16 Ways to Supercharge Your Marketing with Generative AI

Automation has been a cornerstone of marketing for decades, but generative AI is revolutionizing the game. It empowers marketers to create content from scratch, generating unique, personalized material (copy, images, etc.) tailored to specific audiences while adhering to brand guidelines and tone of voice.

This article explores the fundamentals of generative AI, its applications in marketing, the importance of crafting effective prompts, and 16 distinct strategies for leveraging its potential. Discover how Betterfeedback.ai can help optimize and manage your marketing workflows using the power of AI.

What is Generative AI and How Can it Help Marketers?

To understand generative AI, let's turn to an AI copywriting tool for marketers.

Prompt: "What is generative AI?"

AI Response: "Generative AI is a type of artificial intelligence technology that enables machines to generate content autonomously. It works by using algorithms and deep learning processes to create content without the need for manual input. Generative AI is an incredibly powerful tool, as it can be used to generate any type of digital content, including text, images, and even audio."

This example highlights the potential of generative AI to streamline and accelerate content creation. It can personalize ad copy, create blog posts (and images), summarize lengthy content, develop content briefs, and analyze unstructured data. By using these tools, marketers can leverage machine learning to create more effective content in less time.

While AI offers immense potential, it's crucial to remember that it's not here to replace human expertise, at least not yet. Strategic insight, empathy, editing, and a deep understanding of the audience are vital for achieving the desired results. At the very least, humans are responsible for creating effective prompts that steer the AI in the right direction.

It's All in the Prompt

The effectiveness of generative AI hinges on the quality of the prompts provided. A prompt is a set of instructions or parameters that guide the tool in generating output based on the information provided. It can range from a simple question to a detailed set of parameters specifying tone of voice, target audience, and other variables to produce highly personalized content.

Crafting prompts often involves experimentation to achieve the desired outcome. Some tools, like ChatGPT, rely on a single text box, requiring more creativity in prompt engineering. Commercial tools, like Betterfeedback.ai, offer dedicated sections for adding variables, allowing for more precise control over the output.

In essence, high-quality prompts are crucial for generating high-quality results. The more nuance you incorporate into your prompts, the more nuanced the output will be.

16 Ways to Use Generative AI for Marketing

Regardless of the tool you choose, here are 16 ways to use generative AI for your marketing efforts. Always remember to carefully review and edit the output, as you would with any content:

1. Generate content ideas: Based on keywords or topics (e.g., "Give me 10 blog post ideas about marketing attribution in a cookieless future").
2. Develop interview questions: For subject matter experts, ensuring content reflects expertise, authoritativeness, and trustworthiness.
3. Summarize long-form content: Convert articles or guides into key bullet points for tables of contents, conclusions, social media posts, or internal summaries.
4. Write social media posts: Create engaging captions for various platforms (e.g., "Write a punchy Instagram caption about Generative AI for Marketers").
5. Generate keywords: Develop a list of relevant search terms for a specific topic (e.g., specifically ask for search terms that start with "how to").
6. Analyze unstructured data: Identify categories, themes, and rankings from open-ended survey responses, market research data, or onboarding surveys.
7. Create content briefs: Develop concise summaries outlining the key elements of a blog post or article.
8. Generate titles: Based on a content brief.
9. Develop outlines: Based on a title and content brief, providing a structured framework for content creation.
10. Create images: Generate contextual visuals for blog posts, social media, and other marketing materials.
11. Gather and analyze research: Collect and evaluate data from various sources to support content claims and insights.
12. Edit and proofread content: Improve grammar, spelling, and style, refining existing content for clarity and impact.
13. Analyze content for SEO opportunities: Examine existing content (including web pages) to suggest keyword variations and topic clusters.
14. Translate content: Adapt content into different languages for broader reach and accessibility.
15. Create A/B testing variations: Generate alternative versions of email subject lines, CTAs, taglines, or banner images for testing and optimization.
16. Generate product names: Describe a product or feature and ask the AI to provide a list of potential names.

The Future of AI in Marketing

Betterfeedback.ai provides a platform to streamline this collaboration, enabling you to manage feedback, iterate on content, and ensure the final product aligns with your brand's voice and goals. It offers features that support collaborative prompt engineering, allowing teams to refine inputs and improve the quality of AI-generated outputs.

Closing Thoughts

Generative AI is poised to reshape content creation in marketing.

By embracing these tools and developing effective prompting strategies, marketers can enhance their content, optimize workflows, and achieve better results. It's essential to remember that AI should serve as an assistant, augmenting human capabilities rather than replacing them entirely.

Tools like ChatGPT, Jasper, and Writesonic enable marketers to generate ideas, organize data, create briefs, summarize articles, and edit content while keeping SEO best practices in mind. The possibilities are vast, and when used strategically, generative AI can empower marketers to achieve greater success.