeat buyers. And each time a good service is provided, the person's loyalty increases.","_key":"44a3a61f5e320","_type":"span"}],"_type":"block"},{"_key":"e58359f4bc0f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Because there is such fierce competition in the online and offline market, it's essential that brands improve their services to gain an advantage. Therefore, companies that stand out from the crowd with excellent relations will reap the rewards.","_key":"07861a862f910"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":["strong"],"text":"What are the Benefits of CXO?","_key":"75b76c5119760","_type":"span"}],"_type":"block","style":"h2","_key":"6d57acc9ff5c"},{"children":[{"text":"Customer experience optimization helps organizations become more efficient and effective.","_key":"6ae496b2f9880","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"60f3608398bf","markDefs":[]},{"_type":"block","style":"normal","_key":"cd129d506b24","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Consumer experience optimization improves the user journey by making adjustments to the design, delivery of goods, and solving any problems. CXO helps organizations become more productive and effective by reducing the amount of churn, increasing consumer loyalty, and boosting revenue. 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Additionally, CXO is able to guide organizations to identify and eliminate waste in their processes, which ultimately leads to increased efficiency and profitability.","_key":"587bd426bd220","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"7cfb519f9d5e"},{"style":"h3","_key":"9f9fac1a2a11","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"CXO can help organizations build stronger relationships with their customers and clients","_key":"8fba30c672ee0"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"0d8d3188798d0","_type":"span","marks":[],"text":"Optimizing the consumer experience within an organization is the practice of improving the interaction with recipients. This can be done through a variety of means, such as redesigning their interactions, providing better support, and increasing their satisfaction. Organizations can use CXO to build stronger relationships with their segment and other clients, increasing revenue and profitability."}],"_type":"block","style":"normal","_key":"a1c88274d9f4"},{"children":[{"_type":"span","marks":["strong"],"text":"CXO means more sales, deals, and revenue","_key":"4b165448267a0"}],"_type":"block","style":"h3","_key":"4b02b6c49fa0","markDefs":[]},{"_type":"block","style":"normal","_key":"9d7b1af1bc40","markDefs":[],"children":[{"_type":"span","marks":[],"text":"And of course, CXO is also a term used to describe the process of creating an approach that meets or even exceeds customer expectations. This can be accomplished through a variety of methods, including their research, design thinking, and marketing campaigns. You may not be surprised that CXO has been shown to lead to increased sales, deals, and revenue. 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For example, if the company has a customer-centric culture, it will emphasize the importance of their satisfaction and take steps to ensure that its clientele is happy. On the other hand, if the company has a sales-oriented culture, it may prioritize sales goals over people's satisfaction. In either case, their experience will be affected.","_key":"4ba4a10f7c310"}],"_type":"block","style":"normal","_key":"b1a8bf2bd628","markDefs":[]},{"_type":"block","style":"h3","_key":"b7ce1a4fc6dc","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The quality of the products or services offered","_key":"6e7cc01e9cb70"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"When looking to boost user satisfaction, it is crucial to ensure that the offered products or services are of good quality. This can be difficult to achieve, but there are a number of practices that can be put in place to help improve the quality of the offerings.","_key":"01f75677b9340"}],"_type":"block","style":"normal","_key":"87e20c3c3714"},{"style":"normal","_key":"3e947dd55eed","markDefs":[],"children":[{"text":"One way to enhance the quality of a product or service is to ensure that it is well-designed. This means that the design is functional and easy to use, and that all elements work together as part of a cohesive whole. Additionally, good design should be aesthetically pleasing, so that everybody feels optimistic about using the goods or services.","_key":"4dadfe6cf8e90","_type":"span","marks":[]}],"_type":"block"},{"_key":"5f064dfb5d23","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How easily customers can find what they need and how easy it is to use the company’s systems","_key":"ed760e75d5510"}],"_type":"block","style":"h3"},{"_key":"2f7b76e5e80d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customers should be able to find what they need on the company’s systems easily. This includes finding information about products, services, and contact information. 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This can be done by having a department that is well-staffed and equipped with the latest technology, as well as providing clear instructions on how to get help. Additionally, clients should be able to contact support services via phone, email, or social media easily and quickly.","_key":"0a4a4bcb0c2b0"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"208211e382de0","_type":"span","marks":["strong"],"text":"The speed and quality of the client service response"}],"_type":"block","style":"h3","_key":"a59ab2dc621b"},{"markDefs":[],"children":[{"text":"The overall service response time is one of the most important aspects of customer experience optimization. If a person has to wait too long for their problem to be resolved, it can lead to frustration and even anger. On the other hand, if a consumer's problem is resolved quickly, they are likely to be more satisfied with the overall relationship. There are a number of things that companies can do to improve their response time, including:","_key":"0ed3d6d9af500","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"6e5f92920015"},{"listItem":"number","markDefs":[],"children":[{"text":"ensuring that all departments are working together efficiently,","_key":"0b160060bfe50","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"bda2daf166c5"},{"_type":"block","style":"normal","_key":"3bae3ea0ab7f","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"training frontline staff properly,","_key":"f57d687d00090"}],"level":1},{"style":"normal","_key":"36c19e1cfa2d","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"using automated systems where possible,","_key":"6620d46cdd710"}],"level":1,"_type":"block"},{"style":"normal","_key":"19ece8a0594c","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":[],"text":"measuring and tracking response times regularly,","_key":"1a7566f574bc0"}],"level":1,"_type":"block"},{"style":"normal","_key":"1fad0ee45a71","listItem":"number","markDefs":[],"children":[{"text":"and making sure that resources are available when needed.","_key":"99b695f40b0c0","_type":"span","marks":[]}],"level":1,"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The overall design and layout of the company’s website or app","_key":"13da164e4c290"}],"_type":"block","style":"h3","_key":"809c1352073c"},{"_key":"2f96c65ad2d1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When designing a company’s website or app, it is a good idea to consider the overall layout and design. This includes things like:","_key":"8347dbf903c90"}],"_type":"block","style":"normal"},{"_key":"cd2ae7d078cb","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"the use of color,","_key":"bfd43afd0aab0"}],"level":1,"_type":"block","style":"normal"},{"level":1,"_type":"block","style":"normal","_key":"7891a689996b","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"font size,","_key":"0646942491570"}]},{"_key":"b547f75998cf","listItem":"bullet","markDefs":[],"children":[{"text":"placement of elements on the page.","_key":"1b14ea2e41c30","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It is also important to make sure all content is easy to access and that users can navigate around the site or app easily.","_key":"6cc64d71eb8f0"}],"_type":"block","style":"normal","_key":"2fb11f063e96"},{"markDefs":[],"children":[{"text":"How to Optimize Customer Experience?","_key":"688192d47ad20","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"2c60ada275a8"},{"style":"normal","_key":"c4debc85f53c","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a number of good practices that organizations can use to enhance their client experience optimization. Below are thirteen of the most common.","_key":"5c52af3271f40"}],"_type":"block"},{"style":"normal","_key":"09f23a4eaf66","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"1. Use customer feedback to develop product design.","_key":"23ea051f07400"}],"_type":"block"},{"_key":"3833285f8549","markDefs":[],"children":[{"marks":[],"text":"By understanding how people use and interact with products, designers can create goods that are more efficient and effective. This feedback can be gathered through surveys, interviews, or focus groups.","_key":"1da5ebf9f8210","_type":"span"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"2. Plan for customer service responses in advance.","_key":"8a281eef8ce50","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"4f146afcb549"},{"markDefs":[],"children":[{"_key":"2c2d63e78e270","_type":"span","marks":[],"text":"Make sure you have a plan for how you will handle potential consumer service issues. This includes setting up call queues and response times, as well as creating an incident response plan."