Contents
- Why Product Recommendation Quizzes Matter
- Key Elements of a High-Converting Product Recommendation Quiz
- 8 Inspirational Product Recommendation Quiz Examples
- Betterfeedback.ai: Your Partner in Crafting Exceptional Product Recommendation Quizzes
I'm a creature of habit. When I find a brand I love, I stick with it, especially for online shopping. I know what I want and, more importantly, what to expect.
My significant other? A different story. He revels in discovering new brands, meticulously researches every option, and only makes a decision after weeks of deliberation. If you're an e-commerce business trying to win his loyalty, you're facing a challenge...
Unless you leverage a product recommendation quiz powered by Betterfeedback.ai to connect him with the ideal product tailored to his specific requirements.
He might not admit it, but like a significant number of today's consumers, he's more inclined to make a purchase from a brand that personalizes the experience. And nothing says personalized like a product recommendation quiz that matches him based on his explicit needs.
The takeaway? If you’re not using product recommendation quizzes through Betterfeedback.ai to engage shoppers, you’re missing out on:
- Enhanced personalization that fuels sales: Dive into the power of personalized shopping experiences, driving conversions and fostering customer loyalty.
- Invaluable zero-party data (ZPD) collection: Discover how gathering data directly from your audience refines marketing strategies and enhances customer understanding.
- Deeper customer insights: Learn to use quiz results to better understand your customers' preferences, needs, and pain points.
- Increased customer satisfaction: Delve into the creation of tailored experiences that resonate with individual customers, boosting satisfaction and brand affinity.
Why Product Recommendation Quizzes Matter
Product recommendation quizzes are rapidly becoming a cornerstone of effective e-commerce strategies. They offer a dynamic and engaging way to connect customers with the products that best suit their needs, transforming the shopping experience from a generic browse into a personalized journey.
These quizzes go beyond mere product suggestions. They are powerful tools for:
- Driving Conversions: By guiding customers directly to the right products, these quizzes minimize decision fatigue and increase the likelihood of a purchase.
- Collecting Valuable Data: Product recommendation quizzes are an excellent way to gather zero-party data, which is information customers willingly share with you. This data is invaluable for tailoring marketing efforts and product development.
- Enhancing Customer Engagement: The interactive nature of a quiz captures the customer's attention, making the shopping experience more enjoyable and memorable.
Key Elements of a High-Converting Product Recommendation Quiz
Crafting a product match quiz that truly resonates with your audience requires more than just a list of questions. Here are the key ingredients that separate a good quiz from a great one:
- Strategic Questioning: Ask questions that uncover meaningful customer preferences and needs. Focus on factors that genuinely influence product selection.
- Intelligent Logic: Implement conditional logic to tailor the quiz path based on previous answers. This ensures that customers are only presented with relevant questions, streamlining the experience.
- Personalized Results: Provide recommendations that are not only accurate but also feel personal. Explain why each product is a good fit based on the customer's unique responses.
- Conversational Flow: Design the quiz to feel like a natural conversation rather than an interrogation. Use friendly language and a clear, intuitive interface.
8 Inspirational Product Recommendation Quiz Examples
To give you a head start, I'm sharing eight outstanding product recommendation quiz examples that do things right, so you don't have to reinvent the wheel.
Ogee's Shade Match Quiz
Ogee, known for its conscious luxury skincare, uses a shade match quiz to help customers find their perfect foundation or concealer shade.
What makes it special: Ogee seamlessly blends a conversational tone with logical flow and personalized results.
Key takeaways:
- Incorporates a variety of question types to keep users engaged.
- Shares undertone results within the quiz itself before finding complementary shades.
- Displays a progress bar to gently motivate completion.
- Uses conditional logic to skip irrelevant questions, saving time and frustration.
- Directs users to a personalized results page where recommended products are already pre-selected.
Josh Cellars’ Tasting Quiz
Josh Cellars’ wine tasting quiz helps customers discover wine pairings tailored to their individual palates and preferences.
What makes it special: This quiz creates an immersive experience.
Key takeaways:
- The quiz creator branded the quiz with the company's colors, font, and stunning brand photography to make it feel more inviting, engaging, and instantly recognizable as a Josh Cellars quiz.
