9 Good Practices For Getting (More) SaaS Feedback

Have you started a SaaS venture and are looking for feedback? If so, you're not alone. Many entrepreneurs seek out feedback from customers or clients to ensure their offering is up to snuff and meet customer expectations.

Despite the perceived difficulty of soliciting feedback, it can be accomplished in a straightforward manner when you follow a few rules.

1. Use customer support

Customer support is an effective way to solicit customer feedback, as it provides a clear avenue for communication. If issues arise with your products or services, you can turn to an in-house team or utilize outbound call centers to assist your customers. Also, when it comes to hiring your own staff, streamline the process by using talent acquisition software, ensuring that you bring in the best talent to provide top-notch service. Keep investing in their training and development to ensure they are always equipped with the latest knowledge and competencies. (This will result in higher quality of service, higher job satisfaction and retention.)

Customer service representatives (CSRs) are adept at providing valuable insights into their clients' needs and perceptions of products and services. By posing straightforward questions like: "Have you experienced this issue?", "How would you rate our current offering in terms of usability?" or "What would make this service even more useful?" - any reply will provide valuable information about how potential users assess what they perceive as 'goods'.

In addition to inquiring about the calibre of one's existing customer base' feedback from previous transactions; VNU also conducts segmentation analyses that pinpoint customer behavior patterns across geographies, industries and sales channels in order to gain insight into future economic trends.

2. Have a user conference

If you can afford it, hosting an event facilitating user interviews might be a good way to go. Hosting conferences gives users and prospective clients a chance to interact with one another in person; this affords them an opportunity to gauge the efficacy of your product and gain firsthand knowledge about its functionality.

If you're not able to host an event, you can enlist some friends' assistance or solicit help from various websites that offer such services for free. If you're keen on making sure customers are satisfied first-hand, then take advantage of user conferences or customer service tours!

3. Send out surveys

When it comes to sending out surveys, there are a plethora of options. However, don't despair if you don't have access to these tools; there are several alternatives for ensuring the feedback loop is complete. One of the easiest ways to get customers to fill your survey is by creating QR codes for them and placing them in the most accessible locations.

Although the process may seem tedious, with an array of apps available on both iOS and Android devices - such as Usersnap, Zonka Feedback, SurveyMonkeyand SPP’s white label form builder - you can conduct a quick survey at your leisure. The simple interface makes completing one's contribution straightforward regardless of proficiency level!

4. Create an online survey tool

In order to determine what you're lacking in an early stage, build and run your own online survey tool!

With a little foresight, time and effort invested in creating an online survey tool for SaaS businesses could lead to near-instantaneous insights about customer needs and satisfaction levels with products as well as internal processes.

The most effective way of assessing customers' opinions and feedback on your product offerings is by using a survey platform such as Intercom or Woorise. This solution offers multiple ways to collect information, including dialogues between users and surveys they can fill out themselves while contemplating -all without interfering in any way when individuals respond!

5. Ask customers to share feedback

Customer success managers, sales assistants and marketing specialists can be your best allies when seeking feedback about your SaaS.

All that's required is to ask your customers for their assessments of your solution. This lends itself quite aptly to casual conversations over coffee or happy hour - a common query put forth by enterprises throughout the world!

Make it a point to solicit honest responses from both new and longstanding clients so you can gauge what works well with them and pinpoint areas requiring improvement.

6. Host a feedback party

Discovering issues with your software is a common task for startup founders. Hosting an event where potential clients can provide feedback on your products and services can make it easier for them to address any concerns they may have; this approach has proven to be quite effective as a lead finder strategy as well as strengthening existing relationships.

At the end of each quarter, we host a communications-themed teambuilding event at my office so that we can bond over our favorite ways to communicate. Attendees are invited to consume snacks while conversing or even engaging in playful activities like constructing paper flags! Our goal is to gather everyone around one table so that we may feel closer together during this festive occasion - not unlike a slice of pie!

7. Ask customers to write testimonaries

You don't have to solicit customer testimonials if they are willing to share their experiences. By asking customers for reviews, you may elicit more candid feedback than you could have obtained in any other way!

Don't forget that customers' opinions of your service or product can be invaluable when you're looking for insights into how it could be improved. Just like when writing a review on Amazon or Yelp, providing a testimonial will earn you some brownie points with potential new users and provide an opportunity to show off one's ability as a professional!

8. Get your company in the news

As the founder of a business, launching a media campaign can be an effective way to disseminate the message regarding the company and its products.

If you are in need of feedback regarding your SaaS product, consider contacting an established media agency to provide coverage for your venture. They will be able to assist with everything from crafting press releases to coordinating interviews with industry experts.

9. Do research on your competitors

If you're not acquainted with the ins and outs of your market, it can be difficult to discern what makes a product successful. In order to gain this knowledge early on, it is prudent to research your competitors' products.

Start by examining how similar solutions are performing in your industry. This will give you an idea of where issues may lie - making it easier for you to pinpoint what need be addressed in order for yours to shine.

Conclusion

To successfully navigate the process of collecting SaaS feedback, one must possess an open mind and be willing to make changes. This can be daunting, as some of these responses may be unexpected - however, it is essential that you remain open-minded with any suggestions made so as not to fall into a state of complacency.