}],"_type":"block","style":"normal","_key":"4f52144f5b83"},{"_key":"c85d4780d7b8","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"3. Make it easy for customers to find the information they need.","_key":"6cace9595f3e0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"e73398eacc9d","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The content of the app or site should easily be found, and users should be able to navigate the app with no worries. This includes using effective search engine optimization techniques.","_key":"fb90eec0df220"}]},{"children":[{"_type":"span","marks":["strong"],"text":"4. Monitor customer response times regularly.","_key":"eb8a9dcd3c320"}],"_type":"block","style":"normal","_key":"ca276f08a684","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Track how long it takes users to respond to requests, and make sure that resources are available when needed. This will help you identify areas where you can improve your recipient's experience.","_key":"cb253d7f5db50"}],"_type":"block","style":"normal","_key":"97119ef77e06"},{"_key":"c5a2284e06be","markDefs":[],"children":[{"text":"5. Make sure your website or app is accessible for everyone.","_key":"6fd7ae38dd7f0","_type":"span","marks":["strong"]}],"_type":"block","style":"normal"},{"children":[{"_key":"d56c43b53b180","_type":"span","marks":[],"text":"Ensure that your website or app is accessible to people with disabilities, including those with hearing and vision impairments. Also, make sure your website or app is compatible with mobile devices."}],"_type":"block","style":"normal","_key":"08042f09716b","markDefs":[]},{"_type":"block","style":"normal","_key":"b545c4270968","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"6. Use every feedback to improve customer service interactions.","_key":"47af79de0ddc0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use client comments, opinions, reviews and suggestions to adjust the way you interact with them during any service interactions. This includes improving your communication skills, as well as your ability to empathize and understand their needs.","_key":"fe9adc24d3900"}],"_type":"block","style":"normal","_key":"62e9829ec3fb"},{"markDefs":[],"children":[{"text":"7. Make it easy for customers to find the information they need on the web or in-app form.","_key":"412a54ced0850","_type":"span","marks":["strong"]}],"_type":"block","style":"normal","_key":"9d468ca8a9f3"},{"markDefs":[],"children":[{"_key":"1e6eec630fd20","_type":"span","marks":[],"text":"Provide users with easy access to all content so they can easily discover what they're looking for. This includes using effective search engine optimization techniques."}],"_type":"block","style":"normal","_key":"ca3fedcfc891"},{"children":[{"marks":["strong"],"text":"8. Prioritize customer satisfaction when designing and improving goods.","_key":"1dd1c87ce25f0","_type":"span"}],"_type":"block","style":"normal","_key":"2c52dfe9df6b","markDefs":[]},{"_type":"block","style":"normal","_key":"59424a80b279","markDefs":[],"children":[{"_type":"span","marks":[],"text":"You should ensure that your products and services fulfill the needs of your customers’ needs and always strive for improvements to the quality of your service. In the end, you make every change in the name of clients’ comfort, right?","_key":"acc614f6e7f90"}]},{"_type":"block","style":"normal","_key":"9a81cd36853a","markDefs":[],"children":[{"text":"9. Train employees on how to provide excellent customer service.","_key":"4dbc6463b8d00","_type":"span","marks":["strong"]}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Make sure all employees are aware of the importance of providing excellent customer service, and that they are trained on how to do so. This includes understanding how clients think, what motivates them, and how to handle difficult situations.","_key":"75e7cfe21bfe0"}],"_type":"block","style":"normal","_key":"cca9a8e04c05"},{"style":"normal","_key":"8bea7858ac7c","markDefs":[],"children":[{"_key":"64fa45e82bdd0","_type":"span","marks":["strong"],"text":"10. Celebrate successes with your customers."}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"Celebrate both big and small successes with your customers. This will create a deeper bond between you. Also, you will give a more human approach to your audience. After all, there aren't just numbers that show how your sales went this month. They are also the people for whom you created your business. Therefore, such a message about celebrating success does not cost you much, and builds relationships nicely.","_key":"c36b369405e50","_type":"span"}],"_type":"block","style":"normal","_key":"1fdca55f8d53"},{"_type":"block","style":"normal","_key":"f00a9d744553","markDefs":[],"children":[{"marks":["strong"],"text":"11. Use social media to interact with customers.","_key":"537cceac06b00","_type":"span"}]},{"_type":"block","style":"normal","_key":"8d2fe35ffcd4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Social media platforms provide an easy way for companies to communicate with their customers directly because this is a place where you can really easily contact them. Take advantage of it! Respond to comments, read them carefully, ask for more feedback, opinions, recommendations, etc. This will all help you to improve your service even more.","_key":"fe6328f1d7e80"}]},{"style":"normal","_key":"65b97be1f2a4","markDefs":[],"children":[{"text":"12. Use customer feedback to optimize website design.","_key":"4114b9fcf6b90","_type":"span","marks":["strong"]}],"_type":"block"},{"_key":"c0b696970649","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Creating user-friendly and efficient websites begins with understanding how customers interact with websites. In such opinions, your recipients can tell you where your site is non-intuitive or on the opposite - which part gives them the most pleasure! These insights can be gained through surveys, interviews, as well as focus groups.","_key":"d52c0208e3590"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"13. Use customer feedback to improve product features.","_key":"2b93856f34560"}],"_type":"block","style":"normal","_key":"71d720ba946f","markDefs":[]},{"style":"normal","_key":"df5671dffee7","markDefs":[],"children":[{"text":"Knowing what customers want and need from products helps designers create more effective and efficient features. First of all, you can directly translate your opinion into your offer. For example, do you see any comment that “this product is cool, but …”? Exactly - but changes everything, so take a close look at your offer.","_key":"d54b4d19713c0","_type":"span","marks":[]}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"14. Use customer feedback to make marketing campaigns better.","_key":"5ab958ef462c0"}],"_type":"block","style":"normal","_key":"3a1b697ec19c"},{"style":"normal","_key":"0709a1c8b2c2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"By understanding which marketing messages are resonating with customers, marketers can make strategic decisions about their campaigns. For example, you can indicate that you have finally improved your services, or you are introducing a product that everyone has been waiting for. This will make you grab the attention of those who were waiting for your fixes and turn them into satisfied customers.","_key":"0425e799e6580"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How to tackle customer experience optimization with BetterFeedback","_key":"e3300a6197790"}],"_type":"block","style":"h2","_key":"c13e55045ea1"},{"_key":"787832560ba0","markDefs":[],"children":[{"_type":"span","marks":[],"text":"If you think handling customer experience optimization is complex, you probably haven't heard about BetterFeedback. This intuitive AI tool for getting feedback can handle a lot.","_key":"3e89add34d7f0"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"When it comes to improving websites and apps, the voice of the online audience plays an increasingly important role, and BetterFeedback knows this very well. With this software, you are able to make better decisions and increase your customers' satisfaction.","_key":"8073d41a7b810"}],"_type":"block","style":"normal","_key":"12dede138096","markDefs":[]},{"_key":"42c7ecd8500e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Because how can you optimize clients' experience if not by using their feedback?","_key":"85c071f3cfa50"}],"_type":"block","style":"normal"},{"style":"normal","_key":"93357ca32daa","markDefs":[],"children":[{"_type":"span","marks":[],"text":"If you want to learn more about how users are experiencing your product, company, and digital services, you need to collect user input. What's more, you can enhance your web and app through client reviews. So you can increase not only your online sales but also your audience's happiness since you can better serve your online customers.","_key":"c01f476176470"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"BetterFeedback will help you with all this, because it will organize all the information in one place, so you can react quickly to negative comments and thank for the great opinions. In the name of that, you will make better decisions.","_key":"fd8f7779c44c0"}],"_type":"block","style":"normal","_key":"20ecea5e4b8d"},{"_key":"a6b2c060c8a7","markDefs":[{"_type":"link","href":"https://betterfeedback.ai/","_key":"a281d801a566"}],"children":[{"_key":"0f7bb9c2b5be0","_type":"span","marks":[],"text":"But that's not all, as many of the available integrations extend BetterFeedback even further. So, what integrations are we talking about? You can check them out "},{"_type":"span","marks":["a281d801a566"],"text":"here","_key":"0f7bb9c2b5be1"},{"_type":"span","marks":[],"text":"!","_key":"0f7bb9c2b5be2"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"Getting real-time information on your products is possible right now. Plan a more accurate strategy, get to know your users, make your work more accessible, and start today to see how BetterFeedback makes your offering better in no time.","_key":"99f9af26142b0"}],"_type":"block","style":"normal","_key":"e0d72d1a38c4","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"5fd6800e85880"}],"_type":"block","style":"h2","_key":"0d347f935c9e"},{"markDefs":[],"children":[{"text":"Customer experience optimization is vital for any company. It can help you improve your client retention rates and increase your revenue.","_key":"1a6bce14df220","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"3f293debb963"},{"_type":"block","style":"normal","_key":"0e5820dd7840","markDefs":[],"children":[{"_key":"6c6212f9eb5f0","_type":"span","marks":[],"text":"Offering an optimized customer experience is the most important and effective way to differentiate your brand in today's market. By focusing on the customer and making positive changes, your business can stand out among the rest, securing loyal customers. Of course, to achieve stellar customer satisfaction, you need time, energy, and an understanding of your customers, but it will be worth it!"