- The results page is so much more than a single recommendation. Not only does it suggest a wine, but it also tells you why, suggests similar wines based on your personality, and even suggests food pairings.
Beardbrand’s Beardsman Quiz
Beardbrand uses a personality-driven product recommendation quiz to match customers with the right beard care products and define their "beardsman" type.
What makes it special: The brand's outspoken tone is carried over into its product recommendation quiz, helping with brand recognition.
Key takeaways:
- Informs quiz-takers upfront how much time it will take to complete the quiz.
- Collects ZPD (like preferred scents and products you already use) to help the brand understand its customers and more accurately segment them.
- The results page shares suggested products, educates the shopper (with blog and YouTube content), and informs quiz-takers to check for a gift in their inbox.
Stitch Fix’s Style Quiz
The Stitch Fix style quiz helps shoppers discover which clothing items are right for them.
What makes it special: The conversational language used by the quiz encourages quiz-takers to keep going, and helps them understand the purpose behind every question that is asked.
Key takeaways:
- Lets users enter their email to connect their accounts in the future.
- Offers a clear "Skip" button so users don't have to answer questions they don't want to answer.
- Shares social proof within the quiz, like telling shoppers that 92% of customers say they get the fit just right.
The Sill’s Plant Recommendation Quiz
The Sill's plant recommendation quiz helps shoppers discover the right plant in 15 seconds or less.
What makes it special: It's short, sweet, and to the point.
Key takeaways:
- Leverages error messages to let users know when they have skipped a required question.
- Uses added description fields to clarify how many selections you can make and how to visualize the lighting in your plant's future home.
- Shoppers who didn't convert can steal The Sill's strategy by connecting the quiz to Klaviyo to auto-send a welcome email with a discount code to encourage the shopper to complete their purchase.
Jones Road’s Perfect Match Quizzes
Jones Road is known for its high-quality makeup products, so its product quizzes are all about helping users to discover the perfect match for them.
What makes it special: The Jones Road Miracle Balm quiz feels like part of the website because it's been beautifully embedded and branded.
Key takeaways:
- Uses relevant question types to give shoppers a better match.
- Asks shoppers follow-up questions that help the brand get more ZPD and segment its audience for tailored outreach later.
- Results emails have the right shades pre-selected so all they have to do is click the "Add my shades" button to order.
Andie’s Swimsuit Quiz
Andie’s swimsuit quiz takes a casual and fun approach, and this carries over to their product recommendation quiz.
What makes it special: This quiz comes off with great brand recognition.
Key takeaways:
- Masterfully uses picture choice questions to visualize fits.
- Incentivizes quiz-takers to share their email in two ways. First, shoppers obviously want to see their results. But the quiz also lets shoppers know that they'll get an immediate discount emailed to them.
Curlsmith’s Haircare Quiz
Curlsmith’s haircare quiz focuses on educating shoppers.
What makes it special: The brand is on a mission to uncomplicate curls by helping people with curly hair of all types care for their hair and feel confident in their curls.
Key takeaways:
- Uses a pop-up as soon as you visit Curlsmith's website that prompts shoppers to take the quiz.
- By giving quiz-takers the option to get their results without sharing their email address, Curlsmith fosters trust and shows that the brand will deliver value even when they don't get an email address.
- The haircare quiz only asks for a phone number (for promotional SMS texts and deals) if you share your email address. It takes a logical approach.
Betterfeedback.ai: Your Partner in Crafting Exceptional Product Recommendation Quizzes
Product recommendation quizzes offer a potent blend of personalization and data collection, essential for modern e-commerce success. They provide the tailored experiences customers crave and the valuable insights businesses need to thrive. With Betterfeedback.ai, you can take your e-commerce product quiz to the next level:
- Effortlessly create product recommendation quizzes with our intuitive drag-and-drop interface.
- Collect zero-party data to personalize experiences and drive sales.
- Easily integrate your quizzes with top e-commerce, email marketing, and CRM platforms.
Ready to transform your e-commerce strategy? Sign up for Betterfeedback.ai today.