Many businesses recognize that engaging with potential customers is crucial for growth. Building strong customer relationships can significantly boost popularity and productivity. A key element of this is turning potential customers into loyal ones.

While various methods exist for lead generation, conversational surveys and interviews offer a fresh, highly effective approach.

Most AI survey tools still rely on forms. BetterFeedback replaces forms with AI conversations by chat or voice. This allows you to connect with relevant leads more effectively. Let’s explore the benefits of using a conversation-first approach.

Forms vs. Conversation-First Feedback

Traditional lead generation often involves static forms. These can feel impersonal and lead to low completion rates. Conversation-first feedback, on the other hand, uses AI to create dynamic, engaging interactions.

BetterFeedback allows you to replace traditional forms with conversational surveys and interviews delivered via chat or voice. This human-like, adaptive dialogue encourages deeper engagement, smart follow-up questions, and provides a more personalized experience.

What is Conversation-First Feedback?

Instead of static questionnaires, conversation-first feedback leverages AI to conduct dynamic dialogues. This approach focuses on engaging users in a natural, human-like conversation to gather valuable insights.

These conversations can be delivered through chat or voice, adapting to the user's responses in real-time. BetterFeedback's AI can ask smart follow-up questions based on previous answers, leading to richer, more nuanced data.

The Benefits of Using Conversation-First Feedback

  • Higher Quality Responses: Conversational surveys yield ~10x higher response quality compared to forms.
  • Improved Completion Rates: Expect ~3x higher completion rates.
  • Deeper Insights: Adaptive dialogues uncover richer, more nuanced information than static forms.
  • Enhanced Engagement: Interactive conversations keep participants interested and invested.
  • Personalized Experience: AI tailors the conversation to each individual, making them feel valued.

How to Implement Conversation-First Feedback

  1. Define Your Goals: Determine what you want to learn from your leads. Are you testing a new concept, gathering website feedback, or understanding brand sentiment?
  2. Choose a Conversation-First Platform: Select a platform like BetterFeedback that allows you to design and deploy AI-powered conversations.
  3. Design Your Conversation Flow: Create a natural, engaging dialogue with clear questions and logical branches.
  4. Pilot and Refine: Test your conversation with a small group and refine it based on their feedback.

BetterFeedback: Conversation-First in Seconds

BetterFeedback empowers you to create and launch conversational surveys rapidly. You can launch in ~60 seconds with goal-based creation, templates, and AI question suggestions:

  • Goal-Based Creation: Quickly design conversations aligned with your specific objectives.
  • AI Question Suggestions: Leverage AI to generate relevant, insightful questions.
  • Templates: Use pre-built templates for common use cases like usability testing or brand sentiment analysis.

Key Features of BetterFeedback

  • Multimodal Responses: Gather feedback via voice or chat.
  • AI Summaries: Instantly generate summaries of conversation insights.
  • Sentiment Analysis: Understand the emotional tone of responses.
  • Real-Time Tracking: Monitor conversation progress and gather data in real-time.
  • Multilingual Support: Engage participants in 30+ languages automatically.
  • Easy Distribution: Share conversations via link or embed them on your website.

Example Use Cases for Conversational Surveys

  • Usability Testing: Gather feedback on website or app usability through guided conversations.
  • Concept Testing: Explore customer reactions to new product ideas with dynamic dialogues.
  • Website Feedback: Understand user experience pain points through targeted conversations.
  • Prototype Testing: Evaluate prototype designs and functionality.
  • Continuous Discovery: Ongoing customer understanding.
  • Brand Sentiment: Assess customer perceptions and associations with your brand.
  • Churn Interviews: Understand reasons for customer churn through empathetic AI conversations.

For example, imagine you're looking to improve your website's user experience. Instead of a generic form, you could use BetterFeedback to create a conversational survey that asks users about their experience on specific pages. The AI could then adapt the conversation based on their initial responses, diving deeper into areas of concern or interest.

Optimizing Engagement in Conversational Surveys

To maximize engagement:

  • Keep it Concise: Respect participants' time by focusing on essential questions.
  • Use Engaging Language: Adopt a conversational tone to build rapport.
  • Offer Value: Provide incentives or personalized insights in exchange for participation.
  • Design Matters: Use a visually appealing chat or voice interface.
  • Ensure Relevance: Use branching logic to keep questions relevant to each participant.

Integrating Conversational Surveys into Your Workflow

  • Email Marketing: Share conversation links in your email campaigns.
  • Website Embeds: Embed conversations directly on your website pages.
  • Social Media: Promote conversation links on your social media channels.
  • Customer Support: Use conversations to gather feedback after support interactions.

Conversation-First vs. Traditional Survey Tools

Many traditional survey tools rely on static forms, limiting engagement and depth of insights. BetterFeedback provides a powerful alternative by using AI to create dynamic, personalized conversations.

This conversation-first approach leads to:

  • Higher Completion Rates: Participants are more likely to finish an engaging conversation.
  • Richer Data: Adaptive dialogues uncover more nuanced insights than static forms.
  • Improved Customer Relationships: Personalized interactions build stronger connections with your audience.

Consider how a typical survey alternative might approach gathering website feedback versus BetterFeedback's conversation-first approach. The former might send a generic form asking about overall satisfaction. BetterFeedback, however, can initiate a chat that asks about specific pages visited, tasks attempted, and any difficulties encountered.

Try Conversation-First Feedback Today

Ready to transform your lead generation efforts? Ditch the forms and embrace conversation-first feedback with BetterFeedback.

Sign up for a free trial today and experience the power of AI-driven conversations!