}]},{"_key":"6f0c783316ad","markDefs":[{"_type":"link","href":"https://app.betterfeedback.ai/signup","_key":"07c3076e4e9d"}],"children":[{"_key":"1502892ef2fc0","_type":"span","marks":[],"text":"Sign up and take advantage of a "},{"_type":"span","marks":["07c3076e4e9d"],"text":"14-day trial","_key":"1502892ef2fc1"},{"marks":[],"text":".","_key":"1502892ef2fc2","_type":"span"}],"_type":"block","style":"normal"}]},{"title":"What is Customer Feedback Management?","lead":null,"category":{"title":"Customer Feedback"},"author":{"name":"Kinga Edwards","imageUrl":null},"_id":"4d084241-0888-4e1c-ae41-f442194125c7","body":[{"children":[{"_type":"span","marks":[],"text":"Customer feedback is important for businesses. There is no doubt. It can help you improve your products and services. It can also help you attract new clients. However, managing comments can be difficult. Today, as there are a number of different ways to collect and use information, we'll cover its umbrella, customer feedback management.","_key":"291d32fe11f10"}],"_type":"block","style":"normal","_key":"f4984bfa457f","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is customer feedback management?","_key":"4f9c3ff35c130"}],"_type":"block","style":"h2","_key":"26d077aebf50"},{"style":"normal","_key":"b357665b7265","markDefs":[],"children":[{"text":"Most of us want more feedback or at least the results of a second set of eyes pointing out any shortcomings so that we can improve our business. When it comes to the things we do, we want to be the best we can be. We crave instructions on how to achieve this.","_key":"792d94bf54140","_type":"span","marks":[]}],"_type":"block"},{"_key":"bd3c079fec6a","markDefs":[],"children":[{"text":"So why then do so many of us have such difficulties with getting constructive criticism, if it is such a powerful strategy for development and growth? Because it can be demanding to get it.","_key":"b4886171c3950","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"style":"normal","_key":"e1908da9d1ba","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Generally speaking, customer feedback management is a process for managing and using clients' comments, opinions, recommendations, and suggestions. It includes strategies for collecting, analyzing, and using all information from users to improve the quality of products and services.","_key":"d608c57116750"}],"_type":"block"},{"_key":"ec7c1c5524fe","markDefs":[],"children":[{"_type":"span","marks":[],"text":"CFM is also a process that helps organizations identify and correct problems with products or services. As a result, it can help organizations improve customer satisfaction, reduce complaints, and increase the likelihood of their returning.","_key":"faf90c2c58010"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"One of the most important aspects of CFM is ensuring that feedback is received and analyzed correctly.","_key":"bcfd33a18f180"}],"_type":"block","style":"normal","_key":"db71cc1b264b","markDefs":[]},{"_key":"f482e56452a1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Responses, comments and reviews should be collected in a timely manner so that it can be used to improve the companion’s offer. Organizations should also make sure to respond to feedback quickly so that customers feel appreciated and their concerns are addressed.","_key":"73aed628ca3b0"}],"_type":"block","style":"normal"},{"_key":"9ad8915e0b1f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"We all know that by using opinions effectively, businesses can create a stronger relationship with their clients and build a more prosperous future. To put it briefly, this is the goal of CFM.","_key":"90f2558e61570"}],"_type":"block","style":"normal"},{"_key":"2715f23d8515","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What are the benefits of customer feedback management?","_key":"39952698925c0"}],"_type":"block","style":"h2"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Identify and correct problems with products or services.","_key":"ac2a339675ff0"}],"_type":"block","style":"h3","_key":"ab74bffa80eb"},{"children":[{"_type":"span","marks":[],"text":"It's essential to get customer feedback in order to identify and correct problems with products or services. By soliciting opinions, you can get a sense of what recipients like and don't like about your product, and you can also find out about any specific problems they're experiencing.","_key":"0d10e69527a00"}],"_type":"block","style":"normal","_key":"c8760270e6d6","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Then, by correcting the problems that you've identified, you can improve their satisfaction and loyalty. Additionally, when they are happy, they are more likely to refer others to your product or service, which can lead to even more business. So it's definitely worth taking the time to solicit customer feedback and use it to improve your business.","_key":"5aa440c8ed640"}],"_type":"block","style":"normal","_key":"5ac9afc41460","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Boost customer satisfaction and loyalty.","_key":"ae019c25d91b0"}],"_type":"block","style":"h3","_key":"a42f628a9262"},{"style":"normal","_key":"89469f6be016","markDefs":[],"children":[{"_key":"247d13bf7be00","_type":"span","marks":[],"text":"It's also crucial to know what your segment thinks because then you can improve their satisfaction and loyalty. By surveying customers, you can find out when they are satisfied with your products or services or when they want you to change something. This information can help you make decisions that will please your clients and keep them coming back."}],"_type":"block"},{"_key":"e0d51b91cdb7","markDefs":[],"children":[{"text":"Additionally, it's a good idea to actively listen to feedback posted online. Not only will this help you stay on top of any complaints or issues that need addressing, but it also gives you a chance to respond publicly and show your commitment to providing excellent customer service.","_key":"0b4d943427200","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"2f32d5905c19","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Find new marketing opportunities.","_key":"64dfd224a2850"}]},{"_type":"block","style":"normal","_key":"f88c264694bf","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback can be extremely valuable for finding new marketing opportunities. By listening to what your recipients are saying, you can get a better sense of what they want and need and then tailor your marketing accordingly. Additionally, such feedback can help you to identify any gaps in your current marketing strategy. So if you're not already using this data to inform your marketing decisions, it's definitely something to consider!","_key":"ced3830e55d80"}]},{"style":"h3","_key":"b51ece789e2c","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Improve communication with customers.","_key":"3104a6c37e230"}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"Every opinion is essential to improving communication with customers too. It can help you identify areas where your clients are demanding better service. Additionally, it can help you identify areas where your recipients are glad and you can continue providing quality support.","_key":"0aaa2913be740"}],"_type":"block","style":"normal","_key":"31b4e9e38bbe","markDefs":[]},{"children":[{"_type":"span","marks":[],"text":"Listening to customer feedback also allows you to get an understanding of what is important to them and how they would like to be communicated with. Ultimately, it’s a valuable resource that helps businesses improve communication with their segment and create a better overall experience.","_key":"6363305860370"}],"_type":"block","style":"normal","_key":"795e199c6642","markDefs":[]},{"style":"h2","_key":"7dca9586463d","markDefs":[],"children":[{"_key":"fb729e77bc400","_type":"span","marks":["strong"],"text":"Steps to amazing Customer Feedback Management"}],"_type":"block"},{"_key":"628a2bd04f9e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 1: Establish a Feedback Process","_key":"1e0b6d5349410"}],"_type":"block","style":"h3"},{"_key":"32f4c4b529cf","markDefs":[],"children":[{"text":"One of the most significant aspects of CFM is setting up a process for collecting and using opinions. This process should be simple, transparent, and easy to follow so that everybody feels comfortable providing their commentary. In addition, feedback should be collected regularly, preferably every week or two, so that it can be analyzed and used to improve the customer experience.","_key":"e0d5c9ad65350","_type":"span","marks":[]}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 2: Identify The Feedback Types That Matter","_key":"bfed5dfa8c6b0"}],"_type":"block","style":"h3","_key":"738887a53e1d"},{"style":"normal","_key":"906aa73aed0a","markDefs":[],"children":[{"text":"The opinions that customers provide can be divided into three main categories:","_key":"1ae262545b5f0","_type":"span","marks":[]}],"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"product feedback,","_key":"4154e0d63f090"}],"level":1,"_type":"block","style":"normal","_key":"fb4a757535db","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"service quality feedback,","_key":"b4b64cb899360"}],"level":1,"_type":"block","style":"normal","_key":"85acb0a422e3","listItem":"bullet"},{"children":[{"marks":[],"text":"and customer satisfaction ratings.","_key":"7637be08bf6e0","_type":"span"}],"level":1,"_type":"block","style":"normal","_key":"0da719615772","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"It's essential to identify which types of feedback matter most to your audience in order to collect it effectively. For example, if you offer a product that can be used in multiple ways, it's crucial to get both product and user feedback.","_key":"ed69cfcfbd250"}],"_type":"block","style":"normal","_key":"c0724107f4a3"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 3: Collect Feedback In A Way That Is Comfortable For Your Customers","_key":"27394b9533fc0"}],"_type":"block","style":"h3","_key":"2f813c7e27a7"},{"_type":"block","style":"normal","_key":"cf93f5979ef6","markDefs":[],"children":[{"_key":"19739f16ebb90","_type":"span","marks":[],"text":"This means that they should be able to provide feedback quickly and without feeling pressure or any other negative feelings. They shouldn’t feel they could say something wrong as every opinion matters. You can use a variety of methods to collect feedback, such as surveys, questionnaires, or interviews. Think about how your customers like to contact your company - by phone, social media, email, or SMS? Make it easy for them to contact you."