The Zigpoll alternative that asks “why?”
Zigpoll tells you a customer found you on “Instagram.” BetterFeedback asks the follow-up — which post, and what actually convinced them. AI post-purchase surveys for Shopify that turn every order into a mini customer interview.
Zigpoll tells you what. Not why.
Zigpoll is a solid, established post-purchase survey app. But its surveys are static — multiple-choice and rating. If you run ads, that leaves a gap.
- ‘Instagram’ isn’t actionable.
- You learn the channel, but not which post, creator, or message drove the sale — so you can’t decide what to scale.
- One answer, then it stops.
- Static forms can’t ask a follow-up. The moment a customer says something interesting, the survey is already over.
- You design every question upfront.
- You have to predict what to ask. Miss a question and the insight is gone for good.
BetterFeedback asks the follow-up
Same post-purchase moment — but the AI keeps the conversation going, like a real customer interview.
- AI follow-up questions.
- ‘Instagram’ → ‘an ad or a creator?’ → ‘what convinced you?’ → ‘a before/after reel, the reviews sealed it.’ Now you know what to scale.
- Insights grouped by source, product, campaign.
- Themes, sentiment, and the real reasons behind purchases — not just a pie chart.
- Shopify-native, live in minutes.
- Installs on your order-status page and runs on every order. No developer needed.
Start from a goal, not a blank page.
Zigpoll makes you build every question by hand. With BetterFeedback, describe what you want to learn and AI drafts the whole survey — then edit anything you like.
- Describe your goal in plain English.
- “Find out why customers chose us over a competitor” → a ready-to-run survey in seconds.
- Edit anything, anytime.
- Reorder, reword, or add questions in the editor — AI gives you a head start, not a straitjacket.
- Live on your Shopify store in minutes.
- No developer, no blank-page setup.
Zigpoll vs BetterFeedback
Both run post-purchase surveys on Shopify. The difference is depth.
Zigpoll is a great choice if you want the most established option and simple multiple-choice surveys. BetterFeedback is for merchants who want to know why customers buy.
Frequently asked questions
Stop guessing why customers buy
Add an AI post-purchase survey to your Shopify store and start learning the reasons behind every order.