Want to create buzz and boost engagement for your brand? Giveaways are a proven strategy, but traditional methods can fall flat. Discover how to revolutionize your giveaways with conversation-first feedback using AI.

If you're looking for an AI survey tool to help, consider this: most AI survey tools still rely on forms. BetterFeedback replaces forms with AI conversations by chat or voice.

Why Conversation-First Giveaways?

Traditional giveaway entry forms often lead to low engagement and limited insights. By replacing static forms with dynamic, human-like AI conversations, you can:

  • Boost Engagement: Capture attention and keep participants interested with interactive chat or voice experiences.
  • Increase Completion Rates: Experience outcomes like 3x higher completion rates compared to forms.
  • Gather Richer Data: Unlock ~10x higher response quality with adaptive follow-up questions.
  • Create a Memorable Experience: Stand out from the competition with a unique and engaging giveaway format.

How to Run a Conversation-First Giveaway

Ready to transform your giveaway strategy? Here's a step-by-step guide:

1. Define Your Objectives

Before you launch, what do you want to achieve? Common goals include:

  • Increasing brand awareness
  • Generating leads
  • Driving traffic to your website
  • Promoting a new product

Clearly defined objectives will guide your strategy and help you measure success. For example, if you want to capture leads, you may add a step within your conversational survey to subscribe.

2. Craft Compelling Conversational Surveys

The core of your giveaway is the conversational survey itself. Instead of a static form, create a dynamic, branching dialogue using BetterFeedback. Share it via link or embed widget.

  • Personalized Experience: Use AI to adapt the conversation based on participant responses.
  • Engaging Questions: Ask open-ended questions that encourage thoughtful answers.
  • Multimedia Options: Allow participants to respond via chat or voice for added convenience.
  • Goal-based Creation: Launch in ~60 seconds with templates, AI question suggestions.

Examples of questions you can ask in your conversational survey:

  • "What's your favorite [Product Category] and why?"
  • "How would this giveaway prize improve your [Relevant Activity]?"
  • "Share a creative idea for using our product in a new way."

3. Choose the Perfect Prize

Select a prize that aligns with your brand and resonates with your target audience. Consider offering:

  • Your flagship product or service
  • A gift card to your store
  • An exclusive experience
  • A bundle of related products

The prize should be desirable enough to incentivize participation and relevant enough to attract the right audience.

4. Promote Your Giveaway

Get the word out about your conversation-first giveaway:

  • Social Media: Share engaging posts and stories with a clear call to action.
  • Email Marketing: Announce the giveaway to your email list.
  • Website Banner: Promote the giveaway prominently on your website.
  • Partnerships: Collaborate with relevant influencers or brands to reach a wider audience.
  • Run ads: Run social media ads that target prospective participants.

Be sure to highlight the unique conversation-first aspect of your giveaway to pique interest.

5. Analyze Results & Follow Up

Once the giveaway is complete, analyze the data gathered from your conversational surveys:

  • AI Summaries: Get instant insights into participant preferences and opinions.
  • Sentiment Analysis: Understand the overall sentiment towards your brand or product.
  • Real-time Tracking: Monitor participation rates and identify trends.

Use these insights to inform future marketing efforts and product development decisions.

Examples of Conversation-First Giveaway Questions

Here are some question prompts for your conversational surveys:

  • "Tell me about your biggest challenge with [relevant topic]."
  • "If you could wave a magic wand and improve one thing about our product, what would it be?"
  • "What are your go-to resources for learning about [relevant industry]?"
  • "Why are you interested in [giveaway prize]?"
  • "What do you think our company could do to improve our customer service?"

Benefits of Conversation-First Giveaways

  • Increased Brand Awareness: Reach a wider audience with engaging content.
  • Improved Customer Engagement: Build stronger relationships with potential customers.
  • Valuable Feedback: Gather actionable insights to improve your products and services.
  • Lead Generation: Capture qualified leads for future marketing efforts.

Key Takeaways

  • Conversation-first feedback is the future of giveaways.
  • Replace static forms with dynamic AI conversations for better engagement and results.
  • Clearly define your objectives, choose the right prize, and promote your giveaway effectively.
  • Analyze the data you collect to gain valuable insights and improve your business.

Ready to transform your giveaways? Try a free conversational survey on BetterFeedback today!