}]},{"style":"h3","_key":"eec6fc252266","markDefs":[],"children":[{"marks":["strong"],"text":"Section 4: Use Feedback To Improve The Customer Experience","_key":"58cc748f66c50","_type":"span"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Once you have collected customer feedback, you can use it to enhance their experience. This might involve making changes to your product or service, communicating with your users more effectively, or improving their satisfaction ratings.","_key":"08e788f125df0"}],"_type":"block","style":"normal","_key":"132409cc798e"},{"_key":"a88c247d1301","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 5: Respond to Feedback Quickly","_key":"8df7587cf9570"}],"_type":"block","style":"h3"},{"_type":"block","style":"normal","_key":"7ec2b4d2a520","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Quickly responding to complaints is important for maintaining satisfaction. If a customer feels that their comments were not acknowledged or responded to quickly, they may feel disgruntled and may decide not to return. It is also important to remember that constructive criticism is an opportunity to learn and improve, so it should be given in a constructive manner.","_key":"1a95bbca33e00"}]},{"children":[{"_type":"span","marks":["strong"],"text":"Section 3: Use Data to Improve Your Products and Services","_key":"8b3c47d977b50"}],"_type":"block","style":"h3","_key":"85aeebf20097","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"You already know the feedback from customers plays a vital role in the improvement of any business. But after all, how can you make adjustments if you don’t see what your recipients want?","_key":"31c33660d5c60"}],"_type":"block","style":"normal","_key":"8d2cf911d4c3"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Well, data can help you understand your customers’ needs and desires, so with its help, you can make changes that will boost your client’s experience.","_key":"6a49d8093cca0"}],"_type":"block","style":"normal","_key":"5fae40a88896"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Here are a few ways to use data and improve your products and services:","_key":"79807328b5560"}],"_type":"block","style":"normal","_key":"27317c699d19"},{"children":[{"_key":"f47e14729e930","_type":"span","marks":["strong"],"text":"1. Analyze customer surveys."}],"_type":"block","style":"normal","_key":"bcb92eeed16e","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Surveys are a great way to gather data about what your audience thinks of your product or service. Use survey software to analyze the results and look for patterns in the answers. This will help you identify areas where you need to make modifications.","_key":"575174b276c20"}],"_type":"block","style":"normal","_key":"0788201934c7"},{"style":"normal","_key":"24514b65a994","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"2. Look at customer behavior data.","_key":"4fc44ecb64210"}],"_type":"block"},{"_type":"block","style":"normal","_key":"4ceeac756a98","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Your website or app users’ behavior can give you valuable information about what they want and how they use your products. This data can help you design better user interfaces and optimize the way your products work.","_key":"40a20fdfafaa0"}]},{"children":[{"_type":"span","marks":["strong"],"text":"3. Use customer feedback data to make decisions.","_key":"dc574244ab980"}],"_type":"block","style":"normal","_key":"57da72c3c8c2","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Sometimes, it is difficult to know what changes to make based on customer feedback alone. However, using data in conjunction with clients' opinions can help you make better decisions. For example, if you know that a particular type of customer is unhappy with a specific feature of your product, you may be able to change the feature to address their concerns.","_key":"abd88cdfc3cd0"}],"_type":"block","style":"normal","_key":"40d8e2e8d2f0"},{"_key":"1c6c42c9ee70","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 4: Use Social Media to Get Feedback From Customers","_key":"14156c7d56a00"}],"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_key":"e3382b2774480","_type":"span","marks":[],"text":"Social media can be a great way to get recommendations, reviews, and comments from customers. Businesses can connect with their audience and get information on products and services by using social media. As a result, companies are able to develop their products and services by implementing this type of analysis."}],"_type":"block","style":"normal","_key":"072afab6e9ce"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Section 5: Reward Customers Who Provide Feedback Excellently","_key":"98d2bd0363e90"}],"_type":"block","style":"h3","_key":"3a673eb64259"},{"children":[{"marks":[],"text":"In order to encourage customers to provide feedback, it is essential to reward them for their excellent trouble. This can be done in a variety of ways, such as giving clients a discount on their next purchase, awarding them a special badge or certificate, or even sending them an email thanking them for their efford.","_key":"8491ddd66d400","_type":"span"}],"_type":"block","style":"normal","_key":"6b28d7b64779","markDefs":[]},{"children":[{"marks":["strong"],"text":"Customer Feedback Management with BetterFeedback","_key":"878389cdd5420","_type":"span"}],"_type":"block","style":"h2","_key":"b6a3c75cb78c","markDefs":[]},{"style":"normal","_key":"a35c496bfb8f","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Practical and actionable feedback may be the most critical tool for your business development, but it can be extremely difficult to provide. Leaders need to ensure that their clients and teammates are able to give constructive opinions and comments. As well-delivered constructive opinions open new ways to the future, BetterFeedback wants to help you manage the information you receive better.","_key":"7baae98ac2310"}],"_type":"block"},{"_key":"254bac854ec9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"BetterFeedback is an artificial intelligence tool for collecting and analyzing customer feedback so that you can get answers on what they think in seconds instead of days or hours.","_key":"87b20ec012e80"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"1c927df9c6660","_type":"span","marks":[],"text":"Generally speaking, the platform helps product teams discover in real-time what customers are struggling with and better understand their needs. So with such a tool, you can convert simple opinions into valuable insights."}],"_type":"block","style":"normal","_key":"e3b912691152"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Have you grown weary of reading and analyzing the data over and over again? Let BetterFeedback help! You can connect it with any service that is connected to Zapier, from Intercom, Zendesk, and HelpScout to anything else. In that way, BetterFeedback helps you manage all your data sources seamlessly through one app, so you can stop using other, non-intuitive ones because our platform supports you.","_key":"7c944ed6ac450"}],"_type":"block","style":"normal","_key":"2f338413bff2"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"So as you can see, this software makes it possible to organize feedback in one place, which means you'll be able to get insights from it quickly. In result, you will know exactly what your customers want, which allows you to make better decisions.","_key":"b33f2839cca10"}],"_type":"block","style":"normal","_key":"c4c9df7453bb"},{"style":"h2","_key":"4381a17a43f1","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"4f27bc1da74c0"}],"_type":"block"},{"_key":"0ee1ad356669","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Managing customer feedback can be difficult, but we hope with our help, you will become skilled and satisfied with the results of your work. By following the tips in this article, you can make it easier for your businesses to receive and use recipients' comments.","_key":"63a1baade5400"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"marks":[],"text":"It is essential to use tools such as BetterFeedback as they will significantly improve your work. Moreover, they will bring in a lot of already compiled data. Therefore, you will save your time and effort and, of course, obtain accurate information about your customers.","_key":"db98cba7adf50","_type":"span"}],"_type":"block","style":"normal","_key":"22cd738e5ab5"},{"style":"h2","_key":"08bfccca7223","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Customer Feedback Management FAQ","_key":"203579c97c4d0"}],"_type":"block"},{"_key":"e57ce6a59d1d","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How can I create a feedback system?","_key":"df9baf16cc8a0"}],"_type":"block","style":"h3"},{"children":[{"text":"Creating a customer feedback management system (CFMS) can be a daunting task. There are many different elements that need to be in place, from creating an effective feedback process to tracking and analyzing clients’ data. However, with the right approach, CFMS can be an effective way to improve their satisfaction and loyalty.","_key":"09b42017313d0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"c862c160cbb9","markDefs":[]},{"_type":"block","style":"h3","_key":"04078ecbcf1a","markDefs":[],"children":[{"text":"How can I use feedback to improve my business?","_key":"0490592189f30","_type":"span","marks":["strong"]}]},{"markDefs":[],"children":[{"_key":"49c9d6001bfa0","_type":"span","marks":[],"text":"Customer feedback management (CFM) is the process of managing customer opinion, including receiving, understanding, analyzing and using it to develop a company's products and services. In order to effectively manage recipients’ feedback, companies need to have a system in place for collecting, tracking and using their responses."