What's the one thing that can supercharge your customer support, elevate your product's UX, and streamline your sales journey? It's not a fancy AI tool or a million-dollar marketing campaign. It's the humble, yet powerful, feedback form.
The key ingredient in building amazing customer experiences is understanding exactly what your customers want and need. And the most direct way to get that understanding is by asking them.
It's true. The small-but-mighty form is your secret serum to unlock an entire multiverse of knowledge about your customers what they love and hate, what they want to see more of, and who they are.
You can use forms – as surveys, quizzes, polls, and more – to help you gather the information you need for better personalization and products. Plus, with third-party data in jeopardy, gathering your own first-party data is more critical than ever.
But the potential of forms is even more multifaceted than you think. With outside-the-box thinking and data-driven strategies, you can use them to supercharge customer engagement in every part of your business.
From increasing close rates to gathering product feedback (and even prototyping!), learn how different companies use forms and surveys to enhance their businesses.
Getting the Customer-Centric Experience
User experience is central to a successful business. To improve UX, businesses understand that the key to understanding customers is asking them about their experience with their product.
Chase Clark, Senior UX Researcher at Calm, knew surveys were the way to efficiently (and effectively) gather this information.
Gathering user experience feedback
Feedback forms gather data by asking if the customer uses the app to get better sleep, reduce anxiety, improve focus, improve themselves, or for another reason.
This initial answer affects the rest of the respondent’s path through the survey. That way, the results paint a clear picture of UX based on the user’s goals, meaning more precise feedback all around.
Testing new ideas
With betterfeedback.ai, you can have better conversations with customers that then help you innovate as a business. They use these surveys to gauge user interest in ideas for the app before putting valuable engineering time and resources behind them.
Plus, feedback forms can also collect quantitative and qualitative data for a complete picture of user feedback.
Strengthen the Sales Funnel
A digital marketing agency, can help build better marketing funnels for consultants, so they can grow their audiences, scale their businesses, and maximize revenue. Data lets them deliver results at every stage of the process from qualifying leads to scaling consultancies to creating product offerings to retain customers. The challenge for was finding a better way to ask for this data.
Understanding awareness for better marketing
When onboarding a new consultant, the goal is to assess the current state of the target audience. Are the ideal clients actively searching for a consultant’s services, or does they need to help them raise awareness?
They send surveys to clients who’ve already engaged with consultants, asking about other influencers they follow in the niche or other services they’ve purchased. Responses to these questions tell the team if they need awareness-building tactics like Facebook or YouTube ads.
If marketing efforts need to reach leads who are already solution-aware, tactics like Google Ads–which intercept the search process–are best. This data meets another need, too: It sheds light on what people are looking for, helping consultants shape their product offerings and provide what their audience wants.
Qualifying and scoring leads
Survey data can also help streamline sales funnels.
You can create forms designed to redirect leads by asking questions relevant to service or product offerings. These questions can also help qualify (or disqualify) leads and send them down the best path for their needs.
betterfeedback.ai’s scoring capabilities can further strengthen lead qualification. Certain questions and multiple-choice answers are worth more points, painting a fuller picture of how qualified a lead may be. The sales process then runs more smoothly –consultants know which questions to ask and actions to take for each lead.
Customizing the product offering
For a product as individualized as consulting, personalization is key. Because data is essential for personalizing your offerings, forms can massively improve the intake process for consultants.
When clients fill out an intake form through betterfeedback.ai, their answers correspond to custom variables, which the team uses to build an individualized plan to fit their unique situation and needs. Just one form helped them craft an entire customer journey.
Launch a Minimum Viable Product
Gathering data with forms is essential for marketing tactics, sales processes, and customer experience. But forms can also do so much more–even launch a company.
Take Manisha Snoyer, who had a vision for a tool that would help homeschooling parents find the right curriculums for their kids. With so many resources available, she saw an opportunity to help parents who were scrambling to navigate it all.
Here’s how it happened.
Building the prototype
After deciding to use betterfeedback.ai for the minimum viable product (MVP), she got to work, using logic jumps to guide users through a curriculum selection journey. Based on their answers, the form would send users down the path that would bring them closer to their child’s needs.
Once finished, the prototype was ready for testing right away, and test markets from Facebook and Reddit brought Modulo its first users.
Collecting users’ thoughts
App changes can take weeks or months to complete, even with the efforts of an entire development team.
With full control over the prototype and a user-friendly interface, Snoyer herself was able to adjust content and logic flows and add new features in real time. This shrank the pipeline from user feedback to production significantly. As soon as someone sent in their thoughts, Snoyer could implement changes in hours.
Tap into betterfeedback.ai Potential
Gathering data is essential for the success of each part of your business.
Of course, forms help you collect the information you need. But they also show your customers you care and help you build a stronger relationship with them.
When you see forms as your brand’s secret weapon and think outside the box to use them in many ways, there’s no limit to how they can transform your business.