}],"_type":"block","style":"normal","_key":"585f719b05c4"},{"children":[{"_type":"span","marks":["strong"],"text":"There are several different ways to collect such information:","_key":"b0721a10faca0"}],"_type":"block","style":"normal","_key":"ab635926e256","markDefs":[]},{"_key":"13c26f61a666","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"face-to-face meetings,","_key":"39572cddcead0"}],"level":1,"_type":"block","style":"normal"},{"children":[{"text":"phone calls,","_key":"578d05681dbc0","_type":"span","marks":[]}],"level":1,"_type":"block","style":"normal","_key":"f947c7ef75e1","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"3da68b352192","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"emails,","_key":"b063036fbc8b0"}],"level":1,"_type":"block"},{"_type":"block","style":"normal","_key":"468cd671486a","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"surveys,","_key":"ed1bbf5c07080"}],"level":1},{"listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"or online forms.","_key":"b75bbb2d81610"}],"level":1,"_type":"block","style":"normal","_key":"8b7b2c3c525e"},{"_key":"cfd89d554479","markDefs":[],"children":[{"_key":"48c42adcdf840","_type":"span","marks":[],"text":"Once the feedback is collected, it needs to be analyzed in order to determine what information is most relevant and helpful in improving the product or service. And when the information is determined to be valuable, it can be used to make changes or updates to the product or service."}],"_type":"block","style":"normal"},{"_type":"block","style":"h3","_key":"3ff59626bf3e","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What are the benefits of using customer feedback management?","_key":"dafe54ba995f0"}]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are many benefits to using customer feedback management (CFM). One of the most significant benefits is that it can help businesses optimize their products and services. By collecting feedback from clients, businesses can identify problems and potential ways to improve. This information can then be used to make future offers better.","_key":"6257dd9cb83b0"}],"_type":"block","style":"normal","_key":"274f41b37d1f"},{"_key":"65ddc4173b70","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Additionally, CFM can help companies build a stronger relationship with their market. By listening to and incorporating feedback into their decisions, businesses can create a more positive relationship with them.","_key":"e1bad20c279f0"}],"_type":"block","style":"normal"},{"style":"h3","_key":"7dacbcd1fd42","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How can I track and analyze customer feedback?","_key":"a8ac83a13f470"}],"_type":"block"},{"markDefs":[],"children":[{"_key":"1223552597180","_type":"span","marks":[],"text":"Customer feedback management (CFM) is the process of managing and using consumer reviews, comments, complains to improve the quality, effectiveness, and experience of a company's goods. In order to effectively track and analyze clients' feedback, companies must have a system in place that can capture all forms of information (verbal, written, electronic), store it in a secure location, and make it available to the appropriate personnel."}],"_type":"block","style":"normal","_key":"44d08a0e8c4b"},{"_type":"block","style":"h3","_key":"982a2a33a2f8","markDefs":[],"children":[{"marks":["strong"],"text":"What are the key components of customer feedback management?","_key":"aad5346e241a0","_type":"span"}]},{"markDefs":[],"children":[{"_key":"616845c664e00","_type":"span","marks":[],"text":"Some critical components of CFM include an effective Feedback Management System (FMS), which should consist of features such as:"}],"_type":"block","style":"normal","_key":"1d473e3aeaa1"},{"children":[{"_key":"88616c6fbd160","_type":"span","marks":[],"text":"an easy-to-use interface that allows recipients to submit opinions,"}],"level":1,"_type":"block","style":"normal","_key":"58adc9762065","listItem":"bullet","markDefs":[]},{"markDefs":[],"children":[{"_key":"0f646942b2970","_type":"span","marks":[],"text":"tracking capabilities that will enable managers to see how often different types of feedback are being offered,"}],"level":1,"_type":"block","style":"normal","_key":"215c72ae41a5","listItem":"bullet"},{"_key":"508ab5bdf36e","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"notification capabilities, so managers are alerted when specific types of feedback.","_key":"5cc8262ea9d30"}],"level":1,"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is customer feedback management in two sentences?","_key":"e91c388736070"}],"_type":"block","style":"h3","_key":"98cb9f738596"},{"children":[{"_key":"9f88d2537b7b0","_type":"span","marks":[],"text":"Customer feedback management (CFM) is a process and system for collecting, analyzing, and using the customer's comments to improve the quality of products, services, and experiences."}],"_type":"block","style":"normal","_key":"d265778564c4","markDefs":[]},{"_key":"8d9d75f79601","markDefs":[],"children":[{"_type":"span","marks":[],"text":"CFM can help organizations achieve their goals by understanding users' needs and desires, improving the quality of products, services, and experiences, reducing customer churn and increasing loyalty.","_key":"26845e3832f50"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":["strong"],"text":"How can businesses collect customer feedback effectively and efficiently?","_key":"dfe3da97d85e0"}],"_type":"block","style":"h3","_key":"636358166e53","markDefs":[]},{"markDefs":[],"children":[{"_key":"d9df65ef73380","_type":"span","marks":[],"text":"This is a complex question. However, a few things to keep in mind are that customer feedback should be collected in a way that is relevant and useful, and notifications should be sent out when specific types of responses are received."}],"_type":"block","style":"normal","_key":"0ee33d829380"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Some standard methods for collecting customer feedback include surveys, questionnaires, focus groups, and interviews. Once the input has been collected, it should be analyzed to determine what needs to be addressed. This can then be done through either formal or informal channels such as meetings with team members or individual emails/phone calls.","_key":"5f635b5c122d0"}],"_type":"block","style":"normal","_key":"71e9235cd7b1"},{"_type":"block","style":"normal","_key":"a470ca6bfb12","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Overall, adequate CFM is crucial for businesses because it helps them identify areas where they can improve their offerings. By doing this, they can create a loyal customer base that is more likely to return in the future.","_key":"f50fb45074f80"}]},{"style":"h3","_key":"79f2e6348730","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What are the advantages of using a CFM tool or platform?","_key":"4c45b42bb0130"}],"_type":"block"},{"style":"normal","_key":"b608dd833704","markDefs":[],"children":[{"text":"There are a number of reasons why CFM tools or platforms are beneficial.","_key":"670ed97199330","_type":"span","marks":[]}],"_type":"block"},{"_key":"b69de8ff6c88","markDefs":[],"children":[{"_type":"span","marks":[],"text":"First, they can help organizations track and analyze feedback from customers more effectively. This can help identify problems and improve the quality of a company's service. Additionally, such tools can help companies manage expectations and ensure that customers are satisfied with the product or service they receive.","_key":"8928c41cf4570"}],"_type":"block","style":"normal"},{"children":[{"_type":"span","marks":[],"text":"By using a CFM platform, businesses can also reduce the amount of time it takes to process feedback and respond to complaints.","_key":"853df43948070"}],"_type":"block","style":"normal","_key":"f7cb662cbf8f","markDefs":[]},{"markDefs":[],"children":[{"marks":["strong"],"text":"What can you do with customer feedback?","_key":"fb45ff4d8fc50","_type":"span"}],"_type":"block","style":"h3","_key":"32bbdc5ad0a4"},{"_key":"81b34d11b762","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback is vital for businesses of all sizes. It can help you identify and address client concerns, improve your product or service, and build a stronger relationship with your customers. Furthermore, getting information from them can help you to learn about your recipients and their needs. This knowledge can help you to create high-quality products and services in the future.","_key":"77e7ff9d471f0"}],"_type":"block","style":"normal"}],"mainImage":{"_type":"image","asset":{"_ref":"image-99a029f997e7427525f94024701a2c261da0b7ac-1920x1080-png","_type":"reference"}},"publishedAt":"2022-03-24T20:15:00.000Z","slug":"customer-feedback-management"},{"_id":"7a2d98d5-65e8-4ea8-b1db-1880b301cac7","body":[{"children":[{"text":"Receiving a client's opinion is an imperative part of running a business. It can help you identify and address problems, improve your products and services, and more. Unfortunately, most institutions collect information, but they do not realize how important it is to analyze.","_key":"72ef8d3238400","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"3f05b7778c9e","markDefs":[]},{"_type":"block","style":"normal","_key":"9e6803a9f506","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"As getting such data is one thing, analyzing it is another.","_key":"16a24bd240a70"}]},{"children":[{"_type":"span","marks":[],"text":"As soon as you have gathered your customers' feedback, it is critical to evaluate it. Your company's growth depends on doing it right. But how do you analyze the responses? What should you look for? Do you use any tools for this purpose? These are the topics we'll discuss now!","_key":"91446e7ef21f0"}],"_type":"block","style":"normal","_key":"e35df3c4122e","markDefs":[]},{"_key":"e593e16c6b73","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is Customer Feedback Analysis?","_key":"c0f9a2cef81e0"}],"_type":"block","style":"h2"},{"_type":"block","style":"normal","_key":"d1e58a7c3ee3","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback analysis (CFA) is a process used to identify and understand what clients think. It can help companies boost their offers, as well as increase audience loyalty. 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In addition, it’s usually done automatically, allowing companies to sort vast amounts of data from various sources quickly and accurately.","_key":"a0df09773ed60"}],"_type":"block","style":"normal","_key":"4cfc5684f3d3"},{"markDefs":[{"_type":"link","href":"https://monday.com/alternative/trello","_key":"86ded03087b7"}],"children":[{"_type":"span","marks":[],"text":"Your teams should analyze individual pieces of clients’ opinions and determine their category or tag for your agency. Then, this amount of grouped data can be examined again to discover insights about a company’s strengths and weaknesses. On the other hand, you can use special tools for this purpose and let the software do this instead of you. Some CRM tools like ","_key":"cda94d4b12ff0"},{"_type":"span","marks":["86ded03087b7"],"text":"Trello or alternatives","_key":"a183db570c01"},{"_key":"67ef00766adf","_type":"span","marks":[],"text":" can help you analyze feedback."}],"_type":"block","style":"normal","_key":"dbf6ef703d20"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"So, analyzing customer reviews isn't just about reading survey responses or social media reviews. Yes, this data is valuable, but you need to collect as much feedback as possible from your audience, and then subject it to the careful discussion, observation, quantitative and qualitative methods to find out what percentage of your clients think so and why.","_key":"2bf77308d86d0"}],"_type":"block","style":"normal","_key":"4d9d02a2b2dc"},{"markDefs":[],"children":[{"_key":"38e0a88580870","_type":"span","marks":["strong"],"text":"Why is Customer Feedback Analysis Important?"}],"_type":"block","style":"h2","_key":"8da1b8749791"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Determine their satisfaction and to improve the quality of the services","_key":"3b087598b05a0"}],"_type":"block","style":"h3","_key":"c2e208d93634"},{"_key":"f672df6bc62f","markDefs":[],"children":[{"marks":[],"text":"When it comes to customer happiness, businesses must understand what they want and need. By doing this, companies can create goods that meet the needs of their recipients. Additionally, you can apply user comments analysis to increase the quality of its offers.","_key":"989a94e2b5940","_type":"span"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"2fcb44d67abd","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Finally, by understanding what people are saying about the quality of their product or service, businesses can make necessary changes in order to raise customer satisfaction levels.","_key":"2d7676f82c300"}]},{"children":[{"_type":"span","marks":["strong"],"text":"Identify areas where improvements can be made","_key":"5ab2d612cedc0"}],"_type":"block","style":"h3","_key":"6e547d3a096b","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"An effective feedback analysis is an essential part of any business. Organizations can create a more positive fan base by understanding where people are having issues and what can be done to boost their experience.","_key":"35a8536e03810"}],"_type":"block","style":"normal","_key":"84d19f6b70ed"},{"markDefs":[],"children":[{"_key":"5976d66cc28f0","_type":"span","marks":[],"text":"It is vital to understand the different types of clients’ opinions so that you can better understand how to use them in your work. Try to collect and examine users' thoughts data so that you can make necessary adjustments. Such research will help you ensure that your customers have a positive experience in some areas when interacting with your brand – and if they don't, you have clear info on how to make it better."}],"_type":"block","style":"normal","_key":"ff8e2d25f16f"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Check which clients are most likely to return and recommend the business","_key":"6100e71336140"}],"_type":"block","style":"h3","_key":"76b6940e3c92"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Returning shoppers are a valuable asset for any shop. When you finally understand which of them are most likely to return and recommend your goods and services, you can focus your marketing efforts on those who will have the most significant impact. As a result, your feedback analysis will allow you to determine which consumers are most likely to return and recommend your merchandise.","_key":"a0f1af3684420"}],"_type":"block","style":"normal","_key":"90e8ca5460b5"},{"children":[{"text":"Assess the competitive position of a company","_key":"184ee6efe71d0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"0fb620fece9b","markDefs":[]},{"_key":"2efc1ac7d9a4","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The competitive position of a given firm can be assessed in a number of ways, but one way is to look at how the company compares with its rivals. This can be done by measuring key performance indicators (KPIs), such as profits, market share, and customer satisfaction. It can also be assessed by looking at its strategy and how well it is implemented.","_key":"448cf151f2180"}],"_type":"block","style":"normal"},{"children":[{"text":"How to Do Customer Feedback Analysis Step by Step?","_key":"6157283309fd0","_type":"span","marks":["strong"]}],"_type":"block","style":"h2","_key":"443b69f25697","markDefs":[]},{"_key":"c541a6431a45","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Define the problem you are trying to solve","_key":"bf6f21a085740"}],"level":1,"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"You simply need to define the problem that the organization is trying to solve. The problem could be anything from increasing sales, improving sales service, or even reducing costs. The feedback analysis should answer your question about how well the company is dealing with this problem.","_key":"3d0f264f40700"}],"_type":"block","style":"normal","_key":"fa5e203ecb54"},{"level":1,"_type":"block","style":"h3","_key":"fe377618123d","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Identify the stakeholders","_key":"fbf9f867ba9b0"}]},{"style":"normal","_key":"3e7f29178f8b","markDefs":[],"children":[{"marks":[],"text":"When you have defined the problem, you need to determine who is affected by it. This could be customers, employees, or other stakeholders such as suppliers or competitors. Once you have identified these people, it is important to understand their needs and how your offers can meet them.","_key":"f291f6e2ae2c0","_type":"span"}],"_type":"block"},{"listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Collect data","_key":"426d5e83f5330"}],"level":1,"_type":"block","style":"h3","_key":"0959fe2b501b"},{"style":"normal","_key":"64822fc0e925","markDefs":[],"children":[{"text":"If you know what your stakeholders need and how your goods can meet that need, it is time to get data from them. As we have said before, this could be client feedback surveys, interviews, or focus groups. Collect as much data as you can to understand how your product or service is being used and what people think of it.","_key":"8f173e4708750","_type":"span","marks":[]}],"_type":"block"},{"_key":"594237d6bb57","listItem":"number","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Analyze the data","_key":"e4524843ee1a0"}],"level":1,"_type":"block","style":"h3"},{"markDefs":[],"children":[{"_key":"43c794bbfcbc0","_type":"span","marks":[],"text":"Once you have gathered data, it is time to analyze it. This could be using quantitative or qualitative methods. Quantitative methods involve using numbers to evaluate data, while qualitative methods involve looking at the content of data rather than just its form."}],"_type":"block","style":"normal","_key":"a1df9a404c5c"},{"level":1,"_type":"block","style":"h3","_key":"3e4d1a8e464c","listItem":"number","markDefs":[],"children":[{"marks":["strong"],"text":"Make decisions based on the analysis","_key":"70acc0883e7f0","_type":"span"}]},{"children":[{"_type":"span","marks":[],"text":"When you have studied the data, it is time to make decisions based on that investigation. This could be changed to your merchandise, marketing campaigns, or even changes to your company's strategy.","_key":"feed7d8ae8d70"}],"_type":"block","style":"normal","_key":"1f07abe0db08","markDefs":[]},{"children":[{"_type":"span","marks":["strong"],"text":"How can you collect data for customer feedback analysis?","_key":"95975691836e0"}],"_type":"block","style":"h2","_key":"a2c380377173","markDefs":[]},{"_type":"block","style":"h3","_key":"0ec14393d1bb","markDefs":[],"children":[{"marks":[],"text":"Use surveys for collecting feedback","_key":"98d909cdfbe10","_type":"span"}]},{"style":"normal","_key":"29b55d6673df","markDefs":[{"_type":"link","href":"https://instantly.ai/blog/email-outreach","_key":"5c534dbf45ce"}],"children":[{"_type":"span","marks":[],"text":"Surveys are a great way to obtain a client's opinion. They can be sent out through ","_key":"df8a93bab1e00"},{"_key":"706db9a89383","_type":"span","marks":["5c534dbf45ce"],"text":"email outreach"},{"marks":[],"text":", social media, or in-person. Surveys can be used, for example, to get information on:","_key":"deff4ddbc0ba","_type":"span"}],"_type":"block"},{"_key":"397a30b389e8","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"products,","_key":"6b530cb22d680"}],"level":1,"_type":"block","style":"normal"},{"_key":"568a90684ee4","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"services,","_key":"a5db2d246bd70"}],"level":1,"_type":"block","style":"normal"},{"children":[{"_key":"a8bea1ec30e00","_type":"span","marks":[],"text":"and its policies."}],"level":1,"_type":"block","style":"normal","_key":"0f159173a5c8","listItem":"bullet","markDefs":[]},{"style":"normal","_key":"7ebcf90d1cb1","markDefs":[],"children":[{"_key":"6900db1f7e160","_type":"span","marks":["strong"],"text":"They can also be used to gather feedback on how individuals use the company's goods."}],"_type":"block"},{"style":"h3","_key":"ce5ef5e4f645","markDefs":[],"children":[{"_key":"c7530f99daf50","_type":"span","marks":[],"text":"Use focus groups for customer feedback"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"There has been a recent trend of companies using focus groups to get user input. There are many reasons why focus groups may be a good option for collecting recipients' comments.","_key":"1ef5ff3fbc270"}],"_type":"block","style":"normal","_key":"833ad8f4da4b"},{"markDefs":[],"children":[{"text":"One reason is that focus groups allow participants to share their thoughts and feelings openly and in a confidential setting. This can be helpful for gathering accurate information about their needs and desires. Additionally, it can help companies identify potential problems early on, which can save them time and money.","_key":"9ff509b33a3b0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"8a2ddb1e833c"},{"children":[{"_key":"23f223d3a4690","_type":"span","marks":[],"text":"However, there are also some drawbacks to using focus groups for gathering data. First, it can be difficult to find the right participants for a group. It can also be challenging to get customers to willingly participate in a focus group."}],"_type":"block","style":"normal","_key":"1739a97f7f88","markDefs":[]},{"style":"h3","_key":"e11c0e8a5600","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use interviews for gathering feedback","_key":"c8f005add1290"}],"_type":"block"},{"_key":"a623816387b8","markDefs":[],"children":[{"_key":"523d999870f90","_type":"span","marks":[],"text":"There is no unanimous answer when it comes to whether or not interviews are the best way to collect shoppers’ opinions. However, there are a few benefits that come with interviewing your clientele."}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"One benefit of interviewing people is that you can get a more in-depth understanding of their opinions and experiences. This type of insight can be invaluable when it comes to improving your company's products. Additionally, interviews can help you identify any areas where your audience needs more support.","_key":"e7feaf581c380"}],"_type":"block","style":"normal","_key":"18c822062d53"},{"_key":"c4e96c460336","markDefs":[],"children":[{"_key":"16e6f79400f60","_type":"span","marks":["strong"],"text":"By getting feedback in this way, you can ensure that they have the best possible experience with your company."}],"_type":"block","style":"normal"},{"style":"h3","_key":"6bfa7750cd91","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use observation for receiving feedback","_key":"35a6ffb61e290"}],"_type":"block"},{"_key":"c1abb7cf66bb","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Observation is a powerful tool for clients’ opinions. By observing customers in their natural environment, you can learn more about how they use your products and what problems they encounter. This information can help you create better goods, and boost your consumer satisfaction rate.","_key":"cda21c374f730"}],"_type":"block","style":"normal"},{"_key":"1ebf336d451a","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use analytics for customer feedback","_key":"0893727703320"}],"_type":"block","style":"h3"},{"children":[{"_key":"6ad5c24175960","_type":"span","marks":[],"text":"Essentially, consumers are the lifeblood of any business. Without them, a company would quickly go bankrupt. Therefore, firms need to gather comments to develop their offers. However, many people are unsure about how to go about doing this."}],"_type":"block","style":"normal","_key":"361927b6347a","markDefs":[]},{"style":"normal","_key":"51736fc7bb73","markDefs":[],"children":[{"_type":"span","marks":[],"text":"One of the most common ways to collect users' thoughts is through analytics. Using this method, organizations track and evaluate data to better their products or services. By understanding which aspects of their offers are being enjoyed by people, brands can make necessary changes that will keep them afloat and thriving in the competitive marketplaces.","_key":"a8629f1f2b640"}],"_type":"block"},{"style":"h3","_key":"6309f3db2523","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Use testing for customer feedback","_key":"99a28cdae0d50"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Testing for clients’ opinions is an integral part of any organization. You can improve the overall visitor experience by understanding what they want and how they feel about your services. Testing can also help you identify areas where you need to make changes to your goods.","_key":"320e90f03a3f0"}],"_type":"block","style":"normal","_key":"51e33d6b6ea8"},{"_key":"ba0ddf07027a","markDefs":[],"children":[{"_key":"44ed214a31410","_type":"span","marks":["strong"],"text":"Five tips for getting customers to give you feedback:"}],"_type":"block","style":"h2"},{"_key":"524ac72a12f2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"1. Ask for opinions early","_key":"ff7902256c7b0"}],"_type":"block","style":"normal"},{"_type":"block","style":"normal","_key":"60e0312048c1","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Don't wait until a problem has become entrenched before asking clients for their opinion. Instead, start by soliciting comments as soon as you notice a problem or when you have an idea for how to enhance your services. This way, everybody feels comfortable giving you honest criticism, and you can take action on it right away.","_key":"73dd1b3c48700"}]},{"children":[{"marks":[],"text":"2. Make feedback easily available","_key":"63d5e564fbf30","_type":"span"}],"_type":"block","style":"normal","_key":"b3d4b40d5a61","markDefs":[]},{"children":[{"text":"Make it easy for people to provide feedback by putting it in easy-to-find places. For example, make sure your contact forms are prominently displayed on your website, in your email newsletters, and on your goods.","_key":"24c2ece387f40","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"1fa277aeda01","markDefs":[]},{"markDefs":[],"children":[{"_key":"8e9baf795ea30","_type":"span","marks":[],"text":"3. Encourage customers to give reviews"}],"_type":"block","style":"normal","_key":"e23970984333"},{"_type":"block","style":"normal","_key":"506e460933e8","markDefs":[],"children":[{"text":"Be encouraging when individuals give you suggestions. Thank them for their input and let them know that you will use their ideas to upgrade your product or service.","_key":"e8f9e2e331190","_type":"span","marks":[]}]},{"_type":"block","style":"normal","_key":"89a3bee7081e","markDefs":[],"children":[{"_key":"94524deb45cb0","_type":"span","marks":[],"text":"4. Help them express their thoughts"}]},{"_type":"block","style":"normal","_key":"f21f64a82518","markDefs":[],"children":[{"text":"When somebody gives you advice, make sure they are able to communicate it effectively. This means providing a listening ear and helping them structure their thoughts so that they are easily understandable.","_key":"d65fdef89b1b0","_type":"span","marks":[]}]},{"children":[{"_type":"span","marks":[],"text":"5. Respond promptly to feedback","_key":"5985e88732f80"}],"_type":"block","style":"normal","_key":"593f52317df1","markDefs":[]},{"style":"normal","_key":"c224ef5a4ad5","markDefs":[],"children":[{"_key":"0697b35ad14d0","_type":"span","marks":[],"text":"Once you have received a response, take action on it as soon as possible. Respond to visitors in a timely manner, even if you don't have all the answers. Doing so will show that you value their input and that you are committed to developing your offers."}],"_type":"block"},{"_key":"62bce9f11a3b","markDefs":[],"children":[{"_key":"f27a2bff1de20","_type":"span","marks":["strong"],"text":"Why customer feedback analysis is difficult"}],"_type":"block","style":"h2"},{"style":"h3","_key":"4abd9d90dbb9","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"#1 Because they are often reluctant to give suggestions","_key":"556ed8f525050"}],"_type":"block"},{"_key":"8518190689ae","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Consumers are often unwilling to give feedback because they don't want to appear unappreciative or seem confrontational. However, it seems to change as more people like to share their thoughts, recommendations, opinions, etc.","_key":"48f5ea3db3800"}],"_type":"block","style":"normal"},{"style":"h3","_key":"d0512651fc4d","markDefs":[],"children":[{"_key":"d12543bcc4580","_type":"span","marks":["strong"],"text":"#2 Because customers may not be completely honest with their comments."}],"_type":"block"},{"_type":"block","style":"normal","_key":"678e9c6ac991","markDefs":[],"children":[{"_type":"span","marks":[],"text":"When users give opinions, it's essential to remember that not everyone is going to be completely honest. This is especially true when the customer doesn't have a vested interest in the product or service. In fact, some of them may even be trying to sabotage the company's reputation. So, it is important to take all feedback into account before making any decisions.","_key":"b8ac0340b38b0"}]},{"children":[{"_type":"span","marks":["strong"],"text":"#3 Because they may not be aware of their experience’s details.","_key":"3a5023ebbbe50"}],"_type":"block","style":"h3","_key":"4353ac5511f9","markDefs":[]},{"style":"normal","_key":"73375e5e80d2","markDefs":[],"children":[{"_type":"span","marks":[],"text":"Clients may not be knowledgeable of all the details of their experience. This can lead to inaccurate opinions. So, it is necessary to understand what users are saying and why. And this can be done by conducting feedback analysis.","_key":"2d7e4ebe9ec60"}],"_type":"block"},{"_type":"block","style":"h3","_key":"b1ffe8da6e8e","markDefs":[],"children":[{"marks":["strong"],"text":"#4 Because customers may not have all the information they need to provide a reaction.","_key":"66b80600b1d30","_type":"span"}]},{"style":"normal","_key":"20cce47bb9e8","markDefs":[],"children":[{"marks":[],"text":"The buyer may not have all the information they need to provide feedback, which can make it difficult for businesses to improve their offers. This is especially true if they do not have firsthand experience with the product or service. In order to get data that is reliable and useful, organizations need to gather as much information as possible. This can include things like their name, email address, and what they purchased. Additionally, companies can ask about how they felt about the goods and what could be changed. By gathering this information, you can better understand their customers' needs and how to serve them best.","_key":"e066e4442eee0","_type":"span"}],"_type":"block"},{"children":[{"_key":"2bc3e9ce38ab0","_type":"span","marks":["strong"],"text":"#5 Because they may not be able to provide a fair and unbiased assessment of their experience."}],"_type":"block","style":"h3","_key":"3bac27a369da","markDefs":[]},{"_type":"block","style":"normal","_key":"d8740478867b","markDefs":[],"children":[{"_type":"span","marks":[],"text":"It can be tough for individuals to provide a fair and unbiased assessment of their experience when it comes to clients’ opinions. This is because they may not have had the same context as the person or team providing the feedback. For example, if they're not a fan of the company, they may not understand all the nuances of what happened. Additionally, they may be emotionally charged and biased when providing advice. To get good comments, you need to take all these factors into account.","_key":"17c2167f30130"}]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"How to run customer feedback analysis with BetterFeedback?","_key":"6146b0c368b00"}],"_type":"block","style":"h2","_key":"ba87eeb84f1b"},{"_key":"8c58113eb709","markDefs":[],"children":[{"_type":"span","marks":[],"text":"The information your audience provides may not always be clear. Moreover, such opinions are sometimes incomplete or challenging to understand. In addition, you often need to spend a lot of time digging into your consumers’ responses in order to get meaningful insights that will help you later make better decisions. And what about the analysis of such an amount of data? Admit that you know what we're talking about and you understand exactly what the challenge is.","_key":"b1bc297bb7480"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"_key":"c855e5ce08d10","_type":"span","marks":["strong"],"text":"But feedback analysis didn’t have to be difficult for you. Especially, when you are using BetterFeedback."}],"_type":"block","style":"normal","_key":"07dff16e60f8"},{"children":[{"text":"BetterFeedback is a SaaS solution that offers a number of features that will help you to examine opinions, reviews, comments from your customers - their whole feedback in one place. This tool just makes it easy to understand clients' needs and wants in order to make them more pleased with your company.","_key":"3a926442aaaa0","_type":"span","marks":[]}],"_type":"block","style":"normal","_key":"42d1e390b056","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Several sections are waiting for you in the BetterFeedback panel, including Feedback, Analyses and Trends. First, choose the category that interests you. Then, to view the information you want, you can ask one of the suggested questions, select recent analyses, or ask your own question. Then the system will prepare answers for you - visually and textually. Such a view of clients' reactions will allow you to quickly learn from the public’s opinion.","_key":"8b98f372f1280"}],"_type":"block","style":"normal","_key":"2c215ed7df89"},{"style":"h2","_key":"c8c70b08c53c","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Customer feedback analysis FAQ","_key":"3f354649c3a00"}],"_type":"block"},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"What is customer feedback analysis?","_key":"355ed04f84f10"}],"_type":"block","style":"h3","_key":"25befddf669c"},{"children":[{"_type":"span","marks":[],"text":"Customer feedback analysis (CFA) is a process of systematically evaluating clients’ opinions to improve the quality, effectiveness and efficiency of a company's operations. In order to get the most out of CFA, it's important to understand what it is and how it works.","_key":"4c64bf44a8cd0"}],"_type":"block","style":"normal","_key":"b02f1e55160a","markDefs":[]},{"markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"The purpose of CFA is to:","_key":"7cc5444331460"}],"_type":"block","style":"normal","_key":"a964e991eafb"},{"_type":"block","style":"normal","_key":"4c731ce9df7d","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"identify customer needs and wants;","_key":"5fc954cc75fa0"}],"level":1},{"style":"normal","_key":"0324f752a908","listItem":"bullet","markDefs":[],"children":[{"text":"understand how they perceive the quality, effectiveness and efficiency of a company's operations;","_key":"f362f757ecb00","_type":"span","marks":[]}],"level":1,"_type":"block"},{"children":[{"_type":"span","marks":[],"text":"identify any areas where people are unhappy or dissatisfied with their experiences;","_key":"38228a084c980"}],"level":1,"_type":"block","style":"normal","_key":"9e44703ef8a4","listItem":"bullet","markDefs":[]},{"_type":"block","style":"normal","_key":"332766d8b855","listItem":"bullet","markDefs":[],"children":[{"_type":"span","marks":[],"text":"determine which areas need attention;","_key":"20bb1547992b0"}],"level":1},{"children":[{"_type":"span","marks":[],"text":"and make necessary changes.","_key":"18a9cf7f0cbd0"}],"level":1,"_type":"block","style":"normal","_key":"08da7299e852","listItem":"bullet","markDefs":[]},{"_key":"76384e0e2e22","markDefs":[],"children":[{"_type":"span","marks":[],"text":"By doing this, organizations can boost their overall quality, effectiveness and efficiency while satisfying their clientele.","_key":"30b6c89e15670"}],"_type":"block","style":"normal"},{"markDefs":[],"children":[{"text":"What are some common uses for customer feedback analysis?","_key":"01975ef636be0","_type":"span","marks":["strong"]}],"_type":"block","style":"h3","_key":"dca74f87a18b"},{"markDefs":[],"children":[{"_type":"span","marks":[],"text":"Customer feedback analysis can be used for a variety of purposes, such as improving service, product development, and marketing. In addition, it can help identify areas in which buyers need more assistance, determine the effectiveness of customer communication efforts, and identify trends.","_key":"7b2d194651670"}],"_type":"block","style":"normal","_key":"ee3980567994"},{"_type":"block","style":"h3","_key":"41623f871795","markDefs":[],"children":[{"marks":["strong"],"text":"How can I increase my customer feedback?","_key":"1d87f59f14e50","_type":"span"}]},{"style":"normal","_key":"0c9960603ba7","markDefs":[],"children":[{"_type":"span","marks":[],"text":"There are a few things you can do to maximize your clients’ opinions. First, make sure that all of your comments are clear and concise. Second, be sure to give information that is specific, relevant, and helpful. Finally, ensure to give input regularly and in a timely manner.","_key":"b104955eee810"}],"_type":"block"},{"style":"h2","_key":"ee788a70a7e0","markDefs":[],"children":[{"_type":"span","marks":["strong"],"text":"Conclusion","_key":"45aacbf6fdd20"}],"_type":"block"},{"markDefs":[],"children":[{"marks":[],"text":"Receiving users’ opinions is an essential part of running a business. By analyzing the responses, you can learn about your audience's needs and find ways to meet those needs. This can benefit your products and services, as well as your brand overall.","_key":"39f8b96be9940","_type":"span"}],"_type":"block","style":"normal","_key":"a98d9e07aca7"},{"_type":"block","style":"normal","_key":"2ef58c39b64c","markDefs":[{"_type":"link","href":"https://www.betterfeedback.ai","_key":"2eef5b64d8f0"}],"children":[{"_type":"span","marks":[],"text":"If you need any help, remember that ","_key":"c8edde0ca8750"},{"_key":"a6d7c14924fc","_type":"span","marks":["2eef5b64d8f0"],"text":"BetterFeedback"},{"marks":[],"text":" has all you want, to make your customer feedback analysis better. So sign up today and see on your own how this tool works!","_key":"357fb164a527","_type":"span"}]}],"mainImage":{"_type":"image","asset":{"_ref":"image-763cb3dafc28d77a662892c563530d4edab946e8-1920x1080-png","_type":"reference"}},"author":{"name":"Kinga Edwards","imageUrl":null},"title":"Customer Feedback Analysis: All You Need to Know","publishedAt":"2022-03-24T16:06:00.000Z","lead":null,"slug":"customer-feedback-analysis","category":{"title":"Customer Feedback"}}]},"__N_SSG":true},"page":"/blog","query":{},"buildId":"hTWvafq2SSD74OzWDvww4","isFallback":false,"gsp":true,"scriptLoader":[]}</script><footer class="bg-white" aria-labelledby="footer-heading"><h2 id="footer-heading" class="sr-only">Footer</h2><div class="px-4 py-12 mx-auto max-w-7xl sm:px-6 lg:py-16 lg:px-8"><div class="xl:grid xl:grid-cols-3 xl:gap-8"><div class="space-y-8 xl:col-span-1"><svg class="w-10 h-10" width="512" height="512" viewBox="0 0 512 512" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0)"><rect x="10" y="43.0097" width="460" height="460" rx="103" transform="rotate(-4.1151 10 43.0097)" fill="#111827"></rect><path d="M263.653 348.999C272.381 348.371 279.637 346.796 285.421 344.275C291.204 341.753 295.716 338.621 298.956 334.879C302.312 331.129 304.579 326.872 305.757 322.108C307.052 317.336 307.51 312.332 307.134 307.096C306.74 301.627 305.516 296.802 303.46 292.622C301.397 288.326 298.394 284.799 294.453 282.041C290.503 279.167 285.502 277.129 279.45 275.927C273.515 274.716 266.416 274.408 258.154 275.003L210.852 278.406L216.176 352.415L263.653 348.999ZM203.266 172.979L208.516 245.94L245.869 243.253C261.928 242.097 273.82 238.317 281.547 231.913C289.391 225.5 292.856 215.952 291.944 203.268C290.998 190.119 286.6 181.019 278.751 175.97C270.901 170.92 259.064 168.964 243.238 170.103L203.266 172.979ZM240.626 133.797C257.15 132.608 271.401 133.162 283.38 135.458C295.359 137.754 305.282 141.544 313.148 146.826C321.13 152.1 327.164 158.743 331.25 166.753C335.335 174.764 337.75 183.948 338.495 194.304C338.922 200.239 338.46 206.004 337.108 211.599C335.748 217.077 333.377 222.336 329.997 227.375C326.724 232.289 322.375 236.871 316.949 241.121C311.64 245.363 305.184 249.103 297.58 252.34C332.818 257.642 351.504 275.129 353.639 304.803C354.409 315.508 353.084 325.546 349.665 334.915C346.245 344.285 340.875 352.567 333.556 359.761C326.228 366.838 316.996 372.649 305.86 377.193C294.724 381.737 281.825 384.537 267.163 385.591L171.86 392.448L153.701 140.051L240.626 133.797ZM386.838 353.12C386.578 349.513 386.971 346.034 388.017 342.683C389.179 339.325 390.84 336.398 393 333.903C395.16 331.408 397.818 329.346 400.976 327.715C404.134 326.084 407.575 325.135 411.298 324.867C415.022 324.599 418.505 325.05 421.747 326.22C425.106 327.382 428.033 329.043 430.528 331.203C433.139 333.355 435.26 336.009 436.891 339.167C438.521 342.325 439.467 345.707 439.726 349.315C439.994 353.038 439.547 356.58 438.385 359.938C437.215 363.181 435.491 366.053 433.215 368.557C431.055 371.051 428.392 373.056 425.226 374.57C422.185 376.193 418.802 377.138 415.078 377.406C411.355 377.674 407.813 377.227 404.455 376.065C401.104 375.019 398.182 373.416 395.687 371.257C393.192 369.097 391.134 366.496 389.511 363.455C387.997 360.288 387.106 356.844 386.838 353.12Z" fill="white"></path></g><defs><clipPath id="clip0"><rect width="512" height="512" fill="white"></rect></clipPath></defs></svg><p class="text-base text-gray-500">BetterFeedback - 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